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From KickSmart to BabyLoop:
A Design Process
MIDS 420 JeShaune Jackson Taisuke Matsushim a Jathin Shetty Lauren Wyeth
Introduction
- What is KickSmart?
- KickSmart is a wearable
From KickSmart to BabyLoop: A Design Process MIDS 420 JeShaune - - PowerPoint PPT Presentation
From KickSmart to BabyLoop: A Design Process MIDS 420 JeShaune - - PowerPoint PPT Presentation
From KickSmart to BabyLoop: A Design Process MIDS 420 JeShaune Jackson Taisuke Matsushim a Jathin Shetty Lauren Wyeth Introduction What is KickSmart? o KickSmart is a wearable fetal m ovem ent m onitor device developed to improve
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Project Proposal
The initial proposal was to focus on m arket research and identify different potential m arket segments.
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KickSmart Mission
“Healthy pregnancy, reduced anxiety, in a clinically-validated, clever way"
- Jen Boland, KickSm art
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Initial Concept
- Wearable band
- Kick counting
- Simple application
- Medical device
- Product evolution from
findings – KickSmart to BabyLoop
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Design Timeline
1/ 20 Project Start 1/ 29 Meeting w ith sponsor 2/ 12 Interview s 2/ 25 Concept changed 3/ 19 Final product design Prototyping
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Primary Research
Do not want the data to be sent to them. Movement is only one of the measurements.
From Clinician Interview s
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Primary Research
“Personally, not very interested in the product at all, due to strong fetal movements.”
- Expecting Mother
“I will become too sensitive from the data.”
- Recent Mother
From Mother Interview s
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Primary Research
I will be happier, if I can receive m essages from m y baby.
- Recent Mother
From Mother Interview s
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Secondary Research
- Medical validity
- Business case
- Competitive analysis
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Market Size
$30 B Market 3% CAGR
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Disposable Income
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Competition
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Competition
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Competition
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Design Concept
- Filling m arket needs created by existing products
- n market
- Leverage technology, but needs m ore than just
counting kicks
- Enhancing the quality of pregnancy
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Design Process
Design Process
Sim ple: Only Kicks Com plex: Lots of Data Incorporation
- f Music
Feedback Loop
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Final Design: What is BabyLoop?
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Final Design: High-Tech Monitor Band
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Final Design: Features
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Feedback Loop
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Application Wireframe
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Conclusions
- Concept Change
- Rebranding
- Significance
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