Friends Close and Enemies Closer UNDERSTANDING AND ASSESSING THE - - PowerPoint PPT Presentation

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Friends Close and Enemies Closer UNDERSTANDING AND ASSESSING THE - - PowerPoint PPT Presentation

Sep 17, 2022 238 likes •342 views

Friends Close and Enemies Closer UNDERSTANDING AND ASSESSING THE COMPETITION Definition: Competition What alternatives does the customer have to solve the problem How to think about it? Similar Products Vs. Solving the same problem

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Friends Close and Enemies Closer

UNDERSTANDING AND ASSESSING THE COMPETITION

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Definition: Competition

What alternatives does the customer have to solve the problem

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How to think about it?

  • Similar Products

Vs.

  • Solving the same problem

Vs.

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3 ways to compete

Price Service Quality

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Your Competitive Advantage

Why would you win against your competitors?

Some Professional Drivers 6 Customized Services Upscale Culture 250 Cities Worldwide

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Big and Small Competitors Matter

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Communicating competitive landscape

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Example: Spacer

High Cost Low Cost Flexible Space Fixed Space

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Example: HyperOffice (Investors prefer)

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Presentation vs. Knowledge

Vs.