FreshWater Insights 2013 Public Opinion in British Columbia . - - PowerPoint PPT Presentation

freshwater insights 2013
SMART_READER_LITE
LIVE PREVIEW

FreshWater Insights 2013 Public Opinion in British Columbia . - - PowerPoint PPT Presentation

FreshWater Insights 2013 Public Opinion in British Columbia . Summary Overview Released February 2014 Nobody started it, nobody is going to stop it. It will talk as long as it wants, this rain. As long as it talks I am going to listen.


slide-1
SLIDE 1

FreshWater Insights 2013

Public Opinion in British Columbia

.

Summary Overview

Released February 2014

slide-2
SLIDE 2

Nobody started it, nobody is going to stop

  • it. It will talk as long as it wants, this rain.

As long as it talks I am going to listen.

  • -Thomas Merton
slide-3
SLIDE 3

Research Methodology

  • Online poll with a sample of n=1,017 BC residents.
  • Margin of error is ±3.1% nineteen times out of twenty.
  • Survey sample was recruited from web panels and email invitation May 25-29, 2013.
  • Weights were computed according to 2013 census estimates on region, gender and age.
  • A rich media online research platform “ReckonApp” was used to manage respondent

fatigue and encourage a high level of engagement during the survey.

slide-4
SLIDE 4

Big Picture

What matters to British Columbians?

slide-5
SLIDE 5

Pride in British Columbia

I’d like to start by asking you about British Columbia’s strengths. When you think about all the things that make you PROUD to live in BC, what comes to mind first? UNAIDED.

4 4 2 0.1 0.4 0.4 2 2 2 2 3 7 8 9 56

Don't know / No answer Nothing Other Low Crime rates Public transit / Transportation Good Education Democracy / Freedom Home / Where I live Health care / Social Programs Diversity / Multiculturalism Economy / jobs Natural resources People / Lifestyle Climate / Weather Nature / Environment / Beauty

slide-6
SLIDE 6

33 12 11 1 11 7 7 6 5 4 3 3 3 3 2 2 2 1 1 10 5

Natural Resources NET USA / China / Foreign influence Abuse / Selloff / Foreign ownership of natural resources Reliance on resource extraction Government / Corruption / Pltcns Jobs / Economy Immigration / Minorities /Muslims Environmental degradation Taxes / Spending / Debt Stephen Harper /Rightwing politics Business / Industry / Capitalism Climate / Global warming Oil industry / Tarsands / Pipelines Social programs / Healthcare / Seniors issues War / terrorists Environmentalists / Radicals Divisive / Polarisation / Quebec Urban sprawl / Population Cost of Living /Economic inequality DK/NA OTHER Environment / Natural Resources NET

Biggest threat to prosperity?

What is the biggest THREAT to Canada's long-term prosperity as a nation? UNAIDED.

slide-7
SLIDE 7

The Power of Water

slide-8
SLIDE 8

Canada’s Most Precious “Natural Resource”

What do you consider to be your Canada’s most precious NATURAL RESOURCE? UNAIDED.

slide-9
SLIDE 9

Water is life, growth & prosperity

72 60 52 33 33 29 28 26 20 23 28 38 42 39 40 43 35 31 4 10 9 21 23 25 26 28 34 2 1 3 4 5 3 7 10 1 1 1 4 5

Health & well-being of people Habitat for birds, fish & animals Food & agriculture Way of life Peace & relaxation Tourism & recreation Jobs & economic prosperity Power generation Property values

Vitally Highly Moderately Slightly Not important In your view, how IMPORTANT is the quality and abundance of fresh water in your region to…

slide-10
SLIDE 10

Freshwater priorities

Which of these statements about the managing of the USE OF WATER during shortages do you most AGREE with?

84 9 4 3

Protecting the health of natural ecosystems and the food chain should be given priority, even at the risk of slowing down economic growth ECONOMIC development should be given priority, even if plants, fish and wildlife suffer to some extent Balance / Both DK/NA

slide-11
SLIDE 11

Water Is Shared Values

Please say if you AGREE or DISAGREE with the statements below.

82 69 68 62 27 11 7 2 14 21 25 31 39 14 16 6 4 7 6 6 27 17 40 18 1 2 1 1 6 30 19 31 2 27 17 43

Strongly agree Agree Neutral Disagree Strongly disagree

No matter the ideology of government, the state

  • f the economy, or the laws of the day, we will

always need water. Fresh water is a public resource and nobody should be able to own it. Fresh water is our most precious resource. Fresh clean water is a legacy to pass on to our children

slide-12
SLIDE 12

But water “as place” is poorly communicated

Please name the primary source of your community drinking water. UNAIDED.

37 13 8 7 3 3 2 1 1 7 4 4 4 1 43

TOTAL NAMED BODY OF WATER Specific Lake / River / Watershed Capilano reservoir / watershed Aquifer / Groundwater Sooke Reservoir Coquitlam Lake / Reservoir Specific Reservoir / Dam Fraser River Okanagan Lake Lake / River / Watershed Reservoir / Dam Mountain Runoff / Snow melt Tap / City Water Bottled Water DO NOT KNOW SOURCE

63 percent of BCers are unable to say where their drinking water comes from.

slide-13
SLIDE 13

Knowledge of source of drinking water

Please name the primary source of your community’s drinking water. UNAIDED.

37 13 8 7 3 3 2 1 1 7 4 4 4 1 43 TOTAL NAMED BODY OF WATER Specific Lake / River / Watershed Capilano reservoir / watershed Aquifer / Groundwater Sooke Reservoir Coquitlam Lake / Reservoir Specific Reservoir / Dam Fraser River Okanagan Lake Lake / River / Watershed Reservoir / Dam Mountain Runoff / Snow melt Tap / City Water Bottled Water DO NOT KNOW SOURCE The majority of British Columbians (63%) have no idea where their drinking water comes from (43%),

  • r only have a vague idea (20%).
slide-14
SLIDE 14

Water is a Powerful Emotional Brand

Tell us about one of your best BC experiences, one involving fresh water. UNAIDED.

slide-15
SLIDE 15

Perceptions of freshwater

How would you rate the overall condition of lakes, rivers and streams in your community? 48 5 5 36 39 16 13 43 31 10 30 18

25 years ago Today 25 years from now

Excellent Good OK Poor Terrible

slide-16
SLIDE 16

Strict Freshwater Protection

In your opinion, what proportion of lakes, rivers, and streams in your province should be completely OFF-LIMITS to industrial, commercial, and urban development? Please provide a target percentage between 0 and 100 per cent. UNAIDED.

62 66 63 61 60 59 60 64

80

Canada ATL QC ON MB SK AB BC

Mean % of Water Permanently Off-limits to Development

slide-17
SLIDE 17

Freshwater Solutions

How British Columbians see freshwater sustainability and policy in the years to come

slide-18
SLIDE 18

Strong support for strict rules & enforcement

There are various ways in which governments could update the rules for protecting and managing fresh water. Please say how much would you FAVOUR or OPPOSE each of the following proposals.

77 55 49 48 47 46 45 34 7 19 34 38 44 44 43 43 42 32 3 6 10 3 4 6 8 15 30 1 1 1 2 2 5 26

Strongly favour Somewhat favour Unsure Somewhat oppose Strongly oppose

Require ANY business that damages or pollutes a watershed to pay into a local freshwater protection fund Ensure that the protection of nature and natural ecosystems are always a top priority Set strict province-wide rules and standards for water protection and management Use science to inform decision-making, and ensure that the public has access to the data Require that decision-makers involve the public at the community level in water licensing decisions Provide communities with access to the scientific expertise, data and resources they need to make informed decisions Require the active monitoring and reporting of all water use by industry and municipalities Charge a fee for industrial water use Charge a modest fee for household water use to encourage conservation

slide-19
SLIDE 19

Strong support for ecosystem health & local community control as priorities; ambivalence around water pricing

Please say if you AGREE or DISAGREE with the statements below.

50 46 36 30 8 7 36 39 40 45 11 21 2 2 3 3 34 20 2 1 18 15

Strongly agree Agree Neutral Disagree Strongly disagree

Subject to strict environmental standards, local communities should have the right to say 'yes' or 'no' to decisions affecting their fresh water. Rights to use water should be decided according to community priorities and values, not just who can afford it. Rights to use water should be decided according to fairness and equity, not just who had first access or first rights of use. Rights to use water should be decided according to priorities for ecosystem health, not just for human use. Adopting STRICTER rules for protecting our fresh water will HARM our economy. Water should be priced so that it is not wasted.

slide-20
SLIDE 20

Confidence in the Players

How much CONFIDENCE do you have in each of the following players to act in the PUBLIC INTEREST when it comes to protecting fresh water?

33 18 16 11 8 8 5 5 4 4 1 40 48 42 26 36 29 30 20 26 7 6 18 25 29 26 33 33 37 37 39 22 24 7 5 11 31 21 28 23 36 25 64 65

Conservation groups Local watershed authority Your municipal government First Nations Your provincial government The federal government Your provincial power authority Forestry companies Agri-business Oil & gas companies Mining companies

A lot Some Unsure A little None

slide-21
SLIDE 21

Strong support for local citizen water boards when empowered by regulation & expertise

71 29 35 65 33 67

We need to invest in stricter regulation, monitoring and enforcement to protect fresh water. Voluntary action and cooperation with industry would be the most effective approach to protecting water quality. To truly solve environmental problems, governments and experts need to take the lead. Governments follow, not lead; to truly solve environmental problems, individual citizens need to step up. Local watershed boards should be appointed by political leaders, & comprised of experts, business & gov’t officials. Local watershed boards should be comprised exclusively of local citizens & experts, selected through a formal jury process.

Which of the following statements comes closest to your own view? (%)

slide-22
SLIDE 22

8 34 45 46 47 49 49 55 31 41 42 43 44 38 44 33 30 15 8 6 5 10 4 7 26 6 2 1 1 1 1 2

Strongly favour Somewhat favour Somewhat oppose Strongly oppose

Ensure that the protection of nature and natural ecosystems are always a top priority Set strict province-wide rules and standards for water protection and management Use science to inform decision-making, and ensure that the public has access to the data Require that decision-makers involve the public at the community level in water licencing decisions Provide communities with access to expertise, data, resources to make informed decisions Require the active monitoring and reporting of all water use by industry and municipalities Charge a fee for industrial water use Charge a modest fee for household water use to encourage conservation

Support for New Water Act: Updating rules for protecting & managing water

93% 87% 91% 89% 87% 75% 39%

Please say much would you FAVOUR or OPPOSE each of the following… (%)

88%

slide-23
SLIDE 23

Respondent profile

Do you consider yourself an environmentalist?

Yes 39% No 51% Other 10%

slide-24
SLIDE 24

Three Takeaways

  • 1. British Columbians view water as our most

precious natural resource; water connects to prosperity, quality of life and sense of “home”.

  • 2. Strong support for local community control,

subject to strict environmental standards.

  • 3. Federal & provincial governments expected

to enforce rules and provide expertise.