Freddy L. Collier Jr. Director Cleveland Planning Commission Cleveland Complete Count Committee Kickoff meeting 3.29.19
• Under the direction of then Secretary of State, Thomas Jefferson, the first U.S. Census began on August 2, 1790, and was to be completed by April 1791 The total population was 3,929,214 • The United States Constitution requires that a census be conducted every 10 years to apportion the United States House of Representatives The U.S. Decennial Census • The Decennial Census is the largest peacetime activity the United States Federal Government undertakes A Brief History • Census will count all persons living in the United States on April 1 of the year ending in “0” • Census results (including those from the American Community Survey) directly affect how federal funding is allocated to state, local, and tribal governments
The purpose is to conduct a census of population and housing and disseminate results to the President, the States and the American People Uses of Census data: Apportioning representation among states as mandated by Article 1, Section 2 of the US Purpose of the U.S. Constitution Drawing congressional and state legislative Census districts, school districts and voting precincts Enforcing voting rights and civil rights legislation Distributing federal dollars to states Informing planning decisions of federal, tribal, state and local government Informing organizational decisions (e.g., where to locate, size of market, etc.) of businesses and non-profits
2010 Census Congressional Apportionment
Decennial Census Has Two Parts 5
What is the ACS? Is an ongoing monthly survey sent to 3.5 million addresses to produce detailed population and housing estimates each year Is designed to produce critical information on small areas and small population groups previously collected on the decennial long form Annually releases over 11 billion estimates for over 35,000 communities Annually releases 1-year and 5-year periods Has four data collection modes: Internet, Mail, T elephone, Personal Visit
2020 Census vs. ACS ACS 2020 Census • Sample estimates • Official counts • Population • Population totals characteristics • Every 10 years • Y early • Point in time • Period of time
2020 Census Goals 8
The 2020 Census Goals and Key Innovation Areas Challenge Goal: Conduct a 2020 Census at a lower cost per housing unit (adjusted for inflation) than the 2010 Census, while maintaining high quality results Focus on Four Key Innovation Areas Utilizing Administrative Reengineering Optimizing Reengineering Field Records and Third- Address Canvassing Self-Response Operations Party Data
The 2020 Census A New Design for the 21 st Century
The 2020 Census The Lifecycle In the next census, we will be trying to reach an increasingly diverse and growing population of around 330 million people in more than 140 million housing units. The Census Bureau is conducting research in order to inform key design decisions by the end of FY 2018. 2020 Census Lifecycle 11 11
The Decennial Census The 2020 Census Environment Constrained fiscal environment Rapidly A mobile The 2020 Census is being changing use population of technology conducted in a rapidly changing environment, requiring a flexible design that takes advantages of new Informal, technologies and data sources 2020 complex living Information while minimizing risk to ensure Census arrange- explosion ments a high quality population count. Increasingly Distrust in diverse government population Declining response rates
Cle leveland 2020 Census Strategy Goal: to design and implement a 2020 Census Complete Count program that leverages the resources of local organizations to reach deep into the community to educate all residents on the importance and the confidentiality of the 2020 Census.
Key Objectives • Form and participate in a Complete Count Committee starting in 2019 • Help Census Bureau staff identify areas that will be hardest to count • Strategize with our partners the most effective way to ensure everyone is counted in our community • Use all communication tools at our disposal to let the community know about the 2020 Census • Establish a Census outreach network of grass-roots partners to reach all residents.
Cleveland Complete Count Field Outreach Cleveland City Planning Commission
Field Outreach Approach The field outreach program utilizes a They would manage 5 geographic team of 11 geographically-based City districts which are composed of 34 They would be considered district employees-6 from City Planning and 5 neighborhoods and over 200 census team leaders. from Community Relations. tracts. The neighborhood leaders will assist They will work with a host of in identifying active residents and We will work with Council community-based organizations in community groups to help promote representatives, CDC's, and other their given districts to raise awareness the 2020 Census at the neighborhood stakeholders in each district. among community residents. level. We will also include citywide and regional organizations to help carry the complete count message throughout every neighborhood- focusing on “hard -to- count” areas.
Cleveland Complete Count Communications Strategy Cleveland City Planning Commission
• Craft the census message to fit the various demographic groups we are targeting. To accomplish this, we must utilize numerous forms of media. In addition, we will work closely with the Strategic Goal US Census Bureau staff leveraging documents and promotional materials that will be provided to local municipalities.
Getting the Word Out !! • Events, parades, festivals • Outreach to City employees and the City’s other large employers providing information about the census • Census “tag line” on email correspondences through payroll inserts checks • Door to door • Area blogs • You Tube • Cool Cleveland, Scene Magazine • Cable TV and radio • Web links on partner websites • Direct mail (Main Census office will handle this) • Promoting at partner events • Advertisements (internet and print media) • Distributing census forms and promotional materials at partner locations • Social Media (Facebook, Twitter, Linked In, Plaxo, etc.) • Forming campus teams to target college-aged people • Online census forms via the websites of partnering organizations • Working with club promoters (Street Smart Productions, etc.) to target college-aged people • Pastors-Churches • Census info via video blogs (i.e. Steph Floss-Cavs DJ on • Working with local sports teams Eighty81) • TV 20 • Articles in foreign speaking newspapers • Including information with utility bills • Billboards (i.e. neighborhood, Clear Channel digital • Posters freeway boards if possible) • Kiosk • Digital billboards and media • All major radio stations (107.9, 93.1, 107.3, WGAR, etc.) • Working with local sports teams
Cleveland Complete Count Hard to Count Populations Cleveland City Planning Commission
Challenge The illustration below shows Cleveland's low count census tracts. As shown in the graphic, a substantial portion of the City shows low count areas. This will require a more concerted effort to ensure that residents in these tracts respond to the 2020 Census.
Challenges in Hard to Count Areas The current economic conditions that may lead to a more serious undercount in the 2020 Census are the same factors that make Cities like Cleveland more than ever in need of the federal funding that is based on the local population count. • Examples of hard to count populations are listed below: • Language barriers • Immigration policy concerns • Ex-offenders • People on public assistance/lower income people • School aged people not in school or working • Homeless • Battered women’s shelters transient populations • Displaced households due to foreclosures (people who are “doubling up”)
Cleveland Complete Count Committee Cleveland City Planning Commission
Form A Complete Count Committee A volunteer committee established by tribal, state, and local governments, and/or community leaders, to increase awareness, about the census and motivate residents in the community to respond. 25
• Increase the response rate for residents Increase mailing back their questionnaire through a focused, neighbor-to neighbor program. Why Form A • Utilize the local knowledge, expertise, and Complete influence of each Complete Count Committee Utilize member to design and implement a census Count awareness campaign targeted to the community. Committee? • Connect Bring together a cross section of Connect community members whose focus is 2020 Census awareness. 26
The immediate formulation of a Complete Count Committee will ensure that local residents are kept abreast of the various When census operations. Should a CCC The more informed residents are about the Organize? 2020 Census operations, the better their understanding of the census process becomes, increasing their willingness to be a part of the successful enumeration in 2020. 27
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