Formalizing your Curiosity Wisconsin Public Library Consor2um - - PowerPoint PPT Presentation

formalizing your curiosity
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Formalizing your Curiosity Wisconsin Public Library Consor2um - - PowerPoint PPT Presentation

Formalizing your Curiosity Wisconsin Public Library Consor2um (WPLC) Workshop 1 of 4 Joshua H. Morrill, PhD Morrill Solu2ons Research Joshua H. Morrill, PhD Morrill Solu2ons Research Josh has been providing research and evalua2on consul2ng


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Joshua H. Morrill, PhD Morrill Solu2ons Research

Formalizing your Curiosity

Wisconsin Public Library Consor2um (WPLC) Workshop 1 of 4

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Joshua H. Morrill, PhD Morrill Solu2ons Research

Josh has been providing research and evalua2on consul2ng with corporate, non-profit, and academic groups for the last 13 years. He worked as an emerging trends analyst for Gartner where he helped uncover some early usage of cell phones for game play. As a consultant, Josh has worked extensively with the Na2onal Science Founda2on in the assessment of various STEM (Science Technology Engineering & Math) technology ini2a2ves. He has worked with Na2onal Science Digital Library project to assess the effec2veness of this ini2a2ve for faculty and librarians across the na2on. And, more recently, Josh has worked with NSF and partners at the University of Illinois and University of Central Florida to conduct a large na2onal study to develop a learner segmenta2on based on what people want out of learning technologies. Josh has also partnered extensively with libraries. In par2cular, Josh has partnered with the Wisconsin Public Library Consor2um (WPLC) in the development and implementa2on of a longitudinal study of Wisconsin public library users (and non-users) in 2003, 2007 and

  • 2012. Josh also partnered with the University of Wisconsin and University of Illinois systems to

assess student use and reac2ons to eTextbooks. In addi2on to research, Joshua has also conducted several strategic planning and future- visioning workshops for corporate, library, educa2on and non-profit groups that use scenario- based planning to help these organiza2ons plan around future uncertain2es. Joshua is a frequent speaker na2onally. Josh holds a Ph.D. in communica2on science from the University

  • f Wisconsin-Madison with a concentra2on in small group decision-making and quan2ta2ve

research design and analysis

joshua@morrillsolu2ons.com 608-772-0924

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1st WPLC user and non-user survey Proof of

  • concept. Can we do this?

2nd WPLC user and non-user survey Love from

users and non-users alike

2003 How Did We Get Here?

3rd WPLC user and non-user survey Extensive

pro=iling & segmentation Mixed method / Good info.

Now!!!

Decentralized data collection ---that (hopefully) results in greater data utility.

www.wplc.info/reports/user-non-user-surveys

2007 2012 2017

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Research is formalized curiosity. It is poking and prying with purpose

  • Zora Neale Hurston
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Ac2on Research

  • Focus research around a problem that

is “holding up” a decision.

  • Research does not have to be perfect

– just enough to advance the decision.

  • Research is itera2ve
  • Collabora2on and communi2es of

prac2ce can share data, techniques and exper2se.

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A Few Pragma2c Research Maxims

  • Your problem is not as unique as you

think

  • You have more data than you think
  • You need less data than you think
  • An adequate amount of new data is

more accessible than you think

  • Time spent scoping and planning will

pay dividends later.

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The Making of A Research Project

Think about the research ques2on Think about the scope and scale of the research ques2on Think about what data you need to answer your research ques2on Think about what data you have / are able to collect Choose a method

  • r methods

Design your research protocols Gather data Analyze and report the data Fame and fortune!

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Why are you doing this research?

What is the driving need?

What do you really want to know?

How can I ask the right research question?

1 2 3 4 We are going to be working through some of the WHY- WHAT-WHAT- & HOWs of any research project

What are options for getting information?

How reliable is reliable enough?

How do I interpret what I have?

What are some pitfalls for understanding data?

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Why are you doing this research?

What is the driving need?

1

Why do you need to do this? Do you REALLY need more informa?on? Don’t underes?mate common sense The curious case of: “The Expensive Birthday Card”

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What do current patrons think about exis2ng space? How have other libraries renovated spaces?

What do you really want to know?

How can I ask the right research question?

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The NEED should drive a series of questions that may

  • or may not - require additional data collection.
  • NEED

My library is thinking about renova?ng a space

  • What are trends in

space redesign?

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What do you really want to know?

How can I ask the right research question?

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The NEED should drive a series of questions that may

  • or may not - require additional data collection.

My library is thinking about renova?ng a space

  • What are

trends in space redesign?

  • How have
  • ther libraries

renovated spaces?

  • What does the

community think about the space?

  • Conferences
  • Ar?cles
  • Web Search
  • Vendor

Presenta?ons

  • Call other

libraries

  • Tours
  • Past / older

studies or feedback

  • A new

study

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What do you really want to know?

How can I ask the right research question?

2

Assuming you want to do a new study…There is a different set of questions to consider.

What do current patrons

think about the space?

  • What do patrons think about

the exis?ng space?

ATTITUDES BEHAVIORS

  • What do patrons use the exis?ng

space for?

What are you prepared to act on? What informa?on is holding up your decision?

ASPIRATION

  • What would patrons like to be

able to do?

  • Are there other people who

would use the space?

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What do you really want to know?

How can I ask the right research question?

2

All of this boils down to two areas to consider.

Who do we want informa?on from?

  • Patrons?
  • Community?
  • Other Libraries?

What do we want to know?

  • Percep2ons?
  • Behaviors?
  • Future Intent?

YOUR STUDY

ADDRESSES A NEED

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What do you really want to know?

How can I ask the right research question?

2

  • What is your need? What do you need to know?
  • Does this really require new research?
  • What decision can you make once you have this

informaGon?

Why are you doing this research?

What is the driving need?

1

…Next mee?ng have a “1-min need” statement ready to share.

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Questions?

Joshua H. Morrill, PhD joshua@morrillsolutions.com 608-588-2874

Thank You