Joshua H. Morrill, PhD Morrill Solu2ons Research
Formalizing your Curiosity
Wisconsin Public Library Consor2um (WPLC) Workshop 1 of 4
Formalizing your Curiosity Wisconsin Public Library Consor2um - - PowerPoint PPT Presentation
Formalizing your Curiosity Wisconsin Public Library Consor2um (WPLC) Workshop 1 of 4 Joshua H. Morrill, PhD Morrill Solu2ons Research Joshua H. Morrill, PhD Morrill Solu2ons Research Josh has been providing research and evalua2on consul2ng
Joshua H. Morrill, PhD Morrill Solu2ons Research
Wisconsin Public Library Consor2um (WPLC) Workshop 1 of 4
Joshua H. Morrill, PhD Morrill Solu2ons Research
Josh has been providing research and evalua2on consul2ng with corporate, non-profit, and academic groups for the last 13 years. He worked as an emerging trends analyst for Gartner where he helped uncover some early usage of cell phones for game play. As a consultant, Josh has worked extensively with the Na2onal Science Founda2on in the assessment of various STEM (Science Technology Engineering & Math) technology ini2a2ves. He has worked with Na2onal Science Digital Library project to assess the effec2veness of this ini2a2ve for faculty and librarians across the na2on. And, more recently, Josh has worked with NSF and partners at the University of Illinois and University of Central Florida to conduct a large na2onal study to develop a learner segmenta2on based on what people want out of learning technologies. Josh has also partnered extensively with libraries. In par2cular, Josh has partnered with the Wisconsin Public Library Consor2um (WPLC) in the development and implementa2on of a longitudinal study of Wisconsin public library users (and non-users) in 2003, 2007 and
assess student use and reac2ons to eTextbooks. In addi2on to research, Joshua has also conducted several strategic planning and future- visioning workshops for corporate, library, educa2on and non-profit groups that use scenario- based planning to help these organiza2ons plan around future uncertain2es. Joshua is a frequent speaker na2onally. Josh holds a Ph.D. in communica2on science from the University
research design and analysis
joshua@morrillsolu2ons.com 608-772-0924
1st WPLC user and non-user survey Proof of
2nd WPLC user and non-user survey Love from
users and non-users alike
3rd WPLC user and non-user survey Extensive
pro=iling & segmentation Mixed method / Good info.
Now!!!
Decentralized data collection ---that (hopefully) results in greater data utility.
www.wplc.info/reports/user-non-user-surveys
is “holding up” a decision.
– just enough to advance the decision.
prac2ce can share data, techniques and exper2se.
think
more accessible than you think
pay dividends later.
Think about the research ques2on Think about the scope and scale of the research ques2on Think about what data you need to answer your research ques2on Think about what data you have / are able to collect Choose a method
Design your research protocols Gather data Analyze and report the data Fame and fortune!
Why are you doing this research?
What is the driving need?
What do you really want to know?
How can I ask the right research question?
What are options for getting information?
How reliable is reliable enough?
How do I interpret what I have?
What are some pitfalls for understanding data?
Why are you doing this research?
What is the driving need?
Why do you need to do this? Do you REALLY need more informa?on? Don’t underes?mate common sense The curious case of: “The Expensive Birthday Card”
What do current patrons think about exis2ng space? How have other libraries renovated spaces?
What do you really want to know?
How can I ask the right research question?
My library is thinking about renova?ng a space
space redesign?
What do you really want to know?
How can I ask the right research question?
My library is thinking about renova?ng a space
trends in space redesign?
renovated spaces?
community think about the space?
Presenta?ons
libraries
studies or feedback
study
What do you really want to know?
How can I ask the right research question?
think about the space?
the exis?ng space?
ATTITUDES BEHAVIORS
space for?
What are you prepared to act on? What informa?on is holding up your decision?
ASPIRATION
able to do?
would use the space?
What do you really want to know?
How can I ask the right research question?
Who do we want informa?on from?
What do we want to know?
YOUR STUDY
ADDRESSES A NEED
What do you really want to know?
How can I ask the right research question?
informaGon?
Why are you doing this research?
What is the driving need?
Joshua H. Morrill, PhD joshua@morrillsolutions.com 608-588-2874