FOR ROOT CROPS & LESSONS LEARNED Maria Lailai Moi Director, Bens - - PowerPoint PPT Presentation

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Feb 01, 2023 272 likes •453 views

SUCCESSES IN ACCESSING EXPORT MARKETS FOR ROOT CROPS & LESSONS LEARNED Maria Lailai Moi Director, Bens Trading Ltd 11 July 2014 Brief history A sole trader in 1988 1 st product was yaqona or kava 1 st transport was

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Maria Lailai Moi Director, Ben’s Trading Ltd 11 July 2014

SUCCESSES IN ACCESSING EXPORT MARKETS FOR ROOT CROPS & LESSONS LEARNED

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Brief history…

A sole trader in 1988

– 1st product was ‘yaqona’ or kava – 1st transport was bicycle

Named Ben’s Trading in 2002

– Acquired land & van

Registered as Ben’s Trading Ltd in 2006

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Over the years…

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01 TARO RECEIVED FROM FARMERS CARTED TO BENS TRADING SHED IN NAVUA FOR PROCESSING. ABOUT 200 WORKERS AND AGENTS WHO DIRECTLY BENEFROM EMPLOYMENT WITH THE COMPANY. TARO IS CLEANED WASHED WITH HIGH PRESSURED PIPE. TARO IS DRIED BEFORE PACKED. WORKERS PACKING TARO PACKED TARO BAGS READY TO BE LOADED. TARO LOADED INTO CONTAINER READY FOR EXPORTS.

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PROUD TO TAKE FIJI TO THE WORLD

BEN’S TRADING LIMITED HAS AGAIN ACHIEVED A MILESTONE AFTER SECURING THE SUPPLY TO CHAINS OF WOOLWORTHS IN QUEENSLAND AND COUNTDOWN SUPERMARKETS IN NEW ZEALAND.

BAGS OF TARO FOR WOOLWORTHS AND COUNTDOWN SUPERMARKETS READY TO BE LOADED IN CONTAINERS FOR EXPORTS.

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FACING THE CHALLENGES

FROM THIS OLD PACK-SHED

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FACING THE CHALLENGES -

TO THIS

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HOW DO WE STAY COMPETITIVE IN THE MARKETS

QUALITY
CONSISTENCY
AFFORDABLE PRICINGS

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BASIC PRINCIPLES OF SUCCESSES IN EXPORTING ROOT CROPS

1. QUALITY is the TOP priority
2. CONSISTENT supply
3. IMPROVE performance

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CHALLENGES

1. Limited Cargo capacity of airlines especially Fiji Airways

2. Poor road conditions in rural areas
3. Lack of electricity supply in rural ports &

wharf

4. Meeting the biosecurity requirements of

importing countries – on Products 2. The requirement to Upgrade to meet requirement set by importing countries –

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1.Buy products at farm gate 2.Identify and engage progressive farmers 3.Train farmers on how to handle produce after harvest – Post Harvest Handlings

4. Train pack house staff on how to process produce

efficiently 5.Biosecurity and food safety requirements

6. GOOD QUALITY CONTROLLING AT EVERY LEVEL -

LESSONS LEARNED

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ONE OF THE LESSONS LEARNED

A FARMER IN ONE OF THE REMOTEST AREAS IN FIJI RECEIVING CASH FOR HIS PRODUCE AT HIS FARM GATE FROM BEN’S TRADING STAFF

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CONCLUSION REAL COMMITMENTS

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REAL COMMITMENTS

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OUR QUALITY

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