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Food & Beverage Atlantic November 2019 2 Food share: Hills - - PowerPoint PPT Presentation
Food & Beverage Atlantic November 2019 2 Food share: Hills - - PowerPoint PPT Presentation
Food & Beverage Atlantic November 2019 2 Food share: Hills Jamaican Jerk Sauce 3 Sobeys circa 1907 4 Sobeys Today 5 Our values are our foundation 6 We are a family nurturing families 7 We are rooted in Atlantic Canada Grocery
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Food share: Hills Jamaican Jerk Sauce
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Sobeys circa 1907
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Sobeys Today…
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Our values are our foundation
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We are a family nurturing families
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We are rooted in Atlantic Canada
Grocery Store Count 165 Sobeys 82 Foodland/Coop 79 IGA/Coop 2 Pete’s Fine Foods 2 Related Business Store Count 236 Lawtons 76 Needs convenience 149 Sobeys Express 11 Total Atlantic Store Count 401
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- Important to our customers
- A year round, total store commitment
- Part of our DNA
- Deepens our connection to the community
- Strengthens the local economy
- Strong partnership foster innovation
- Become the destination
- Dedicated leadership
Our commitment to local
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2019 Local supplier roadshow stops
- St. John’s, NL
Cornerbrook, NL Moncton, NB Charlottetown, PEI Annapolis Valley, NS Pictou County, NS Burlington, Ont Kelowna, BC Calgary, AB Edmonton, AB Saskatoon, SK Winnipeg, MB Vancouver, BC Victoria, BC
15 Locations Atlantic: 6 shows Ontario: 2 shows AB/SMO: 4 shows BC: 3 shows
Ajax, Ont
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6 Road Shows – Atlantic Canada
- Feb. 2: Annapolis Valley, NS
- Feb.19: Moncton, NB
- Feb.21: Charlottetown. PE
- Feb. 26 : Cornerbrook, NL
- Feb. 28: St. John’s, NL
- Mar. 13: Stellarton, NS
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2019 Local supplier Atlantic stops
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We are proud to be a part of the Atlantic economy
+350
New local items listed since May 2018
+50
Approved Suppliers over last 18 months
+300
Current Atlantic Canadian suppliers
x2
On track to double F’19 new item sales
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Supporting our stores Demos, pop ups, events Promotions Private Label
Opportunities for growth
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Product Demos Work
Benefits:
- Creating brand awareness
- Support promotional activity
- Enhance in-store customer experience
- Drive sales
40 44 55 60 91 76 71 74 62 Units Sold
Week of Demo
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Sobeys Private Label
3500 sku’s
$3.2B
Annual Sales
CONSUMER FOCUSED BRANDS
Lowest Price
- n the shelf
Affordable Authenticity Everyday Savings, Uncompromised Quality Elevated Culinary Experiences
Reinvention and renewed focus on Private Label at Sobeys Opportunity
- National Distribution
- Innovation and a
Differentiated Portfolio
- Sustainability
- Packaging Reduction
Criteria
- Joint Business Planning
- Service Levels
- GFSI
- Competitive Pricing
- Ethical Practices
Strong Annual Growth Plan
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Promotions
Weekly Flyers Save Cycle In-Store Special AIR MILES reward miles Direct to Customer
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Weekly Flyer: Local Features
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Marketing In Store
Local POS (point of sale) kit in stores Launched in 2018 Handwritten signs for Market Experience Encompass the entire store Aisle Invaders to call out grocery items
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DRIVING the LOCAL Message #sobeyslookforlocal #lookforlocal
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Media Attention on LOCAL is BUILDING!
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Growing with Us
- Quality & food safety are paramount
- Differentiation is key
- Sustainability is becoming ever critical
- Tell your story
- Performance tracking and objective setting
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Thank You
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