Food & Beverage Atlantic November 2019 2 Food share: Hills - PowerPoint PPT Presentation

Food & Beverage Atlantic November 2019

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Food share: Hills Jamaican Jerk Sauce 3

Sobeys circa 1907 4

Sobeys Today… 5

Our values are our foundation 6

We are a family nurturing families 7

We are rooted in Atlantic Canada Grocery Store Count 165 Sobeys 82 Foodland/Coop 79 IGA/Coop 2 Pete’s Fine Foods 2 Related Business Store Count 236 Lawtons 76 Needs convenience 149 Sobeys Express 11 8 Total Atlantic Store Count 401

Our commitment to local • Important to our customers • A year round, total store commitment • Part of our DNA • Deepens our connection to the community • Strengthens the local economy • Strong partnership foster innovation • Become the destination • Dedicated leadership 9

2019 Local supplier roadshow stops 15 Locations Atlantic: 6 shows Ontario: 2 shows AB/SMO: 4 shows BC: 3 shows St. John’s, NL Cornerbrook, NL Edmonton, AB Vancouver, BC Saskatoon, SK Charlottetown, PEI Calgary, AB Moncton, NB Pictou County, NS Victoria, BC Kelowna, BC Winnipeg, MB Annapolis Valley, NS Ajax, Ont Burlington, Ont

2019 Local supplier Atlantic stops 6 Road Shows – Atlantic Canada • Feb. 2: Annapolis Valley, NS • Feb.19: Moncton, NB • Feb.21: Charlottetown. PE • Feb. 26 : Cornerbrook, NL • Feb. 28: St. John’s, NL • Mar. 13: Stellarton, NS 11

We are proud to be a part of the Atlantic economy +300 +350 x2 +50 Current New local On track to Approved Atlantic items listed double F’19 Suppliers over Canadian since May new item last 18 months suppliers 2018 sales 12

Opportunities for growth Supporting our stores Demos, pop ups, events Promotions Private Label

Product Demos Work Benefits: • Creating brand awareness • Support promotional activity • Enhance in-store customer experience • Drive sales Week of Demo 91 76 74 71 62 60 55 Units Sold 44 14 40

Sobeys Private Label CONSUMER FOCUSED BRANDS Lowest Price Affordable Everyday Savings, Elevated Culinary on the shelf Authenticity Uncompromised Quality Experiences 3500 sku’s Reinvention and renewed focus on Private Label at Sobeys $3.2B Opportunity Criteria Annual • • Sales Strong National Distribution Joint Business Planning • • Innovation and a Service Levels Annual • Differentiated Portfolio GFSI • • Growth Plan Sustainability Competitive Pricing 15 • • Packaging Reduction Ethical Practices

Promotions Weekly Flyers Save Cycle In-Store Special AIR MILES reward miles Direct to Customer 16

Weekly Flyer: Local Features 17

Marketing In Store Local POS (point of sale) kit in stores Launched in 2018 Handwritten signs for Market Experience Encompass the entire store Aisle Invaders to call out grocery items 18

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DRIVING the LOCAL Message #sobeyslookforlocal #lookforlocal 21

Media Attention on LOCAL is BUILDING! 22

Growing with Us • Quality & food safety are paramount • Differentiation is key • Sustainability is becoming ever critical • Tell your story • Performance tracking and objective setting 23

Thank You 24

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