FirstRand Wealth Segment History RMB 1995 1997 FNB established - - PDF document

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FirstRand Wealth Segment History RMB 1995 1997 FNB established - - PDF document

FirstRand Wealth Segment History RMB 1995 1997 FNB established FNB Private Bank established ORIGIN FNB Private Bank changed to 1999 Henry Ansbacher April Ansbacher and Origin combined to form RMB Private Bank 2003 Oct 2004 One


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SLIDE 1

FirstRand Wealth Segment

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SLIDE 2

History

FNB established FNB Private Bank

1995

RMB established ORIGIN

1997

FNB Private Bank changed to Henry Ansbacher

1999

“One FNB” and ONE Wealth Segment Executive committee

Oct 2004

RMB Private Bank FNB Private Clients Ansbacher and Origin combined to form RMB Private Bank

April 2003

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SLIDE 3

FirstRand’s positioning

Focus of RMB Private Bank

Portfolio of brands enables niche focus.

30 000 FNB Clients

Focus of FNB Private Clients

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SLIDE 4

The segment in context

77,084 (Multi-banked) 250,593 (Multi-banked)

Source: AMPS 2002a – 2004, Market Tracker November 2004

Total Retail Market Wealth R750K + Low Income R0k – R6k Mainstream R6k – R60k Upper middle R200k – R350k Premier R350K – R750k Lower middle R60k – R200k

18%

Total Adult Population 30 Million Total Banked Population 11,5 Million 15,559,628 (19% banked) 11,622,512 (52% banked) 510,185 (97% banked) 2,019,592 (97% banked) FNB main bank share (2004)

21% 20% 18% 17% 19%

Personal Banking Smart Solutions

837,862 – previously

  • est. 400k-

600k

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SLIDE 5

Total segment - client numbers

Net Asset Value (R Million)

0.75

* Source: AMPS 2002 a – 2004, Market Tracker November 2004 * * 2005 Cap Gemini and Merill Lynch World Wealth Report

* 80 000 to 150 000 * * 37 000 3 000

7 50

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SLIDE 6

50 7

Total segment - product usage

Net Asset Value (R Million) 0.75 Structured Lending Transactional Banking Risk/ Assurance Structured Lending Transactional Banking Risk/ Assurance Succession Planning Structured and Corporate Finance Financial Planning and Fiduciary Services Asset Management Financial Planning and Fiduciary Services Asset Management Structured Lending Transactional Banking Risk/ Assurance

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SLIDE 7

Total segment - revenue distribution

Based on RMB Private Bank actuals

Margin income Transactional banking income Financial Planning and Asset Management fee income Lending Structuring fee income

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SLIDE 8

3.4 7

R 3.4 billion

Total segment - revenue potential

50 6.4

R 3.0 billion

7.72

R 0.8 billion

Revenue (R Billion) 0.75 Net Asset Value (R Million)

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SLIDE 9

Competitive landscape

7 50 Net Asset Value (R Million) 0.75

Private Bank Personal Financial Services Private Bank Personal Financial Services Private Bank PRIVATE BANK Private Bank

StockBrokers

IFA’S

StockBrokers

IFA’S

Private Bank

Priority Suite Priority Suite

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SLIDE 10

Other insights

7 Net Asset Value (R Million) 0.75

Low penetration

  • f investment products

Multi-banked

58%

is under 45 years of age Fastest black growth segment

74%

is business

  • wners

30%

is black

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SLIDE 11

The key issues

  • Client numbers are small and clients are multi-

banked.

  • Fierce competition.
  • Biggest revenue potential is in lending and

combined financial planning and asset management.

  • Most clients are business owners.
  • It is the fastest growing black sector.
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SLIDE 12

The key issues

  • Client numbers are small and clients are multi-

banked.

  • Fierce competition.
  • Biggest revenue potential is in lending and

combined financial planning and asset management.

  • Most clients are business owners.
  • It is the fastest growing black sector.
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SLIDE 13

FirstRand – customer base

FirstRand’s base provides huge opportunity

150 000 individuals FNB 20% RMB PB 10%

FNB 30 000 Mostly using only transactional banking at FNB RMB Private Bank 15 000 Financial planning, asset management and structured finance in “seedling” phase

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SLIDE 14

The key issues

  • Client numbers are small and clients are multi-

banked.

  • Fierce competition.
  • Biggest revenue potential is in lending and

combined financial planning and asset management.

  • Most clients are business owners.
  • It is the fastest growing black sector.
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SLIDE 15

RMB Private Bank – leader in structured lending

Structured Facility Property Investments Can be in any legal entity Natural Person Can be in any legal entity Trust Partnerships PTY CC

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SLIDE 16

2.1 2.8 4.8 5.9 8.3 11.7

2 4 6 8 10 12 2000 2001 2002 2003 2004 2005

Strong growth in advances

Loan book growth

R billion

36% 53% 40% 39% 41%

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SLIDE 17

RMB Private Bank - leader in wealth management

Global Product comparison Asset Allocation * All asset classes Disciplined Investment approach Succession planning Growth portfolio Defensive portfolio Income Portfolio Tax structure I nvestm ent planning Cash flow analysis Estate planning Advice Outside Trust services Local & Off-shore Ashburton RMB Asset Management Unit Trusts Local/ London Multi- manager platforms Insurance license Best of breed products

  • Life assurance
  • Disability
  • Investment

products Deposit products Direct investment into shares FirstRand Group RMB Branded Solutions Client & W ealth Advisor Co-Piloting the Client Solution Client needs fulfilled My wealth is preserved My wealth is growing My ability to grow my wealth is protected My wealth will be correctly distributed My dependants are protected I am informed of investment

  • pportunities

Different for every client

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SLIDE 18

Good track record

Assets under management growth 5.7 6.2 5.1 6.7 10

1 2 3 4 5 6 7 8 9 10 2001 2002 2003 2004 2005

8% 17% 31% 50%

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SLIDE 19

The key issues

  • Client numbers are small and clients are multi-

banked.

  • Fierce competition.
  • Biggest revenue potential is in lending and

combined financial planning and asset management.

  • Most clients are business owners.
  • It is the fastest growing black sector.
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SLIDE 20

FirstRand well positioned

  • RMB Private Bank is a

leader in structured lending.

  • In financial planning and

asset management, RMB Private Bank has a sound basis for growth.

  • Structured Finance will be

enhanced using the close link with Rand Merchant Bank.

  • FNB’s 30 000 wealth

clients is not yet using FirstRand for these

  • fferings.

RMB Private Bank FNB

Huge opportunity for growth

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SLIDE 21

Key issues

  • Client numbers are small and clients are multi-

banked.

  • Fierce competition.
  • Biggest revenue potential is in lending and

combined financial planning and asset management.

  • Most clients are business owners.
  • It is the fastest growing black sector.
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SLIDE 22

FirstRand well positioned

  • Structured lending is a key

value offering for business

  • wners.
  • Successful history of

collaboration between RMB Private Bank and the commercial segment is a sound foundation.

  • Wealth Segment and

business segment has agreed to service this segment with one combined

  • ffering.
  • Launched Personal Business

Banking. RMB Private Bank FNB

FirstRand is leading with a combined Business Banking and Private Banking offerings

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SLIDE 23

The key issues

  • Client numbers are small and clients are multi-

banked.

  • Fierce competition.
  • Biggest revenue potential is in lending and

combined financial planning and asset management.

  • Most clients are business owners.
  • It is the fastest growing black sector
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SLIDE 24

Note: n = 1,650. Other banks = ABSA, Nedcor and Standard Bank Source: Consumer Tracker Research November 2004 and Amps 2004

Race profile of market segments:

FNB has strong pipeline

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SLIDE 25

Overall segment strategy

  • Compete with 2 brands
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SLIDE 26

Overall segment strategy

  • Compete with 2 brands
  • Continue to enhance RMB

Private Bank’s Value offering

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SLIDE 27

Overall segment strategy

  • Compete with 2 brands
  • Continue to enhance RMB

Private Bank’s Value offering

  • White-label RMB Private Bank

Products and introduce them to the 30 000 FNB Wealth segment clients.

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SLIDE 28

Overall segment strategy

  • Compete with 2 brands
  • Continue to enhance RMB

Private Bank’s Value offering

  • White-label RMB Private Bank

Products and introduce them to the 30 000 FNB Wealth segment clients. Share support infra- structure. Eliminate pricing arbitrage.

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SLIDE 29

Implementing two brand strategy

Contact centre Project implementation Financial planning, asset management and structured lending operations Wealth Exco

Client facing

Credit and valuations

Shared infrastructure

All delivery Channels All delivery Channels Stratco Stratco Common purpose and no destructive competition

FNB Private Clients RMB Private Bank

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SLIDE 30

Go to market strategy for FNB Private Clients

  • Leverage existing

relationships

  • No client migration
  • Revenue growth
  • 10 to 50
  • 8 to 15
  • Wealth management

specialists Existing relationships

  • Structured lending

specialists

  • Relationships

managers

  • Someone in a branch
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SLIDE 31

Strategy = growth

RMB Private Bank is a leader in structured lending and comprehensive Wealth Management Rand Merchant Bank is a leader in Structured Finance and Investment Banking FNB has 30 000 Wealth Clients who have limited exposure to these value

  • fferings

Leverage RMB’s skill base into the top end of RMB Private Bank Growth

  • ut

performance Leverage RMB Private Bank value offerings into FNB