- Jessica Lomazzo
December 2016
FINTECHS IMPACT ON WEALTH MANAGEMENT Jessica Lomazzo December 2016 - - PowerPoint PPT Presentation
FINTECHS IMPACT ON WEALTH MANAGEMENT Jessica Lomazzo December 2016 - Ivey Disclaimer This report was developed by an IFP team of HBA students from the Ivey Business School in partnership with the Scotia Digital Banking Lab. It is
December 2016
School in partnership with the Scotia Digital Banking Lab.
be provided to any other person or entity without the express written consent of the client.
the report authors are able to warrant the degree of accuracy or completeness of this report.
business decisions.
Project Overview Evidence + Analysis Insights Appendix
* Note that this is a summary of my final deliverable and therefore only includes key slides.
and /or
This project determined whether cu current fintech ch solutions in the space are… ISSUE / PROBLEM STATEMENT And what impact will these ‘solutions’ have
current initiatives in the MFDA value chain
the basis
innovation and / or disruption;
that are unusually sensitive to innovation and / or disruption (understand a ‘future’ looking value chain);
and ideas to reduce the amount of processes within the wealth management value chain;
behavioural finance techniques and concepts could be leveraged.
OBJECTIVE / GOAL
Client Advisor Dealer fundSERV
1
SCOPE Current / Traditional MF MFDA Wealth Management Value Chain
Evaluate the MF MFDA value chain Take a de dealer’s pe perspe pective Stop analysis at fu fundSERV
3 2
Vendors LEGEND
1 2 3
EF EFFICIEN ENCY The lack of efficiency creates redundant tasks and increases costs TE TECHNOLOGY Technology could significantly improve efficiency in the value chain ST STRATEGY Strategies should revolve around digital and fintech solutions
RESEARCH THEMES
Current Wealth Management and Value Chain Themes
CO COSTS Costs are going up across the value chain, with bleak signs of growth
Mi Michelle De Decides to In Invest
She may do research on-line before going to see an advisor Michelle sits down with Christina to discuss her fi financial plan and in investment go goals (IPS) Christina determines wh which account Michelle might be best suited for (TFSA, RRSP, etc) Michelle can go to either:
advisor
advisor Paperwork sent to Betty the Branch Managers
CURRENT ONBOARDING PROCESS FLOW*
Da Data entry
data; or
into system NA NAF
identity
KYC
annually De Detailed account in info
more forms, the type depending
account(s) she’s
Michelle co completes numerous fo forms to assess her: goals, risk, biases, constraints, suitability of investment, life balance sheet, tax profile and market expectations Tr Trading Inst Instruc uctions ns T23033 T23033 form If needed – to move assets from Institution A to Institution B Cl Client Ch Cheque an and / or PA PAC Michelle writes a cheque to Christina’s institution Tr Trading Ti Ticket Di Disclosures
Mi Michelle and Ch Christina sign all paperwork (manually) Ti Tier 1 1 Compliance (approval + signature – sends forms back if necessary) Ti Tier 2 2 Compliance (reviews suitabilit y + all paperwork – sends forms back if necessary) Paperwork sent to Julie at Head Office Ch Cheque deposited and forwarded to the fund company
... ...
Mi Michelle = Investor / Client Ch Christina = Wealth Management Advisor Be Betty = Branch Manager Ju Julie = Head Office Reviewer
* This process may change in some ways depending on the technology advancement in
different firms (ex. pre-population vs manual entry)
Christina sug suggest sts s mu mutual fund X based
EVALUATION AND INSIGHTS OF CURRENT PROCESS FLOW
SUM SUMMARY: AR ARCHAI AIC
spent on
administrat ative an and lo low va value adde added ta tasks. Solutions that increase efficiency throughout the process wo would gi give adv advisors ar around an an ho hour ur to to ho hour ur an and a ha half bac back pe per day day (time that could be spent on clients).1
platforms lack integration, systems / technology are still manual which leads to human error and wasted time.
compliance only done AFTER advisors have assessed client suitability?
Lack of integration continues to reduce efficiency and wipe away margins.
technology such as pre-population, automated form selection and suitability tools would improve efficiency and reduce errors throughout the process.
1 Grosser, Dana. "Wealth Management Industry Must Reinvent the Value Chain, According to SEI and WISE Gateway Report." Marketwire. SEI, 4 Apr. 2016.
gateway-report-nasdaq-seic-2111468.htm>.
Michelle adds her banking information, signs the form and starts investing
ROBO PROCESS FLOW
Mi Michelle De Decides to In Invest
Michelle goes online and finds Robo X. She creates an account (without leaving her home) Michelle co completes forms to assess her: identity, financial situation, goals and risk tolerance Michelle discusses wit h a compliance person t
begin trading Michelle selects an investment account and fills out her application An algorithm assesses her risk tolerance, financial data and goals to create an investment recommendation that is most suitable for Michelle
16 16 st steps
vs vs
6 6 st steps
ROBO ANALYSIS
(disrupted by robo)
CU CURRENT FU FUTURE
Product
1
Financial plan, holistic view and advice
2
Advisors cu current value
Current value lies in the AD ADVICE
(d (disrupted by ro robo) Product
1
Financial plan, holistic view and advice
2
Is Is the here value ue in in the ad advisor? (d (disrupted by AI)
Th The industry is on the verge of being disrupted
“s “so what”? t”? Robo + AI el eliminate e the e ne need for ad advisor
FUTURE PROCESS FLOW
Mi Michelle De Decides to In Invest
Michelle goes online and finds Robo X. She creates an account by using her digital thumbprint, which preloads her data (name, address, etc), pulled from her blockchain digital identity wallet – her account is automatically linked to all bank accounts, credit card statements, pay slips, mortgages and spending habits AI / blockchain assesses her identify, financial position, family matters and life goals based on known information, and asks Michelle to clarify or add any needed information Michelle clicks a button and leaves her
then recorded on blockchain Michelle is provided with three simple options that would best meet her profile. AI makes a recommendation as to how much money she should be moving
spending habits and monthly necessities Artificial intelligence does a complete evaluation of Michelle’s current position – it takes a holistic view, capturing the “full picture.” From here, AI gives a comprehensive analysis while recommending X portfolio(s) and accounts for Michelle (mutual funds / ETFs / seg funds and TFSA / RESP / RRSP) Because of blockchain, all compliance measures are already addressed (bank is being proactive rather than reactive). Using blockchain identity, it automatically complies with KYC, considers suitability and creates a trail of traceability
INSIGHTS (1/2)
Robo-ad advice is is bo both in innovative an and di disrupt
without leaving your home and with little to no human interaction, is disruptive – as it reaches for a new market.
The te term ‘ro robo-ad advice’ is is ex extrem emel ely mi
paperwork and an algorithm that spews an investment recommendation based on a simple profile. However, the term ‘robo-advice’ leads us to believe that all capabilities of an advisor (ex. advice, financial planning, mutual fund distribution) is available through a robot – this is not the case. Many forget (or aren’t aware) that robos are still operated by humans.
allow straightforward profiles to do their own taxes and a tool for accountants to use in completing more complex profiles.1
Robos ar are no not ne necessarily re replacing ad advisors, as as th they pr provide de di different pr produ ducts to to so somewhat di different ma markets.Robos currently provide ETFs,while MFDA dealers provide mutual funds.
Clients ar are sw switching to to ro robo be because of
costs.2
Advisors sh should em embrace ro robo (a (aka au automation). Not only will it increase their efficiency and give them back a portion of their time, it will allow them to increase the top and bottom line by spending more time with clients,improving relationships,bringing in more sales and reducing costs.
On On Robo
Blockchain te technology wi will be be ut utilized in in a nu number of
areas as of
the pr process fl flow, including to improve / replace the compliance function, to update information (KYC) and / or to improve data collection, among
The qu question is is no not if if, bu but wh when.
Some te technologies on
their ow
are und underwhe helming
robo + AI + blockchain + goal setting behavioural finance apps) they can completely change what we know as the industry today.
On On Te Technology
1 Gonnet, Emmanuel. Essay on Robo-Advice Technology. Rep. Univeris, Dec. 2015. Web. 3 Oct. 2016. 2 Resnik, Paul, and Stuart Erskine. The Robo Revolution - Robo-Advice Market Commentary and Analysis. Rep. FinaMetrica, Nov. 2015. Web. 4 Nov. 2016.
INSIGHTS (2/2)
Traditional players are trying to do too many things at once with technology and lack the much needed innovative perspective.1
their bank (primarily for trust reasons). This serves as a huge opportunity for traditional banks to embrace innovative solutions to supply to new and existing clients and for fintechs to have a reputable and “trustworthy” name behind them.2
robos in the near future. Robo-advisors need between $16B - $40B AUM to break even.3
capabilities continue to be commoditized.4
On On Strategy
It is an ’easy win’ and low cost solution for providers.
current solutions (robos) in the market are missing three key steps: “save”, “beware that your behaviour drives risk” and “avoid catastrophic risk.”
On On Ot Other So Solu lutio ions
1 Yeng, Jasen. "Why Legacy Firms That Buy Robos in Haste Show No Signs of Urgency after They Take Title." RIABiz. N.p., 1 Sept. 2016. Web. 16 Sept. 2016.
<http://riabiz.com/a/2016/9/1/why-legacy-firms-that-buy-robos-in-haste-show-no-signs-of-urgency-after-they-take-title>.
2 FinTech Disruption in Financial Services. Rep. CGI, 11 Oct. 2016. Web. 12 Oct. 2016. 3 Banerjea, Sejuti. "What You Need to Know About Financial Technology (FinTech) Today." NASDAQ. N.p., 10 Oct. 2016. Web. 12 Oct. 2016.
<http://www.nasdaq.com/article/what-you-need-to-know-about-financial-technology-fintech-today-cm691220>
4 The Future of Financial Services. Rep. World Economic Forum, June 2015. Web. 15 Oct. 2016. <http://reports.weforum.org/future-of-financial-services-
2015/>.
RISKS AND LIMITATIONS TO INSIGHTS
Use of Technology
Compliance
Acceptance
Skills
Costs
Technology needs to be used properly in order to leverage the full impact of its capabilities (ex. importance of integration). In addition, high net worth individuals are known to want face-to-face interaction and advice. Firms may leverage technology more for certain segments. Individuals in the value chain may not have the skills required to embrace new
less tech literate. Whether or not stakeholders accept this new technology will impact its use and
though this would drastically increase efficiency. There is uncertainty as to how compliance will change in order to regulate new players in the industry. Regulation may limit the ability to see technology’s true value. There are solutions that exist that have not been implemented because of the high cost and lack of funds in the industry. The high cost of advanced technologies may continue to be an impediment for firms who lack cash flow.
HEAT MAP
Fi Financial Plan / IP IPS Ri Risk As Assessment Fo Forms Su Suitability As Assessment Co Compliance Sa Saving As Asset / Pr Product Mix Su Suggestion Ro Robo Advice Di Digital Si Signatures Bl Blockchain (b (biometrics in inclu luded) AI AI Be Behavioural Ec Economics Pr Product Ex Expansion (m (mutual fund + ET ETFs)
So Solutions Pr Process Available to some / in production Not widely available / needs more production (R&D) Available / in use Co Colour = current availability Si Size = impact on the process Disruptive Innovative Where change is most likely to disrupt in the near future
VALUE CHAIN INNOVATION / DISRUPTION
On Onboarding
The entire process from walking in to an advisor, filling out paperwork, client identification to submitting funds will change.
Cl Client Relationsh ship
Although people still want a personal relationship, the advisors value is shifting from providing products to advice.
Co Compliance
The compliance function is costly and inefficient. There are a number of technologies that could replace this function and reduce redundancy and error.
Fi Financial Planning / Ad Advice
The value in the advice will eventually shift when AI becomes available and is in use by clients.
Reporting
With CRM2, mutual fund providers are being forced to be more transparent – this transparency is engrained in fintech solutions.
Si Size of the bubble = prioritization of change
FUTURE STATE MFDA WORK FLOW MODELS1
Client Advisor Dealer FundSERV Institution Client Dealer
Client Advisor Client
A B C D
Intermediary
1 Anthony Stockley
Option D represents AI, robo and blockchain combined and the idea that in the future, the client will skip most players in the current value chain right to fundSERV. In the future, the power will lie is in the hands of clients.
RECOMMENDATION TIMELINE
* This is my interpretation (in combination with Gartner research) of placement of current solutions in the market and how quickly they will come to life. 1 Walker, Mike, Betsy Burton, and Michele Cantara. Hype Cycle for Emerging Technologies, 2016. Rep. Gartner, 19 July 2016. Web. 23 Nov. 2016.
<http://www.gartner.com/explore/hypecycles>. Robo Advice
Hy Hype Cycle for the Wealth Management Industry1*
1* Blockchain Digital Personal Financial Advisor Behavioural Economics Cognitive Expert Advisors Artificial Intelligence Biometric Mobile Banking Biometric Authentication Methods Cryptocurrency Wallets
Expected Uptake: varying from 0-10 years
Some technologies are further
then
therefore the space may be incrementally disrupted
technologies have developed and are combined to leverage their highest value, the industry as we know it today will have completely changed.
TECH MOVEMENT “Asset and wealth management shifts from te technology-en enabled ed hum human n advice to hum human-su supported technology-dr driven adv dvice.”1
FR FROM TO TO
1 Blurred Lines: How FinTech Is Shaping Financial Services. Rep. PwC, Mar. 2016. Web. 8 Oct. 2016. <http://www.pwc.com/gx/en/industries/financial-
services/fintech-survey/report.html>.
HUMANS AND TECHNOLOGY1
1 Vincent, Gauthier, Jared Goldstein, and Sean Cunniff. Deloitte. Rep. 10 Disruptive Trends in Wealth Management, 2015. Web. 5 Nov. 2016.
<https://www2.deloitte.com/us/en/pages/consulting/articles/ten-disruptive-trends-in-wealth-management.html>.
FUTURE OF WEALTH MANAGEMENT Themes that will shape the fu future of f the WM in industry1
Convenience Low Cost Transparency and Control Personalized Accessibility Sophistication Automation Flexibility / Agility
1 The Future of Financial Services. Rep. World Economic Forum, June 2015. Web. 15 Oct. 2016. <http://reports.weforum.org/future-of-financial-services-
2015/>.
24/7
TARGET SEGMENTS OF THE CHANGING SPACE1
1 Rogers, Greg. Disruption in Wealth Management, 2015. Deloitte
Segments currently und underserved by traditiona nal pr provide ders and most likely to em embrace e new ew tec echnologies es
Ul Ultra
High Net Worth
Hi High Net Worth Ma Mass Af Affluent Ma Mass Ma Market
$
Tr Traditional customer segments served by tr traditi tional wealth th ma manageme ment firms ms
It should be noted that the primary research gathered may not be representative of perspectives of all vendors, advisors and dealers; only five individuals were interviewed and this does not reach statistical significance.
may be be bi biased based on their position, experience and knowledge in the wealth management space.
views fr from ot
stakeholders, s, such as customers, industry regulators, institutions, etc.; however, individuals chosen to be interviewed were based on the “dealer’s lens” approach.
Geographic pe perspe pectives were also limited due to the fact that individuals interviewed were from the GTA and Calgary area only – this research may not represent the perspectives of such individuals in other areas of the country.
time an and re resourc rce lim limit itatio ion associated with the research, as the project has a limited lifespan (Sept – Nov).
“F “FinTech will complement t ba banking services, bu but will no not ful ully replace the hem.” .”2
− Blurred Lines Report – PwC
“We an anticipat ate that at competition, innovat ation an and ne new techno hnology will dramatically inc ncrease robo- ad advice cap apab abilities in the near ar future.Future versions will consider the client’s complexities by adapting questions based on earlier responses.“3
− The Rise of Robo Advice – Accenture
“Wealth management is da dangerously be behind d the cu curve in its adoption of di digital technology compared both to other financial services such a banking and
there are em emer erging
in industry is is powerfully lly po positioned d to expl ploit to advance its position.”1
− Sink or Swim – PwC
“Rather than just an add on, digital technology ha has the he potent ntial to co completely transform every stage of th the wealth th management t journey, from ho how existing ng client nts are advised an and services to ho how prospective cl clients are identified and marketed to to.”1
− Sink or Swim – PwC
“O “Over ti time, we believe that robo-advice will have a significant effect on the wealth management business model. In Investors wh who h have low-co cost and reasonably effect ctive al alternat atives to trad aditional al weal alth ma manageme ment programs ms will no not be willing ng to pa pay pr premium pr prices unless they see real differentiation and value.”3
− The Rise of Robo Advice – Accenture
1 Sink or Swim. Rep. PwC, 2016. Web. 4 Nov. 2016. <http://www.pwc.com/sg/en/publications/wealth-20.html>. 2 Blurred Lines: How FinTech Is Shaping Financial Services. Rep. PwC, Mar. 2016. Web. 8 Oct. 2016.
<http://www.pwc.com/gx/en/industries/financial-services/fintech-survey/report.html>.
3 The Rise of Robo-Advice. Rep. Accenture, 2015. Web. 5 Nov. 2016. <https://www.accenture.com/ca-en/insight-rise-robo-advice-
changing-concept-wealth-management>.
“In our view, robo-advice will co complement, rather th than displace, financial advisors. Some large firms will bu build d their own offerings, while other large and mid-sized firms mi might buy independent ro robo-ad advisory firms.Smaller firms may offer “white label” services or incorporate a branded industry solution.”3
− The Rise of Robo Advice – Accenture
Banerjea, Sejuti. "What You Need to Know About Financial Technology (FinTech) Today." NASDAQ. N.p., 10 Oct. 2016. Web. 12 Oct. 2016. <http://www.nasdaq.com/article/what-you-need-to-know-about-financial-technology- fintech-today- cm691220> Blurred Lines: How FinTech Is Shaping Financial Services. Rep. PwC, Mar. 2016. Web. 8 Oct. 2016. <http://www.pwc.com/gx/en/industries/financial-services/fintech-survey/report.html>. Dietz, Miklos, Vinayak HV, and Gillian Lee. "Bracing for Seven Critical Changes as Fintech Matures." McKinsey & Company. N.p., Nov. 2016. Web. 16 Nov. 2016. <http://www.mckinsey.com/industries/financial-services/our-insights/bracing- for-seven-critical-changes-as-fintech-matures?cid=other-eml-alt-mip-mck-oth-1611>. FinTech Disruption in Financial Services.Rep. CGI, 11 Oct. 2016. Web. 12 Oct. 2016. Furlonger, David, and Ray Valdes. Hype Cycle for Blockchain Technologies and the Programmable Economy, 2016. Rep. Gartner, 27 July 2016. Web. 23 Nov. 2016. <http://www.gartner.com/explore/hypecycles>. The Future
Financial Services. Rep. World Economic Forum, June 2015. Web. 15 Oct. 2016. <http://reports.weforum.org/future-of-financial-services-2015/>. Grosser, Dana. "Wealth Management Industry Must Reinvent the Value Chain, According to SEI and WISE Gateway Report."
industry-must-reinvent-value-chain-according-sei-wise-gateway-report-nasdaq-seic-2111468.htm>. Gonnet, Emmanuel. Essay on Robo-Advice Technology.Rep. Univeris, Dec. 2015. Web. 3 Oct. 2016. Marathe, Shailendra. "How Robo Advisors Are Disrupting Wealth Management Value Chain." LinkedIn. N.p., 7 Jan. 2016. Web. 13 Oct. 2016. <https://www.linkedin.com/pulse/how-robo-advisors-disrupting-wealth-management-value- chainmarathe+>. Newton, Alistair. Hype Cycle for Digital Banking Transformation, 2016. Rep. Gartner, 18 July 2016. Web. 23 Nov. 2016. <http://www.gartner.com/explore/hypecycles>. Nagji, Bansi, and Geoff Tuff. "A Simple Tool You Need to Manage Innovation." Harvard Business Review. Harvard, 23 July
"Research Methodologies - Gartner Hype Cycle." Gartner. N.p., 2016. Web. 23 Nov. 2016. <http://www.gartner.com/technology/research/methodologies/hype-cycle.jsp>. Resnik, Paul, and Stuart Erskine. The Robo Revolution - Robo-Advice Market Commentary and Analysis. Rep. FinaMetrica,
The Rise of Robo-Advice. Rep. Accenture, 2015. Web. 5 Nov. 2016. <https://www.accenture.com/ca-en/insight-rise-robo- advice-changing-concept-wealth-management>. Robbins, Christopher. "Will AI Kill the Roboadvisor?" Financial Advisor. N.p., 22 June 2016. Web. 14 Nov. 2016. <http://www.fa-mag.com/news/will-ai-kill-the-roboadvisor-27624.html>. Schutzer, Dan. "CTO Corner: Artificial Intelligence Use in Financial Services." Financial Services Roundtable. N.p., 11 Sept.
Sink or Swim. Rep. PwC, 2016. Web. 4 Nov. 2016. <http://www.pwc.com/sg/en/publications/wealth-20.html>. "Unlocking Economic Advantage with Blockchain." Oliver Wyman. N.p., n.d. Web. 8 Nov. 2016. <http://www.oliverwyman.com/insights/publications/2016/jul/unlocking-economic-advantage-with- blockchain.html>. Verhage, Julie. "Citi: Robo-Advisers Will Never Take the Place of Traditional Investment Managers." Bloomberg. N.p., 31 Mar.
take-the-place-of-traditional-investment-managers>. Vincent, Gauthier, Jared Goldstein, and Sean Cunniff. Deloitte. Rep. 10 Disruptive Trends in Wealth Management, 2015. Web. 5 Nov. 2016. <https://www2.deloitte.com/us/en/pages/consulting/articles/ten-disruptive- trends-in-wealth- management.html>. Walker, Mike, Betsy Burton, and Michele Cantara. Hype Cycle for Emerging Technologies, 2016. Rep. Gartner, 19 July 2016.
Yeng, Jasen. "Why Legacy Firms That Buy Robos in Haste Show No Signs of Urgency after They Take Title." RIABiz. N.p., 1
no-signs-of-urgency-after-they-take-title>.