Finding solutions to community environmental - - PDF document

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Finding solutions to community environmental - - PDF document

Finding solutions to community environmental challenges Presentation Outline Microsoft Azure Cloud The Green Cloud Frog Design Designing a


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  • Finding

solutions to community environmental challenges

Presentation Outline

Microsoft Azure Cloud The Green Cloud Frog Design Designing a Communication Platform Communities/local governments voice their environmental challenges Communicates those problems to audiences of problem solvers Challenges corporate sustainability programmes to fund the solution Notice Board Cloud Computing Platform Solutions to monitor and report on impact Pilot Programme

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  • Microsoft Azure Cloud

Microsoft Azure Cloud infrastructure is located in Ireland where the climate is cool and where the cost of maintaining a comfortable temperature for the cloud system can be controlled more cost-effectively (and using less energy)

Green Cloud Platform

Cloud computing offers a unique opportunity for the internet to be used to drive a set of actions and projects that support the environment and which address critical challenges and problems faced by communities

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SLIDE 3
  • Purpose of the Green Cloud

Provides a forum to

address the country’s environmental challenges where ideas can be exchanged and solutions can be formulated by connecting communities with mainstream environmental efforts. The aim is to develop the platform around real needs of the audience of environmental problem owners and problem solvers and to create a medium in which exchanges of knowledge and solutions can best impact on communities .

frog works with the world’s leading companies, helping them to design,

engineer, and bring to market meaningful products and services. With an interdisciplinary team of more than 1,600 designers, strategists, and software engineers, frog delivers connected experiences that span multiple technologies, platforms, and media.

frog works across a broad spectrum of industries, including consumer

electronics, telecommunications, healthcare, energy, automotive, media, entertainment, education, finance, retail, and fashion. Clients include Disney, GE, HP, Intel, Microsoft, MTV, Qualcomm, Siemens, and many

  • ther Fortune 500 brands.

Founded in 1969, frog is headquartered in San Francisco, with locations

in Amsterdam, Austin, Boston, Chennai, Bangalore, Gurgaon, Johannesburg, Kiev, Milan, Munich, New York, Seattle, Shanghai, and Vinnitsa.

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SLIDE 4
  • frog is a Microsoft partner
  • rganization that designed

a mobile application that collects data relating to usage patterns of CDMs and can generates reports that can help verify the carbon savings claimed . Field workers distributing CDMs can use low- end mobile handsets to capture the profile of the user and important usage information

Sponsors of projects can click on projects to monitor impact

  • Customized reporting function generates real-time reports
  • n project impact
  • Data captured can provide other important demographic

data relating to poverty alleviation, geographic distribution, women and health

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SLIDE 5
  • Main Challenges to CDM Distribution

and Implementation

Achieving large-scale distribution of CDMs in

a defined geographic area

Monitoring of CDMs across numerous CPA

areas, spread across all of South Africa, is difficult given the need to maintain a tight database of ownership

Changing behaviour is a costly process and

exercise

Need a system to regularly interact with

device users to reinforce behaviour change

Data Capturing

Data can be captured in an agreed format in

an Excel spreadsheet or it can be downloaded directly into the site by authorized “agents” using their cell phones.

Agents use USSD number to dial in and load

data using prompt menus

Data is automatically loaded into pre-

determined fields to provide reports by region, agent and fuel use

Demographic data is derived from ID

numbers, which give gender and age

Distribution data provides useful reports to

help with carbon monitoring

Agent data can potentially be used to reward

  • r incentivize data capturing or CDM

distribution/sales

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  • Where to with the Green Cloud: Pilot

Demonstration Projects

Engage Municipalities to participate (volunteer their challenges)

in the Green Cloud

Post challenges facing their communities and the need for

solutions

Sanitation/sewerage systems Medical waste Water pollution or water recycling Soil erosion/agriculture/food security Green Cloud will seek solution providers and corporate partners

to fund implementation

Pilot Projects will be presented at the Durban COP in

November/December 2011

Green Cloud will be marketed globally through Microsoft and

frog networks

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SLIDE 7
  • We are a

community with environmental problems We need a solution that is appropriate to

  • ur people and

their needs We want to help in solving our problems by being a part of the solution Our community’s solution can have a positive impact on problem solving elsewhere

I am an innovator I have a great idea (I have a plan) I need funding

  • r a partner

to commercialize my product (how much) My project will have a positive impact on the environment

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SLIDE 8
  • Mobile

solutions Database Management Network Server Applications Web solutions

CLOUD SERVICES

How is this useful for governments?

Useful for provincial governments that want to attract

investment to their provinces, which can, in turn, create jobs and new business opportunities

Useful for local governments and communities to

present problems that need solutions they typically cannot find or afford themselves to correct

Useful for government institutions, like SEDA, IDC,

SANERI, etc., that are looking to fund green fields projects with a job creation purpose or green energy focus

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  • Next Steps

Meet with “Volunteer” Municipalities to map out challenges Map out key stakeholders, institutional role players and any

dependency relationships on business community (e.g., main employment provider or resource extractor)

Agree on Priority Projects and Implementation Team Should consist of Municipal representative(s), community

representative(s), Green Cloud representative, knowledge community representative (e.g., UWC/UCT/Cape Technikon), frog design

Post challenge(s) on Notice Board Public challenged to find solution Implementation team to agree on best solution(s) Seek private sector sponsor for solution

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  • How can a form of Crowd Sourcing be used

to bolster this platform?

Buzzword coined: 2006 Taps into the collective intelligence of the public at large to complete

business-related tasks that a company would normally either perform itself or outsource to a third-party provider.

It enables managers to expand the size of their talent pool while also

gaining deeper insight into what customers really want.

Also known as: Fansourcing, crowdcasting, open sourcing, open

innovation, crowdfunding, mass collaboration, collective customer commitment, wikinomics

Enabling technologies: Email, blogs, wikis, online forums and mailing

lists, Internet services such as YouTube and MySpace

Current practitioners: Procter & Gamble, Chipotle, Amazon, Eli Lilly,

CafePress, and many more

Examples of Crowd Sourcing sites

Innocentive - open innovation problem solving TekScout - crowdsourcing R&D solutions IdeaConnection - idea marketplace and problem solving Yet2.com - IP market place PRESANS (beta) - connect and solve R&D problems Hypios - online problem solving Innoget - research intermediary platform One Billion Minds - online (social) challenges NineSigma - technology problem solving

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  • How did Innocentive start and what

does it offer?

Started as an Eli Lilly initiative in 2001 as an

experimental way to farm out some of the giant drugmaker’s biggest product development challenges by posting them on the Web and inviting people around the world to submit competing solutions, with a substantial monetary prize as the reward for the winner.

Two years ago, Lilly spun out the company as an

independent venture, and it has since diversified beyond the life sciences to a range of disciplines, such as computer science and clean technology

Companies (called “seekers”) work with InnoCentive

to craft a well-defined challenge and pick a dollar amount for the award.

InnoCentive then alerts its network of solvers, and

those who choose to engage in a particular challenge are given access to online project rooms containing proprietary details about the seeker’s project.

At the end of the challenge period, the seeker

evaluates the solutions and chooses one as the winner; InnoCentive then helps transfer the rights to the solution from the solver to the seeker’s

  • rganization
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  • How does NineSigma work?

NineSigma engages organizations with external innovation

resources and enables them to share knowledge to accelerate the innovation cycle, whether they are in the private, public, or social sectors.

Their clients include companies such as Kraft, Philips,

L'Oreal, Unilever, Denso and Suntory, which utilize NineSigma's Open Innovation services to solve immediate challenges, fill product pipelines, integrate new knowledge into their organizations, close development gaps, and improve financial performance.

NineSigma claims to have the largest open global network

  • f solution providers and an extensive database of existing

solutions that spans all industries and technical disciplines.