���������� ���� ����� ����� Finding solutions to community environmental challenges Presentation Outline � Microsoft Azure Cloud � The Green Cloud � Frog Design � Designing a Communication Platform � Communities/local governments voice their environmental challenges � Communicates those problems to audiences of problem solvers � Challenges corporate sustainability programmes to fund the solution � Notice Board � Cloud Computing Platform � Solutions to monitor and report on impact � Pilot Programme �
���������� Microsoft Azure Cloud Microsoft Azure Cloud infrastructure is located in Ireland where the climate is cool and where the cost of maintaining a comfortable temperature for the cloud system can be controlled more cost-effectively (and using less energy) Green Cloud Platform Cloud computing offers a unique opportunity for the internet to be used to drive a set of actions and projects that support the environment and which address critical challenges and problems faced by communities �
���������� Purpose of the Green Cloud � Provides a forum to address the country’s environmental challenges where ideas can be exchanged and solutions can be formulated by connecting The aim is to develop the platform communities with around real needs of the audience of mainstream environmental problem owners and environmental efforts. problem solvers and to create a medium in which exchanges of knowledge and solutions can best impact on communities . � frog works with the world’s leading companies, helping them to design, engineer, and bring to market meaningful products and services. With an interdisciplinary team of more than 1,600 designers, strategists, and software engineers, frog delivers connected experiences that span multiple technologies, platforms, and media. � frog works across a broad spectrum of industries, including consumer electronics, telecommunications, healthcare, energy, automotive, media, entertainment, education, finance, retail, and fashion. Clients include Disney, GE, HP, Intel, Microsoft, MTV, Qualcomm, Siemens, and many other Fortune 500 brands. � Founded in 1969, frog is headquartered in San Francisco, with locations in Amsterdam, Austin, Boston, Chennai, Bangalore, Gurgaon, Johannesburg, Kiev, Milan, Munich, New York, Seattle, Shanghai, and Vinnitsa. �
���������� frog is a Microsoft partner organization that designed a mobile application that collects data relating to usage patterns of CDMs and can generates reports that can help verify the carbon savings claimed . Field workers distributing CDMs can use low- end mobile handsets to capture the profile of the user and important usage information Sponsors of projects can click on projects to monitor impact • Customized reporting function generates real-time reports on project impact • Data captured can provide other important demographic data relating to poverty alleviation, geographic distribution, women and health �
���������� Main Challenges to CDM Distribution and Implementation � Achieving large-scale distribution of CDMs in a defined geographic area � Monitoring of CDMs across numerous CPA areas, spread across all of South Africa, is difficult given the need to maintain a tight database of ownership � Changing behaviour is a costly process and exercise � Need a system to regularly interact with device users to reinforce behaviour change Data Capturing � Data can be captured in an agreed format in an Excel spreadsheet or it can be downloaded directly into the site by authorized “agents” using their cell phones. � Agents use USSD number to dial in and load data using prompt menus � Data is automatically loaded into pre- determined fields to provide reports by region, agent and fuel use � Demographic data is derived from ID numbers, which give gender and age � Distribution data provides useful reports to help with carbon monitoring � Agent data can potentially be used to reward or incentivize data capturing or CDM distribution/sales �
���������� Where to with the Green Cloud: Pilot Demonstration Projects � Engage Municipalities to participate (volunteer their challenges) in the Green Cloud � Post challenges facing their communities and the need for solutions � Sanitation/sewerage systems � Medical waste � Water pollution or water recycling � Soil erosion/agriculture/food security � Green Cloud will seek solution providers and corporate partners to fund implementation � Pilot Projects will be presented at the Durban COP in November/December 2011 � Green Cloud will be marketed globally through Microsoft and frog networks ���������������������������� �
���������� Our community’s solution can We want to help have a positive in solving our impact on problems by problem solving being a part of elsewhere We need a the solution solution that is appropriate to our people and their needs We are a community with environmental problems My project will have a positive I need funding impact on the or a partner environment to commercialize I have a great my product idea (I have a (how much) plan) I am an innovator �
���������� ������������������������������ Mobile solutions Web solutions Network CLOUD SERVICES Applications Database Management Server How is this useful for governments? � Useful for provincial governments that want to attract investment to their provinces, which can, in turn, create jobs and new business opportunities � Useful for local governments and communities to present problems that need solutions they typically cannot find or afford themselves to correct � Useful for government institutions, like SEDA, IDC, SANERI, etc., that are looking to fund green fields projects with a job creation purpose or green energy focus �
���������� Next Steps � Meet with “Volunteer” Municipalities to map out challenges � Map out key stakeholders, institutional role players and any dependency relationships on business community (e.g., main employment provider or resource extractor) � Agree on Priority Projects and Implementation Team � Should consist of Municipal representative(s), community representative(s), Green Cloud representative, knowledge community representative (e.g., UWC/UCT/Cape Technikon), frog design � Post challenge(s) on Notice Board � Public challenged to find solution � Implementation team to agree on best solution(s) � Seek private sector sponsor for solution �
���������� How can a form of Crowd Sourcing be used to bolster this platform? � Buzzword coined: 2006 � Taps into the collective intelligence of the public at large to complete business-related tasks that a company would normally either perform itself or outsource to a third-party provider. � It enables managers to expand the size of their talent pool while also gaining deeper insight into what customers really want. � Also known as: Fansourcing, crowdcasting, open sourcing, open innovation, crowdfunding, mass collaboration, collective customer commitment, wikinomics � Enabling technologies: Email, blogs, wikis, online forums and mailing lists, Internet services such as YouTube and MySpace � Current practitioners: Procter & Gamble, Chipotle, Amazon, Eli Lilly, CafePress, and many more Examples of Crowd Sourcing sites � Innocentive - open innovation problem solving � TekScout - crowdsourcing R&D solutions � IdeaConnection - idea marketplace and problem solving � Yet2.com - IP market place � PRESANS (beta) - connect and solve R&D problems � Hypios - online problem solving � Innoget - research intermediary platform � One Billion Minds - online (social) challenges � NineSigma - technology problem solving ��
���������� How did Innocentive start and what does it offer? � Started as an Eli Lilly initiative in 2001 as an experimental way to farm out some of the giant drugmaker’s biggest product development challenges by posting them on the Web and inviting people around the world to submit competing solutions, with a substantial monetary prize as the reward for the winner. � Two years ago, Lilly spun out the company as an independent venture, and it has since diversified beyond the life sciences to a range of disciplines, such as computer science and clean technology � Companies (called “seekers”) work with InnoCentive to craft a well-defined challenge and pick a dollar amount for the award. � InnoCentive then alerts its network of solvers, and those who choose to engage in a particular challenge are given access to online project rooms containing proprietary details about the seeker’s project. � At the end of the challenge period, the seeker evaluates the solutions and chooses one as the winner; InnoCentive then helps transfer the rights to the solution from the solver to the seeker’s organization ��
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