Financial Services Asset Management
Asset Management in Europe
A group of financial companies seeing value in a data sharing project ..
MS3insight - Digital Benchmarking for Asset Management Web Analytics KPIs similar benchmarks as shared in eDX Auto • Audience Size – Traffic Source – Device Usage – Driving Visitors to key Site Sections – 3rd party site benchmark data Visitor traffic to their own (fund) sections of • key 3 rd party websites www.sophus3.com
Sharing MORE – benchmarking Media Spend www.sophus3.com
Sharing MORE – Digital Campaign Performance What are we developing? A dashboard that enables participants to benchmark • campaign performance v. the avg. for the group Campaign report can provide Impressions, clicks, CTR% • and CTI% data www.sophus3.com
Is Dialogue with the Brand or with a Person? www.sophus3.com
Can we measure Social Media performance? www.sophus3.com
AM’s view - More to be Gained by Sharing .. “MS3insights provides invaluable data that informs our planning and enables us to execute and optimize our marketing campaigns more effectively.” Jemma Gosling, BNY Mellon “Participation in the MS3insight project has helped us to understand what good looks like Andrew Scott when it comes to marketing performance” Head of Digital Marketing at M&G Cathal Dowling, M&G Investments www.sophus3.com
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