SLIDE 1
Financial Services Asset Management Asset Management in Europe A - - PowerPoint PPT Presentation
Financial Services Asset Management Asset Management in Europe A - - PowerPoint PPT Presentation
Financial Services Asset Management Asset Management in Europe A group of financial companies seeing value in a data sharing project .. MS3insight - Digital Benchmarking for Asset Management Web Analytics KPIs similar benchmarks as shared in eDX
SLIDE 2
SLIDE 3
A group of financial companies seeing value in a data sharing project ..
SLIDE 4
www.sophus3.com
Web Analytics KPIs
- similar benchmarks as shared in eDX Auto
– Audience Size – Traffic Source – Device Usage – Driving Visitors to key Site Sections
3rd party site benchmark data
- Visitor traffic to their own (fund) sections of
key 3rd party websites
MS3insight - Digital Benchmarking for Asset Management
SLIDE 5
www.sophus3.com
Sharing MORE – benchmarking Media Spend
SLIDE 6
www.sophus3.com
What are we developing?
- A dashboard that enables participants to benchmark
campaign performance v. the avg. for the group
- Campaign report can provide Impressions, clicks, CTR%
and CTI% data
Sharing MORE – Digital Campaign Performance
SLIDE 7
www.sophus3.com
Is Dialogue with the Brand or with a Person?
SLIDE 8
www.sophus3.com
Can we measure Social Media performance?
SLIDE 9
www.sophus3.com
AM’s view- More to be Gained by Sharing ..
Andrew Scott Head of Digital Marketing at M&G Investments
“MS3insights provides invaluable data that informs our planning and enables us to execute and optimize
- ur marketing campaigns more
effectively.” Jemma Gosling, BNY Mellon “Participation in the MS3insight project has helped us to understand what good looks like when it comes to marketing performance” Cathal Dowling, M&G