FEI Sports Forum Kit McConnell Sports Director 27 April 2015 The - - PowerPoint PPT Presentation

FEI Sports Forum

Kit McConnell

Sports Director

27 April 2015

• The IOC and the Olympic Programme Commission
• Olympic Agenda 2020
• FEI and the Olympic Programme
• Looking Ahead

Agenda

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3

The IOC and the Olympic Programme Commission

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Session Executive Board President Administration Commissions 115 members 15 members 8 + 4 years 22 14 departments

International Olympic Committee

5

The International Federations’ Voice

Session Executive Board Administration Commissions Up to 15 IOC Members from IFs 1 Summer and 1 Winter IF Representative Coordination Commissions: 1 each from ASOIF or AIOWF IOC Sports Department liaison with IFs

Olympic Programme Commission

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Mission: Review and analyse the programme of sports and events, as well as the number of athletes in each sport Composition: World class experts representing all stakeholders

Olympic Agenda 2020

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Strategic roadmap for the future of the Olympic Movement

• Key principles: Sustainability, Credibility, Youth
• Five themes:
• Uniqueness of the Olympic Games
• Athletes at the heart of the Olympic Movement
• Olympism in Action 365 days a year
• IOC’s Role: Unity in Diversity
• IOC structure and organisation
• 14 Working Groups
• 40 Recommendations
• Implementation plan approved by IOC EB

Olympic Agenda 2020

Overview

2,900 athletes 100 events

Recommendation 9 – Framework

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10,500 athletes 310 events

Recommendation 10 – Event-based programme

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• IOC Session decides inclusion of

any sport (IF) in the programme

• IOC Executive Board decides on

event programme & athlete quotas

• OCOGs can make a proposal for

inclusion of one or more additional events for that edition

• f the Olympic Games

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Sports, Disciplines and Events

Sport

• Equestrian

Discipline

• Events
• Jumping

Eventing Dressage

Mixed Jumping Individual Mixed Eventing Individual Mixed Dressage Individual Mixed Jumping Team Mixed Eventing Team Mixed Dressage Team Medal Competition

Recommendation 11 – Gender Equality

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• The IOC to work with International

Federations to achieve 50% female participation in the Olympic Games and to stimulate women’s participation and involvement in sports by creating more participation opportunities at the Olympic Games.

• The IOC to encourage the inclusion of

mixed-gender team events.

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FEI and the Olympic Programme

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London 2012 Olympic Games – Highlights

Rights Holding Broadcasters

17 33

TV Channels

388 525

TV Broadcast hours

61,700 99,982

Potential Audience

4.3bn 4.8bn

Actual Audience

3.5bn (77%) 3.7bn (75%)

Digital Broadcast (h)

10,000 81,541

Digital Video Views

> 670 m > 1.9 bn

Social Media

• Yes

+94% +35% +62% +12% +6% +715% +184%

XXX 27/04/2015 15

Equestrian Key Stats at London 2012

• 200 athletes
• Over 98% of all tickets sold

across the 3 disciplines

• 40 participating NOCs

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Evolution of Equestrian at the Olympic Games

2000 2004 2008 2012 Events

6 6 6 6

Athletes

197 217 194 199

Participating NOCs

37 38 42 40

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TV Popularity in London 2012 - Equestrian

Jumping Dressage Eventing TV

Viewer Hours

62,038,000 25,686,000 32,072,000

Maximum TV audience

37,069,919 17,738,025 12,825,000

• Avg. viewer per minute

21,956,181 7,127,148 6,647,844

70 territories All continents

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Jumping Dressage Eventing

Internet

Page views most popular websites

36,325,581 42,389,289 34,625,476

Page views London2012.com

12'048'088 11'888'714 12'249'517

Unique viewers Most popular websites

26,094,858 27,089,692 25,052,772

Internet Reach in London 2012 - Equestrian

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Press Coverage in London 2012 - Equestrian

Jumping Dressage Eventing Press # of press articles 370 456 442

49 territories 5 leading

publications

per country

62% of articles in Europe

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Number of NOCs participating and winning medals

Continent NOCs Medals

Africa 3 Asia 5 1 America 10 Europe 20 16 Oceania 2 1 Number of NOCs participating and winning medals

Continent NOCs Medals

Africa 1 Asia 7 America 11 5 Europe 21 12 Oceania 2 1

Equestrian at the Olympic Games - Results

Looking Ahead

Evolution of Olympic Programme – Guiding Principles

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• Increase Games popularity and value
• Maximize engagement of the youth

audience

• Achieve gender equality and

promotion of women’s sport

• Increase universality

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• History and tradition
• Unique nature of the sport
• Passionate global community
• Diversity between disciplines
• Iconic locations
• Lifestyle

Moving forward – Key areas of strength

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• Format
• Universality
• Youth focus
• Presentation
• Broadcasting innovations
• Engagement

Moving forward – Key areas of consideration

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THANK YOU