FEI Sports Forum Kit McConnell Sports Director 27 April 2015 The - PowerPoint PPT Presentation

FEI Sports Forum Kit McConnell Sports Director 27 April 2015

 The IOC and the Olympic Programme Commission Agenda  Olympic Agenda 2020  FEI and the Olympic Programme  Looking Ahead 2

The IOC and the Olympic 3 Programme Commission

International Olympic Committee Session 115 members Executive Board 15 members President 8 + 4 years Commissions 22 Administration 14 departments 4

The International Federations’ Voice Session Up to 15 IOC Members from IFs Executive Board 1 Summer and 1 Winter IF Representative Commissions Coordination Commissions: 1 each from ASOIF or AIOWF Administration IOC Sports Department liaison with IFs 5

Olympic Programme Commission Mission: Review and analyse the programme of sports and events, as well as the number of athletes in each sport Composition: World class experts representing all stakeholders 6

Olympic Agenda 2020

Olympic Agenda 2020 Overview Strategic roadmap for the future of the Olympic Movement  Key principles: Sustainability, Credibility, Youth  Five themes: • Uniqueness of the Olympic Games • Athletes at the heart of the Olympic Movement • Olympism in Action 365 days a year • IOC’s Role: Unity in Diversity • IOC structure and organisation  14 Working Groups  40 Recommendations  Implementation plan approved by IOC EB 8

9 Recommendation 9 – Framework 10,500 athletes 2,900 athletes 310 events 100 events

Recommendation 10 – Event-based programme  IOC Session decides inclusion of any sport (IF) in the programme  IOC Executive Board decides on event programme & athlete quotas  OCOGs can make a proposal for inclusion of one or more additional events for that edition of the Olympic Games 10

Sports, Disciplines and Events Sport - Equestrian Jumping Discipline - Eventing Dressage Mixed Jumping Individual Mixed Jumping Team Mixed Eventing Individual Events - Medal Competition Mixed Eventing Team Mixed Dressage Individual Mixed Dressage Team 11

Recommendation 11 – Gender Equality  The IOC to work with International Federations to achieve 50% female participation in the Olympic Games and to stimulate women’s participation and involvement in sports by creating more participation opportunities at the Olympic Games.  The IOC to encourage the inclusion of mixed-gender team events. 12

13 FEI and the Olympic Programme

London 2012 Olympic Games – Highlights Rights Holding Broadcasters 17 33 +94% TV Channels 388 525 +35% TV Broadcast hours 61,700 99,982 +62% Potential Audience 4.3bn 4.8bn +12% Actual Audience 3.5bn (77%) 3.7bn (75%) +6% Digital Broadcast (h) 10,000 81,541 +715% Digital Video Views > 670 m > 1.9 bn +184% Social Media --- Yes - 14

Equestrian Key Stats at London 2012  200 athletes  Over 98% of all tickets sold across the 3 disciplines  40 participating NOCs XXX 27/04/2015 15

Evolution of Equestrian at the Olympic Games 2000 2004 2008 2012 6 6 6 6 Events Athletes 197 217 194 199 Participating 37 38 42 40 NOCs 16

TV Popularity in London 2012 - Equestrian Jumping Dressage Eventing 62,038,000 25,686,000 32,072,000 Viewer Hours TV 37,069,919 17,738,025 12,825,000 Maximum TV audience 21,956,181 7,127,148 6,647,844 Avg. viewer per minute 70 All territories continents 17

Internet Reach in London 2012 - Equestrian Jumping Dressage Eventing Page views 36,325,581 42,389,289 34,625,476 most popular websites Page views 12'048'088 11'888'714 12'249'517 Internet London2012.com Unique viewers 26,094,858 27,089,692 25,052,772 Most popular websites 18

Press Coverage in London 2012 - Equestrian Jumping Dressage Eventing Press # of press articles 370 456 442 5 leading 62% of 49 publications articles in territories per Europe country 19

Equestrian at the Olympic Games - Results Number of NOCs participating Number of NOCs participating and winning medals and winning medals Continent NOCs Medals Continent NOCs Medals Africa 1 0 Africa 3 0 Asia 7 0 Asia 5 1 America 11 5 America 10 0 Europe 21 12 Europe 20 16 Oceania 2 1 Oceania 2 1 20

Looking Ahead

Evolution of Olympic Programme – Guiding Principles  Increase Games popularity and value  Maximize engagement of the youth audience  Achieve gender equality and promotion of women’s sport  Increase universality 22

Moving forward – Key areas of strength • History and tradition • Unique nature of the sport • Passionate global community • Diversity between disciplines • Iconic locations • Lifestyle 23

Moving forward – Key areas of consideration  Format  Universality  Youth focus  Presentation  Broadcasting innovations  Engagement 24

25 THANK YOU