FASHION HOUSES AND FRAGRANCE Katie Ireland, Yasmin Liggett & - - PowerPoint PPT Presentation

FASHION HOUSES AND FRAGRANCE

Katie Ireland, Yasmin Liggett & Sinead Rodgers

Giorgio Armani Coco Chanel Estée Lauder Christian Dior Kenzo Yves Saint-Laurent Calvin Klein Benetton Givenchy Lancôme Guerlain Jean Paul Gaultier Elizabeth Arden Gianni Versace Jean Patou Gucci Issey Miyake Nina Ricci Ralph Lauren Revlon Shiseido Balenciaga Bottega Venneta Tom Ford Rochas Balmain Cacharel Floris Lanvin Moschino Avon Caron Paul Smith Viktor & Rolf Maison Margiela Hermès Tory Burch Frederic Malle Killian Marc Jacobs Roberto Cavalli Cartier Carolina Herrera Paloma Picasso Emporio Armani Thierry Mugler Laligue Oscar De La Renta Prada Karl Lagerfeld Alexander McQueen Creed

The use of fragrance/perfume has been around for 5,000 years at least. Hieroglyphics have shown that Egyptians were making perfume in 3,000 BC. Writings about fragrant ingredients and their uses date back further to Ancient China around 4,500 BC.

➤ Perfume plays a large part in someone’s image or impression.

It’s the first thing your senses pick up on before you even see a person. Many historical figures had their own signature

• scent. For example : Cleopatra

➤ The Greeks created the first perfume for wearing on the skin. ➤ The Romans then gave it its name ‘per fumum’ “Through

smoke”

➤ Biblical baths were hugely important in Ancient Rome. The

body, the home and even public spaces were scented.

“

Perfumes serve the purpose of the most superfluous of all forms of luxury; for pearls and jewels do nevertheless pass to the wearer’s heir, and clothes last for some time, but ingredients lose their scents at once, and die in the very hour when they are used. Their highest recommendation is that when a woman passes by, her scent may attract the attention even of persons

• ccupied in something else... All that money is paid for

a pleasure enjoyed by someone else.”

• Pliny the Elder

➤ The crusades brought perfume

back to Europe and later by the spice trail.

➤ And modern perfume as we

know it was born in 1370 in

• Hungary. Inspired by Queen

Elizabeth of Hungary.

➤ In Elizabethan times perfumes

were used in sachets to mask

• dours

➤ The epicentre of perfumery

became France

➤ Queen Catherine’s personal

perfumer set up shop in paris and the link between the maître-gantiers and perfume began.

“THE SWEETEST SMELLING KING OF ALL”

➤ Louis XIV (1638-1715) ➤ Throughout the palace bowls

were filled with flower petals, furniture was sprayed with

• perfume. Even the fountains

and visitors were sprayed. It became known as “the perfumed court”

➤ Louis commissioned a new

scent for each day of the week and his shirts were perfumed with ‘aqua Angéli.

FAMOUS FIGURES

➤ Napoleon Bonaparte had a

standing order for 50 bottles

• f perfume a month.

➤ A Variation of Queen

Victoria’s Creed fragrance: “Fleurs de Bulgarie” is still available today.

➤ The very first designer

fragrance was created by Paul Poiret.

CHANEL

➤ In 1921 Chanel created a scent

that revolutionised women’s fragrance and it still remains the world’s most iconic fragrance.

➤ « It was what I was waiting for

• a perfume like nothing else.

A women’s perfume, with the scent of a woman. » (Chanel)

THE 20S & 30S

fragrances of today were actually created in the 20s and 30s. Working women had developed a new self- confidence, and they wanted to express it through perfume as well as flapper dresses and smoking etc.

Great Depression perfume was the main luxury. Fragrances were launched as an antidote to the doom and gloom. And many fashion houses sold perfume as while people may not be able to stretch to the prices of their clothes they would perhaps indulge themselves by buying their perfume.

CARVEN’S MA GRIFFE

her new perfume by parachuting scent samples all over Paris.

paris and drop thousands of tiny green and white parachutes (the perfume box colours) with samples of the fragrance.

created a huge traffic jam and it was a symbolic moment indicating to the war-battered community that luxury and the perfume industry were back on track.

50S/60S

Until the 50s, fragrance was something women mostly reserved for high days, holidays – and birthdays. Until one New York beauty entrepreneur – by the name of Estée Lauder – had a brainwave. So her fragrance Youth Dew began as a bath oil. as she once told The Perfume Society’s Jo Fairley

• ver tea at New York’s Plaza Hotel. ‘Back

then, a woman waited for her husband to give her perfume on her birthday or anniversary. No woman purchased fragrance for herself. So I decided I wouldn’t call my new launch “perfume”. I’d call it Youth Dew,’ (a name borrowed from one of her successful skin creams). ‘A bath oil that doubled as a skin perfume to buy, because it was feminine, all-American, very girl-next-door to take baths. A woman could buy a bath oil for herself without feeling guilty or giving hints to her husband.’

Fashion houses today and their perfume

• Fashion and Fragrance have always

gone hand in hand. After all, perfume

• ffers many of us an entry point into

the alluring world of luxury fashion that we wouldn’t otherwise be able to afford.

• The key to success of designer scents

• Top 10 bestselling fragrances globally

which are predominantly designer made, including; Chanel’s iconic No.5 Dolce & Gabbanna’s Light Blue Viktor & Rolf’s Flowerbomb.

ARMANI

MAISON MARGIELA

VIKTOR & ROLF

MARC JACOBS

CREED

KILLIAN

KENZO

THIERRY MUGLER

PRADA