[PPT] - family ENTERTAINMENT centre Mall marketing and leasing strategy is PowerPoint Presentation

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family ENTERTAINMENT centre

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Mall marketing and leasing strategy is changing due to e-commerce, changing shopping habits and over supply of retail space. Shopper’s behaviour around the world is

changing. Online shopping has become an

important concern for most traditional shopping malls.

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But malls are here to stay because people can’t eat off the internet, people can't touch, feel and experience off the internet...

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Film, Gaming & Entertainment sector are expected to grow at a CAGR

f 10% and 14.3%

respectively

14.3%

Currently entertainment market is valued at Rs 5,240 crore

2+Lac.

CRORE

The annual growth in demand of gaming and entertainment for

ver the next five

years is estimated at 200%

200%

Top 10 best performing malls - have now leased more than 30% of the space to film theatres, entertainment spots and restaurants.

30%

FAMILY ENTERTAINMENT INDUSTRY

A BIG MARKET WITH POTENTIAL GROWTH

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Latest technology & international brands in entertainment sector are taking this sector to the next level

NEW

TECHNOLOGY

FECs are effective in drawing younger families and encourage parents to seek

ut exciting yet safe, fun activities for

their children along with teens & adults

GROWING

YOUNG POPULATION

FECs become a key driving factor to boost the required footfall for the other retail space

DRIVES

FOOTFALL

FAMILY ENTERTAINMENT INDUSTRY

A BIG MARKET WITH POTENTIAL GROWTH

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THE IDEA

The idea of adding major Family Entertainment Centres (FECs) in malls have been gaining popularity rapidly over the last few years. Several new malls have been constructed around the country, with substantial square footage allocated to FECs. Consumers are spending heavily on F&B and entertainment, even as retail spending is on the backburner.

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1

THE FUTURE OF MALLS

Will be “more entertainment-oriented than the retail dominated centres

f the past.

2

THE TRADITIONAL MODEL

80% of the space was retail

riented when 20% was

dedicated to food, beverage and mall entertainment, the last point being optional in most cases.

3

REALLOCATION OF MALL SPACE

Various market research studies show that reallocation of the mall space is in the process where over 50% is being dedicated to entertainment, food and beverage.

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Malls now-a-days in India houses large indoor entertainment zones. It’s about non-stop fun – the zones occupy approx 30-50 per cent of total mall space, promises to cater to all age groups with cutting edge concepts like virtual indoor gaming, an indoor snow park and fun zones (thematic amusement park equipped with fun rides).”

INDOOR ENTERTAINMENT ZONE: MALLS IN INDIA TODAY

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DEDICATED ENTERTAINMENT MALL

S O I S T H E I D E A O F P O S I T I O N I N G O F F L O R E A L T O W E R S M A L L A S A

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P R E S E N T I N G

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N H - 8 , S E C T O R - 8 3 , G U R G A O N

ENTERTAINLAND

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ACTUAL PICTURE OF ENTERTAINLAND ACTUAL PICTURE OF ENTERTAINLAND

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ACTUAL PICTURE OF ENTERTAINLAND ACTUAL PICTURE OF ENTERTAINLAND

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DELHI NCR'S FIRST

DEDICATED

ENTERTAINMENT MALL

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1.54 LAC SQ.FT. DEDICATED TO ENTERTAINMENT

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a family entertainment centre that E-commerce cannot replace anytime in the future.

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PRIME ENTERTAINMENT PLACES IN DELHI NCR

S.NO. ENTERTAINMENT DISTANCE FROM DISTANCE FROM PLACES IFFCO CHOWK, ESSEX FARMS, GURGAON SOUTH DELHI 2. Ambience Mall Blu-o, Fun city, I-skate, I-DIG, 9.5 kms 17 kms NH-8, Gurgaon OK Play, Wakkao, X-trov Games 3. Select city Walk, South Delhi Hang Out 20.7 kms 4.2 kms 4. Moments Mall, Kirti Nagar FEC-Funky Kingdom, Playland, Cricket 27 kms 18.8 kms 5. DLF Mall of India, Noida SKI India, Smaaash, Kool Kids 36.6 kms 17.2 kms 6. Entertainment City A2, Noida Worlds of Wonder, Kidzania 36.9 kms 20.1 kms 7. Unitech Metro Walk Mall, Rohini Adventure Island 36.9 kms 28.6 kms 8. The Great India Place, Noida Extremeee 7D Experience 36.4 kms 18.1 kms 9. Garden Galleria, Noida Play Box 37.4 kms 18.5 kms 10. The Grand Venice Mall, Greater Noida Gondola Rides 63.1 kms 43 kms LOCATION 1. ENTERTAINLAND MULTI-ACTIVITY KIDS ZONE, GAMING SPACES, TOY SHOPS, KIDS 16.4 KMS 34.8 KMS NH-8, SECTOR-83, GURGAON STORES, MULTI-ACTIVITY ZONES, CONCEPT BASED ACCESSORIES/SOUVENIR SHOPS, AUDITORIUM/CINEMA/ KIDS PARTY LOUNGE, KIDS LIBRARY, CONCEPT BASED ZONE, FOOD COURT AREA, RESTAURANT SPACES, ETC. RETAIL ADULT GAMES, THEATRE, EDUCATION

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JUST WALKING DISTANCE FROM ALREADY OPERATIONAL 5 STAR HOTEL HYATT REGENCY

RIGHT AT THE EDGE WHERE GURGAON & NEW GURGAON MEET

3 3 T O J A I P U R 3 6 3 7 1

A

3 6

A

R A J E E V C H O W K N H

8

3 8 P R O P O S E D I S B T & M E T R O H U B T O F A R I D A B A D H E R O H O N D A C H O W K 8 9 8 8 8 5 8 4 8 8 A 8 6 8 1 I M T M A N E S A R H S I D C P A T A U D I R O A D N H 8 4 3 H U D A C I T Y C E N T R E 4 3 G O L F C O U R S E R O A D 4 2 S O H N A R O A D 7 4 3 5 5 4 5 3 6 4 6 6 6 5 5 1 7 5 A 4 8 7 1 S P R & S O H N A R O A D 6 1 5 8 5 6 P A T A U D I R O A D P A T A U D I R O A D T O P A L W A L N H

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8 2 8 3 8 1 A 7 7 7 6 D . C D E S I G N P V T . L T D 6 9 7 7 5 7 2 S O H N A R O A D 4 5 B H A R A T R A M G L O B A L S C H O O L D E L H I P U B L I C S C H O O L B R O A D W A Y S I N T E R N A T I O N A L S C H O O L S A R A S W A T I P U B L I C S C H O O L H I L T O N G A R D E N I N N S H R I S H I V A M H O S P I T A L F O R T I S H O S P I T A L S H R I B A L A J I H O S P I T A L M E D A N T A T H E M E D I C I T Y H Y A T T R E G E N C Y N M A P N O T T O S C A L E M A R K E T C I T Y T H E B I G A D V A N T A G E G R E E N O P O L I S E N T E R T A I N L A N D W O O D V I E W R E S I D E N C E S A S T E R C O U R T C A R N A T I O N

ENTERTAINLAND

N H - 8 , S E C T O R - 8 3 , G U R G A O N

ENTERTAINLAND

NH-8, SECTOR – 83, GURGAON

M E T R O L I N E

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1

GURGAON'S POPULATION

Total Population of Gurgaon is 2,615,963 in 2017 out of which

ver 5,00,000 are residing in and

around Sohna Road.

2

SOHNA 2031 PLAN

The final development plan of Sohna:2031 has estimated a total population of 6.4 Lakhs by 2031 living in this location.

3

NEW GURGAON

Almost 1,00,000 people are living within 5 km radius and approximately 2-3 lac housing units are expected to come in the next 5-7 years.

A PRIME RESIDENTIAL BASE IN CLOSE VICINITY

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A PRIME RESIDENTIAL BASE IN CLOSE VICINITY

DEVELOPERS PROJECTS VATIKA Tranquil Heights I Seven Elements BESTECH Sanskriti I Altura I Park view Ananda DLF Ultima I New town heights VIPUL Lavanya SARE HOMES Crescent ParC

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A PRIME RESIDENTIAL BASE IN CLOSE VICINITY

DEVELOPERS PROJECTS ORRIS Carnation MAPSKO Casa Bella UMANG Monsoon Breeze GODREJ Aria I Godrej 101 I Godrej Icon TULIP Tulip Petals & Tulip Ace

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CURRENT SCENERIO AFTER E-COMMERCE BOOM

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Entertainment has also moved beyond just movies, with play zones, bowling alleys and much more. Entertainment, food and beverages have been identified as two categories that draw crowds to malls, apart from shopping. Malls are no longer just shopping destinations but are evolving as active hangout places.

1

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ENTERTAINLAND

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BOWLING ALLEY VIRTUAL GAMING PAINT BALL A D V E N T U R E H O U S E

for hang-out/ fun areas

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FUN & PLAY

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for hang-out/ fun areas

TOY SHOP

GADGETS STORE GAMES PARLOR TECH STORE BOOKS STORE

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SHOPS & STORES

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for hang-out/ fun areas

FOOD COURTS ICE-CREAM PARLORS CAFÉ LOUNGES THEME BASED RESTAURANTS ACCESSORIES & SOUVENIR OUTLETS

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FOOD & ENTERTAINMENT

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MAGIC SHOWS THEATRE PERFORMANCE PUPPET SHOWS MUSICAL LIGHT SHOWS CIRCUS ACTS 4D/3D MOVIES

for hang-out/ fun areas

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MOVIES & LIVE PERFORMANCES

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for hang-out/ fun areas

CORPORATE PARTIES BIRTHDAY CELEBRATIONS SCHOOL EVENTS FAMILY GATHERINGS

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EVENTS & GATHERINGS

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3 LEVELS OF DEDICATED SPACE CONSISTING OF ONLY FUN AND ENTERTAINMENT ACTIVITIES

DEDICATED ENTERTAINMENT MALL

THE CONCEPT

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THE CONCEPT

Glass Structure & atrium

THE STRUCTURE AND ATRIUM OF THE MALL ARE DONE IN GLASS WHICH PROVIDES A FEELING OF OPENNESS & FRESHNESS, MAXIMUM VIEWS & NATURAL LIGHTNING IN THE MALL

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ENTERTAINMENT zone

GROUND FLOOR VIEW ACTUAL PICTURE OF ENTERTAINLAND

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ENTERTAINMENT zone

GROUND FLOOR VIEW ACTUAL PICTURE OF ENTERTAINLAND

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ENTERTAINMENT zone

FIRST FLOOR VIEW ACTUAL PICTURE OF ENTERTAINLAND

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ENTERTAINMENT zone

SECOND FLOOR VIEW ACTUAL PICTURE OF ENTERTAINLAND

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THE CONCEPT

THE MIRRORED AND INTER-LINKED PASSAGE OF THE MALL ENABLES MAXIMUM FLOW OF VISITORS

Easy Circulation

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THE ZONING IS DONE IN SUCH A WAY THAT THE CUSTOMER GETS ATTENTION FROM EVERY NOOK AND CORNER IN A VERY SYSTEMATIC WAY

PLANNED ZONING

THE CONCEPT

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THE CONCEPT

FULL OF FUN ATMOSPHERE

AN ATMOSPHERE OF A FUN PLACE IS DEVELOPED DUE TO INTER-LOCKED ORIENTATION AND DIFFERENT AMUSEMENT OPTIONS AT ALL FLOORS

SLIDE 43 LIFT LOBBY DN UP ELC ROOM TOILET ANCHOR-018 KIOSK SPACE SHOP -027 SHOP -026 SHOP-025 SHOP-024 SHOP-023 SHOP -022 SHOP -021 SHOP -020 SHOP -019 SHOP-017 SHOP-016 SHOP-015 SHOP-014 SHOP-013 SHOP-012 SHOP-011 SHOP-010 SHOP-009 SHOP-008 SHOP-007 SHOP-006 SHOP-005 SHOP-004 SHOP-003 SHOP-002 ANCHOR-001

THE ZONING

GROUND FLOOR

COMMON AREA SERVICE AREA FOOD ZONE COMMON ACTIVITY AREA KIOSK AREA

LEGEND

LARGE MULTI ACTIVITY KIDS ZONE CONCEPT BASED GAMES GAMING SPACES KIDS RETAIL STORES / TOY SHOPS ACCESSORIES / SOUVENIR SHOPS EXIT ENTRY UP UP ESCALATOR ESCALATOR

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LEGEND

LARGE MULTI ACTIVITY KIDS ZONE CONCEPT BASED GAMES GAMING SPACES KIDS RETAIL STORES / TOY SHOPS ADULT MULTI-ACTIVITY ZONE COMMON AREA SERVICE AREA FOOD ZONE COMMON CIRCULATION AREA TRIPLE HEIGHT GROUND FLOOR AREA SHOP-127 DOUBLE HEIGHT ENTRANCE CUT-OUT LIFT LOBBY DN UP ELC ROOM ESCALATOR UP DN CUT OUT UP DN ESCALATOR SHOP-109 SHOP-108 SHOP-107 SHOP-106 SHOP-105 SHOP-104 SHOP-103 SHOP-102

TOILET

ANCHOR- 119 SHOP- 120 SHOP- 121 SHOP- 122 SHOP- 123 SHOP-124 SHOP-125 SHOP-126 SHOP-127 ANCHOR- 101A ANCHOR- 101 B ANCHOR-118 LARGE FORMAT STORE - 117 SHOP-116 SHOP-115 SHOP-114 SHOP-113 SHOP-112 SHOP-111 SHOP-110 UP UP ESCALATOR DN

THE ZONING

FIRST FLOOR

SLIDE 45 CUT OUT ESCALATOR CUT OUT ESCALATOR LIFT LOBBY DN UP TOILET ELC ROOM CUT OUT UP DN CONNECTING SERVICE CORRIDOR KIOSK 201 KIOSK 202 KIOSK 203 KIOSK 204 KIOSK 205 KIOSK 206 KIOSK 207 KIOSK 208 KIOSK 209 KIOSK 210 KIOSK 212 KIOSK 211 AUDITORIUM / CINEMA TERRACE AREA FOOD COURT AREA & SEATING FOOD ZONE / KIOSK / SEATING AREA CONCEPT BASED EDUCATION ZONE STORE STAFF LOCKERS KIDS PARTY LOUNGE COMMON AREA SERVICE AREA COMMON CIRCULATION AREA TRIPLE HEIGHT GROUND FLOOR AREA

LEGEND

AUDITORIUM / CINEMA CONCEPT BASED EDUCATION ZONE KIDS PARTY LOUNGE FOOD ZONE / FOOD COURT AREA

THE ZONING

SECOND FLOOR

DN UP UP

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AFFLUENT CATCHMENT FROM SURROUNDING TOWNSHIPS & SUB-CITIES SALEABLE AREA 1.54 LAC SQ. FT. TOWER LEVEL 3B+G+2 ENTERTAINMENT ZONE, PARTY AREAS, MINIPLEX/THEATRE/ AUDITORIUM, FOOD & BEVERAGES ETC. SPACE READY-FOR-FIT-OUTS

SNAPSHOT

EASY CIRCULATION OF THE VISITORS/ FOOTFALL