family ENTERTAINMENT centre
Mall marketing and leasing strategy is changing due to e-commerce, changing shopping habits and over supply of retail space. Shopper’s behaviour around the world is changing. Online shopping has become an important concern for most traditional shopping malls.
But malls are here to stay because people can’t eat off the internet, people can't touch, feel and experience off the internet...
Film, Gaming & over the next five A BIG MARKET WITH INDUSTRY FAMILY ENTERTAINMENT 30 % and restaurants. entertainment spots space to film theatres, more than 30% of the malls - have now leased Top 10 best performing 200 % at 200% years is estimated entertainment for Entertainment gaming and in demand of The annual growth CRORE 2+Lac. Rs 5,240 crore market is valued at entertainment Currently 14.3 % respectively of 10% and 14.3% to grow at a CAGR sector are expected POTENTIAL GROWTH
Latest technology & FECs become a key A BIG MARKET WITH INDUSTRY FAMILY ENTERTAINMENT FOOTFALL DRIVES the other retail space the required footfall for driving factor to boost YOUNG POPULATION international brands in GROWING their children along with teens & adults out exciting yet safe, fun activities for families and encourage parents to seek FECs are effective in drawing younger TECHNOLOGY NEW this sector to the next level entertainment sector are taking POTENTIAL GROWTH
THE IDEA The idea of adding major Family Entertainment Centres (FECs) in malls have been gaining popularity rapidly over the last few years. Several new malls have been constructed around the country, with substantial square footage allocated to FECs. Consumers are spending heavily on F&B and entertainment, even as retail spending is on the backburner.
1 dedicated to food, beverage and 50% is being dedicated to space is in the process where over show that reallocation of the mall Various market research studies OF MALL SPACE REALLOCATION 3 being optional in most cases. mall entertainment, the last point oriented when 20% was THE FUTURE OF 80% of the space was retail MODEL THE TRADITIONAL 2 of the past. the retail dominated centres entertainment-oriented than Will be “more MALLS entertainment, food and beverage.
Malls now-a-days in India houses large indoor entertainment zones. It’s about non-stop fun – the zones occupy approx 30-50 per cent of total mall space, promises to cater to all age groups with cutting edge concepts like virtual indoor gaming, an indoor snow park and fun zones (thematic amusement park equipped with fun rides).” INDOOR ENTERTAINMENT ZONE: MALLS IN INDIA TODAY
DEDICATED ENTERTAINMENT MALL S O I S T H E I D E A O F P O S I T I O N I N G O F F L O R E A L T O W E R S M A L L A S A
P R E S E N T I N G
N H - 8 , S E C T O R - 8 3 , G U R G A O N ENTERTAINLAND
ACTUAL PICTURE OF ENTERTAINLAND ACTUAL PICTURE OF ENTERTAINLAND
ACTUAL PICTURE OF ENTERTAINLAND ACTUAL PICTURE OF ENTERTAINLAND
DELHI NCR'S FIRST DEDICATED ENTERTAINMENT MALL
1.54 LAC SQ.FT. DEDICATED TO ENTERTAINMENT
a family entertainment centre that E-commerce cannot replace anytime in the future.
PRIME ENTERTAINMENT PLACES IN DELHI NCR 9. The Grand Venice Mall, Greater Noida 10. 18.5 kms 37.4 kms Play Box Garden Galleria, Noida 18.1 kms 63.1 kms 36.4 kms Extremeee 7D Experience The Great India Place, Noida 8. 28.6 kms 36.9 kms Adventure Island Gondola Rides 43 kms 7. ACCESSORIES/SOUVENIR SHOPS, AUDITORIUM/CINEMA/ THEATRE, GAMES, ADULT RETAIL ZONE, FOOD COURT AREA, RESTAURANT SPACES, ETC. KIDS PARTY LOUNGE, KIDS LIBRARY, CONCEPT BASED ZONES, CONCEPT BASED LOCATION STORES, MULTI-ACTIVITY NH-8, SECTOR-83, GURGAON 34.8 KMS 16.4 KMS MULTI-ACTIVITY KIDS ZONE, GAMING SPACES, TOY SHOPS, KIDS ENTERTAINLAND 1. Unitech Metro Walk Mall, Rohini 20.1 kms S.NO. NH-8, Gurgaon 17 kms 9.5 kms Blu-o, Fun city, I-skate, I-DIG, Ambience Mall 2. SOUTH DELHI 3. GURGAON ESSEX FARMS, IFFCO CHOWK, PLACES DISTANCE FROM DISTANCE FROM ENTERTAINMENT OK Play, Wakkao, X-trov Games Select city Walk, South Delhi 36.9 kms DLF Mall of India, Noida Worlds of Wonder, Kidzania Entertainment City A2, Noida 6. 17.2 kms 36.6 kms SKI India, Smaaash, Kool Kids 5. Hang Out 18.8 kms 27 kms FEC-Funky Kingdom, Playland, Cricket Moments Mall, Kirti Nagar 4. 4.2 kms 20.7 kms EDUCATION
JUST WALKING R L T O N G A D H E N I N N S H I L I L A T I P U B I O C S C H O R S S L H O S P I T A S S H R I B A L A I H S I V A M H O P T I T A L F O R W A I L C H O O L D E H I P U B L I S L 5 B H A R A T R A A M G L O B C S R A T I O N A L S R C H O O L S A N E C A H O O L B R O D T W A Y S I N J DISTANCE FROM O N L A N D W O D A V I E W R E I T I P E G R E E N O O R L I S E N T E S D A M I O N ENTERTAINLAND N H - 8 , S E C T O R - 8 3 , G U R G A O N ENTERTAINLAND NH-8, SECTOR – 83, GURGAON E A T R O L I N T N E E N C E S A S T R R C O U R T C A G T H A I C I T Y H Y T E T R E G E N D M Y M O S P I T A L E E D A N T A T H C N H E T C I T Y T E R B I G A D V A K A N M A P N O T T M O S C A L E 4 E T B P O S E D I S 3 4 E R N R E C Y T I C A D U H O P 3 A E 6 3 5 4 5 5 3 4 7 R J 8 E E V C H O 2 4 W K 3 0 0 0 8 8 A 8 8 4 8 5 8 8 8 9 K 8 W O H C A D N O H O 6 1 4 C T & M E T R O H U B H D I I S H R A S E N A M T M 6 4 6 3 C . D 6 7 7 7 A 1 8 8 D 2 8 1 0 - A RIGHT AT THE EDGE WHERE GURGAON & NEW GURGAON MEET 3 3 3 E - 7 3 ALREADY OPERATIONAL 5 STAR HOTEL HYATT REGENCY 6 3 7 2 7 5 7 0 9 S 6 D T L . T V P N G I 6 6 A 1 6 D A O R A N H O S & R 8 P S 1 7 8 4 A 5 7 1 5 0 5 5 5 R 6 8 H N A D R O D A U I P A T O A D R U D A T A I P G O L F D C O A R U D O A I P A T U R S E R O 8 H A N - D S O H N T O A F R A O R A I D D A B A D 8 H N - R U P A O J I T S O H N T A O P R A O L W A A D L
1 total population of 6.4 Lakhs by A PRIME RESIDENTIAL the next 5-7 years. units are expected to come in approximately 2-3 lac housing living within 5 km radius and Almost 1,00,000 people are NEW GURGAON 3 2031 living in this location. Sohna:2031 has estimated a GURGAON'S The final development plan of PLAN SOHNA 2031 2 around Sohna Road. over 5,00,000 are residing in and 2,615,963 in 2017 out of which Total Population of Gurgaon is POPULATION BASE IN CLOSE VICINITY
A PRIME RESIDENTIAL BASE IN CLOSE VICINITY DEVELOPERS PROJECTS VATIKA Tranquil Heights I Seven Elements BESTECH Sanskriti I Altura I Park view Ananda DLF Ultima I New town heights VIPUL Lavanya SARE HOMES Crescent ParC
A PRIME RESIDENTIAL BASE IN CLOSE VICINITY DEVELOPERS PROJECTS ORRIS Carnation MAPSKO Casa Bella UMANG Monsoon Breeze GODREJ Aria I Godrej 101 I Godrej Icon TULIP Tulip Petals & Tulip Ace
CURRENT SCENERIO identified as two hangout places. are evolving as active shopping destinations but Malls are no longer just from shopping. crowds to malls, apart categories that draw beverages have been AFTER E-COMMERCE BOOM Entertainment, food and more. bowling alleys and much movies, with play zones, moved beyond just Entertainment has also 2 3 1
VENUE FOR ENTERTAINMENT EVENTS | FAMILY CENTRIC RESTAURANTS | PLACES FOR KIDS DAY OUT | VENUES FOR KIDS BIRTHDAYS | KIDS FASHION STORES | KIDS TOY STORES | MUSEUMS FOR CHILDREN | THEATER FOR PERFORMANCES AND EVENTS | MOVIES | LIVE SHOWS ENTERTAINLAND
fun areas for hang-out/ PAINT BALL VIRTUAL GAMING A D V E N H BOWLING T O U U R S E E ALLEY
FUN & PLAY
for hang-out/ fun areas TECH STORE GADGETS STORE GAMES BOOKS PARLOR TOY STORE SHOP
SHOPS & STORES
for hang-out/ fun areas FOOD COURTS ICE-CREAM PARLORS CAFÉ LOUNGES THEME BASED RESTAURANTS ACCESSORIES & SOUVENIR OUTLETS
FOOD & ENTERTAINMENT
MAGIC SHOWS THEATRE PERFORMANCE PUPPET SHOWS MUSICAL LIGHT SHOWS CIRCUS ACTS 4D/3D MOVIES for hang-out/ fun areas
MOVIES & LIVE PERFORMANCES
for hang-out/ fun areas CORPORATE PARTIES BIRTHDAY CELEBRATIONS SCHOOL EVENTS FAMILY GATHERINGS
EVENTS & GATHERINGS
3 LEVELS OF DEDICATED SPACE CONSISTING OF ONLY FUN AND ENTERTAINMENT ACTIVITIES DEDICATED ENTERTAINMENT MALL THE CONCEPT
THE CONCEPT Glass Structure & atrium THE STRUCTURE AND ATRIUM OF THE MALL ARE DONE IN GLASS WHICH PROVIDES A FEELING OF OPENNESS & FRESHNESS, MAXIMUM VIEWS & NATURAL LIGHTNING IN THE MALL
ENTERTAINMENT zone GROUND FLOOR VIEW ACTUAL PICTURE OF ENTERTAINLAND
ENTERTAINMENT zone GROUND FLOOR VIEW ACTUAL PICTURE OF ENTERTAINLAND
ENTERTAINMENT zone FIRST FLOOR VIEW ACTUAL PICTURE OF ENTERTAINLAND
ENTERTAINMENT zone SECOND FLOOR VIEW ACTUAL PICTURE OF ENTERTAINLAND
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