1 www.beyondsquarefeet.com
Description: Shopping & Entertainment centre Description: Shopping & Entertainment centre Location: Lonavala, Pune Mall GLA: 1,20,000 sq.ft. Levels: G + 1 floors Levels: G + 1 floors Fit-outs: Third quarter 2010 www.beyondsquarefeet.com 2
First & only ‘Mall’ in Only Multiplex Grand Entrance & Large FEC Lonavala in a 20 kms radius Ambience High Street Location 13 Kitchen Food Court 2 level Car Park 1.2 Lakhs sq.ft . GLA
Mall Positioning g www.beyondsquarefeet.com
About Lonavala Square… q Lonavala Square will Redefine the Paradigm of Shopping, Eating and Lonavala Square will Redefine the Paradigm of Shopping, Eating and Lonavala Square will Redefine the Paradigm of Shopping, Eating and Lonavala Square will Redefine the Paradigm of Shopping, Eating and Entertainment for the entire Family by focusing on Ambience, Food & Fun Entertainment for the entire Family by focusing on Ambience, Food & Fun and catering to the Value , Lifestyle & Aspirational customer. and catering to the Value , Lifestyle & Aspirational customer. An offering to enhance the vacationer’s holiday experience, A ‘galleria’ of aspirational brands at value prices for customer delight! A one stop spot to dine, entertain, relax, curl back in leisure and spend quality time with family and friends. www.beyondsquarefeet.com
LOCATION LOCATION LONAVALA Maval Taluka 7
www.beyondsquarefeet.com
Target Market Analysis Tourist Tourist population population l ti l ti 60,000 tourists weekly 60,000 tourists weekly Mumbai Mumbai Pune Pune (96 kms) (96 kms) (66 kms) (66 kms) Local Local Catchment Catchment Catchment Catchment 3,00,000 appx. 3,00,000 appx. www.beyondsquarefeet.com
Catchments Area Analysis - Lonavala (local population) � Population of Lonavala is approx. 3,00,000 Population of Lonavala is approx. 3,00,000 � Majority of the population in the catchment area is Majority of the population in the catchment area is Self j j y y p p p p Self Employed/ Business Entrepreneurs Employed/ Business Entrepreneurs � Currently locals rely on Currently locals rely on Shivaji y y y y Shivaji Putla j Putla market for all purchases market for all purchases p � Locals stated a lack of options for branded apparel, electronic Locals stated a lack of options for branded apparel, electronic goods and multiplex in Lonavala goods and multiplex in Lonavala Source: Market Source: Market Search India Pvt. Ltd. Search India Pvt. Ltd. www.beyondsquarefeet.com
Catchments Area Analysis - Tourist Population � Tourist flow in Lonavala is over 60,000 per week. Tourist flow in Lonavala is over 60,000 per week. � About 58% of these tourists visit Lonavala atleast once every 6 About 58% of these tourists visit Lonavala atleast once every 6 months and 79% tourists come here on weekends. months and h h d d 79% tourists come here on weekends. h h k k d d � The 92 Hotels & Resorts in Lonavala, with a capacity of over 2, 446 The 92 Hotels & Resorts in Lonavala, with a capacity of over 2, 446 rooms enjoy 59% occupancy rate through the year. rooms enjoy 59% occupancy rate through the year. j j 59% 59% t th t th h th h th � Also, about 78% of these tourists come here by car. Also, about 78% of these tourists come here by car. � M j � Majority of this tourist population belongs to 21 M j Majority of this tourist population belongs to 21-35 age bracket i i f hi f hi i i l i l i b l b l 21 21 35 35 age bracket 35 b b k k falling in SEC A1, A2, B1 falling in SEC A1, A2, B1 � Leisure activity is the main purpose behind a trip to Lonavala � Leisure activity is the main purpose behind a trip to Lonavala. Leisure activity is the main purpose behind a trip to Lonavala Leisure activity is the main purpose behind a trip to Lonavala. Source: Market Source: Market Search India Pvt. Ltd. Search India Pvt. Ltd. www.beyondsquarefeet.com
For the Retailer For the Retailer � Lease Model Lease Model � Professional Mall management Professional Mall management � C � Consistent mall promotion Consistent mall promotion C i i ll ll i i � Special events & promotion area � Special events & promotion area Special events & promotion area Special events & promotion area � Exhibition / Sale Space Exhibition / Sale Space � Smoking area Smoking area www.beyondsquarefeet.com
For the Customer For the Customer � Water Coolers & Toilets Water Coolers & Toilets � Wheel Chair accessibility Wheel Chair accessibility h h l l h h b l b l � Central Music & PA system Central Music & PA system y � Wi Wi- -FI connectivity FI connectivity � ATMs ATMs � CCTV with Monitoring � CCTV with Monitoring CCTV with Monitoring CCTV with Monitoring � Mobile Charge Units Mobile Charge Units www.beyondsquarefeet.com
Amenities � Ample Basement and Open Car Parking p p g � Lavish Double Height Entrance Lobby � Decorative Atrium � Hi Tech Escalators � Hi-Tech Escalators � Panoramic Capsule Elevators � Concealed Telephone & Cable TV Wiring in each shop � Fire Fighting System � Modern Toilets � Modern Toilets www.beyondsquarefeet.com
Our Zoning approach Our Zoning approach The entire zoning of Lonavala Square has been done with one single science of shopping with one single science of shopping… to promote that critical aspect of shopping… IMPULSE !!! IMPULSE !!! The proposed zoning & tenant mix will promote both floors as a ground floor, with footfalls evenly distributed fl d fl i h f f ll l di ib d www.beyondsquarefeet.com
Lower Ground A FEC spread over 17,000 sq. ft. will have many A FEC spread over 17,000 sq. ft. will have many new rides, games & fresh entertainment ideas, which will keep the customers coming back. This would be the first of its kind in Lonavala & would would be the first of its kind in Lonavala & would cater to the locals as well as the huge tourist population. www.beyondsquarefeet.com
Ground Floor Predominately Ladies & Mixed Fashion, with Jewellery & Accessories, Bags & Leather, Ladies Footwear, Health & Beauty, Household & gifts, Lingerie cafes etc Lingerie, cafes, etc. Thus Creating a very youthful atmosphere !!! www.beyondsquarefeet.com
First Floor Emphasis on the Food Court with over 13 kitchens along with Men's, Mixed Fashion, Sports brands with a sprinkle of ladies, Accessories, Bags & Leather, Footwear, Health & Beauty, cafes, etc. g , , y, , www.beyondsquarefeet.com
Contact Us: Contact Us: To be a part of Lonavala Square Please call us; Mall Mechanics By: Beyond Squarefeet ™ Advisory Pvt. Ltd. Neptune House, 3 rd Floor, Karma Stambh, d l bh L.B.S. Marg, Vikhroli (west), Mumbai – 400 083 Tel: 91. 22. 4215. 5315 F Fax: 91. 22. 4215. 5314 91 22 4215 5314 Email: info@beyondsquarefeet.com www.beyondsquarefeet.com 19
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