1 www.beyondsquarefeet.com Description: Shopping & - - PDF document

1 www.beyondsquarefeet.com

Description: Shopping & Entertainment centre Description: Shopping & Entertainment centre Location: Lonavala, Pune Mall GLA: 1,20,000 sq.ft. Levels: G + 1 floors Levels: G + 1 floors Fit-outs: Third quarter 2010

2 www.beyondsquarefeet.com

First & only ‘Mall’ in Only Multiplex Grand Entrance & Large FEC Lonavala in a 20 kms radius Ambience High Street Location 13 Kitchen Food Court 2 level Car Park 1.2 Lakhs sq.ft . GLA

Mall Positioning g

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About Lonavala Square… q

Lonavala Square will Redefine the Paradigm of Shopping, Eating and Lonavala Square will Redefine the Paradigm of Shopping, Eating and Lonavala Square will Redefine the Paradigm of Shopping, Eating and Lonavala Square will Redefine the Paradigm of Shopping, Eating and Entertainment for the entire Family by focusing on Ambience, Food & Fun Entertainment for the entire Family by focusing on Ambience, Food & Fun and catering to the Value , Lifestyle & Aspirational customer. and catering to the Value , Lifestyle & Aspirational customer. An offering to enhance the vacationer’s holiday experience, A ‘galleria’ of aspirational brands at value prices for customer delight! A one stop spot to dine, entertain, relax, curl back in leisure and spend quality time with family and friends.

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LOCATION LOCATION LONAVALA

Maval Taluka

7

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Target Market Analysis

Tourist Tourist l ti l ti population population

60,000 tourists weekly 60,000 tourists weekly

Mumbai Mumbai

(96 kms) (96 kms)

Pune Pune

(66 kms) (66 kms)

Local Local Catchment Catchment Catchment Catchment

3,00,000 appx. 3,00,000 appx.

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Catchments Area Analysis - Lonavala (local population)

Population of Lonavala is approx. 3,00,000

Population of Lonavala is approx. 3,00,000

Majority of the population in the catchment area is

Majority of the population in the catchment area is Self Self j y p p j y p p Employed/ Business Entrepreneurs Employed/ Business Entrepreneurs

Currently locals rely on

Currently locals rely on Shivaji Shivaji Putla Putla market for all purchases market for all purchases y y y y j p

Locals stated a lack of options for branded apparel, electronic

Locals stated a lack of options for branded apparel, electronic goods and multiplex in Lonavala goods and multiplex in Lonavala

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Source: Market Source: Market Search India Pvt. Ltd. Search India Pvt. Ltd.

Catchments Area Analysis - Tourist Population

Tourist flow in Lonavala is over 60,000 per week.

Tourist flow in Lonavala is over 60,000 per week.

About 58% of these tourists visit Lonavala atleast once every 6

About 58% of these tourists visit Lonavala atleast once every 6 h d h d h k d h k d months and months and 79% tourists come here on weekends. 79% tourists come here on weekends.

The 92 Hotels & Resorts in Lonavala, with a capacity of over 2, 446

The 92 Hotels & Resorts in Lonavala, with a capacity of over 2, 446 j 59% t th h th j 59% t th h th rooms enjoy 59% occupancy rate through the year. rooms enjoy 59% occupancy rate through the year.

Also, about 78% of these tourists come here by car.

Also, about 78% of these tourists come here by car.

M j

i f hi i l i b l 21 M j i f hi i l i b l 21 35 b k 35 b k

Majority of this tourist population belongs to 21

Majority of this tourist population belongs to 21-35 age bracket 35 age bracket falling in SEC A1, A2, B1 falling in SEC A1, A2, B1

Leisure activity is the main purpose behind a trip to Lonavala

Leisure activity is the main purpose behind a trip to Lonavala

Leisure activity is the main purpose behind a trip to Lonavala.

Leisure activity is the main purpose behind a trip to Lonavala.

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Source: Market Source: Market Search India Pvt. Ltd. Search India Pvt. Ltd.

For the Retailer For the Retailer

Lease Model

Lease Model

Professional Mall management

Professional Mall management

C

i ll i C i ll i

Consistent mall promotion

Consistent mall promotion

Special events & promotion area

Special events & promotion area

Special events & promotion area

Special events & promotion area

Exhibition / Sale Space

Exhibition / Sale Space

Smoking area

Smoking area

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For the Customer For the Customer

Water Coolers & Toilets

Water Coolers & Toilets h l h b l h l h b l

Wheel Chair accessibility

Wheel Chair accessibility

Central Music & PA system

Central Music & PA system y

Wi

Wi-

• FI connectivity

FI connectivity

ATMs

ATMs

CCTV with Monitoring

CCTV with Monitoring

CCTV with Monitoring

CCTV with Monitoring

Mobile Charge Units

Mobile Charge Units

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Amenities

Ample Basement and Open Car Parking

p p g

Lavish Double Height Entrance Lobby Decorative Atrium Hi Tech Escalators Hi-Tech Escalators Panoramic Capsule Elevators Concealed Telephone & Cable TV Wiring in each shop Fire Fighting System Modern Toilets Modern Toilets

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Our Zoning approach Our Zoning approach

The entire zoning of Lonavala Square has been done with one single science of shopping with one single science of shopping… to promote that critical aspect of shopping…

IMPULSE !!! IMPULSE !!!

The proposed zoning & tenant mix will promote both fl d fl i h f f ll l di ib d floors as a ground floor, with footfalls evenly distributed

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Lower Ground

A FEC spread over 17,000 sq. ft. will have many A FEC spread over 17,000 sq. ft. will have many new rides, games & fresh entertainment ideas, which will keep the customers coming back. This would be the first of its kind in Lonavala & would would be the first of its kind in Lonavala & would cater to the locals as well as the huge tourist population.

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Ground Floor

Predominately Ladies & Mixed Fashion, with Jewellery & Accessories, Bags & Leather, Ladies Footwear, Health & Beauty, Household & gifts, Lingerie cafes etc Lingerie, cafes, etc. Thus Creating a very youthful atmosphere !!!

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First Floor

Emphasis on the Food Court with over 13 kitchens along with Men's, Mixed Fashion, Sports brands with a sprinkle of ladies, Accessories, Bags & Leather, Footwear, Health & Beauty, cafes, etc. g , , y, ,

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Contact Us: Contact Us:

To be a part of Lonavala Square Please call us; Mall Mechanics By: Beyond Squarefeet ™ Advisory Pvt. Ltd.

d

l bh Neptune House, 3rd Floor, Karma Stambh, L.B.S. Marg, Vikhroli (west), Mumbai – 400 083 Tel: 91. 22. 4215. 5315 F 91 22 4215 5314 Fax: 91. 22. 4215. 5314 Email: info@beyondsquarefeet.com

19 www.beyondsquarefeet.com