F RAME WORK F W OR P PUBL IC E DUC CAT ION AN ND OUT RE - - PDF document

SLIDE 1

F E C P C E Q P S

M

F ra me work E duc a tion a City o f L ync h Pre pa re d fo r City o f L ync h E rin B. Ha wkin Qua lity Ma na Pre pa re d b y Sta nte c Co n

Ma y 27, 2014

for Public a nd Outre a hb urg r: hb urg ns, CF M, Wa a g e r y: nsulting Se rvic c h Pla n a te r c e s, I nc

SLIDE 2

F RAME W

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T a ble o

E XE CUT I

HI ST ORY L E GACY PUBL I C E

1.0 D

1.1 P 1.2 P 1.3 P

2.0 ID

2.1 P 2.2 P 2.3 W 2.4 T A

3.0 C

3.1 B

4.0 P

4.1 SO 4.2 P 4.3 P 4.4 E 4.5 C 4.6 L Y 4.7 C 4.8 T A 4.9 D

5.0 D 6.0 E V L IST OF A APPE ND

A.1 P A.2 L a

APPE ND WORK F OR P

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• f Conte

VE SUMMA

Y AND BACK Y ST ORMWA E DUCAT I ON

DE F INE T HE D

ROGRAM D ROGRAM G ROGRAM O

DE NT IF Y AN

UBL I C I NVO OL L UT ANT S WAT E R QUA ARGE T AUD

CRE AT E T HE M

RANDI NG A

ACKAGE T H

OCI AL ME D ROMOT I ON RI NT E D MA DUCAT I ONA CI T Y WE BSI T E YNCHBURG CI T Y SOURC AK E T HE PL E DO YOUR PA

DIST RIBUT E T H VAL UAT E T H APPE NDICE S T R IX A

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AC IX B PUBL IC E DUC

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RY ..............

K GROUND . AT E R I SSUE S N AND OUT R

DRIVING F O

DRI VI NG F O GOAL S ....... OBJE CT I VE S

D ANAL YZE

OL VE ME NT .. S AND ST OR L I T Y I SSUE S . DI E NCE S ......

ME SSAGE ..

AND DE L I VE

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DI A .............. NAL MAT E RI T E RI AL (F L Y AL MAT E RI A E .................. G T V ............. E NEWSL E T T E DGE .......... ART

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... 1.1

... 1.1 ... 1.1 ... 1.2

... 2.3

... 2.3 ... 2.5 . 2.10 . 2.11

. 3.18

. 3.20

. 4.23

. 4.23 . 4.24 . 4.25 . 4.25 . 4.25 . 4.27 . 4.27 . 4.28 . 4.28

. 5.29 . 6.30 .. A.1

.. A.1 .. A.3

... B.5

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APPE ND

C.1 P C.2 P

APPE ND APPE ND WORK F OR P

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PL IX C

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L E DGE DOC

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VAL UAT ION E SE PT IC SM CAT ION AN

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CUME NT S .....

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SPRE ADSHE MART ............ ND OUT RE AC

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E E T ............. ................... CH PL AN

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C.18 C.19

D.21 . E .22

SLIDE 4

F RAME W

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E xe c ut

The City o Environm Sm all Mu July 1, 20 address el and Speci 1. P

• 2. P
• 3. Il
• 4. C
• 5. P
• 6. P

In Genera  I  I  D The purp requirem the future

HIST ORY

The City o access bet years follo stores, ho efforts of from sprin Lynchbur economic

WORK F OR P

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tive Summ

• f Lynchburg

mental Protect unicipal Separ 13 and will ha lements of the ial Provisions ublic educatio ublic involvem llicit discharg

• nstruction s
• st-construct
• llution preve

al, MCM 1 req Identify three Identify the ta Develop releva pose of this pla ments of the Ci e.

Y AND BACK

• f Lynchburg,

tween New Lo

• wing its foun
• using, tavern

supplying wa ngs or wells. rg had grown c progress bro

PUBL IC E DUC

f\we b c a st\lync hb ur

ma ry

is regulated b tion Agency (E rate Storm Se ave to be rene e Clean Wate . The six MCM

• n and outrea

ment and par e detection an site stormwate tion stormwat ention and go quires that the (3) high-prio arget audience ant messages an is to docum ity’s MS4 per

KGROUND

, founded in t

• ndon and Ch

nding, the tow ns and church ater to the tow Bored logs w considerably

• ught with it t

CAT ION AN

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by the Virgini EPA) under th ewer System ewed prior to r Act (CWA) t Ms are: ach on stormw rticipation nd eliminatio er run-off con ter managem

• od housekeep

e City:

• rity water qu

e that can sign s for these pop ment the step mit, and prov the piedmont harlottesville, wn of Lynchbu

• es. With stea

wn began. Ear were used to de with the toba he need to ex

ND OUT RE AC

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ia Departmen he General Pe (MS4). The C June 30, 201 through a ser water impacts

• n

ntrol ent ping for mun uality issues nificantly imp pulations ps taken to me vide a repeata

• f Virginia in

and was orig urg grew slow ady developm rly inhabitant eliver water to acco trade fue xpand its wate

CH PL AN

b lic e duc a tio n a nd

nt of Environm Perm it for Dis City’s current

• 18. This perm

ries of Minimu s nicipal operati pact these issu eet the public able road map n 1786 by Joh ginally the site wly, adding a t ment near the t ts of Lynchbu

• some house

eling its econo er supply from

• utre a c h.d o c x

mental Qualit scharges of St t permit becam mit requires th um Control M ions ues c education an p for updating hn Lynch, grew e of a ferry bo tobacco wareh turn of the ce urg obtained t

• es. By the earl
• my and grow

m springs and ty (DEQ) and torm water fro me effective o hat the City Measures (MC nd outreach g this approac w out of a nee

• at port. In th

house, severa entury, initial their water su ly 1800’s,

• wth. Lynchbu

d wells to a mo i the

• m
• n

CM) ch in ed for he al upply urg’s

• re

SLIDE 5

F RAME W

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substantia houses an reservoir the prima and pollut consumpt which add needed to Upon com River, Lyn and clear facilities a The City h having sev significan Within its ranging fr communi the City, a consumpt Several st flows alon phosphor its long te Public Ed impairme

L E GACY

Because o the City’s and sanita normal ca

WORK F OR P

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al and reliable nd businesses 240 feet abov ary water sour tion in the ea tion from the ded more poll

• seek another

mpleting the s nchburg could water in Lync and infrastruc has continued veral plants a nt developmen s approximate rom agricultu ty and severa and throughou tion, recreatio reams and cr ng the eastern us, and PCBs erm managem ducation and O ents.

Y ST ORMWA

• f the age of th
• riginal storm

ary sewer infr apacity but no

PUBL IC E DUC

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e source, the J . This was ac ve the level of rce for Lynchb rly 1900’s, th viewpoint of lution to the r r supply that w earch for a ne d have its wat chburg, led to cture. d to evolve ove and industrial nt within the c ely 50 square ural to highly i al parks and gr ut the region,

• n, and natur

reeks flowing t n city limits, h . The City is c ment strategy t Outreach Plan

AT E R ISSUE S

he City and th m and sewer i rastructure di

• t during a lar

CAT ION AN

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James River. ccomplished w f the river. For

• burg. With de

e water suppl

• citizens. Thi

river above th would be free ew source for ter needs met

• the construc

er the years, f l parks in the city and the s mile boundar industrial and reen spaces e , has led to th al aesthetics. through Lync have had obse currently add to reduce com n, have been d he amount of infrastructure ischarges to it rge storm eve

ND OUT RE AC

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In 1829, Jam with the instal r nearly a cen evelopment a ly from the Ja s issue, coupl he water suppl e of pollution. supply, it wa t for years to c ction of the fil from being pr immediate ar urrounding s ry, the City of d commercial exist througho he degradation chburg (Figur ervations of el dressing a sign mbined sewer designed to fu expansion th e has proven t ts wastewater

• ent. When lar

CH PL AN

b lic e duc a tio n a nd

mes River wat llation of a pu ntury the Jam and industry o ames had bec led with conti ly intake, mad . as determined

• come. The in

ltration plant rimarily a tob

• rea. Since the

suburbs. f Lynchburg h l areas. The ci

• ut. The popu

n of water bod re 1-1), includ levated pollut nificant sourc r overflows. T urther reduce hat it has unde to be insuffici r treatment pl rge storm even

• utre a c h.d o c x

ter was first m ump that lifte mes River was

• pening more

come unaccep inued expansi de it clear tha d that by damm creasing need t on College H bacco supplier e 1960’s, Lync has a variety o ity has a large ulation and in dies that Virg ding the Jame tants such as b ce of these po The City’s MS4 e the sources o ertaken in the

• ient. The City

lant, which w nts do occur, made available ed water to a able to serve e land to erosi ptable for ion of the city at Lynchburg ming the Ped d to provide c Hill, among ot r to currently chburg has see

• f land uses,

e residential ndustry prese ginians rely on es River which bacteria, llutants throu 4 permit, and

• f these

e past 100 yea y’s combined s works well und the combined ii e to as ion y, dlar clean ther en ent in n for h ugh d this ars, storm der d

SLIDE 6

F RAME W

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sewer syst

• ff, result

Since the discharge building a technique

• verflow i

Lynchbur

• rder to c

have to re Plan by 20 phosphor concentra

WORK F OR P

b e isc h\de skto p\c b f

tem does not ing in the sys early 1990’s,

• s. The City h

a second pipel es that reduce issue continue rg’s land cover comply with it educe the load

• 025. DEQ mo

us, although t ations in the J

PUBL IC E DUC

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have the capa stem overflow the City of Ly as undertaken line to separa e the amount o es to be a pro r is highly imp ts MS4 permi d of sediment

• nitoring has

there are curr James River.

CAT ION AN

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acity to mana wing into local ynchburg has n sewer separ ate stormwate

• f run-off tha
• blem in certa

pervious and t and the Che and nutrient shown the Ja rently no regu

ND OUT RE AC

a b le s\lync hb urg pub

age the combi l waterways. taken steps t ration project er from sewag at enters the s ain areas of th the city must esapeake Bay ts in accordan ames River to ulatory requir

CH PL AN

b lic e duc a tio n a nd

ined load of th to remedy com ts in locations ge, while also

• system. These

he City. t consider sed

• TMDL. To m

nce with its Ch

• have elevate

rements (i.e. T

• utre a c h.d o c x

he sewage and mbined sewer s throughout implementin e steps contin diment and nu meet complian hesapeake Ba ed concentrati TMDL) to red d stormwater r overflow (CS the City, inclu ng developmen ue, but the utrient issues nce, Lynchbur ay TMDL Acti ions of duce phospho iii r run- SO) uding nt s in rg will

• n
• rus

SLIDE 7

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F ig u

WORK F OR P

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ur e 1-1: L ync

PUBL IC E DUC

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c hburg Wa te

CAT ION AN

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ND OUT RE AC

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(from Bac te r

CH PL AN

b lic e duc a tio n a nd

r ia T MDL for J

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Ja me s Rive r r Wa te rshe d)

iv

)

SLIDE 8

F RAME W

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PUBL IC E

The gener Conductin the impor and exam “Getting i previous o The goal o repeatable addressed

WORK F OR P

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E DUCAT ION

ral framework ng Watershed rtance of reach mples to aid in n Step” prese

• ne. These st

1) De 2) Id 3) Cr 4) Pa 5) Di 6) Ev

• f using these

e process, inc d in the City’s

PUBL IC E DUC

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N AND OUT R

k for this plan d Outreach Ca hing out to pe finding appro ents the outre teps make up efine the drivi entify and an reate the mess ackage the me istribute the m valuate the ou e steps as the f cluding citizen MS4 permit,

CAT ION AN

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RE ACH F RAM

n is based on t ampaigns.” (3 eople and mo

• priate ways

ach process a the outline of ing forces, go nalyze the targ sage essage message utreach campa framework fo n input, to det and how.

ND OUT RE AC

a b le s\lync hb urg pub

ME WORK

the EPA publi 3rd ed.). This p

• tivating them

to communic as six discrete f this Plan an als, and objec get audience aign

• r this Plan is

termine which

CH PL AN

b lic e duc a tio n a nd

ication “Getti publication p m to act, along cate the City’s e steps, with e d are: ctives that it will pr ch high priorit

• utre a c h.d o c x

ing in Step: A provides an un g with a wide s message. each step build rovide a defen ty water quali A Guide for nderstanding range of guid ding on the nsible, and ity issues will v

• f

dance l be

SLIDE 9

F RAME W

De fine the Ma y 27, 20

1.0 D

The first s goals, and and objec to the wat this Plan, identified described

1.1 P

The prima requireme the health that may l

• f non-po

Existing a more pres Additiona

• f the sou

1.2 P

The City’s planned a plans for l illicit disc water qua improve w

WORK F OR P

e Driving F

• rc e

014

De fine th

step in develo d objectives of ctives will sub ter quality iss it was import d high priority d below.

PROGRAM

ary driving fo ent provided t h, safety, and w lead to harmf

• int source an

and forthcomi scriptive and ally, the analy urces of impai

PROGRAM G

s MS4 Permit and executed p local TMDLs charge detecti ality issues is t water quality i

PUBL IC E DUC

e s, Go a ls, a nd

e Driving

• ping the Publ

f the Plan. Th sequently gui ues and motiv tant to identif y water quality

DRIVING F O

• rce for this Pl

the impetus t welfare of the ful algal bloom nd watershed r ing local TMD far reaching C yses in the doc rments and p

GOAL S

includes requ public educat and for the C

• n and elimin

to allow the C in a cost-effec

CAT ION AN

d Ob je c tive s

g F

• rc e s,

lic Education he driving for ide the proces vating them t fy these elem y issues once

ORCE S

lan is the nee to develop the e public. This ms, bacterial i related health DLs such as th Chesapeake B cumentation f potential steps uirements, in tion and outre Chesapeake Ba nation, among City to accomp ctive manner.

ND OUT RE AC

Goa ls, a

and Outreach rces will shape ss of engaging to adopt more ents at the pr they were est d to comply w e Plan, as well s includes pro impairments, h risks. he James Rive Bay TMDL pro for all of the a s that can be t addition to M each plan. Th ay TMDL, pub g others. The plish multiple .

CH PL AN

a nd Obje c

ch Plan is to d e the goals an g and informi e appropriate rogrammatic l tablished thro with the City’s l as the City g

• tecting surfa

, flooding, cha er Basin Bact

• vide another

approved TM taken to redu MCM #1, whic hese include r blic involvem e goal for each e objectives th

c tive s

determine the nd objectives, ing those who e behaviors. F level as well a

• ugh the publ

s MS4 Genera greater respon ce waters from annel erosion teria TMDL (2 r regulatory d DLs provide uce these sour ch can be sati requirements ment and parti h of the select hat can be dem driving force while the goa

• are contribu

For the purpo as for each of lic process al Permit. Th nsibility to pro m impairmen n, and a wide r 2007) and the driver. an understan rces. isfied by a wel to develop ac icipation, and ted high prior monstrated to 1.1 es, als uting ses of the his

• tect

nts range e nding ll ction d rity

SLIDE 10

F RAME W

De fine the Ma y 27, 20

1.3 P

The ultim to satisfy t beginning sections b and objec

WORK F OR P

e Driving F

• rc e

014

PROGRAM O

mate objective the City’s MS g on July 1, 20

• below. These

ctives in the pu

PUBL IC E DUC

e s, Go a ls, a nd

OBJE CT IVE S

• f this progra

S4 Permit requ

• 014. Potentia

sources serve ublic educatio

CAT ION AN

d Ob je c tive s

S

am is to devel uirements (ou al sources for e e as the water

• n and outrea

ND OUT RE AC

lop a public e utlined above each of the po r quality issue ach plan.

CH PL AN

ducation and e). This progr

• tential impa

es that will be d outreach pla ram will be im irments are s targeted, wit an that can be mplemented suggested in th th individual g 1.2 e used he goals

SLIDE 11

F RAME W

I de ntify a n Ma y 27, 20

2.0 I

In order t concern fo water qua

• utreach m

2.1 P

A list of po through in and local at the Aug sponsored This annu the Lynch race, alon During th thoughts o in the Lyn

• help. The

as input d The data o local, outd represent by the gen into the d issues is t proactivel through th

WORK F OR P

nd Ana lyze th 014

Ide ntify a

• identify the
• r the Lynchb

ality issues an message pres

UBL IC INVO

• tential water

nternal and ex stakeholders. gust 3, 2013 J d by the Jame ual event attra hburg riverfro ng with a socia he social, atten

• n: 1) the im

nchburg area; e responses w data in the Wa

• n surface wa

door enthusia ative of how w neral public. evelopment, a

• promote a s

ly to the issue he Public Edu

PUBL IC E DUC

he T a rg e t Aud

a nd Ana ly

e target audien burg area need nd the potentia ented in Step

OL VE ME NT

r quality issue xternal coord . Citizen invo James River S es River Assoc acted approxi

• nt for a trail r

al gathering a ndees were as portance of cl and 3) what were compiled ater Quality Is ater quality iss asts at this eve water quality The goal of us and selection sense that the es and concern ucation and O

CAT ION AN

ie nc e

yze the T

nce for the pu ded to be iden al audiences a p 3. es was develo dination with

• lvement was

Splash and Da ciation (www mately 100 p run and inner t the Depot G sked to provid lean water in each of us can in Table 2-1 a ssue Scorecar sues obtained ent was thoug issues are pe sing local citi n of, water qua e City is respo ns of the publ Outreach Plan

ND OUT RE AC

F F

• T

a rg e t Au

ublic educatio

• ntified. The p

associated wi

• ped

City staff solicited ash, .jrava.org). eople to r-tube Grille. de their receiving bod n do to and used rd. d from ght to be rceived zen input ality

• nding

lic n for the

CH PL AN

Figure 2-1: Figure 2-2: Feedback Ab

• n Rain Dro

udie nc e

• n and outrea

pollutants of c ith the polluta dies; 2) sourc Citizen Par Citizens Pro bout Water

• ps.

ach campaigns concern were ants analyzed ces of contami rticipation

• vided

Quality Issu s, the pollutan e divided into d to create the ination to wa 2.3 ues nts of e ters

SLIDE 12

F RAME W

I de ntify a n Ma y 27, 20

purpose o are manag The follow

T a ble 2-1

Why is it clean wa Good Hea So people swim in th Better Fis To reduce contract f healthy pl To better plants tha ecosystem Health So I don't Splash n D So we can kayaking, respect th there More fish We use th sustainab Ecosystem drinking Safe to sw Sturgeon Duh… .

WORK F OR P

nd Ana lyze th 014

• f garnering ci

ged during th wing table (Ta

1: Re sponse s

t im portant ater in our s alth e don’t get sick he river sh e sickness/ dis from the wate lant and anim serve the flow at that make-u m t feel gross gro Dash n use the river fishing, etc.) he wildlife and

• h. More fun.

hem for recrea ility m Health, Cle wim in

PUBL IC E DUC

he T a rg e t Aud

itizen suppor he implementa able 2-1) prov

s to Surve y a

t to have stream s? k when they seases people

• er. Support

mal life wers and up the

• ss after the

r (canoeing, and so we d ecosystem ation and an water for

CAT ION AN

ie nc e

• rt. It will be in

ation of this p vides the feedb

a t the Ja me s

What can dirty? Trash Littering, ch factories, pe Large Parki Littering, po Run-off, litt Poor munic construction Sewage / tra Sediment ru from constr eroded strea Trash and ir Humans, liv run-off Poop from a from factori Cows, Indus Litter Fracking, G Developmen

ND OUT RE AC

ncumbent upo plan. back received

s Rive r Spla sh

m ake the w hemicals from esticides ing Lots

• llution, wast

ter cipal managem n, stormwate ash un-off (especi ruction sites a am beds), fert rresponsibilit vestock, storm animals, chem ies strial pollutio Griffin Pipe, nt

CH PL AN

• n the City to

d from the pub

h a nd Da sh

water W Ne m Sp Go Fix te Re Sp po so ment / r run-off Ad Re ially and rtilizers Al cle an ty Be mwater Fil fro sta liv micals Us fro

• n

M cle Th Ca

• ensure that p

blic. What can you ever Litter pread awarene

• ogle it

x my truck ecycle, not litt pread the wor

• llution sourc
• lutions

dvocate, clean ecycle llocate funds t eaning projec nd publicize e aware and a lter run-off, c

• m constructi

arts in small s ve downstream se less stuff, s

• m dumping

easure toxicit ean up hrow away tra all DEQ. Pick public percep u do to help ess, recycle, ter rd about ces and n up our yards to river

• cts. Educate

a good steward control erosio ion sites. It al streams - we a m! stop companie stuff ty in water an ash up trash/ but 2.4 ptions ? s d

• n

ll all es nd ts

SLIDE 13

F RAME W

I de ntify a n Ma y 27, 20

Why is it clean wa Clean drin swimming A little thi To keep fi Preserve f Enjoy usin Health For all for To have cl So the ani Swimmin and impo Safe for u Ecosystem For good h Future of life

2.2 P

The follow along with 1. B ag w

WORK F OR P

nd Ana lyze th 014

t im portant ater in our s nking water a g ing called LIF ish alive fish, flora, and ng the rivers rms of life tha lean drinking imals can live ng / Fishing - h rtant wildlife

• s. Safe for our

m Health health and hy

• ur grandchi

OL L UT ANT S

wing list provi h the pollutan acteria – Ba gricultural ac waterborne pa

PUBL IC E DUC

he T a rg e t Aud

t to have stream s? and FE d humans at require it g water e healthy human use habitat r kids ygiene

• ildren. All of

AND ST ORM

ides a summa nt’s importanc cterial impair ctivities, pets athogens by t

CAT ION AN

ie nc e

What can dirty? Pollution Industrial r Cars Run-off, po Debris, run Poor enviro Sewage, run spills Litter / Sew Trash - Poll Pollution, a trash Run-off Blackwater

• ff

Trash, litter Many thing Lynchburg b proper drain

MWAT E R ISS

ary of each of ce to water qu rments are ty s, and huma the DEQ and

ND OUT RE AC

m ake the w un-off llution from r

• off
• nmentalism

n-off, cattle, w wage lution agriculture run Creek sedime r, waste gs including in building with nage

SUE S OF CO

the pollutant uality and pot ypically relate an sources. d are used to

CH PL AN

water W Sto Vo Ri roads Gr Ly Do No en wildlife, Be leg wa Pu Cl n-off, Ac pe an pe Cl ent run- Ra po Ne n hout Sp

• r

ONCE RN

ts of concern tential polluta ed to fecal ba Fecal colifor

• quantify the

What can you

• p polluting
• lunteer. Wha

ide bikes reen infrastru ynchburg

• n't litter
• t have poor

nvironmentali e a river rat. L

• gislature. Dem

ater urify ean it up ctivities like th eople used to u nd changing p erception of th ean and educ ain barrels, pi

• op

ever Litter peak out. Than rganizations as identified b ant sources. acteria that c rms are used e safety of h u do to help at do you need ucture in hilly ism Lobby the mand clean his one to get using the rive public he river cate ick-up dog nk by the public,

• me from wi

d as indicato uman exposu 2.5 ? d? y t er , ildlife,

• rs of

ure to

SLIDE 14

F RAME W

I de ntify a n Ma y 27, 20

sw in C hi si se ni D ho ad

• 2. N

in lo ph co ni el in he ni

• 3. Se

im gr ca A pa se de Ly M

• 4. V

su ca pr

WORK F OR P

nd Ana lyze th 014

wimmable wa nfiltration and ity of Lynchb igh flow eve ignificant per erve as a sour ine streams i Dreaming Cree

• wever, is the

dditional TMD Nutrients – Nu n natural ecos

• w dissolved

hosphorus, w

• nsidered pho

itrogen and levated conce nclude septic elpful to trea itrogen and p edim ent – Se mpacts on ha rowth, aquati apacity behin Additionally, s articles (e.g. p ediment to r eforestation, ynchburg wil MCM #4 (cons Volum e of Run

• urfaces. Whe

ausing loss o roperty into t

PUBL IC E DUC

he T a rg e t Aud

• aters. Human

d inflows of burg has a com ents, but whi rcentage of h rce of bacteria n Lynchburg ek was added e James Rive DLs or TMDL utrients are es systems and l

• xygen, and

with most f

• sphorus lim

phosphorus, entrations of p systems, str at nutrients phosphorus ac ediment is a c abitat and w ic life by redu nd impound sediment is phosphorus) receiving wat construction ll be required struction site n-off – Run-o en run-off in

• f habitat for

the stream ch

CAT ION AN

ie nc e

n sources of sanitary syste mbined sewer ich has a lon households in al loading. T were listed a d to the list in r, which inclu L modification ssential to life ead to undesi d turbidity. freshwater sy

• miting. The C

and DEQ m phosphorus. ream bank er as individua ccumulate an common surfa ater quality. ucing habitat a ding structur

• ften associa
• r are carried

ters are thro n activities, et d to address i stormwater r

• ff increases i

ntensity and v r fish and m

• hannel. Tradit

ND OUT RE AC

fecal bacteri ems resulting r system that ng term con n the City hav The previous c as being impa n 2010. The udes segment ns will be app e, but when p irable conseq The primar ystems (e.g. hesapeake Ba monitoring of Primary sour rosion, and r al pollutants d are remove face water imp Sediment af available for f res that can ated with oth d into water b

• ugh streamb

tc.). Sedime in its Chesap run-off) deals in magnitude volume incre macroinvertebr tional stormw

CH PL AN

a are often r g in overflow is known to d ntrol plan to ve on-site se cycle of the C aired for bact e approved TM ts of come loc proved during present in abu quences such a ry nutrients streams an ay TMDL req the James R rces of these residential fer rather than ed through dif pairment tha ffects light pe fish and macr n lead to flo her pollutant bodies by ma mbank erosion ent is one of peake Bay TM s extensively w e and volume ease, stream rates and ca water manage related to fau ws, and illicit discharge san minimize su eptic systems, City’s MS4 Per

• teria. In addi

MDL for bact cal creeks. It g this MS4 pe undance can c as algal bloom

• f concern

nd river in quires that th River at Lync nutrients in s rtilizer applic grouping the fferent proces at can have a enetration re roinvertebrat

• oding and

ts that attach ass erosion. P n and land the pollutant MDL Action P with sediment with an incre channels can an cause slou ement faciliti ulty infrastru connections. nitary waste d uch overflow , which could rmit indicated ition to these teria impairm is anticipated rmit cycle. cause an unba ms, eutrophic are nitrogen Lynchburg) he City reduce chburg has s stormwater ru

• cation. It is

em together sses. variety of neg educing veget tes, and the st structure fa h to the sed Primary sour use changes ts that the C

• Plan. Additio

t. ease in imper n begin to de ughing of per ies (e.g. pond 2.6 ucture, . The during

• ws. A

d also d that e nine, ments, d that alance cation, n and being e both shown un-off

• ften

since gative tation torage ailure. iment rces of s (e.g. City of

• nally,

rvious egrade rsonal ds) are

SLIDE 15

F RAME W

I de ntify a n Ma y 27, 20

ef w re co pr w si th P

• 5. St

pr de

• r

Th w st is

• 6. F

ar fl sc th im

• 7. T

ca T ci pr co

• 8. A

po im an

WORK F OR P

nd Ana lyze th 014

ffective at red with an increa equire a mor

• operation fr

rovide a cost- with peak red ignificantly re hat will be ad rovisions. torm w ater R ractice of m evelopment c rder for them he City has which could se tormwater reg ssue may be a Flooding – Flo reas, and high

• oding that a

cale flooding he City. Flood mprove conve Trash – Trash an become a MDLs throug ivic group tra resent a haza

• ncern.

Autom obiles –

• llution. Au

mpact of the nd through p

PUBL IC E DUC

he T a rg e t Aud

ducing peak r se in run-off e holistic and rom the citiz

• effective app

duction pract educe the effe ddressed, to Regulations – managing the community w m to meet their worked with erve as a mod gulations in V dequately dea

• oding can be

hly developed affects low lyin that may res d control is ty eyance or prov h in receiving significant is ghout the cou ash pickup ou ard to the hea – Many of th utomobiles ca infrastructure pollutants tha

CAT ION AN

ie nc e

run-off rates,

• volume. Stor

d integrated

• zenry. Distri

proach to red tices targeted ects of erosio a large degre Virginia has run-off asso will need to le r potential to h the develop del for future o Virginia will c alt with under e a significant d watersheds. ng neighborh sult from wide ypically dealt vide storage f waters receiv ssue in urban

• untry. It also

utings and ad alth, safety, a he public com an contribute e that is requ at they depos

ND OUT RE AC

but are less rmwater man approach to ibuted volum ucing combin d at less fre

• n. However

ee, in MCM # developed ne

• ciated with

earn more ab mitigate the i pment commu

• utreach. Wh

ertainly incre r MCM #5. issue in area Flooding ma hoods and inu e swaths of s with through for large quan ved the most n watersheds presents an o dopt-a-highwa and welfare o mments dealt significantly uired to supp sit in the wa

CH PL AN

effective at r nagement pra dealing with me reduction ned sewer ove equent rainfa r, this is a pro #5, and the C ew stormwate developmen bout how to i impacts assoc unity under hile improvin ease acceptan as with relativ ay range from undates basem slow moving w h large scale c ntities of run-o feedback from and in recen

• pportunity f

ay or adopt-a

• f the public,

t with the im y to water qu

• rt them (roa
• atersheds. Th

reducing the i actices to redu h run-off, and practices hav

• erflows. Whe

all events, th

• grammatic w

Chesapeake B er regulations nt in the com implement th ciated with fu previous MS ng the unders nce and efficac vely steep terr m minor issue ments and cra water inunda capital impro

• ff.

m the local p nt years has for public par a-stream prog but is more mpact of auto uality impairm ads, culverts, he primary p impacts assoc uce run-off vo d as such, req ve been show en used in ta hese practice water quality Bay TMDL S s that will alt ming years. hese regulatio uture develop S4 Program P tanding of th cy, this storm rain, large dra es such as loc awl spaces, to ating large are

• vement proje

participants. been the bas rticipation th

• grams. Trash
• ften an aes
• mobiles on

ments throug , parking lots pollutants tha 2.7 ciated

• lume

quires wn to andem es can y issue pecial er the The

• ns in

ment. Plans, he new mwater ainage calized

• large

eas of ects to Trash sis for rough h may sthetic water gh the s, etc.) at are

SLIDE 16

F RAME W

I de ntify a n Ma y 27, 20

as in po ti

• 9. W

su sh in ca w th

• 10. A

th ba ch These pot priority w plan to m provides t

WORK F OR P

nd Ana lyze th 014

ssociated with nto the draina

• llution throu

res dumped i Wastew ater D uch as indus hould be perm ndustrial disc an be affecte wastewater, bo han the City o Agricultural D heir watershe acterial and n hemicals in re tential water q water quality is eet the MS4 P the framewor

PUBL IC E DUC

he T a rg e t Aud

h automobile age system fro ugh illegal du into creeks). Discharges – W strial discharg mitted under charges and L ed through pu

• th industria
• f Lynchburg’s

Discharges –

• eds. Agricul

nutrient loads eceiving wate quality issues ssues that wil Permit requir rk for quantify

CAT ION AN

ie nc e

es are oil, grea

• m automobi

umping and Wastewater d ges, residenti separate perm Lynchburg ha ublic educati al and munic s MS4 progra Isolated urba ltural source s, and crops, rs. were present ll be selected ements betwe ying the ident

ND OUT RE AC

ase, and heav iles, the beha illicit dischar discharges ma ial septic sys mits). Public as a significan

• n and outre

ipal are perm am. an areas may s of pollutio which can co ted for consid for developm een July 1, 20 tified water qu

CH PL AN

vy metals. In avior of autom rges (e.g. oil ay include a w stems, and p c feedback inc nt number of each program mitted under y have signific

• n include ca
• ntribute to s

deration as rep ment of the pu 014 and June uality parame n addition to mobile owners disposed of i wide range o point source cluded severa f septic syste

• ms. However

separate per cant agricultu attle, which sediment, nut presenting th ublic education 30, 2018. Th eters. pollutants th s can contrib in storm drai f pollution so discharges (w al comments ems, both of w r, most sourc rmitting prog ural activity w can contribu trients and or he City’s three n and outreac he following ta 2.8 hat get ute to ins or

• urces

which about which ces of grams within ute to rganic e high ch able

SLIDE 17

F RAME W

I de ntify a n Ma y 27, 20 T a ble 2-2

Based on City, it ha will be ad 1. B

• 2. N
• 3. Se

The three not regula and educa

Chesap Local T MCM1 MCM2 MCM3 MCM4 MCM5 MCM6 CSO Lo Compre Rain Ba Storm D Litter C Pet Wa

*

Wastew

** These is

Relates to o the MS4 pe Relates to r City initiativ Relates to p may implem Public perc significant Parameter c reduced thr

WORK F OR P

nd Ana lyze th 014 2: We ig hting

the feedback as been determ dressing are: acteria Nutrients (Pho ediment high priority ated under a s ation.

eake Bay TMDL TMDL(s)

• Public Educatio
• Public Involvem
• IDDE
• Construction
• Post-Construct
• Good Houseke
• ng Term Contro

ehensive Plannin arrel Drain Marking lean-Up Activitie st Programs water Discharges ssues are holist

• ther requiremen

ermit requirements of o ves programs that th ment eives this to be a parameter can be significan rough outreach

PUBL IC E DUC

he T a rg e t Aud ta ble for wa

• btained from

mined that the

• sphorous and

y water quality separate contr

Weight 44 L 15 5

• n

4 ment 4 4 4 tion 4 eeping 4 18 l Plan 12 ng 6 8 2 2 es 2 2 15 15 Total 100 s, in most cases ic in nature and nts of

• ther

e City a ntly

CAT ION AN

ie nc e a te r she d poll

m various stak e three high p d Nitrogen) y issues select rol measure a

Bacteria Phosphorus (1-10) (1-10) 10 10 3 8 5 8 8 5 3 3 8 4 6 6 5 2 37 42 , are addressed address most p

ND OUT RE AC

luta nts of c o

keholders wit priority water ted were the h and that could

Nitrogen Sediment Runoff (1-10) (1-10) ( 10 10 3 5 8 8 5 3 3 5 4 6 4 2 5 37 38 through separat pollutants throug

CH PL AN

• nc e r

ns ba se

thin the City a r quality issue highest ranke d be the most

Runoff Volume ** Stormwater Regulations ** Fl di 1-10) (1-10) (1- 8 8 3 5 8 8 8 10 8 7 4 4 47 26 2 te permitting pro ghout the waters e d on re side

and among re es that the Cit ed pollutants t impacted by

Flooding Trash Automobiles

• 10) (1-10) (1-1

5 5 5 5 5 8 8 8 8 5 5 5 5 5 5 1 9 2 7 2 21 36 15

• cesses.

shed. nt re sponse

esidents of the ty of Lynchbu

• f concern th

y public outrea

Automobiles Wastewater Discharges * Agricultural Discharges 10) (1-10) (1-10 8 8 5 5 5 8 8 8 8 5 5 5 2 2 8 6 2 5 4 5 41 24

2.9 e rg hat are ach

Discharges 0)

SLIDE 18

F RAME W

I de ntify a n Ma y 27, 20

2.3 W

Various w contribute W W W Based on (bacteria) campaign Maintena P au Y ya O S nu nu

WORK F OR P

nd Ana lyze th 014

WAT E R QUAL

water quality i e to the pollut Water Quality  Pet Wa  Unma  Wildlif  Anima Water Quality  Yard F  Unma  Pet Wa  Livesto Water Quality  Agricu  Home  Stream discussion wi ), citizen feedb n, three prima nce and Septi Pet Waste: C udience can b Yard Mainte ard maintena Outreach to pr eptic System utrient loads. utrient and b

PUBL IC E DUC

he T a rg e t Aud

L IT Y ISSUE S

ssues contrib tants of intere Issues Contri aste intained sept fe al fertilizers issues contrib Fertilizers intained sept aste

• ck waste

issues contrib ulture maintenance m buffer deple ith City staff a back, and con ary audience f ic Systems. Contributes to be defined and enance: Prop ance contribut rivate citizens m Owners: . Outreach to acterial loads

CAT ION AN

ie nc e

bute to the pol est are listed a ibuting to Bac ic systems buting to Nut ic systems buting to Sed e and constru etion and a review o nsidering the a for outreach w

• bacterial im

d outreach ha per yard main tes to solid (y s on proper ya Failing septic

• septic system

s.

ND OUT RE AC

llutants of con as follows. cteria: trients: iment: ction

• f the availab

ability to influ were selected. pairments an as been proven ntenance influ yard debris) an ard maintenan c systems hav m owners has

CH PL AN

• ncern. The pr

ble literature, uence behavio . They deal sp nd nutrient co n to be effecti uences water nd to nutrien nce can also b ve a proven lin been proven rimary local is local water qu

• rs through a

pecifically wit

• ncerns. Suita

ive to this aud quality conce nts (over-fertil be an effective nkage to bact to be effectiv ssues that uality issues an outreach th Pet Waste, able target dience.

• erns. Specific

lization). e outreach too eria loads and ve in reducing 2.10 Yard cally,

• l.

d g

SLIDE 19

F RAME W

I de ntify a n Ma y 27, 20

2.4 T A

Each of th Not every locations Anim a l L Pet and an citizens to citizen wh a park rul

• n how pe

could influ impact wa without an Natural A Streams fl streams a areas coul Signage co contribute impacts m but in rur water bod discourag urban are should be In coordin unavailab

• utreach t

process m version th

WORK F OR P

nd Ana lyze th 014

ARGE T AUD

he selected hig y citizen may b and methods Lov ers nimal waste i

• clean up pet

hile they are w le requiring p et waste in str uence animal ater quality ar ny treatment. Area, Jefferson flow through t nd could imp ld also impac

• uld also help

e large amoun may not be as ral areas feces dy without any ge geese from ea could lead t e encouraged h nation with th ble/ inaccessib to pet supply marketing (ma hereof) describ

PUBL IC E DUC

he T a rg e t Aud

DIE NCE S

gh priority po be contributin to reach the s a large cont t waste and gi walking their d et waste to be reams can hu l lovers to furt re those direc . The parks th n Park, Peaks these parks. A pact water qua t the receivin p reduce anim nts of nutrien bad, because s can accumul y filtration. D remaining at to more probl however in fo he City, we att

• ble. Primary v

companies, p ailers, etc.), w bed below un

CAT ION AN

ie nc e

• llutant loadin

ng to the curr citizens contr tributor of bac iving example

• dog. One sign

e picked up, m rt the wildlife ther consider ctly adjacent t hat are in the View Park, R Although the m ality the most g waters in ea mal waste due nts and bacter there is less r late on an imp Deterring citiz the lake. If ci lems than goo

• rested areas.

tempted to ob venues for out possible coord we recommend nder Yard Mai

ND OUT RE AC

ngs can be im rent loading, s ributing to the cteria and nut es of implicati n could influen may help peop e in the stream r their actions to streams, wh closest proxim Riverside Park mentioned pa t, putting som ach respective to wildlife. R ria to a waters run-off and n pervious surfa ens from feed itizens knew t

• d, citizens m

btain rosters o treach to pet dination with d using the sa intenance.

CH PL AN

mpacted by pu so identifying e water qualit

• trients. Puttin

ions if waste i nce several pe ple take notice m, such as fish

• s. The parks w

here the wate mity to stream k, Heritage Pa arks are those me signage in o e watershed. Resident geese

• shed. In rural

nutrients and b ace and then ding geese, an that increased may react diffe

• f pet licenses
• wners will b

City animal c ame screening ublic outreach g the best and ty problem is ng signs and b is not collecte eople walking

• e. Also signag

h, amphibian with the most er flows direct ms are Blackw ark, and Ivy C e that are adja

• ther parks a

e and duck po l and forested bacteria can b run-off direct nd other wildl d wildlife acti erently to the s, but the info be City Parks ( control person g criteria (or s h and educatio d most approp most econom bags out for ed could impa g by. Also crea ge educating t ns, and reptile potential to tly into the str water Creek Creek Park. acent to impa nd recreation

• pulations can

d settings the bind to sedim tly into a rece life may ivity within an

• wildlife. Wild
• rmation prov

(as listed abo

• nnel. For gen

some refined 2.11

• n.

priate mical. act a ating those es, ream aired n n ment, eiving n dlife ved

• ve),

neral

SLIDE 20

F RAME W

I de ntify a n Ma y 27, 20

Septic Sys Identifyin

• n water q

bacteria le maintenan aware of t audience The poten classify re

• sewer. Th

informatio recommen the follow As the Cit those prop

WORK F OR P

nd Ana lyze th 014

stem s ng the land ow

• quality. Unma

eaching into t nce is integra the necessary could help im ntial target au esidential prop he results of th

• n was transm

nded with the wing:

• a. Proper
• b. Proper

connec

• c. Proper

failure

• d. Some o

constr

• e. Other

ty begins to im perties that a

PUBL IC E DUC

he T a rg e t Aud

wners with sep aintained sep the surroundi al in maintain maintenance mprove bacter udience for Se perties (both hese initial sc mitted to the e City utility d rties that are rties that have ct to Public se rties could be es may have o

• f the propert

ructed residen factors which mplement the re high priori

CAT ION AN

ie nc e

ptic systems i ptic systems ca ing environm ning water qua e and concern ria and nutrien eptic Systems inside and ou creenings are City for targe department to misclassified e sanitary sew ewerage. e coordinated ccurred. ties may be cl ntial units on h the City feel e Public Outre ity targets for

ND OUT RE AC

is another pot an lead to a la ent without b ality, however ns associated w nts in the sur was initially s utside the MS provided belo eted mailings)

• identify prop

within the GI wer availabilit with health d lassified as re them. s are importa each plan, the

• utreach.

CH PL AN

tential audien arge amount o being properly r, citizens wit with septic sy rrounding wat screened base S4 boundaries

• w (detailed p

). Subsequen perties that m IS data ty, but may no department re esidential, but ant. ese refinemen nce that could

• f chemicals,

y filtered. Sep th a septic sys

• ystems. Educa

ter bodies. ed on availabl s) that are not property own nt review of th may need to b

• t have paid c

ecords to iden t may not actu nts may more d create an im nutrients, an ptic system stem may not ation to that le GIS data to t connected to nership his data is e refined base connection fe ntify parcels w ually have narrowly focu 2.12 mpact nd be

• ed on

ees to where us

SLIDE 21

F RAME W

I de ntify a n Ma y 27, 20 F ig ure 2-2

WORK F OR P

nd Ana lyze th 014 2: Re side nti

PUBL IC E DUC

he T a rg e t Aud a l Pa rc e ls No

CAT ION AN

ie nc e

• t on Se we r

ND OUT RE AC

(outside MS

CH PL AN

S4 bounda r ie e s)

2.13

SLIDE 22

F RAME W

I de ntify a n Ma y 27, 20 F ig ure 2-2

WORK F OR P

nd Ana lyze th 014 2: Re side nti

PUBL IC E DUC

he T a rg e t Aud a l Pa rc e ls No

CAT ION AN

ie nc e

• t on Se we r

ND OUT RE AC

(inside MS4

CH PL AN

bounda rie s) )

2.14

SLIDE 23

F RAME W

I de ntify a n Ma y 27, 20

Yard Mai Proper ya

• waters. Li

disposal o homeown fertilizer) All homeo adjacent t should be homes ma should als around a s

• system. H

about how their yard Several ne neighborh homeown prevent cu economic streams co In order t yard wast Specifical waterway City for us provided b following In this ma to impacts

WORK F OR P

nd Ana lyze th 014

intenance ard maintenan imiting the am

• f yard waste

ners on best m and could he

• wners would

to a stream or e the focus of t ay be the hom so be aware of stream can re Homeowners d w the stormwa d. eighborhoods hoods are in c ners on their l urrently prist cal to educate

• uld impact t
• narrow the

e impacts to C ly, we evaluat

• s. Those prop

se in targeted by the City, b characteristic

• a. Single
• b. Proper
• c. Proper

segme anner, the Cit s to receiving

PUBL IC E DUC

he T a rg e t Aud

nce and practi mount of ferti can all reduce management p elp improve w d benefit from r homes wher the total audi mes contributi f how to main educe stream directly adjace ater is treated s in the City of close proximit andscaping p ine streams fr all homeown them. target audien City streams, ted residentia perties are ide d outreach. Ad y subdividing cs: Family resid rties in close p rties that are l ents where kn ty can narrow g waters.

CAT ION AN

ie nc e

ices can also i ilizer applied e the amount practices for m water quality. m being educat re run-off flow

• ence. These h

ing most to th ntain good rip erosion and g ent to storm d d in the City s f Lynchburg a ty to streams

• practices. This

from becomin ners, then cont nce to those p an analysis w al properties t entified, map dditional eval g or narrowin ences proximity to s located in clo

• w yard wast

w the Yard Wa

ND OUT RE AC

influence wat to lawns, cutt

• f nutrients a

maintain their ted on proper ws directly int homes could i he current pro parian buffers gives run-off o drains, withou

• they know t

are directly ad that the City s could have a ng impaired. H tacting home articular hom was conducted that were loca ped and listed luation of this g this audienc storm sewer i

• se proximity

e issues are p aste target aud

CH PL AN

ter quality and ting, grass at and sediment r yards could r yard mainte to a storm dra influence wat

• blem. Home

s for streams.

• ne last “filte

ut any treatm the possible e djacent to imp should consid a huge impact However, if th eowners that h meowners tha d using availa ated in close p

• d. The listing

s potential tar ce to those re inlets to impaired s prevalent. dience to thos d reduce poll a taller heigh t leaving a ho reduce their enance, but ho ain without an ter quality mo

• wners adjac

Maintaining er” before ente ment, should a effects of the w paired stream der reaching t on the city’s he City did no have waterfro at may have hi able City GIS i proximity to m g has been tra rget audience esidential prop segments or w se that have th utants to adja ht, and proper me site. Educ cost (using le

• mes directly

ny treatment

• re since their

cent to stream a buffer zone ering the stre also be educat water that lea

• ms. Enough
• ut to all

streams and

• t feel it was
• nt on impaire

igh potential information. mapped ansmitted to t e could be perties with t water body he highest rel 2.15 acent r cating ess y r ms e eam ted aves could ed for the the lation

SLIDE 24

F RAME W

I de ntify a n Ma y 27, 20 F ig ure 2-

WORK F OR P

nd Ana lyze th 014 3: Re side nti

PUBL IC E DUC

he T a rg e t Aud a l Pa rc e ls w

CAT ION AN

ie nc e ith c lose pr

• ND OUT

RE AC

• ximity to str

e

CH PL AN

e a m ne twor r k

2.16

SLIDE 25

F RAME W

I de ntify a n Ma y 27, 20

Erosion a decides to associated leaves the practices, Similar to identifyin Further re implemen Now tha how they

WORK F OR P

nd Ana lyze th 014

nd sediment

• do a large la

d with that pr eir property. A is reporting b

• the previous

ng those areas efinement sho nted and refin at a variety o y im pact the

PUBL IC E DUC

he T a rg e t Aud

control is ano andscape proje roject, they m Another advan bad practices s outreach tar where the re

• uld be perfor

ned.

• f audiences

e watershed

CAT ION AN

ie nc e

• ther topic th

ect at his or h ay not install ntage, for citi when see at d get audience, esidentially lis rmed to targe s and issues d can be dev

ND OUT RE AC

at citizens sho her home and the proper co zens knowing development , we recomme sted propertie et a more narr s have been veloped.

CH PL AN

• uld know an

d does not kno

• ntrols to lim

g some erosio and construc end that the C es may be und row audience identified, nd recognize.

• w the environ

mit the amount

• n and sedime

ction sites. City work to re developed or u e as the outrea a m essage t If a homeown nmental impa t of sediment ent control efine this listi unoccupied. ach program i to each abou 2.17 ner acts t that ing by is ut

SLIDE 26

F RAME W

Cre a te th Ma y 27, 20

3.0 C

Once the w analyzed, the identi been craft messages W ATE QUALIT ISSUE BE ADDRESS Bacteria/ Nutrients Bacteria/ Nutrients Nutrients Sediment

WORK F OR P

e Me ssa g e 014

Cre a te th

water quality we can move fied target au ted in order to are compatib

R TY EING SED

AUD Pet Ow Home with S Tanks / Yard Maint

PUBL IC E DUC

he Me ssa

issues have b e forward to cr udience whose

• be concise, s

ble with use in

DIENCE

wners Pi pr pe eowners Septic M ta Pu re

• v

le st w ap ainers U sm er se

CAT ION AN

a g e

been defined a reating the m e behavior con specific, and d n action items BEHAVIOR T CHANGE ick-up and roperly dispos et waste Maintain “heal anks and field ump tanks egularly to pre verflow, utiliz ess water via topping leaks water efficient ppliances/ fau se fertilizer marter, use rosion and ediment contr

ND OUT RE AC

and the target

• message. Each

ntributes to th directly tied t s such as socia

TO

se of We’ve Save You’d Love Your Save Clean the po lthy” ds: event ze

• r

ucets Do yo Utiliz messa http:/

• utre

rols Turni feeds Don’t sm ar

CH PL AN

et audience ha h message is c he water qual to behavior ch al media, prin PROPOS e all stepped the Jam es an d only do it fo the Jam es an Choice: pick the water an n w ater. Clea

• op!
• ur part – be

ze EPA’s estab age to reach h / / water.epa.g each-toolkit.cf ing green? L s the algae an t pour your m rt. ave been iden crafted to elici lity issue. Th

• hange. Additi

nt, newsletter

SED MESSAG

in it… but w e nd scoop the p

• r your best fr

nd scoop the p up the poop o nd scoop the p n yards. Clea e SepticSm art blished outrea homeowners gov/ infrastruc fm Learn m ore ab nd kills the fish m oney in the r tified and it a response he messages h

• nally, the

rs.

GE IDEAS

e don’t have to poop! friend… poop!

• r drink it?

poop! an shoes. Sco t ach campaign with septic ta cture/ septic/ l bout how fert h. river – Fertili 3.18 from have

• .
• op

n anks. local- tilizer ize

SLIDE 27

F RAME W

Cre a te th Ma y 27, 20

Graphical

WORK F OR P

e Me ssa g e 014

lly, we can rep

PUBL IC E DUC

present this fi

CAT ION AN

iltration to m

ND OUT RE AC

essaging as:

CH PL AN 3.19

SLIDE 28

F RAME W

Cre a te th Ma y 27, 20

From the Each mes       

3.1 B

A brand is developin the tip of t achieve th W ATE QUALIT ISSUE BE ADDRESS Bacteria/ Nutrients Bacteria/ Nutrients Nutrients Sediment

WORK F OR P

e Me ssa g e 014

proposed me sage: is relevant specific to can be und is framed a is vivid and sets up a b motivates b

RANDING A

s used to crea ng a positive, a the ice burg. he goal of the

R TY EING SED

AUD Pet Ow Home with S Tanks / Yard Maint

PUBL IC E DUC

essaging, the C and accessib the audience derstood by th appropriately d memorable beneficial exch behavior chan

AND DE L IVE

ate a consisten action-motiva The brand is desired behav

DIENCE

wners Pi pr pe eowners Septic M ta Pu re

• v

le st w ap ainers U sm er se

CAT ION AN

City has select ble to the targe and will reso he target audi y hange nge

E RY ME T HO D

nt, memorabl ating brand im strategically vior change. BEHAVIOR T CHANGE ick-up and roperly dispos et waste Maintain “heal anks and field ump tanks egularly to pre verflow, utiliz ess water via topping leaks water efficient ppliances/ fau se fertilizer marter, use rosion and ediment contr

ND OUT RE AC

ted to procee et audience

• und with the

ience

DS

e identity for

• mage. A logo,

developed fro

TO

se of Clean the Po Do yo lthy” ds: event ze

• r

ucets rols Don’t sm ar

CH PL AN

d with the fol e audience each messag , social media

• m the resear

n Water. Clea Poop

• ur part – be

t pour your m rt. llowing:

• ge. For each m

a message, pre rch, audience MESSAGE an Yards. Clea e SepticSm art m oney in the r message, we’r ess release, et profile in ord an Shoes. - Sc t! river – Fertili 3.20 e tc is der to coop ize

SLIDE 29

C C C

• P

D – Se D yo in Fe sm

F RAME W

Cre a te th Ma y 27, 20

MESSAGE Clean Water. Clean Yards. Clean Shoes. Scoop the Poop Do your part be epticSm art Don’t pour

• ur m oney

n the river – Fertilize m art.

WORK F OR P

e Me ssa g e 014

PR “Sickly the complains would be a James Rive Alternative “Grouch friend e water, e “grouch Utilize EPA For consist character fr The charac concerning character.

PUBL IC E DUC

ROPOSED BR

Fish” - a Gru about the wat caricature of er. es: hy the Dog” – excrement, ge

• etc. The dog w

hy” looking br A Branding tency and incr rom the Pet W ter’s narrativ g the water qu

CAT ION AN

RANDING OPP

mpy Cat like ter quality an f a carp fish w – complains a etting sick fro would be a car reed like boxe reased exposu Waste Messag e would chan uality and how

ND OUT RE AC

PORTUNITIES

character tha nd his health. which is native about stepping m drinking th ricature of a f er, pug, or bul ure, the same ge could be us nge to address w it affects the

CH PL AN

at The fish e to the g in his he river famously lldog. So T- M Si po Pr (f do w Ed (W ki Ci Ly Ci D M Ci Ly Ci sed here. s issues e Sa R Ca fe fe PROPOSED METH

• cial Media
• shirts

Mascot igns in parks,

• pular trails

rinted Materi flyers/ brochu

• or hangers, i

water bills) ducational M Water Quality ids) ity Website ynchburg TV ity Source Ne Door hangers Mailer to audie ity Website ynchburg TV ity Source Ne ame as Messa Reminder Stick alendar (both ertilize and wh ertilize)

D DELIVERY HODS

, dog-parks, ial res, poster, inserts in Materials y Fun book fo ewsletter ence ewsletter age #1 and kers for h when to hen not to 3.21 r

SLIDE 30

F RAME W

Cre a te th Ma y 27, 20

From the MES Clean Wa

• Yards. Cle
• Scoop th

Do your p SepticSm a Don’t pou m oney in Fertilize s

WORK F OR P

e Me ssa g e 014

proposed bra

SSAGE

• ater. Clean

ean Shoes. he Poop part – be art ur your the river – sm art.

PUBL IC E DUC

anding, the Ci Grover t EPA Publish Grover t

CAT ION AN

ity has elected BRANDING the Dog hed Materials the Dog

ND OUT RE AC

d to proceed w

CH PL AN

with the follow DE Social Media T-shirts Promotional Signs in park trails Printed Mat poster, door bills) Educational Fun book fo City Website Lynchburg T City Source Door hanger Mailer to au City Website Lynchburg T City Source Reminder St when to fert fertilize) Social Media T-shirts Promotional Signs in park trails Printed Mat poster, door bills) Educational City Website Lynchburg T City Source wing:

LIVERY METH

a l Material ks, dog-parks terial (flyers/ b r hangers, inse l Materials (W

• r kids)

e TV Newsletter rs udience e TV Newsletter tickers for Ca tilize and whe a l Material ks, dog-parks terial (flyers/ b r hangers, inse l Materials e TV Newsletter

HODS

s, popular brochures, erts in water Water Quality alendar (both en not to s, popular brochures, erts in water 3.22

SLIDE 31

F RAME W

Pa c ka g e Ma y 27, 20

4.0 P

4.1 SO

Using soc to associa are design The City c a new pag the posts F so in yo Id

WORK F OR P

the Me ssa g e 014

Pa c ka g e

OCIAL ME D

cial media in a ate the messag ned to generat Pet Own Homeow Yard Ma currently main ge, we recomm are coming fr Frequency: P

• mething to s
• nteresting. If
• u don’t lose

deas for futu  Follow you ha and th Sure… upcom I don’t meetin

PUBL IC E DUC

e the Me s

DIA

a brand marke ge with call to te sustainable AUDIENC ners wners with Se aintainers ntains an acti mend posting rom Grover – Post from Gro share 2-3 time you are strug relevancy. ure posts: w the calendar ave an upcom hen the event d … you’re over t ming meeting, t joke about w ng, Wednesda

CAT ION AN

ssa g e

eting campaig

• action (CTA)

e behavior ch

CE

eptic Tanks ive Facebook to the City’s p be sure to in

• ver at least o

es each week. ggling to deve r for commun ming rain barre details: the ‘rain barr Wednesday, w ater conserv ay, May XX at

ND OUT RE AC

gn can help m ) using our br anges that wi C Scoop the Be Septic Fertilize S page with ove page in order clude his logo

• nce each wee

Keep in mind elop content, t nity events an el event? Post rel’ for m e. Le May XX at X

• vation. Learn

t XXpm.

CH PL AN

make your bra rand image: “ ill protect and CTA Poop Smart Smart er 1,400 fans r to utilize the

• with each po
• ek. Preferably

d that conten then err on th d make releva t a snarky com earn more abo XXpm. more about r and more tang “Grover the D d improve wat . Therefore, i e built in fan b

• st.

y, Grover shou nt should be fu he side of post ant posts. Fo mment like th

• ut rain barre

rain barrels at

• gible. The goa

Dog”. Our CTA ter quality. instead of sta

• base. To show

uld have un, timely, an ting less so th

• r example – d

he examples b els at our t our upcomin 4.23 al is A’s rting w that nd hat do below ng

SLIDE 32

F RAME W

Pa c ka g e Ma y 27, 20

A

4.2 P

A ge w pr

WORK F OR P

the Me ssa g e 014

 Posts c (April Earth  Use ph

• Additional so

Grover (https: relatio (https: guest a (https:

ROMOT ION

Almost everyon eneral awaren which helps cr rompts that r

PUBL IC E DUC

can follow ma 22), World E Day: Free hu hotoshop to in You proved not picking spring)

• cial m edia

r could make :/ / www.faceb

• n to the upco

:/ / www.faceb appearance to :/ / www.faceb

NAL MAT E RIA

ne loves getti

• ness. In addit

eate social no remind people Pet waste

CAT ION AN

ajor and mino Environment D ugs… Go HUG nsert Grover i d m e w rong… g up pet waste a outlets: a guest appea book.com/ #!/

• ming exhibit

book.com/ #!/

• promote eve

book.com/ #!/

AL

ng free stuff! tion, they sho

• rms and enco

e to choose be bag dispen

ND OUT RE AC

• r holidays lik

Day (June 5), G A TREE! into photos w … I couldn’t be e or a photo of arance on the / lynchburgpa : Experiencin / LynchburgM ents on the Ke / pages/ Keep- Giveaways a

• w that the pa
• urages other

ehaviors that nser:

CH PL AN

ke World Wat and World T with snarky co e m ore disapp f someone sp e City’s Parks arks) as well a ng the James Museum). Add eep Lynchbur

• Lynchburg-B

are good for p articipant is a rs to get invol protect and i Dog ter Day (Marc Toilet Day (No

• mments. For

pointed (with preading lawn and Recreati as the museum ditionally, Gro rg Beautiful p Beautiful/ 1678 romoting sim actively involv

• lved. Giveaw

mprove wate g Bandanna ch 22), Earth

• vember 19th)

r example: h photo of per n fertilizer in t

• n facebook p

m system page

• ver could ma

page 89139331886 mple actions a ved in the cau ays also serve r quality. a with Logo 4.24 Day ) rson the page e in ake a 62) and se e as

:

SLIDE 33

F RAME W

Pa c ka g e Ma y 27, 20

D

4.3 P

T ca fa fi

4.4 E

W Th im

• f

ca

4.5 C

C

• r

th

WORK F OR P

the Me ssa g e 014

Dog Frisbee

RINT E D MAT

rifold/ Mailer an also be use arm co-ops, et rst is designe

DUCAT IONA

Water Quality his activity bo mpact water q f pet waste an arrying it with

CIT Y WE BSIT E

urrently, it is rder to increa he Dog” squar

PUBL IC E DUC

:

T E RIAL (F L YE

r – The tri-fold ed at events, l tc), added to t d to address p

AL MAT E RIA

Fun Book - A

• ok is a fun w
• quality. Addit

nd maintain y h them into th

E

difficult to na ase exposure, re to the scrol

CAT ION AN E RS/ BROCH

ds are also in eft in stores t the website, a pet waste and

AL S

Appendix B. way for childre tionally, the a

• yards. This is

he future. avigate to the we recommen lling menu on

ND OUT RE AC HURE S)

cluded in App the audience w and handed o d the second t en of all ages t activity book t a lesson that e Water Resou nd coordinati n the City’s ho

CH PL AN

pendix A. The would frequen

• ut as needed

to address law to learn more teaches childr they will sha urces page wi ing with the s

• mepage, area

ey are designe nt (pet store, throughout th wn care. e about how th ren the correc are with their ithin the City’ site manager t a shown below ed for mailing hardware sto he campaign. heir actions ct way to disp families as we s website. In to add a “Gro w: 4.25 g and

• res,

. The pose ell as n

• ver

SLIDE 34

F RAME W

Pa c ka g e Ma y 27, 20

Additiona

WORK F OR P

the Me ssa g e 014

ally, once on t

PUBL IC E DUC

the Water Res

CAT ION AN

sources page,

ND OUT RE AC

incorporate t

CH PL AN

the new brand d into the existing informa 4.26 ation:

SLIDE 35

F RAME W

Pa c ka g e Ma y 27, 20

4.6 L Y

Ly ex

• n

a

4.7 C

Th D ex le co pr C E P It is la ‘s H di bi W ht E T Y ge en di So tr nu W st a

WORK F OR P

the Me ssa g e 014

YNCHBURG

ynchburg TV xample, the M n Lynchburg similar fashio

CIT Y SOURC

he City Sourc Dog will help d xpanded upon everage popul

• lumn will inc

rovided below

• lumn Name

ntry One: Pet w aste is gr t’s June and th s a nice patch and m ines of p urprises’ (not Hum ans- listen irty shoes. W ig difference. Want to learn ttp:/ / w w w .ly ntry two: The quality of Yeah, you over eneral, but yo ncouraged lea isease and in

• , I’ll say it ag

reats instead) utrients it w i Want to learn tinking-up th t (enter event

PUBL IC E DUC G T V

is a great res March on Litte News and a lo

• n for public

E NE WSL E T T

ce Newsletter develop the br

• n. Grover the

lar posts from crease awaren w: e: Grover the D ross. he kids are ou

• f grass to ro

pet w aste. Ew t to m ention t n to your bes Who has tim e f m ore about t ynchburgva.g this w ater m r fertilized yo

• ur fertilizer

af grow th at sect problem s gain – Don’t p ). Now is even ll need this fa m ore about h e river? Go to t details).

CAT ION AN

• urce to enga

er was recentl

• nger segmen
• utreach.

T E R

is published rand and give e Dog and will m social media ness and help Dog’s Open L ut of school, s

• am and clai

w . I even esc the m ulch bed t friends and for that? It ju the bacteria a gov/ storm w a akes m e sick.

• ur law n and

didn’t help m the expense o

• s. Not to m en

pour your m o n a good tim e all. how the dirty

• http:/ / w w w

ND OUT RE AC

age with the c ly promoted o nt on Lynchbu

• n even mont

e a platform fo l focus on a sp a in the colum p build brand Letter of Comp so, I am now im as m y ow n caped down th ds around the d do your part ust takes a few and gross thin ater-m anagem . Literally. now there’s d m ake it healthi

• f root develo

ntion that you

• ney in the ri

e to get your s y w ater from w .lynchburgv

CH PL AN

community us

• n Lynchburg

urg 360. The

• ths. Including
• r specific me

pecific behavi

• mns. The con
• recognition. T

plaint

• utside avoid
• n. Instead I’m

he street but e street trees)

• t. I’m tired of

w seconds too ngs that poo- m ent or join u dirty w ater in

• ier. In fact, a
• pm ent. It als

u had to m ow iver – Fertiliz soil tested so

• ver fertiliza

va.gov/ storm sing a video fo g TV, both in e City can use g a column fr essages to exp ior change, an nsistent presen Two example ding the loud m forced to en the sidewalk ). f dirty w ater,

• scoop the p
• llute our w at

us at (enter e n the river. I all that extra f so fed w eeds a w the lawn m o ze Sm art (and you know exa ation are killin m w ater-m ana

• rmat. For

a short news Lynchburg T

• m Grover th

plored and nd the City ca nce of Grover e columns are

• noises. All I w

ndure a yard held its own , dirty yards,

• op and m ak

ter? Go to event details). I’m a law n sno fertilizer just and can lead

• re frequently

d buy m e m or actly w hat ng fish and agem ent or jo 4.27 clip TV in he an r’s e w ant w ith , and ke a .

• b in

t to y. re in us

SLIDE 36

F RAME W

Pa c ka g e Ma y 27, 20

4.8 T A

Pl pe ho gi de n fo Pl Pl

4.9 D

M do

WORK F OR P

the Me ssa g e 014

AKE T HE PL E

ledge cards ca ermanently.

• ld-up their e

iving out a pr esigned to cap

• te three to si
• ld on pet was

ledge Form is ledge Follow-

DO YOUR PA

Messaging mat

• wnloaded fr

PUBL IC E DUC E DGE

an be used to By taking the end of the ple

• motional ite

pture the pers ix months aft ste can be inc s provided in

• up Thank you

ART

• BE

SE P

terial for “Do rom: http:/ / w

CAT ION AN

gain small co e pledge, citize

• dge. Addition

em when a cit son’s name an ter the pledge cluded. Appendix C. u Note is also

T ICSMART !

your part - b water.epa.gov/

ND OUT RE AC

• mmitments t

ens feel more nally, the City tizen complete nd address. T is taken. The

• provided in A

e SepticSmar / infrastructur

CH PL AN

that participa e committed t y can enhance es the pledge They City can e thank you n Appendix C. rt!” is provide re/ septic/ loca ants will chan

• the cause an

e this feeling o . The pledge c n follow-up wi note is designe ed in Appendi al-outreach-to nge their beha nd obligated t

• f commitme

card is also ith a thank yo ed so that the ix E. It can al

• olkit.cfm

4.28 avior to ent by

• u

e tri- lso be

SLIDE 37

F RAME W

Distrib ute Ma y 27, 20

5.0 D

Taking th distributin and intere Reach the mail deliv geographi target aud the City to In the effo to reach o social med implemen

WORK F OR P

the Me ssa g e 014

Distribute

e time to care ng your mess ests, narrowin e minimum pe very system is ically and the dience and sen

• quickly, effi
• rt to continu
• ut to the targ

dia, City resou nt outreach m

PUBL IC E DUC

e the Me s

efully research

• age. Consider

ng down and ercentage of t a good distri e City databas nding the info ciently, and e ue to achieve w get audiences urces (newsle materials at litt

CAT ION AN

ssa g e

h and select th r your timelin selecting the the target requ ibution vehicl es include ad

• rmational tr

effectively ach water quality as budget and etter, etc.) into tle to no cost.

ND OUT RE AC

he right distri ne, goals and o most appropr uired by the p le since the ta dress informa i-folds design hieve its outre improvement d time allows

• the outreach

CH PL AN

ibution meth

• bjectives, an

riate distribut permit and ke arget audience

• ation. We rec

ned in STEP 4 each goals req ts through so

• s. By incorpor

ch plan the Cit hod is a very im nd the target a tion methods eep going as b es can be defi commend sele 4 via direct m quired by the p

• cial behavior

rating free ou ty can continu mportant part audience’s ne s. budget allows ined ecting 20% of

• ail. This will

permit. r change, cont utlets, such as ue to successf 5.29 t of eeds

• s. The

f each allow tinue fully

SLIDE 38

F RAME W

E va lua te t Ma y 27, 20

6.0 E

Evaluatio Track each specific in addition t the delive Some outr Grover wi people tha throughou contains a track tota

WORK F OR P

the Outre a c h 014

E va lua te

n provides a v h delivery me nformation re to tracking the ery method ca reach activitie ill reach a bro at received th ut the year in an estimated p l percentage o

PUBL IC E DUC

Ca mpa ig n

the Outr

valuable feedb ethod on the s egarding the d e percentage an help you re es will reach a

• ad audience.

he outreach. B

• rder to mea

population of

• f citizens rea

CAT ION AN

re a c h Ca

back mechan spreadsheet in delivery metho

• f the target a

efine future pu a broad gener However, it Be sure to kee asure the total f the City in th ached.

ND OUT RE AC

a mpa ig n

ism for ongoi n Appendix D

• d that could

audience reac ublic outreach ral audience. is still import ep track of the l effectiveness he “Unknown

CH PL AN

ing improvem D (pictured be d be used to ev ched, keeping h methods. For example tant to keep t ese outreach a s of the overa n” audience an ment of the ou elow). Be sure valuate its effe g track of the e e, views of a F track of the to activities on t all campaign. nd this will en utreach effort. e to note any

• fectiveness. In

effectiveness acebook post

• tal number o

the spreadshe The spreadsh nable the City 6.30 . n

• f

from

• f

eet heet y to

SLIDE 39

F RAME W

Appe ndix Ma y 27, 20

d b c :\use rs\d b

Appe n

Tri-fold/ M also be us etc), adde

A.1 P

The tri-fol

WORK F OR P

x A T ri-fo lds 014

b e isc h\de skto p\c b f

T

r ndix A

Mailer – The t sed at events, ed to the webs

PE T WAST E T

ld is also prov

PUBL IC E DUC

f\we b c a st\lync hb ur

ri- folds

tri-folds are a left in stores site, and hand

T RI- F OL D

vided in Adob

CAT ION AN

rg \5-27 fina l d e live ra

also included i the audience ded out as nee be InDesign a

ND OUT RE AC

a b le s\lync hb urg pub

in Appendix A would freque eded througho and pdf on the

CH PL AN

b lic e duc a tio n a nd

• A. They are d

ent (pet store,

• ut the camp

e enclosed CD

• utre a c h.d o c x

designed for m , hardware st aign. D. mailing and ca

• res, farm co

A.1 an

• ops,

SLIDE 40

F RAME W

Appe ndix Ma y 27, 20

d b c :\use rs\d b

WORK F OR P

x A T ri-fo lds 014

b e isc h\de skto p\c b f

PUBL IC E DUC

f\we b c a st\lync hb ur

CAT ION AN

rg \5-27 fina l d e live ra

ND OUT RE AC

a b le s\lync hb urg pub

CH PL AN

b lic e duc a tio n a nd o utre a c h.d o c x

A.2

SLIDE 41

F RAME W

Appe ndix Ma y 27, 20

d b c :\use rs\d b

A.2 L

The tri-fol

WORK F OR P

x A T ri-fo lds 014

b e isc h\de skto p\c b f

L AWN CARE

ld is also prov

PUBL IC E DUC

f\we b c a st\lync hb ur

E T RI- F OL D

vided in Adob

CAT ION AN

rg \5-27 fina l d e live ra

be InDesign a

ND OUT RE AC

a b le s\lync hb urg pub

and pdf on the

CH PL AN

b lic e duc a tio n a nd

e enclosed CD

• utre a c h.d o c x

D. A.3

SLIDE 42

F RAME W

Appe ndix Ma y 27, 20

d b c :\use rs\d b

WORK F OR P

x A T ri-fo lds 014

b e isc h\de skto p\c b f

PUBL IC E DUC

f\we b c a st\lync hb ur

CAT ION AN

rg \5-27 fina l d e live ra

ND OUT RE AC

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SLIDE 61

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E .23

SLIDE 62

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E .24

SLIDE 63

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E .25

SLIDE 64

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E .26

SLIDE 65

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E .27

SLIDE 66

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E .28

SLIDE 67

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E .29

SLIDE 68

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E .30

SLIDE 69

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E .31

SLIDE 70

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E .32

SLIDE 71

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SLIDE 72

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SLIDE 73

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E .35

SLIDE 74

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E .36

SLIDE 75

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E .37

SLIDE 76

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E .38

SLIDE 77

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E .39

SLIDE 78

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E .40

SLIDE 79

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E .41

SLIDE 80

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E .42

SLIDE 81

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E .43

SLIDE 82

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E .44

SLIDE 83

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E .45

SLIDE 84

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E .46

SLIDE 85

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E .47

SLIDE 86

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E .48

SLIDE 87

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b lic e duc a tio n a nd o utre a c h.d o c x

E .49

SLIDE 88

F RAME W

Appe ndix Ma y 27, 20

d b c :\use rs\d b

WORK F OR P

x E Be Se ptic S 014

b e isc h\de skto p\c b f

PUBL IC E DUC

Sma rt

f\we b c a st\lync hb ur

CAT ION AN

rg \5-27 fina l d e live ra

ND OUT RE AC

a b le s\lync hb urg pub

CH PL AN

b lic e duc a tio n a nd o utre a c h.d o c x

E .50

SLIDE 89

F RAME W

Appe ndix Ma y 27, 20

d b c :\use rs\d b

WORK F OR P

x E Be Se ptic S 014

b e isc h\de skto p\c b f

PUBL IC E DUC

Sma rt

f\we b c a st\lync hb ur

CAT ION AN

rg \5-27 fina l d e live ra

ND OUT RE AC

a b le s\lync hb urg pub

CH PL AN

b lic e duc a tio n a nd o utre a c h.d o c x

E .51

SLIDE 90

F RAME W

Appe ndix Ma y 27, 20

d b c :\use rs\d b

WORK F OR P

x E Be Se ptic S 014

b e isc h\de skto p\c b f

PUBL IC E DUC

Sma rt

f\we b c a st\lync hb ur

CAT ION AN

rg \5-27 fina l d e live ra

ND OUT RE AC

a b le s\lync hb urg pub

CH PL AN

b lic e duc a tio n a nd o utre a c h.d o c x

E .52

SLIDE 91

F RAME W

Appe ndix Ma y 27, 20

d b c :\use rs\d b

WORK F OR P

x E Be Se ptic S 014

b e isc h\de skto p\c b f

PUBL IC E DUC

Sma rt

f\we b c a st\lync hb ur

CAT ION AN

rg \5-27 fina l d e live ra

ND OUT RE AC

a b le s\lync hb urg pub

CH PL AN

b lic e duc a tio n a nd o utre a c h.d o c x

E .53

SLIDE 92

F RAME W

Appe ndix Ma y 27, 20

d b c :\use rs\d b

WORK F OR P

x E Be Se ptic S 014

b e isc h\de skto p\c b f

PUBL IC E DUC

Sma rt

f\we b c a st\lync hb ur

CAT ION AN

rg \5-27 fina l d e live ra

ND OUT RE AC

a b le s\lync hb urg pub

CH PL AN

b lic e duc a tio n a nd o utre a c h.d o c x

E .54