Graphic Design Foundations Studio – MA OLIVIA VOLER repeat after me... five SAY WHAT? A guide to all things Copenhagen language & culture m f e I started out my spreads with interviews of two students in Copenhagen, embellished with little tips I had learned while living in the city. My layout was super plain, and the main advice that I got from my classmates was that my layout was too boring, but they liked the insights I had into flat Danish culture. I took that and ran with it by starting to make more graphically interesting expla- nations and fun layouts. T e one thing I did keep from the old layout was the overarching blue color that I picked from the sky in a picture of Nyhavn. l on a a d e f l ø e o er f b l d l eat your flødeboller top down to save the decadent bottom for last flat five e l a d f e m f på e t a d t l ø e o er f b l l l d f it means: five flat flødeboller on a flat flødeboller tray på e t a d t pronounce it: “fem flel floo-duh-ball-uh po it flet floo-duh-ball-uh-fel” l f on a also flat l ø e l f ad f d b o e l l ø e o l f e d b ad l f flødeboller tray eat your flødeboller bottom up to end with a bite of marshmallow flødeboller tray successfully order a drink in Danish with the phrase undskyld mig! en... hey, um... “un-shcoolt my! ayn... ” pardon me can I get a drink? vand øl vin kaffe hi? ‘En’ means ‘one’ in Danish. If you want to order more than one drink: On my fi rst night in Copenhagen, my host family took me to - “toe” tre - “tray” fire - “fee-yuh” fem - “fehm” to a birthday party. Af er welcoming me to Denmark, many people asked me if I could say this phrase in Danish. T ey would say it super fast and then laugh when I had no clue what they said, let alone how to pronounce it. I included it in my publication spread and it became my favorite de- sign that I did for all of my spreads. I thought it would be interesting to blow up on a poster, and considered having the fi ve fl ødeboller being eaten above and below the text. However, Morten brought up the idea of having a huge fl ødebolle in the middle of the poster, and I ended up really liking how it looked. To the right is an image that inspired the coff ee icon. I thought it was so interesting to portray it as a bird’s eye view of the cup. To the right of that is a picture of a fl øde- bolle - we eat them a lot in my host family, which is how I know so much about them. what’s the deal with “HOO-GUH” ? In Denmark, the winters are long, Ingredients dark, and cold. Many people use • Candles These can differ based the concept of hygge to make them • Blankets on preference. Choose more bearable. • Hot chocolate what makes you feel • A fire cozy and happy! Hygge can best be described at the • Sweaters feeling of contentness or happiness. Because of that, achieving hygge is Instructions different for every Dane. Take the above ingredients and get cozy. If pos- sible, do so with loved ones. This can include Hygge is a noun, while the word ‘hyggeligt’ cuddling, spending time together, or watching a is an adjective. movie.
DRAFT 1 COPE N HAG E N “people go to have a good time” ASK FOR A DRINK Order a drink in Danish Catherine, an American exchange student, in the world’s happiest country with the phrase: thinks that Copenhagen is a beautiful city that “Undskyld mig en...” is easy to acclimate to. She says while tourist Prounounce it: A city known for sustainability, biking, and ‘hygge’, attractions don’t seem as historical as in other “Un-shcoolt my ain...” Copenhagen is a popular tourist destination. Many countries, they’re fun places to visit. And add the drink: people come to the city to visit some popular spots beer: øl such as Nyhavn (pictured to the left), Rosenborg She loves: wine: vin Castle, Tivoli Gardens, and The Little Mermaid. • The canals water: vand However, this isn’t all that there is to see in the city. • The harbor baths Get some insight from students living and attend- • How beautiful the city is ing school in Copenhagen and use their tips to fully WHAT IS ‘HYGGE’? “experience the Danish culture in experience the capital of Denmark. Hygge (pronounced Denmark” “hoo-gah”) is a Danish According to Danish student Cecilia, tourists word that rougly trans- lates to ‘coziness’. only see a small part of Copenhagen, and she SPEAK LIKE A LOCAL This word has a differ- wishes tourists would get a better idea of what This phrase is designed to trip up tourists. ent meaning to every the city really is. Learn how to pronounce it! Dane, and could be Her tips: In Danish: created with: • Go to restaurants or cafes outside of central “fem flade flødeboller på et fladt flødebollefad” • candles or a fire Copenhagen Pronounce it: • sweaters/blankets “fem flel floo-deh-ball-uh po it flet floo-deh- • Appreciate the streets & houses • cuddling with loved • Explore places other than Strøget ball-uh fel” ones
DRAFT 1 COPE N HAG E N “people go to have a good time” ASK FOR A DRINK Order a drink in Danish Catherine, an American exchange student, in the world’s happiest country with the phrase: thinks that Copenhagen is a beautiful city that “Undskyld mig en...” is easy to acclimate to. She says while tourist Prounounce it: A city known for sustainability, biking, and ‘hygge’, attractions don’t seem as historical as in other “Un-shcoolt my ain...” Copenhagen is a popular tourist destination. Many countries, they’re fun places to visit. And add the drink: people come to the city to visit some popular spots beer: øl such as Nyhavn (pictured to the left), Rosenborg She loves: wine: vin Castle, Tivoli Gardens, and The Little Mermaid. • The canals water: vand However, this isn’t all that there is to see in the city. • The harbor baths Get some insight from students living and attend- • How beautiful the city is ing school in Copenhagen and use their tips to fully WHAT IS ‘HYGGE’? “experience the Danish culture in experience the capital of Denmark. Hygge (pronounced Denmark” “hoo-gah”) is a Danish According to Danish student Cecilia, tourists word that rougly trans- lates to ‘coziness’. only see a small part of Copenhagen, and she SPEAK LIKE A LOCAL This word has a differ- wishes tourists would get a better idea of what This phrase is designed to trip up tourists. ent meaning to every the city really is. Learn how to pronounce it! Dane, and could be Her tips: In Danish: created with: • Go to restaurants or cafes outside of central “fem flade flødeboller på et fladt flødebollefad” • candles or a fire Copenhagen Pronounce it: • sweaters/blankets “fem flel floo-deh-ball-uh po it flet floo-deh- • Appreciate the streets & houses • cuddling with loved • Explore places other than Strøget ball-uh fel” ones Make everything bigger • More pictures •
DRAFT 2 COPE N HAG E N in the world’s happiest country A city known for sustainability, biking, and ‘hygge’, Copenhagen is a popular tourist destination. Many people come to the city to visit some popular spots such as Nyhavn (pictured to the left), Tivoli Gardens, Church of Our Savior (view pictured below), Rosenborg Castle, and The Little Mermaid. However, this isn’t all that there is to see in the city. There’s much more to ex- plore beyond the typical tourist guide. Get some insight from students living and attending school in Copenhagen, and some practical tips to understand the culture and get the most out of the capital of Denmark. SPEAK LIKE A “people go to have LOCAL a good time” This phrase is designed Catherine, an American ex- to trip up tourists. Many change student, thinks that Danes will approach Ameri- Copenhagen is a beautiful city cans and ask them to say it. that is easy to acclimate to. Learn how to pronounce it She says while tourist attrac- to be ready when they ask! tions don’t seem to be as his- torical as sites in other coun- In Danish: tries, they’re fun places to visit. “fem flade flødeboller på et fladt flødebollefad” She loves: • The canals Pronounce it: • The harbor baths “fem flel floo-deh-ball-uh po it • How beautiful the city is flet floo-deh-ball-uh fel” • Exploring coffee shops like Studenterhuset It means: “five flat flødeboller on a flat flødeboller tray” ASK FOR A DRINK “experience the Order a drink in Danish with Danish culture in the phrase: Denmark” “Undskyld mig en...” Prounounce it: According to Danish student “Un-shcoolt my ain...” Cecilia, tourists only see a And then add the drink: small part of Copenhagen. coffee: kaffe wine: vin She wishes tourists would get water: vand beer: øl a better idea of what the city really is. WHAT IS ‘HYGGE’? Hygge (pronounced “hoo- Her tips: • Go to restaurants or cafes gah”) is a Danish word that rougly translates to ‘cozi- outside of central Copen- ness’. This word has a differ- hagen ent meaning to every Dane, • Appreciate the streets and and could be created with: houses • Explore places other than • candles or a fire • sweaters and blankets Strøget • cuddling or spending time with loved ones
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