External: The brand will communicate the value of Oak Park to - - PowerPoint PPT Presentation

▶
external the brand will communicate the value of oak park
SMART_READER_LITE
LIVE PREVIEW

External: The brand will communicate the value of Oak Park to - - PowerPoint PPT Presentation

Feb 05, 2023 223 likes •591 views

External: The brand will communicate the value of Oak Park to regional and national target audiences. Internal: The brand will align multiple agencies around a central message. Project timeline November 2017 December 2017 January 2018

slide-1
SLIDE 1
slide-2
SLIDE 2

External: The brand will communicate the value of Oak Park to regional and national target audiences. Internal: The brand will align multiple agencies around a central message.

slide-3
SLIDE 3

November 2017

DISCOVERY AND DEFINITIONS POSITIONING ALTERNATIVES BRAND DEVELOPMENT

December 2017 January 2018 March 2018 April 2018 May 2018 June 2018 July 2018 February 2018

Project timeline

slide-4
SLIDE 4

Community-driven process

3

FOCUS GROUPS

46+

INDIVIDUAL PARTICIPANTS

4

STAKEHOLDER WORKSHOPS

6

SASSY STUDENTS

7

PARTNER AGENCIES

1

OAK PARK MAIL CARRIER

slide-5
SLIDE 5

Audited and compared

VILLAGE OF OAK PARK BRAND KARAOKE Welcome to Iowa City, Coralville and North Liberty, where curiosity is cultivated and thoughtfulness is a way of life. A City of Literature that is home to aspiring writers and avid readers, this curious collection of communities sits tucked into the seam of a rich riverbed winding through Iowa’s lush
  • land. The gold dome of a historic state capital beckons
from the rolling hills of the University of Iowa. Downtown, deep thinkers debate over a pie shake and pancakes while poets pack out the state’s oldest independent bookstore. Iowa City is a collection of communities with an array of intriguing attractions. VILLAGE OF OAK PARK BRAND KARAOKE In the heart of South Carolina, tradition and tomorrow pair perfectly in Columbia. It’s a modern city where stately buildings buzz with new business, and centuries-old sites give rise to fresh perspectives. It’s a creative hub that’s fed by university and capital city communities—all this in the midst of surrounding natural beauty. With dynamite shopping, food and tons to see and do year round, it’s the real Southern hot spot that will leave you looking forward to what’s next. VILLAGE OF OAK PARK BRAND KARAOKE Everyone is familiar with the “it” cities in the South. They’re
  • n every list. Columbus is ready to break into that list.
We’re not a backwater. We’re a city of 250,000 strong. Our downtown—wait, our Uptown—thrives day and night. Brick and steel buildings of the past now make up our renovated 21st century skyline. Instead of an urban river you’re afraid to touch, our Chattahoochee invites you in. Our arts and cultural entertainment surprise. Our world class museums
  • inspire. Outdoor activities abound. Government and
business work together to make it happen. We believe in big, bold ideas that impress while revering our past. That’s why, around every corner, Columbus proves, “We do amazing.” VILLAGE OF OAK PARK BRAND KARAOKE At the Center of Life in Chicago, Berwyn is in close proximity to anything you want to do in the Chicago area, including great access to Chicago sports events like the Blackhawks, Bears, Bulls, White Sox, Cubs and Fire. Berwyn is just minutes away from downtown Chicago and neighbors the Chicagoland communities of Oak Park, Forest Park, Riverside, La Grange, and Brookfjeld. Explore the many reasons Berwyn is the perfect spot to visit and live. But don’t wait—Berwyn won’t be Chicago’s best-kept secret for long!
slide-6
SLIDE 6

Collected inputs

slide-7
SLIDE 7

Investigated assumptions

slide-8
SLIDE 8

Collected and debated visual direction

slide-9
SLIDE 9

Formulated initial hypotheses

slide-10
SLIDE 10

Developed two alternatives...

slide-11
SLIDE 11

...from multiple ideas...

slide-12
SLIDE 12
  • EST. 1902 -

O P

THE VILLAGE of

  • ak park

A LIfE wELL-crAfTEd

...that emphasized craft, thoughtfulness, and legacy...

slide-13
SLIDE 13

...but also the unique, the idiosyncratic, and the surprising ...

WHERE FINE DINING MEETS FAST FOOD

Oak Parker Ray Kroc invented the modern
  • burger. Today, Oak Park is advancing a
tradition of culinary creativity, from casual dining to destination experiences. Left: Food by Citrene Right: Classic McDonald’s french fries

NUMBER OF WORDS, ON AVERAGE, THAT ERNEST HEMINGWAY WROTE EACH DAY. NUMBER OF AFFORDABLE HOUSING UNITS AVAILABLE TO RESIDENTS WITH MODEST INCOMES.

slide-14
SLIDE 14

...and revised...

slide-15
SLIDE 15

The Oak Park brand

slide-16
SLIDE 16
slide-17
SLIDE 17

COSMOPOLITAN AND INTIMATE. HIGH-SPEED AND SLOW-FOOD. ASTRONAUT AND ARCHITECT. DIVERSE AND DISTINGUISHED. HISTORIC AND PROGRESSIVE. HERE, WE EMBRACE OPPOSITES. WE THRIVE ON

  • DIFFERENCES. WE WELCOME THE UNEXPECTED,

OPENING OUR DOORS TO NEW IDEAS AND NEW

  • NEIGHBORS. HERE, AND ONLY HERE IN OAK PARK, WE

BRING TOGETHER THE BEST OF ALL WORLDS.

slide-18
SLIDE 18

The Logo

Lockup Brand mark

slide-19
SLIDE 19

Sub-brands

slide-20
SLIDE 20

Color combinations

slide-21
SLIDE 21

Verbal identity

slide-22
SLIDE 22

Taglines

WHERE ELSE? WHERE THE CITY BEGINS. THE BEST OF ALL WORLDS.

slide-23
SLIDE 23

Flexible grid

HEADLINE HEADLINE HEADLINE HEADLINE HEADLINE HEADLINE

Lorem ipsum dolor sit amet, con- sectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

HEADLINE HEADLINE HEADLINE

Lorem ipsum dolor sit amet, con- sectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

HEADLINE HEADLINE

Subheading Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

HEADLINE HEADLINE

Subheading Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

HEADLINE HEADLINE

Subheading Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

HEADLINE HEADLINE

Subheading

HEADLINE HEADLINE HEADLINE

Subheading Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

HEADLINE HEADLINE HEADLINE

Subheading Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla

HEADLINE HEADLINE HEADLINE

Subheading Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla

HEADLINE HEADLINE HEADLINE

Subheading

HEADLINE HEADLINE HEADLINE

Subheading Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

HEADLINE HEADLINE HEADLINE HEADLINE HEADLINE HEADLINE

SUBHEADING SUBHEADING SUBHEADING SUBHEADING SUBHEADING SUBHEADING
slide-24
SLIDE 24

Photography

Commissioned Found

slide-25
SLIDE 25
slide-26
SLIDE 26
slide-27
SLIDE 27
slide-28
SLIDE 28
slide-29
SLIDE 29
slide-30
SLIDE 30
slide-31
SLIDE 31

Guidelines

slide-32
SLIDE 32
slide-33
SLIDE 33
slide-34
SLIDE 34
slide-35
SLIDE 35
slide-36
SLIDE 36