Exploring Life Presentation of KILROY 1 Our Vision We want to be - - PowerPoint PPT Presentation
Exploring Life Presentation of KILROY 1 Our Vision We want to be the preferred source of services to students and other young people who have a desire to explore life through travel and personal education. We aim to build a profitable and
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We want to be the preferred source of services to students and other young people who have a desire to explore life through travel and personal education.
We aim to build a profitable and sustainable business through market leadership in the areas where we operate.
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The short version: 1946 Student organizations in all Nordic countries establish travel agencies 1951 SSTS, Scandinavian Student Travel Service, was established to purchase flight seats on behalf of all the Nordic student travel agencies 1991 SSTS and the Nordic student travel agencies merge and take the name KILROY travels 1996 KILROY establish own travel company in the Netherlands 2000 KILROY group travel is established across the Nordic countries 2004 KILROY education is established in Sweden 2007 KILROY education is established in Norway 2008 KILROY education is established in Denmark, Finland and the Netherlands 2008 KILROY blogs is launched as a community for youth and students abroad
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Owners, Board & Financials
Arnar Thorisson, Chairman, Chairman Eignarhaldsfélagið Kilroy Tapio Kiskiinen, former CEO of HYY Group Sigurdur H. Kiernan, CEO Investum Claus H. Hejlesen, CEO KILROY Group Robert Doeleman, staff representative Board
KILROY International A/S
(Parent company of the KILROY Group)
Eignarhaldsfélagið Kilroy ehf. Eignarhaldsfélagið Kilroy ehf. Management Management SSTS as
(Danish Holding Conmpany)
SSTS as
(Danish Holding Conmpany)
100% 73.1% 26.9% Sales *) DKK 1.1 billon (EUR 140 million) Equity *) DKK 37 million (EUR 5 million) Number of FTE *) 300 plus EBITDA *) DKK 19 million (EUR 2.5 million) Headquarters in Denmark Liquidity Ratio *) 1.11
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*) Estimated 2008
Multi channel distribution
IBE Call Centres E-mail Shops
Web is first point of contact
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24.000 pax 23.000 pax 23.500 pax 23.500 pax 13.000 pax Sweden Stockholm Gothenburg Linköping Lund Umeå Uppsala Finland Helsinki Tampere Turku Norway Oslo (2) Bergen Trondheim (2) Denmark Copenhagen Odense Aalborg Aarhus Netherlands Amsterdam Gronningen Utrecht
Sales outlets 6
Source: Sales stats for 2007 and 2008
82% of our customers are 20-34 years old 7
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Below 15 15-19 20-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65-69 Above 69
14% 20% 5% 29% 12% 20%
Where do they go? 8 Our customers get around: Latest count listed 173 countries in one year!
Source: Survey performed by Zapera during fall 2008 and based on more than 1.000 respondents in each market. Aided awareness: Whereas the Nordic markets are our original base, our position in the Netherlands is being developed from “scratch”!
Strong brand position
13% 65% 64% 76% 71% 0% 10% 20% 30% 40% 50% 60% 70% 80% The Netherlands Sweden Norway Finland Denmark
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