ExecCamp @barryoreilly @execcamp #leanenterprise 2 BARRY OREILLY - - PowerPoint PPT Presentation

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ExecCamp @barryoreilly @execcamp #leanenterprise 2 BARRY OREILLY - - PowerPoint PPT Presentation

1 BARRY OREILLY Enterprise Just Got Entrepreneurial ExecCamp @barryoreilly @execcamp #leanenterprise 2 BARRY OREILLY CREATIVE DISTRUTION 57% of Fortune 500 in 1995 did not make the cut in 2015 49% of organizations have


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BARRY O’REILLY

@barryoreilly @execcamp #leanenterprise

Enterprise Just Got Entrepreneurial

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ExecCamp

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BARRY O’REILLY

CREATIVE DISTRUTION

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  • 57% of Fortune 500 in 1995 


did not make the cut in 2015

  • 49% of organizations have

initiatives to grow via 


cost reduction

  • 29% of organizations have

initiatives to grow via 


new product and services

Board Of Innovation, http://www.boardofinnovation.com/2015/12/21/actnow/

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Your real competition are THINKING BIG 3-5 iterations beyond what you see now

WHAT BUSINESS ARE YOU IN?

QZ: Netflix was never in the business you thought it was in? 
 http://qz.com/674625/netflix-was-never-in-the-business-you-thought-it-was-in/

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  • No. Sorry. No one uses APPs anymore.

OUR NEW APP WILL SAVE US!

http://www.wsj.com/articles/google-tests-feature-that-lets-media-companies-marketers-publish-directly-to-search-results-1461874322
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BARRY O’REILLY

How do you expect to enable and foster collaboration if everyone is siloed in daily work?

MEANWHILE BACK AT BASE

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BARRY O’REILLY

  • Too Much
  • Too Little
  • Too Late

SAME OLD SONG

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BARRY O’REILLY

Johnny Mathis and Deniece Williams, Too Much Too Little Too Late

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Break the model. Reinvent the business

ExecCamp

ExecCamp http://www.execcamp.com

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BARRY O’REILLY

HOW DOES IT WORK?

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ExecCamp http://www.execcamp.com

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BARRY O’REILLY

EXECCAMP MANTRA

9 [video] Lean Enterprise:Enabling Innovative Culture, barryoreilly.com/2016/04/04/video-think-big-start-now-learn-fast/

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Your new mobile APP is not going to save you

THINK BIG

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Leadership from the top and throughout the organization

EXECUTIVE MANDATE

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BARRY O’REILLY

BUILD A CROSS-FUNCTIONAL TEAM

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FRONT-END ENGINEERING INTERACTION DESIGN VISUAL DESIGN CUSTOMER RESEARCH SERVICE DESIGN DIGITAL PRODUCT STRATEGY BUSINESS ARCHITECTURE TECHNOLOGY ARCHITECTURE SOFTWARE DEVELOPMENT RETAIL STRATEGY ORGANISATION DESIGN DELIVERY ASSURANCE DIGITAL TRANSFORMAT ION

high

Barry O’Reilly, CEO ExecCamp http://www.execcamp.com

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BARRY O’REILLY

IDEAS

Ideas come first. Ideas need focus. Ideas are shaped by our purpose and defined by our principle of mission

DEMAND

Great products are driven by customer demand for them, not 'sold' to them. Innovators talk to their customers. They want to understand them, collaborate with them to co-create great experiences they both cannot live without.

TEAM

What are our strengths and how can we amplify them? When we hit hard times how we will work through them together? Understanding each

  • ther helps us to respect and

leverage one another for higher performance and great results.

EXECUTION

Everyone has a plan until they get

  • hit. Customers hit harder than
  • anyone. What do you do when you

get hit? You keep momentum, keep pushing, keep growing.

HOW TO ACHIEVE GREAT PRODUCT DELIVERY

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Barry O’Reilly, CEO ExecCamp http://www.execcamp.com

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Transformational Secondary Periphery

Identify business drivers 
 for performance and growth Be challenging 
 but not unrealistic 100% or 0% drives the 
 right objectives and goals Be accountable to outcomes

TRANSFORMATIONAL TARGETS

Barry O’Reilly, CEO ExecCamp http://www.execcamp.com

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BARRY O’REILLY

CREATE FEAR AND EXCITEMENT

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  • Go be inspired
  • See for yourself: culture, methods
  • Uncover partnerships with new
  • rganizations to build innovation

ecosystems

Barry O’Reilly, CEO ExecCamp http://www.execcamp.com

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FRIENDS AND FOES

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SLIDE 17 17 2 DESCRIPTION AND NOTES: write, draw or sketch how your idea works. 1 CATEGORY OPERATIONAL BENEFIT CONVERSION FUNNEL PRIMARY FOCUS STREAMLINE OPERATIONS cost reduction Acquisition Activation Retention Revenue Referral Commercial (viability, financial) process improvement CUSTOMER ARCHETYPE TYPE OF BENEFIT IMPROVE EXISTING PROPOSITION D i g i t a l N a t i v e s F a m i l y T r a v e l l e r A ffl u e n t I n d u l g e r M a i n s t r e a m T r a v e l l e r V a l u e V a c a t i
  • n
e r P u r p
  • s
e f u l B u s i n e s s H i g h F l y i n g G l
  • b
e T r
  • t
t e r F l y i n g P r a c t i t i
  • n
e r A i r W a r r i
  • r
V a l u e B u s i n e s s _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ pain relief Technology (feasibility, innovation) CREATE NEW 
 PROPOSITION gain creator Experience (desirable to customer) TITLE:

http://jonnyschneider.com/blog/idea-cards

CAPTURE IDEAS IN SITU

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MAKE IDEAS VISIBLE

Barry O’Reilly, CEO ExecCamp http://www.execcamp.com

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It’s not how much you know, it’s how fast your can learn it

LEARN FAST

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BARRY O’REILLY

“ It’s typical for 50% of the total 
 product development time to be spent on the fuzzy front end ”

Don Reinersten

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Don Reinersten, The Principles Of Product Development Flow

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BARRY O’REILLY

Create a framework to tell your story is a systematic and structured way Quickly map out a business hypothesis Share it with stakeholders for feedback Adapt plan based on validated learning Collaborate as a cross-fuctional group to improve knowledge sharing Move to evidence based decision-making

STOP WRITING, START LEARNING

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Alexander Osterwalder and Yves Pigneur, Business Model Generation

Barry O’Reilly, CEO ExecCamp http://www.execcamp.com

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How we believe we can 
 achieve the target conditions Our strategy 
 and tactics to get there How we’ll use doomsday 
 and clean sheet thinking 
 to move forward

HYPOTHESIS-DRIVEN DEVELOPMENT

How To Implement Hypothesis-driven Development barryoreilly.com/2013/10/21/how-to-implement-hypothesis-driven-development/

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BARRY O’REILLY

Capture and publish across the team What data could help us? Seek feedback from stakeholders Prioritize and sense-make What is the first experiment? Framework for evaluation of benefit What do we want to learn? What are the key components eg. technology, customer, business

HYPOTHESIS-DRIVEN DEVELOPMENT

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How To Implement Hypothesis-driven Development barryoreilly.com/2013/10/21/how-to-implement-hypothesis-driven-development/

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BARRY O’REILLY

CREATE FAST FEEDBACK LOOPS

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Minimize the total time through the loop LEARN

  • DATA

MEASURE BUILD

Eric Ries, The Lean Startup

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BARRY O’REILLY

MINIMUM VIABLE PRODUCT

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Delightful Usable Valuable Feasible Delightful Usable Valuable Feasible

This Not this

Diagram inspired by Jussi Pasanen, with acknowledgments to Aarron Walter, Ben Tollady, Ben Rowe, Lexi Thorn, and Senthil Kugalur

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EVERYONE DESIGNING AND SKETCHING

Barry O’Reilly, CEO ExecCamp http://www.execcamp.com

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BARRY O’REILLY

G0 AND SEE

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  • Get Out Of The Building
  • User research done by the

people developing the products

  • Challenge beliefs and

underlining assumptions

Barry O’Reilly, CEO ExecCamp http://www.execcamp.com

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learn fast, succeed faster refine the vision through validated learning

VISION OUTCOMES BELIEFS

define test refine

BATTLE TEST WITH CUSTOMERS

Barry O’Reilly, CEO ExecCamp http://www.execcamp.com

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BARRY O’REILLY

Capture and publish their feedback across the team What will you do with the learning? What is the next experiment? Get Out Of The Building Test with real customers

STOP TALKING, START TESTING

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Barry O’Reilly, CEO ExecCamp http://www.execcamp.com

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BARRY O’REILLY

CONTINUOUSLY SOURCE FEEDBACK

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  • Make it easy to collect feedback

from across the entire organization

  • Setup a working version of the

latest iteration for people to use

  • Ask for anonymous feedback
  • Make people feel included

Barry O’Reilly, CEO ExecCamp http://www.execcamp.com

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100+ ideas 4 to 8 weeks exponential learning

DISCOVER PRODUCT MARKET FIT

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What are you waiting for?

START NOW

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Great leaders believe in unreasonable expectations They want a BIG vision, 
 and practical steps to get there Why now? Why us? Tell stories and show evidence based on delivery and validated learning

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BARRY O’REILLY

RUN EXPERIMENTS

34 Humble, Molesky, O’Reilly, Lean Enterprise: How High Performance Organizations Innovate At Scale

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Bulletproof over bullet holes Challenge yourself before someone else does Build responses and resilience to challenging questions

CHALLENGE YOUR THINKING

Barry O’Reilly, CEO ExecCamp http://www.execcamp.com

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PITCH CEO FOR NEXT INVESTMENT

Share outcomes and validated learning Smaller, Frequent, Evidence-based investment decisions Stopping or invalidating ideas early is actually the key measure of success

Barry O’Reilly, CEO ExecCamp http://www.execcamp.com

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RUNWAY TO SCALE

Barry O’Reilly, CEO ExecCamp http://www.execcamp.com

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BARRY O’REILLY

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Aspirational vision Customer hypotheses Design experiments Story map Data / feedback to validate

Blow Up The Business Case https://barryoreilly.com/2015/04/14/blow-up-the-business-case/

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Turning proof points into deliverables into game changing initiatives

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OUTCOMES IN ACTION

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This is a caption for the slide divider

CONCLUSION

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ExecCamp

Break The Model. Reinvent The Business

ExecCamp http://www.execcamp.com

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EXECCAMP GOALS

BARRY O’REILLY 42

Barry O’Reilly, 10 Principles To Transform

  • Get Executives out of their comfort zone
  • Learn by doing not espousing innovation theory
  • Become coaches for teams when they return to their business
  • Test numerous ideas to discover what works and what does not
  • Give the next generation of leaders a safe to fail opportunity to lead
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BARRY O’REILLY

TESTIMONALS

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“Barry was instrumental in the conception and formation of an 'innovation engine' at lastminute.com. Not only were we able to identify and develop winning ideas at pace but the whole
  • rganization was reinvigorated by an approach which
delivered measurable results. Doubling revenue for the business” John Crosby Chief Product, Trading and Commercial Officer at lastminute.com and ex-CIO AutoTrader “Barry has a really synthetic view, which is key to reduce challenges to small iterations that help getting quick feedback and re-adapting to maximize value. He really understands lean and agile methodologies and sees how they can be used, not only in startups, but even in larger, more complex companies.” Samuel Lacarta Chavarrias IT Director, Vueling Airlines “Barry helped AIB, the largest retail bank in Ireland, achieve a step change in its digital journey. By combining his senior level communication skills with his deep insight on how to leverage technology at scale, he influenced key stakeholders across the bank to do things differently.” Allan Molloy 
 Head of Customers, Channels and Payments,
 Allied Irish Bank “Barry approach of driving very early customer testing well ahead
  • f when it would normally be done - in parallel with developing
the bigger vision - forces a focus on minimum viable product and early proof points. This proved to be very engaging in our business for stakeholders up to board level - instead of 'here is a big programme - trust us' the message was 'here is a game changing initiative and you can touch and feel the first steps
  • f it’. Barry brings a very practical style and methodology to bear
which empowered the team - so we really owned the outcome and developed both as a team and as individuals.” John Mornement General Manager, Major International Co.
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BARRY O’REILLY

“ A year from now you will wish you had started today ”

Karen Lamb, Author

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THANK YOU

Barry O’Reilly


Entrepreneur and Business Advisor Author of Lean Enterprise: 
 How High Performance Organization Innovate At Scale barry@barryoreilly.com CEO and Founder, www.execcamp.com linkedin | twitter | blog

Email info@execcamp.com for slides and 3 sample chapters of Lean Enterprise