EUROPEAN SEAFOOD MARKET Presentation to Industry Roundtable - - PowerPoint PPT Presentation

▶
european seafood
SMART_READER_LITE
LIVE PREVIEW

EUROPEAN SEAFOOD MARKET Presentation to Industry Roundtable - - PowerPoint PPT Presentation

Jun 06, 2023 46 likes •177 views

EUROPEAN SEAFOOD MARKET Presentation to Industry Roundtable Breakfast Julie Ferguson-Ceniti Trade Commissioner, Fish & Seafood Europe Canadian Mission to the European Union, Brussels What is the European Union? 27 member states

slide-1
SLIDE 1

EUROPEAN SEAFOOD MARKET

Presentation to Industry Roundtable Breakfast

Julie Ferguson-Ceniti Trade Commissioner, Fish & Seafood – Europe Canadian Mission to the European Union, Brussels

slide-2
SLIDE 2

What is the European Union?

  • 27 member states
  • 500 million people
  • 27% of world GDP
  • US$17.6 trillion
  • Single market, but all members

have different consumer preferences

  • Freedom of movement of people,

goods, services and capital

  • 17 countries share the euro
slide-3
SLIDE 3

Europe is more than the EU

  • European Economic Area
  • Iceland, Norway, Switzerland

and Liechtenstein

  • Balkans
  • Albania, Bosnia and Herzegovina,

Croatia, Kosovo, Macedonia, Montenegro, Serbia

  • Eastern Europe
  • Russia, Ukraine, Belarus,

Moldova, Georgia

  • EU overseas territories
  • Greenland
slide-4
SLIDE 4

The EU shows dynamic consumption growth, but decreasing self-sufficiency

Source: New Economics Foundation

Fish dependency day is July 8

slide-5
SLIDE 5

Consumption in the EU

5

  • On average, each European citizen

consumes 22.1 kg of seafood products per year (as of 2009) - 20% more than the global average

  • Total fish consumption = 10 million tonnes
  • EU total catch (2010) = 4 million tonnes

(39% of consumption)

  • All but 2 countries increased consumption

from 1961 to 2005 (Portugal and UK have not increased)

  • The FAO predicts that consumption in

EU27 + Norway will rise by 9 per cent from 1989 to 2030

slide-6
SLIDE 6

Who supplies the EU 27’s seafood?

Source: Eurostat

Total Imports (2012) : $23.7 billion

Main Trade Partners

Norway China Ecuador Iceland USA Vietnam Morrocco India Argentina

slide-7
SLIDE 7

Canada’s seafood exports to EU 27

Source: Statistics Canada, CATSNET Analytics

In Value and Volume since 2009

slide-8
SLIDE 8

in CAD $000

Top 10 export markets for Canadian products in the EU27 (2012)

TOP SPECIES: UK: Cold-water shrimp , Canned salmon (Pink & sockeye), live lobster, Sablefish DK: Cold-water shrimp, Lobster (live & frozen), seaweeds & algae (for human consumption) FR: Scallops, lobster (in brine, frozen, live), Chum salmon (fresh/chilled), Freshwater fish fillets, smoked Herring, Seaweeds and

  • r algae

BE: Lobsters, live & in brine, Scallops, Canned Pink & Sockeye salmon, Eels, live NL: Fish fats & oils, Lobsters, live, CW shrimp, Scallops, Snow Crab DE: Lobster (live, in brine, frozen), CW shrimp, Herring fillets, Caviar, Scallops

slide-9
SLIDE 9

2010 - 2012 : in CAD $

Canadian exports to key non-EU countries

20,000 40,000 60,000 80,000 100,000 120,000 Russia Ukraine Norway Iceland Switzerland 2010 2011 2012

TOP SPECIES: Russia: Cold-water shrimp (shell-on), hake, whitefish,

  • ther shrimp, halibut

Ukraine: Hake, cold-water shrimp, cusk & pollock, caviar Norway: Cold-water shrimp (C&P + shell-on), scallops, lobster in brine Iceland: Cold-water shrimp (C&P + shell-on), other shrimp Switzerland: Live lobster, shrimp & prawns, freshwater perch fillets, sockeye salmon

slide-10
SLIDE 10

Tariffs are one challenge we face

Other tariffs: http://ec.europa.eu/taxation_customs/dds2/taric/taric_consultation.jsp?Lang=en

Product Specification Tariff

Coldwater shrimp In shell, fresh, frozen 12% C&P under ATRQ 30,000 T 0% Lobster Live 8% Frozen in shell, whole 16% In Brine (popsicles) 6% Scallops Live, fresh or chilled 8% Salmon (pink / sockeye) Airtight containers 5.5% Hake 15% Sablefish 15% Herring Fillets 15%

Tariffs on our top exports to EU

Product Tariff

Albacore Tuna loins canned 18% 24% Oysters Prepared 20% Scallops prepared 20% Caviar 20% Lobster Meat 20% Yellowtail Flounder 18% Sablefish 15% Herring Fillets 15% Smoked salmon 13%

Other products for which tariffs are high / prohibitive

slide-11
SLIDE 11

Other challenges

  • Strong Canadian dollar
  • Strong domestic and foreign competition
  • Market access issues
  • Continuing economic challenges
  • Food chain security and traceability are under fire
  • Animal Welfare is getting stronger and is spreading

into fish and seafood products

  • Influence of NGOs and consumers on public

perceptions, attitudes & EU policy development

  • Environmental issues (sustainability, carbon

footprint & food miles are important)

slide-12
SLIDE 12

Opportunities

  • Eastern European demand continues to be strong and

is expected to grow, as will overall seafood consumption across the EU.

  • Many of our fisheries are MSC certified. Third party

certification is key in some markets

  • Large population base, ageing and relatively wealthy
  • Many markets in one with multiple ethnic markets and

submarkets

  • Strong health & wellness trend
  • Canada Europe Comprehensive Economic Trade

Agreement (CETA)

slide-13
SLIDE 13

13

Julie Ferguson-Ceniti

Mission of Canada to the EU Brussels, Belgium Tel: +32.2.741.0715 Email: julie.ferguson-ceniti@international.gc.ca