European leader in the online travel and leisure industry WHO WHAT Leading full service provider in the online Comp mprehensive product portfolio: travel and leisure industry ranked amo mong Flights the first f five OTA worldwide according to GTV* Hotels Holidays Fast growing company operating in over 35 countries with focus on major City breaks and lifestyle European markets Cruises International group Car rental listed o on SIX Swiss E Exchange Other travel & leisure related products * Source: Euromonitor International and Company estimates. Ranking based on 2014 pro-forma figures including lastminute.com business 2 2
60+ Points of Sale 3 3
Our numbers Local websites and mobile apps in 2000+ 2000+ people internal and 35 35+ + countries and 15 15 languages external in 12 12 countries 2+ 2+ mi million a app downloads since launch 10+ 10 + mi million passengers handled per year 1. 1.8+ 8+ mi million fans and followers across 15 15 social media channels activated in 14 countries worldwide *31.10.14 4 4
Why travellers love us? We are committed to shaping the future of the online travel business through innovation We want to simp mplify the life of of travellers by supporting our customers across the entire value chain of our business Best User We intend to do that through innovation leading to Experience the development of new user interfaces and a wi wider Model range of of products and services in order to provide our customers with the best user experience We are emb mbracing mo mobile not only as a searching and booking vehicle, but also as an opportunity to engage with our custome mers by providing content and offering ancillary services while on on holidays 5 5
Balanced geographic and business breakdown TITLE TITLE Core markets Consolidated markets New markets Flight Travel & Leisure Meta UK FR IT ES DE Other 26% 23% 17% 8% 10% v v 16% v 44% 5% 51% 6 6
Historic and distinctive brands Our multi-brand strategy is based on the global core brand lastminute.com and the historic digital ones Bravofly, Rumbo, Volagratis and Jetcost addressing local markets. lastminute.com is an iconic brand recognised by more than 90 per cent of European consumers. Having been in the spontaneity business for over 15 years, lastminute.com became part of the Group in 2015. Bravofly was founded in 2006 to start the international expansion of the group. Now Bravofly websites are available in 15 languages and are present in over 35 countries. Volagratis was launched in Italy in 2004 as a pioneering search engine for low cost flights and is now a full-service travel provider. According to a survey conducted by Doxa in 2013, Volagratis is perceived as a leading brand in the Italian market. Rumbo is a full-service travel website launched in Spain in 2000. The brand became part of the Group in 2012. Rumbo also has a significant presence in Portugal, with local websites around Europe and South America as well. Jetcost is a metasearch website that enables users to search for and compare travel and leisure products from a wide range of suppliers. It operates in a number of European countries, as well as in Brazil and Australia. 7 7
Portfolio In addition to our major core brands, lastminute.com group also includes… Online cruise agency Milan & Rome culture/ events Online travel site Travel guides Restaurant guide Rome events app Fuel rate comparison site Investment news Flash-sale website 8
Last minute bookings – Late booking window • 13 % bookings made “on the day” • 35% of bookings made 0-3days • 67 % of “Hotel Only” bookings made within 14 days of travel – Packages • Flight & Hotel accounts for 45% of bookings • Introducing hotel & ticket booking capability – Top Secret • Opaque hotel sales channel 9
Top Secret Hotels Top secret hotel rates are used to sell distressed inventory whilst maintaining your brand integrity. Rates are a minimum of 15% discount off the best-available rate to ensure the best deal for the customer Our customers know & love the top secret concept, and it is a large volume driver in the last minute booking window. FEATURES BENEFITS Derived rate-plan or extranet manage Volume business when you need to fill Huge volume driver at the last minute Protects brand integrity Can be loaded for ad-hoc dates More rate flexibility Rate is opaque More exposure for your hotel Your hotel in the top secret category Gain new customers 10
TOP SECRET DEFINITION Hotels bound by brand/chain rules are not • allowed to sell at low rates, it impacts their brand integrity • Top Secret Rates are at least 15% less than normal branded sell rates • Top Secret rates are shown amongst the branded hotels so customers can easily see hotel comparisons. Hotels know/learn that top secret specifically • sells hotel rooms during 0-3 day booking window, it works! • Who books top secret? Deal-seekers, spontaneous purchasers, & customers that know how to use it to the maximum advantage 11
TOP SECRET BOOKING WINDOW (Case Study) Within 0-3 days, in 2012 hotel x received 10,000 roomnights 42% of their top secret total business The most booked days within In 2012 hotel x received 0-3 days are £1M THURS-SAT CHECK-INS within 0-3 days 12
What else do we do? 13
Darren.Hulbert@lastminute.com +44 7534 484101
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