engine branding optimization The Worlds Most Dominant Online - - PowerPoint PPT Presentation

AUTOMOTIVE

CHALLENGES

CHALLENGES

1: ORGANIC SEARCH 2: LOCAL SEARCH 3: SOCIAL MEDIA 4: BRAND REPUTATION

CHALLENGES

LOW VISIBILITY AND KEYWORD RANKINGS

LOW OR NO VISIBILITY IN COMPETITORS MARKETS

CHALLENGES

WEEKLY AND MONTHLY CHANGES WITHIN SEARCH ENGINES

CHALLENGES

GOOGLE: KEEPING UP WITH ALL OF THEIR MONTHLY UPDATES

On-Site optimization issues That one change weekly can impact your rankings

CHALLENGES

Technical issues that will effect rankings across Desktop/Mobile

Weekly / Monthly Site Technical Audit Weekly / Monthly Website On-Site Optimization Audits

WHAT YOUR WEBSITE PROVIDER WILL NOT SHOW YOU!

High Cost & Low Conversion Rate PAY-PER-CLICK & DISPLAY ADVERTISING

CHALLENGES

Yourself: When searching online, how often do you click on a PPC ad? Increasing your organic visibility across the major search and social engines, allows you to reduce PPC and display advertising costs!

CHALLENGES

Social Media: low engagements, reach, growth in followers and share of voice Reputation: Daily management in upkeep of nearly 30 different reputation search engines

CHALLENGES

Local Search Engines: Dealerships have to ensure that online consumers can find and reach your business. Content must be precise and accurate eliminating duplicate pages or outdated information. Publishing fresh optimized content weekly is critical.

CHALLENGES

Traditional Media: When a dealership uses traditional advertising to get consumers into it's place of business it is critical to support that advertising with a strong online presence. If not, your advertising efforts will drive those consumers to your competition directly from your own marketing efforts and expense.

CHALLENGES

Today’s car shoppers are not making contact through traditional lead

• channels. 7 out of 10 show up without

every contacting the dealership via phone or website email! Polk Research

1.7%

3.9

Shopping Trends

CHALLENGES

High cost of 3rd party market places selling you back your

• wn local leads!

CHALLENGES

WHAT ARE CONSUMERS SAYING ABOUT YOU?

ENGINE BRANDING OPTIMIZATION

STRATEGY

Strategy of EBO is to optimize and increase your brands consistency and visibility across all the organic, social, local and reputation search engines, giving you the competitive advantage to dominate online, gain exposure, visibility and market share from competitors markets.

GOING BEYOND TRADITIONAL – SEO – SEM – PPC Advertising By Increasing your visibility by 800% or more!

Insanity – Doing what everyone else is doing and expecting different or better results!

Engine Branding Optimization

ORGANIC – LOCAL – SOCIAL - REPUTATION

POWERSUITE

The POWERSUITE is for the automotive dealer that needs and recognizes the importance's of increasing visibility online, reputation/ratings and social brand awareness while reducing

• verall advertising up to 30% or more!

POWERSUITE

Is the most complete ALL-IN-ONE Branding & Marketing Platform for automotive

• dealers. Focusing on the 4 most important

segments online. Providing a consistent brand image and increasing online visibility! Ensuring you’re standing out and getting noticed more than your competitors across Organic, Local, Social and Reputation Search Engines.

ORGANIC

ORGANICSTRATEGY

Optimizing current website and deploying BrandSites that focus on each product and services offered. BrandSites target search patterns & keywords with custom content optimized to increase your brands lift in rankings and even multiple rankings within the Search Engine Result Pages (SERP). Organic search results have a higher conversion than any other form of online advertising.

YOUR WEBSITE ISN’T ENOUGH!

ORGANIC

YOUR WEBSITE ISN’T ENOUGH!

Imagine having 15, 20 or more branding websites working for you!

ORGANIC

GOING BEYOND TRADITIONAL – SEO – SEM – PPC Advertising By Increasing your visibility up to 500%, 800% or more!

Publishing Network Social Mentions Link Building Syndication Content Marketing

Social Signals

How Do We Do It?

Our monthly on-going strategies

Monitoring Social Optimization

Organic Monthly Marketing Program

• Deployment of BrandSites based on search term &

keyword discovery

• Term/link Building: Focusing on the top search

patterns & keywords

• Syndication: Of custom content across our publishing

and partners networks

• Monitoring of your websites optimization and

technical rankings

• Reporting: On overall platforms visibility and rankings

ORGANIC

Your Inventory: Syndicated out too free classified sites and dedicated BrandSites around your competitors!

ORGANIC

ORGANIC

ORGANIC IMPACT

SOCIAL MENTIONS & SIGNALS

Social Signals can have an important impact

• n your overall rankings!

Branding across social and search engines increases your visibility by giving your website the lift it needs to show up where SEO along isn’t enough

ORGANIC

FACEBOOK ORGANIC SEARCH RESULTS Columbia Ford Ranking on Astoria Ford Search Results!

ORGANIC

BRANDSITES Social and monthly search marketing working together to give your brand the lift needed to show up within competitors markets

ORGANIC

BrandSites working together with your website to give you top ranking lifts and multiple results

ORGANIC

Multiple BrandSites working together to gain online market share within a competitors search terms

ORGANIC

BRANDSITES

ORGANIC

BRANDSITES: LOCATION PAGE

• Optimized for mobile organic

search results

• Collection of reviews
• Showcase of reviews

ORGANIC

BRANDSITES: RATINGS & REVIEWS

• Organically rank on review

searches

• Collect reviews & ratings
• Showcase reviews & ratings

ORGANIC

BRANDSITES:

• Content Driven
• Popular Search Terms
• Targets up to 3 different

locations

• Launched in your markets and

competitors market

ORGANIC

BRANDSITES: SERVICE Targets consumers searching for service and parts within yours and competitors market area

ORGANIC

BRANDSITES: MODEL Reviews on specific models targeting model search terms within geo targeted areas

ORGANIC

BRANDSITES: CREDIT Targeting consumers searching for car loans and lease deals

ORGANIC

BRANDSITES: CONQUEST Targeting non brand competitors search terms

ORGANIC

BRANDSITES: INVENTORY Displaying in SERPs around competitors market areas. Gaining results from competitors and 3rd party

• nline marketplaces

ORGANIC

CASESTUDIES

ORGANIC – LOCAL – SOCIAL - REPUTATION

RESULTS

SHEETS CDJR 349 increase in 1st Place rankings 552 increase in top 10 rankings 126% Increase In Visibility

AFTER 1st MONTH

RESULTS

ADAMS CHRYSLER DODGE JEEP RAM Managed by SR&B Advertising

1st Place Positions: 759 Increase in Search Terms: 1302 Increase in Visibility: 2067% Social Traffic: 62% Increase Reviews: 426% Increase Since implementing (EBO) and our PowerSuite 4.0, Adams is averaging over 100 units per month for the first time ever!

BEFORE FEB 2016

$2.06

RESULTS

FORT LAUDERDALE NISSAN

1st Position: 259 Increase Top 10 Positions: 430 Increase Increase In Visibility: 534% Social Traffic: 174% Increase Reviews: 300%+ Increase

BEFORE AFTER 3 MONTHS

$1.86

RESULTS

COLUMBIA NISSAN Chart shows impact on direct website traffic and rankings via 3rd party tracking service

BRANDREPUTATION

Why you should give CARE about your online reputation!

ONE NEGATIVE REVIEW CAN STAND OUT LIKE A SORE THUMB AMONG HUNDREDS OF POSITIVE REVIEWS.

“85% Of Consumers Say They Read Up To 10 Reviews” “88% Have Read Reviews To Determine The Quality Of A Local Business” “72% Of Consumers Say That Positive Reviews Make Them Trust A Local Business More”

Analysis: For nearly 9 in 10 consumers, an online review is equally as important as a personal recommendation.

REPUTATION

Businesses NEED online reviews. We build a Review Generation Platform to help get those reviews when its most important and before they share them

• nline.

90% of consumers admit their buying decisions are influenced by online reviews!

REPUTATION

Reputation Management and Monitoring

If a review is NEGA NEGATIVE TIVE you should be able to see it, know where it came from and KNOW HOW TO HANDLE IT

Dashboard collects and organize reviews daily so you can easily respond Instant email notifications of new reviews collected Daily email reports of all review activities

REPUTATION

BRAND REPUTATION SITE

Rank organically in SERPs Collect Reviews & showcase all positive reviews to new potential customers Share reviews across social networks

REPUTATION

REVIEW PLATFORM YOUR DEALERSHIP YOUR DEALERSHIP

REVIEW GENERATION

Send direct review invite Setup email template in CRM and send out to every customer sold or send out to every service closed RO

REPUTATION

REVIEW PLATFORM

Collect Reviews

Showcase Reviews to new potential new customers and within the SERPs Share reviews across social networks

REPUTATION

REVIEW PLATFORM

PROMOTE REVIEWS TO 3rd PARTY Promote review sharing across

• ther review sites that matter most

Rotate and target reviews sites with the lowest rating score

REPUTATION

Dedicated Review Website Email alerts on every review collected through your review platform

REPUTATION

EXAMPLE OF STRATEGY! Facebook Rating Platform Freehold Kia Original: 3.2 Stars After: 4.3 Stars

REPUTATION

LOCALSTRATEGY

Ensure business listings are present and accurate across the local search engines. This ensures higher rankings within local search engines via mobile or desktop giving a potential customer the ability to find you with ease.

“73% of people lose trust in a brand when their listings are incorrect. It’s essential that your business listings are right, or you could be driving them straight to your competitors. Customers blame businesses when their info is wrong, and they punish them for it”

LOCAL

LOCAL SEARCH ENGINE STRATEGY

• Verify and correct inaccurate listings
• Claim or Create most important

listings

• Optimize Local Business Listing
• Remove duplicate of listings and

pages Example: Google+ Pages

LOCAL

LOCAL

• Connecting the most important local

search engine listings with BrandSites and Social

• Monitoring and correct inaccurate

listings on monthly basis

• Monitor Brand Mentions and

citations on a daily basis

• Daily & Weekly email reports of

Brands Mentions, Reviews and Local Listing Scores

LOCAL

SEOSYNC

• Monthly review and monitoring
• On-site optimization issues
• Optimization Recommendations
• Mobile monitoring and audits
• Technical on-site issues effecting user

experience and rankings

• Toxic link monitoring and removal
• Easily identify issues that need

correcting

RESULTS

LODI CHRYSLER JEEP DODGE RAM 37% Increase in accurate local search results

BEFORE AFTER 3 MONTHS

SOCIALSTRATEGY

In the online digital world today, having a strong social media presence is just as important, or even more important, than having a website. With Nusani Social you’ll never have to worry about updating or growing your own social media accounts. We will professionally manage your business’s social media channels to increase engagement, implement effective lead generation campaigns and increase the social presence all together!

SOCIAL

SOCIAL MEDIA CHANNELS

SOCIAL MEDIA MANAGER – ANALYTIC REPORTING – DAILY CONTENT – ENGAGEMENT SOCIAL RE-TARGETING, APPS AND MORE…

SOCIAL

SOCIAL MEDIA RETARGETING TO “INTERESTED” CONSUMERS When a consumer visits your website but doesn't convert, it doesn't have to be the end of the road for your marketing. Instead of letting those leads slip past you, we help you reach them again through our unique retargeting solution. Through a combination of site and search retargeting, we get your display ads in front of lost consumers as they surf Facebook to build awareness and bring them back to your site

SOCIAL

SOCIAL MEDIA MANAGEMENT

Our social media strategies increases clients trends, engagements and followers by 500% or more!

• Content Creation (7-10 / Week) All 4 Networks
• General Content On Products and Services
• Dealership Featured Content/Offers
• Social Analytics (weekly & monthly)
• Competitor Analysis Report
• Social Branding: Creating your own hashtag

channels: #nusani #tomsriverkia Included FB Ad Credits: $100* / mo. Featured Post Boost / Geo Targeted Followers

SOCIAL

SOCIAL MEDIA MANAGEMENT

Our social media strategies increases clients trends, engagements and followers 500% and more!

• Content Creation (7-10 / Week) All 4 Networks
• General Content On Products and Services
• Dealership Featured Content/Offers
• Social Analytics (weekly & monthly)
• Competitor Analysis Report
• Social Branding: Creating your own hashtag

channels: #nusani #tomsriverkia Included FB Ad Credits: $100* / mo. Featured Post Boost / Geo Targeted Followers

SOCIAL

WHAT OTHERS CHARGE!

SOCIAL

SOCIAL FRAMES Where are you sending your social traffic when sharing 3rd party content? With Social Frames your Brand always stays in front of the consumer.

SOCIAL

SOCIAL PUBLISHING CAMPAIGN CALENDER DASHBOARD

SOCIAL

Social Optimization!

SOCIAL

SOCIAL MEDIA CAMPAIGNS THAT CONVERT AND GENERATES ENGAGEMENT!

SOCIAL

Increase Your Brand’s Social Reach SOCIAL SPONSOR/SHARE Via Our Social Channels

SOCIAL

SOCIAL APPS

Social Branding Apps connecting all of your networks!

SOCIAL

TWITTER APP INSTAGRAM APP COUPON APP REVIEW APP INVENTORY APP

SOCIAL

Columbia Ford Lincoln Hyundai Nissan

SOCIAL

HUGE COST HIGH BOUNCE RATES PAY-PER-CLICK & DISPLAY ADVERTISINGS

SOLUTION

Example: Current Digital Strategy $10,0000 Online Budget

BETTER STRATEGY: PPC + EBO & PowerSuite 4.0

PowerSuite 4.0

• Engine Branding Optimization Technology
• Branding Websites
• Local Directory SEO
• Reputation Monitoring & Management
• Social Media Monitoring & Management
• Inventory Syndication
• LeadActive
• SEO: Optimization and Management of your website
• Monthly Website Audits
• Facebook Apps
• MyPowerSuite: Client Account Center

Wh What at's 's incl included? uded?

PowerSuite 4.0

• Gain Market Share Online ( Competitors & 3rd Party lead sites )
• Manage and improve online reputation
• Manage and improve local visibility
• Manage and improve social engagements and reach
• Reduce overall advertising budgets both traditional and online
• Better returns on advertising
• Increase keywords and rankings within your competitors area
• Focused branding on sales, service, parts and other departments
• Increase visibility and dominate competitors online
• Reduce 3rd party lead expenses
• Keep up with monthly search engine changes and technology
• All In One Platform: Reduce other 3rd party vendors

BE BENEFITS EFITS

WHICH STRATEGY DO YOU WANT FOR YOUR BUSINESS!

Nu Nusa sani ni is y is you

• ur

r dig digital ital pa partner rtner

The Complete Solution Your Dealership Has Been Searching For!

ORGANIC – LOCAL – SOCIAL - REPUTATION