Engaging Communities in Healthy Eating and Active Living Jen Wright - - PowerPoint PPT Presentation

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Engaging Communities in Healthy Eating and Active Living Jen Wright Eat Smart Move More Lowcountry Hilton Head Regional Healthcare Timing is everything Together for Beaufort- community assessment Public, private, non-profit

SLIDE 1

Engaging Communities in Healthy Eating and Active Living

Jen Wright

Eat Smart Move More Lowcountry

Hilton Head Regional Healthcare

SLIDE 2

Timing is everything…

 Together for Beaufort- community assessment

– Public, private, non-profit organizations – Data collection from local, state, national agencies – 4 Goals with 16 objectives

 Hospitals’ Strategic Planning

– 4 area hospitals (Beaufort and Jasper Counties)

 Student Health and Fitness Act of 2005

SLIDE 3

Meeting of the Minds

T4B Objective: “By 2012, we will reduce the %

f overweight, obese residents and therefore

the % of DM, HTN, Stroke.”

 Healthcare Strategy Session- early 2006  Identification of agency representatives  April 2006…the collaboration begins

SLIDE 4

In the beginning

American Heart Association Beaufort Soil and Water Conservation BC Alliance for Human Svcs BC School District BJH Comp Health Svcs Beaufort Memorial Hospital Clemson Univ. Extension Coastal Carolina Hospital Community Foundation of LC HHI/Blftn Chamber of Commerce Hilton Head Hospital Jasper County Parks and Rec Jasper County School Dist. Latin American Council MCAS Semper Fit Hlth Promo Naval Hospital of Beaufort SC DHEC Region 8 Select Health Technical College of the LC United Way LC University of SC- Beaufort Volunteers in Med. YMCA of Beaufort Beaufort County Parks and Rec (’09)

SLIDE 5

“Dynamic Multi-County Dream Team”

 Two Colleges with on field rivalries  Three Hospitals with competitive marketing

programs in overlapping service areas

 Two County school districts not known to

ever work together Join talents and resources for the good of the community

SLIDE 6

Strategic Planning

 July 2006- Retreat  15 organizations represented  Name- ROCC (Reducing Obesity and Chronic

Disease in our Community)

 Vision, Mission, and Strategic Objectives

–

Vision: Reduce obesity and related chronic disease in our community

–

Mission: To create a sustainable system that coordinates, mobilizes, and focuses resources/efforts toward the prevention and reduction of

besity and related chronic diseases

SLIDE 7

Strategic Planning cont.

 Election of Officers

– Chair – Vice Chair – Secretary/Treasurer

 Oversight Committees

– Programming/Implementation – Assessment/Evaluation/Funding – Marketing/Communications

SLIDE 8

Sustainable Structure

 Bylaws final approval May 2008

– Exec Team – Membership – Nominations and Elections – Restriction of Private Inurnment and Political Activity – Regulation of coalition affairs – Dissolution guidelines

 Fiduciary Plan

– 501c3 vs. Fiduciary agent

SLIDE 9

Prioritization of Strategic Objectives

1st Priority = Youth

 Student Health and Fitness Act of 2005 – Wellness Policies – CSHACs  National/State statistics on childhood obesity  Influence on family unit

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Advisory Support

 Wellness Policies for BCSD and JCSD

(2005/2006)

 CSHACs for BCSD and JCSD  Periodic School Board updates  School Health Index (SHI) JCSD and BCSD

(2008/2009)

 Vending/Competitive Foods Nutritional Gdlns

proposal BCSD (April 20, 2010)

SLIDE 11

Projects

 Body Mass Index (BMI) Study

– Define extent of local problem/formulate community

specific strategy to combat

– 3rd, 5th, 8th graders – Beaufort County (fall ’06, ’07, ’08, ’09) – Jasper County (fall ’07, ’08, ’09) – Private Schools (5 schools fall ’08 and ‘09)

 Pedometer Project

– January 2007 Shrinkdown/America on the Move – Member agencies donated >$10,000 – 3,000 free pedometers distributed

SLIDE 12

BMI Reports 2009-2010

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Programs

 School Wellness Conference

– Jan 2008, Feb 2009, Feb 2010 Bluffton High School – Teachers, administrators, board members, school

nurses, social workers

– National, State, Local presenters – 150-200 attendees; CEU’s offered – Goals

 Identify best practices/support networks/resources  Release local school BMI statistics  Facilitate policy awareness/understanding  Motivate and empower to take ownership  Highlight local “Champions”

SLIDE 14

School Wellness Conferences

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Programs

 Wellness Champion initiative

– Response to feedback from conference evaluations – 3 to 5 champions per school identified – Professional development sessions (Feb-May ‘08) – Topics identified by conference participants – Sessions led by ESMM LC professionals – Meet with CSHAC every other month (Fall ’08 to present)

 Highlight best practices  Identify needs and resources  Networking

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Equipment/Supplies

 Scales  Blood Pressure Cuffs  Disc Golf Equipment  Jump Ropes  Health Office Software and Training  Education Tools

SLIDE 17

Community Support

 Health Fairs

– Schools – Faith Based Orgs – Worksites

 Community Initiatives supporting HE/AL

– Senior Games – Kresge Grant Project

SLIDE 18

Funding

Collaboration is Key

$159,000

 SC DHEC Cancer Prevention and Control  SC DHEC Deputy Commissioner  SC Department of Ed Healthy Schools

SLIDE 19

Branding/Marketing

 Affiliation with ESMM SC January 2009

– Alignment of vision and mission – Members/Partnership – Networking and Resources – Outreach – Branding

 Logo vs. Branding

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Billboards

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Moving Forward

 Actively recruit new members

– Latino representation – Local government – Etc….

 2010 Strategic Planning Session

– Evaluate progress – Revise Goals/Objectives

SLIDE 22