Engage! Excite! Inspire! using for Ma Main in St Street reet - - PowerPoint PPT Presentation

Engage! Excite! Inspire!

using

Ma Main in St Street reet

for

The Basics of Instagram

• Heavily visual social media site
• Photo map marks location
• Hashtag to gain outreach
• Links to other social media accounts
• Its FREE advertisement!

Why use Instagram?

• Expand outreach to a younger generation of Main Street advocates
• Visually show the progress of your program area
• Promote heritage tourism
• Highlight your downtown’s distinct historic character
• Main Street is more than events, we’re preservation! Let’s prove it!!

Goal for Using Instagram to Promote Main Street Communities

• Let’s bring awareness to Florida’s vast array of downtown districts
• Let’s illustrate that Main Street is an economic development movement

that unites historic preservation with heritage and cultural tourism

• Increase awareness of the Florida Main Street program
• Destination marketing! Show Florida’s tourists why they should visit

your Main Street

Promote! Promote! Promote!

Instagram User Stats for 2015

• 300 million monthly active users.
• 75 million daily users.
• 70% of Instagramers have already taken part in a contest or might do so.
• 53% of posts on Instagram have at least one hashtag.
• 48% of users are professionals. 46% have higher education degrees.

http://expandedramblings.com/index.php/important-instagram-stats/ http://blog.iconosquare.com/11-instagram-facts-every-marketer-must-know/

Instagram 101

• Finding your way around the Instagram app.
• Understanding the best way to utilize this form of social media to

promote your Main Street.

• Know your audience and what to post to encourage new followers

and interaction.

• How to spread the word.

Ho Home me Pag age

Notifica tification tions/ s/ Acti tivity ity Pa Page ge

Top Tre rendin ing & Searc rch Pa Page

News ews Fe Feed ed

Composing an Instagram

Turn Your Social Media Interactive

Connecting Instagram with other Social Media Sites

• Not as time consuming
• The more sites you have the

better chances of exposure

Linking Instagram to other social media sites

• Facebook
• Twitter
• Tumblr
• Flickr
• Foursquare

Let Instagram tell a story about your Main Street

#savingplaces #preservation #nthp #thisplacematters

#Hashtags on Instagram

• Hashtags are essential

when promoting images

• n Instagram
• Limit of 30 # per post
• Popular tags with more

posts get majority views and likes.

• Hashtag to promote a

cause or event!

Using Instagram for Contests, Tours, & Causes

Make a brand out of your Main Street #thisplacematters

Reoccurring promos are also good!

Reposting on Instagram

• Give credit where credit is due.
• Motivate your followers to want to share images of your Main Street.
• Let someone’s visit to your Main Street become a part of your story.
• Enable your followers to interact with your page (trivia, contests, etc.).
• Show support to your neighboring Main Streets!

Using a Repost App for Instagram

Photo Mapping on Instagram

• Photo map shows the places you’ve tagged on

your Instagram

• It also shows your followers the location of

events, businesses, & preservation projects located in your Main Street district.

Photo Map

Follow @GRANDCENTRALSP #FlMainStreet

Follow @KISSIMMEEMAINST #FlMainStreet

@FloridaMainStreet Don’t forget to follow us!

Questions?

Katherina C Paliwoda 850.245.6345 Katherina.Paliwoda@dos.myflorida.com