Engage! Excite! Inspire! using for Ma Main in St Street reet
The Basics of Instagram • Heavily visual social media site • Photo map marks location • Hashtag to gain outreach • Links to other social media accounts • Its FREE advertisement!
Why use Instagram ? • Expand outreach to a younger generation of Main Street advocates • Visually show the progress of your program area • Promote heritage tourism • Highlight your downtown’s distinct historic character • Main Street is more than events, we’re preservation! Let’s prove it!!
Goal for Using Instagram to Promote Main Street Communities • Let’s bring awareness to Florida’s vast array of downtown districts • Let’s illustrate that Main Street is an economic development movement that unites historic preservation with heritage and cultural tourism • Increase awareness of the Florida Main Street program • Destination marketing! Show Florida’s tourists why they should visit your Main Street Promote! Promote! Promote!
Instagram User Stats for 2015 • 300 million monthly active users. • 75 million daily users. • 70% of Instagramers have already taken part in a contest or might do so. • 53% of posts on Instagram have at least one hashtag. • 48% of users are professionals. 46% have higher education degrees. http://expandedramblings.com/index.php/important-instagram-stats/ http://blog.iconosquare.com/11-instagram-facts-every-marketer-must-know/
Instagram 101 • Finding your way around the Instagram app. • Understanding the best way to utilize this form of social media to promote your Main Street. • Know your audience and what to post to encourage new followers and interaction. • How to spread the word.
Ho Home me Pag age
Notifica tification tions/ s/ Acti tivity ity Pa Page ge
Top Tre rendin ing & Searc rch Pa Page
News ews Fe Feed ed
Composing an Instagram
Turn Your Social Media Interactive
Connecting Instagram with other Social Media Sites • Not as time consuming • The more sites you have the better chances of exposure
Linking Instagram to other social media sites • Facebook • Twitter • Tumblr • Flickr • Foursquare
Let Instagram tell a story about your Main Street #savingplaces #preservation #nthp #thisplacematters
#Hashtags on Instagram • Hashtags are essential when promoting images on Instagram • Limit of 30 # per post • Popular tags with more posts get majority views and likes. • Hashtag to promote a cause or event!
Using Instagram for Contests, Tours, & Causes
Make a brand out of your Main Street #thisplacematters
Reoccurring promos are also good!
Reposting on Instagram • Give credit where credit is due. • Motivate your followers to want to share images of your Main Street. • Let someone’s visit to your Main Street become a part of your story. • Enable your followers to interact with your page (trivia, contests, etc.). • Show support to your neighboring Main Streets!
Using a Repost App for Instagram
Photo Mapping on Instagram • Photo map shows the places you’ve tagged on your Instagram • It also shows your followers the location of events, businesses, & preservation projects located in your Main Street district.
Photo Map
Follow @GRANDCENTRALSP #FlMainStreet
Follow @KISSIMMEEMAINST #FlMainStreet
@FloridaMainStreet Don’t forget to follow us!
Questions? Katherina C Paliwoda 850.245.6345 Katherina.Paliwoda@dos.myflorida.com
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