Employer and Recruiter use of Cyber-vetting Presented by Sam Young - - PowerPoint PPT Presentation

Employer and Recruiter use of Cyber-vetting

Presented by Sam Young Research by Ellie Fijn & Sam Young

Outline

• Why we are interested

– Background

• Who we are asking
• What we are finding

– Early results

• Where to next

W hy w e are interested

Background

• Platforms
• Private becomes public

(BusinessDictionary.com, n.d.; Quora, 2013; Technopedia, n.d.; Donath , 2014, p. 283; Berkelaar, 2014, p. 480)

• Privacy
• Legality
• International trends
• New Zealand?

% Content turning off employers 46% “Provocative or inappropriate photographs, videos or information” 43% “Information about candidate drinking or using drugs” 33% “Discriminatory comments related to race, religion, gender , etc” 31% “Candidate bad-mouthed previous company or fellow employee” 29% “Poor communication skills”

Issues

(Mills & Hall, 2014; The Privacy Act, 1993; Sánchez Abril, Levin & Del Riego, 2012, p. 87; CareerBuilder, 2016; Office of the Privacy Commissioner, n.d.)

What we are Finding

What we are Finding

• Two surveys live at present

– Employers – Recruiters

• Third to come

– Students

73% 27%

Nelson/ Tasman Other New Zealand

Organisation industry categories (n=46) Response % Professional, scientific, technical, administrative and support services 35% Manufacturing 12% Agriculture, fishing or forestry 9% Information media and telecommunications 9% Health care and social assistance 9% Retail trade and accommodation 6% Arts and recreation 6% Wholesale trade 3% Transport, postal and warehousing 3% Financial and insurance services 3% Hospitality 3% Government/Public sector not covered elsewhere 3%

Who We are Asking

(Question 15, All respondent data, 2016)

20% 60% 20%

Recruiter's Business Size (n=5)

1-49 employers 50-199 employers 200-499 employers

Who We Are Asking

13% 59% 6% 22%

Respondent's Business Size (n=41)

Micro (5 employees or fewer) Small (6-49 employees) Medium (50-99 employees) Large (100 employees and greater)

(Question 14, All respondent data, 2016) (Question 14, Recruiter data, 2016)

What we are Finding

Pre-employment tasks (41 businesses + 5 recruiters = 46 organisations) Done by Employer Done by Recruiter Job sizing analysis 78% 22% Review job description & person specification 87% 13% Write & post job ad to job boards (ie, intranet, social media, TradeMe, Seek etc) 80% 20% Candidate background search 81% 19% Longlist candidates (‘first cut’) 79% 21% Shortlist candidates 89% 11% Interview 87% 13% Candidate referee checks 82% 18% Candidate testing (personality, digital literacy etc) 68% 32%

(Question 4, All respondent data, 2016)

28% 8% 34% 30%

Google search Google image search Professional media platforms (such as LinkedIn, business Twitter account or business Blog) Social media platforms (such as Facebook, YouTube, Instagram, Pinterest, Tumblr)

Which platforms are used for pre- screening prospective employees (n=46)

(Question 5, All respondent data, 2016)

22% 19% 37% 22%

Google search Google image search Professional media platforms (such as LinkedIn, business Twitter account or business Blog) Social media platforms (such as Facebook, YouTube, Instagram, Pinterest, Tumblr)

Which platforms are used by recruiters for pre-screening prospective employees (n=5)

(Question 5, Recruiter respondent data, 2016)

Which platforms are used for pre- screening prospective employees (n=46)

(Question 6, All respondent data, 2016)

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Google search Google image search Professional media platforms (such as LinkedIn, business Twitter account or business Blog) Social media platforms (such as Facebook, YouTube, Instagram, Pinterest, Tumblr)

Not done Done by Recruiter Done by Employer

What characteristics are sought, by platform, for pre-screening prospective employees (n=46 x 6 characteristics)

Characteristics sought in background checks by platform (n=46) Competence Ethics Professionalism Views that align with the company Appearance / Age / Stage Potentially risky or damaging behaviours N/A Google search 10 17 22 19 12 22 5 Google image search 3 6 9 7 16 10 11 Professional media platforms (such as LinkedIn, business Twitter account or business Blog) 27 21 29 17 12 12 3 Social media platforms (such as Facebook, YouTube, Instagram, Pinterest, Tumblr) 9 17 15 17 15 25

(Question 7, All respondent data, 2016)

20 40 60 80 100 120 140 Google search Google image search Professional media platforms (such as LinkedIn, business Twitter account or business Blog) Social media platforms (such as Facebook, YouTube, Instagram, Pinterest, Tumblr) N/A Potentially risky or reputation damaging behaviours Appearance / Age / Stage Views that align with the company Professionalism Ethics Competence

What characteristics are sought by platform for pre-screening prospective employees (n=46 x 6)

(Question 7, All respondent data, 2016)

Are prospective staff asked for passwords during pre-screening (n=46)

• No: 100%
• Comments

– that's going too far.... – Privacy issues. – Breach of the Privacy Act.

(Question 8, All respondent data, 2016)

• More divided
• Comments

– Breach of the Privacy Act. – going too far.... – Only if not already a member of the pages. Anonymous browsing however is preferable as friends will tip of (sic) the search....

14% 86% Yes No

Ask friends of prospective staff to show profiles during pre-screening (n=35)

(Question 8, All respondent data, 2016)

• Three questions
• Opinions sought, using text boxes
• 158 responses
• Thematic analysis, emergent codes

Category Code Count Code% Employer Risk Identifying Risk 67 12% Employer Risk Reducing Risk 29 5% Employer Risk Accuracy 55 10% Employer Risk Limit Weighting 46 8% Employer Risk Cost 15 3% Employer Risk Anonymous 16 3% Employee Knowledge Verifying 53 9% Employee Knowledge Cultural Fit 64 11% Employee Knowledge Professionalism 39 7% Employee Knowledge Holistic View 60 11% Time Old 17 3% Time Current 16 3% Boundaries Privacy 43 8% Boundaries Openness 38 7%

What benefits, risks and risk solutions are identified

(Question 10-12, All respondent data, 2016)

• Social media = Facebook
• Professional media = Linkedin
• Recruiter comment:

“This survey had made me consider approaching schools, year 12 & 13 to help students understand how their Facebook is viewed by other people than their friends... And how it influences employers”

Last Words

(Question 16, All respondent data, 2016)

• Kiwi employers seem balanced
• Seems to be an awareness of boundaries
• Recruiters and business views are similar
• Some very candid responses

87% 13%

Cybervetting?

Yes No

Overall impressions (n=46)

(All respondent data, 2016; CareerBuilder, 2016)

Where to next

• More data this year
• Then analysis
• Complete in 2017

Bibliography

Berkelaar, Brenda L. (2014). Cybervetting, Online Information, and Personnel Selection: New Transparency Expectations and the Emergence of a Digital Social Contract. Management Communication Quarterly, July 2014, Volume 28, issue 4 (pp. 479-506) BusinessDictionary.com (n.d.). Definition of online media. Retrieved 5 July 2016 from http://www.businessdictionary.com/definition/online-media.html Charlie (n.d.). Home. Retrieved 25 September 2016 from https://charlieapp.com/ Donath, Judith (2014). The Social Machine: Designs for Living Online. USA: The MIT Press. Mills, Jennifer & Hall, Christie (3 April 2014). When social networking and employment collide. Retrieved 3 June 2016 from http://www.adls.org.nz/for-the-profession/news-and-

• pinion/2014/4/3/when-social-networking-and-employment-collide/

Office of the Privacy Commissioner (n.d.). Privacy. Retrieved 29 September 2016 from https://privacy.org.nz/glossary/#publicly Privacy Act, The. (1993). Reprint, 1 March 2016. Wellington, New Zealand: New Zealand Government. Quora (2013). What is a digital platform? And how does it differ from campaigns or branding? Retrieved 5 July 2016 from https://www.quora.com/What-is-a-digital-platform-And-how-does- it-differ-from-campaigns-or-branding Sánchez Abril, Patricia, Levin, Avner & Del Riego, Alissa (2012). Blurred boundaries: Social media privacy and the twenty‐first‐century employee. American Business Law Journal, March 2012, Volume 49, issue 1 (pp. 63-124). Technopedia (n.d.). Definition of Social Networking Site (social media platform). Retrieved 5 July 2016 from https://www.techopedia.com/definition/4956/social-networking-site-sns