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Change in fruit intake between 2003 and 2009 for 11-year old boys and girls from mothers with higher (HE) and lower education (LE), grams per day (Fischer et al. In preparation) 5 0 4 0 3 0 2 0 Boys HE 1 0 Boys LE 0 Girls HE Girls LE -


  1. Change in fruit intake between 2003 and 2009 for 11-year old boys and girls from mothers with higher (HE) and lower education (LE), grams per day (Fischer et al. In preparation) 5 0 4 0 3 0 2 0 Boys HE 1 0 Boys LE 0 Girls HE Girls LE - 1 0 - 2 0 - 3 0 - 4 0 2 0 0 3 - 2 0 0 9 EMGO Institute - Care and Prevention

  2. Evidence-based promotion of fruit and vegetable consumption: the importance of socio- economic determinants Lifestyle, Overweight and Diabetes EMGO Institute for Health and Care Research Johannes Brug, EGEA, 2010 Planned Promotion of Planned Promotion of Population Population Health Health (Brug et al. Am J (Brug et al. Am J Clin Clin Nutr Nutr 2003; Int J 2003; Int J Beh Beh Nutr Nutr Phys Phys Act 2005; Act 2005; A: Analysis of health and quality of life B: Analysis of personal and environmental risk factors E E v v a a l l C: Analysis of determinants of exposure to risk factors u u a a t t i i o o D: Intervention development n n E: Intervention implementation EMGO Institute - Care and Prevention

  3. Planned Planned Promotion of Fruit and Promotion of Fruit and Vegetable Vegetable intakes intakes A: What are the important population health issues? B: Is fruit and vegetable intakes associated with these issues? E E v v a a l l C: Who eats too little F&V and why? u u a a t t i i o o D: Intervention development n n E: Intervention implementation Planned Planned Promotion of Fruit and Promotion of Fruit and Vegetable Vegetable intakes intakes A: What are the important population health issues? B: Is fruit and vegetable intakes associated with these issues? E E v v a a l l C: Who eats too little F&V and why? u u a a t t i i o o D: Intervention development n n E: Intervention implementation EMGO Institute - Care and Prevention

  4. Who? Differences according to socio-demographics • Age: very young < young < adults (< older) • Ethnicity: … . • Sex: Men > Women; Women > Men • Socio-econom ic Position: Low SES < High SES Planned Planned Promotion of Fruit and Promotion of Fruit and Vegetable Vegetable intakes intakes A: What are the important population health issues? B: Is fruit and vegetable intakes associated with these issues? E E v v a a l l C: Who eats too little F&V and why? u u a a t t i i o o D: Intervention development n n E: Intervention implementation EMGO Institute - Care and Prevention

  5. Planned Promotion of Fruit and Planned Promotion of Fruit and Vegetable Vegetable intakes intakes A: What are the important population health issues? B: Is fruit and vegetable intakes associated with these issues? E E v v a a l l C: Who eats too little F&V and why? u u a a t t i i o o D: Intervention development n n E: Intervention implementation Who: Socioeconomic position… • An individual’s social and economic ranking within society • based on access to resources (such as material and social assets, including income, wealth, and educational credentials) and prestige • proxy indicators for SEP include education level; own or household income; and occupational status EMGO Institute - Care and Prevention

  6. Life expectancy according to level of education, the Netherlands 8 6 8 4 8 2 Prim ary education 8 0 Secondary 7 8 education 7 6 Vocational training 7 4 College/ University 7 2 training 7 0 6 8 Men W om en SES differences in lifestyle, the Netherlands 6 0 5 0 4 0 3 0 Primary school University training 2 0 1 0 0 Sm oking Alcohol abuse I nactivity Overw eight EMGO Institute - Care and Prevention

  7. Differences (g/ day) in fruit and vegetable intakes according to level of education (high vs low) of main provider in household 3 5 3 0 2 5 2 0 Adult m en Adult w om en 1 5 Children 1 0 5 0 Fruit Vegetables Likelihood of daily use of vegetables (OR= Odds Ratio, low level of education as reference group) (Prättälä et al. PHN 2009) 2 ,5 2 Finland Denm ark Germ any 1 ,5 * Estonia * Latvia * 1 Lithuania France I taly 0 ,5 Spain 0 OR high vs low education * = not significant EMGO Institute - Care and Prevention

  8. … systematic reviews… • Irala-Estevez et al, EJCN, 2000; Kamphuis et al., BJN 2006 (adults) • Van der Horst et al., HER 2006; Rasmussen et al. IJBNPA 2006 (children) Why? EMGO Institute - Care and Prevention

  9. Three ‘broad’ categories of determinants • Motivation • Ability • Opportunity Motivation and Free choice I: People just do what they like… EMGO Institute - Care and Prevention

  10. We eat what we like… Sweet, fatty, salty, energy-dense ..but taste preferences are modifiable… Mere exposure, Social learning, Taste-environment Learning; may all contribute to SES differences… EMGO Institute - Care and Prevention

  11. Free choice II: people act sensibly Evolution of a theory… (1): People change when you scare them? THREAT = Perceived Preventive susceptibility action X Perceived severity THREAT = Perceived Preventive susceptibility action X Perceived severity Increase THREAT = In Low F&V intake puts F&V ME at risk for heart disease (which is bad!) EMGO Institute - Care and Prevention

  12. Beliefs X evaluations Attitudes Behaviour - There is more than risks and health… - Beliefs are not knowledge… - Affective rather than cognitive? Klepp et al. IJBNPA 2007 EMGO Institute - Care and Prevention

  13. Vereecken et al., PHN 2006 • … higher exposure to TV ads is associated with lower F&V intakes… • … Lower SES youth watch more TV • … and are thus exposed more… • Klepp et al. IJBNPA, 2007: … but exposure to healthy food ads may have some benefits: EMGO Institute - Care and Prevention

  14. The ‘environment’ • Ecological ‘model’… – Making healthy choices easy choices – Making healthful nutrition/ F&V intakes: • Easier • Better facilitated • More necessary • Unavoidable Environmental opportunities Physical environment Social-cultural environment Political environment Economical environment EMGO Institute - Care and Prevention

  15. The overall conclusions from the six systematic reviews - 1 (Brug & Van Lenthe 2005; Brug et al Am J Prev Med, 2006; Brug et al. Proc Nutr Society 2008) • More evidence for the im portance of social environm ents than for physical environm ents: – Social support and m odelling appears to be important for physical activity , in youth as well as in adulthood. – Parents have a crucial role in the health behaviour of their children. They should not only provide a good exam ple by eating right and being physically active themselves, but also by using parenting practices and styles that encourage and support healthy habits in their offspring. • Availability and accessibility of healthy and less healthy foods are important for nutrition behaviours , in youth and adulthood; schools and worksites offer good opportunities to improve availability of healthful foods. • From the reviews of intervention studies it appeared that increasing physical activity opportunities makes a difference, and schools and w orksites offer good settings to do that. Especially increasing the amount of hours of physical education/ physical activity in schools can make a difference for youth. Improving opportunities for walking can make a difference in adults. • Children and adolescents from more deprived fam ilies are likely to have unhealthier diets and less physical activity , and lower household income is associated with less healthy diets in adults. • Macro: country availability • Meso: neighbourhood availability • Micro: household/ school availability EMGO Institute - Care and Prevention

  16. Likelihood of daily use of vegetables (OR, low level of education as reference group (OR= 1) (Prättälä et al. PHN 2009) 2 ,5 2 Finland Denm ark Germ any 1 ,5 Estonia Latvia 1 Lithuania France I taly 0 ,5 Spain 0 OR high vs low education Trends in the per capita supply of vegetables 1993–2003 (kg/ year) in the countries studied Macro availability EMGO Institute - Care and Prevention

  17. Individual and neighbourhood SES indicators (Giskes et al PHN 2006) Meso availability EMGO Institute - Care and Prevention

  18. Reported vegetable availability outside the home 1= never 5= always Micro availability EMGO Institute - Care and Prevention

  19. Bere et al, Eur J Clin Nutr 2008, analytical model Mediator ( availability/acce ssibility , modelling, intention, preferences, b a self-efficacy, knowledge) Independent variable Outcome variable (parental education) (FV intake) c Parental educational differences in adolescents’ fruit and vegetable (FV) intake in 2002 and 2005 (Bere et al., Eur J Publ Health, 2008). 1 5 ,5 1 5 1 4 ,5 1 4 1 3 ,5 Low education High education 1 3 1 2 ,5 1 2 1 1 ,5 2 0 0 2 2 0 0 5 EMGO Institute - Care and Prevention

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