ELEMENTS OF AN EFFECTIVE PUBLIC AWARENESS PROGRAM www.lionlink.psu.edu
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Just concluded: World Conference in New Orleans 3
IABC Philippines 4
CEO EXCEL Awards 5
Philippine Quill Awards 6
International Gold Quill Awards 7
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So we are all on the same page olmcnews.wordpress.com 9
Communication enables common understanding so different disciplines can work together in excellence for a desired purpose. 10
Public Relations: Older and Newer definitions “Public relations "Public relations helps an organization and its publics is a strategic adapt mutually to each other." communication process that builds - Public Relations Society of America (PRSA) mutually beneficial relationships between organizations and their publics." - Public Relations Society of America (PRSA) - as announced in March 2012
Public relations “The mandate of PR is to build and sustain strong relationships between and organization and its publics, and in so doing contribute to society.” Melbourne Mandate, World PR Forum, Australia, November 2012
A game changer today… Speaker & book author Charlene Li PR Society of America Conference, Washington D.C. October 2010 13
THEN AND NOW From a friend’s email
Realizations • Everyone is a content creator, a publisher. • Leadership means “losing control” (Open Leadership by Charlene Li) • Marketing and communication should not be intrusive. • Social listening • Crowdsourcing • Conversations and online communities 15 From internet
Realizations within • Authenticity • People: Focus on the stakeholder • Connection • Experience • Stages: AKAP Awareness Knowledge Attitude change Practice 16
Not StoryYelling - From a talk at the IABC Philippines Master Class 2016 17
But StoryTelling 18
Be present, be personal, be persuasive 19
Authenticity 20
Visual and digital 21 www.teamlewis.com
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Source Message Effect Receiver Channel Shannon and Weaver
It starts with people photos.lehighvalleylive.com 24
Let’s find ourselves 1920-1944 1945-1964 1965-1979 1980-1995 1995 onwards 25
Quill Awards Outline 1. Need and Opportunity 2. Stakeholder Analysis 3. Goals and Objectives 4. Solution Overview 5. Implementation and Challenges 6. Measurement and Evaluation Source: IABC 26
7-point global scale of excellence Source: IABC 27
Conclusion 1. Core – realizations within 2. Signs of the times – like digital/new media 3. SMCRE model 4. Listen and tailorfit to the stakeholder 5. Quill Awards outline iabc.com iabcphilippines on facebook 28
Our journey together begins… 2 9 Short title, Department, Name/Function or
So then, what can be done? • Open minds to new ways far beyond our dreams, our set Thank you! ways, ambitions, entitlements, status, years in the profession • Forest and trees Beyond daily firefighting Beyond daily and annual concerns Consequences down the road in long term Ritzi Villarico Ronquillo, APR • Truth and feedback ritzi52003@yahoo.com • Topnotch basic skills all the more • Flexibility and continued learning August 27, 2011, Sat Ritzi Villarico Ronquillo, APR 30 Maryland November 2010
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