SLIDE 1
ELEMENTS OF AN EFFECTIVE PUBLIC AWARENESS PROGRAM
www.lionlink.psu.edu
2
ELEMENTS OF AN EFFECTIVE PUBLIC AWARENESS PROGRAM - - PowerPoint PPT Presentation
ELEMENTS OF AN EFFECTIVE PUBLIC AWARENESS PROGRAM - - PowerPoint PPT Presentation
ELEMENTS OF AN EFFECTIVE PUBLIC AWARENESS PROGRAM www.lionlink.psu.edu 2 Just concluded: World Conference in New Orleans 3 IABC Philippines 4 CEO EXCEL Awards 5 Philippine Quill Awards 6 International Gold Quill Awards 7 8 So
SLIDE 2
SLIDE 3
Just concluded:
World Conference in New Orleans
3
SLIDE 4
4
IABC Philippines
SLIDE 5
5
CEO EXCEL Awards
SLIDE 6
6
Philippine Quill Awards
SLIDE 7
7
International Gold Quill Awards
SLIDE 8
8
SLIDE 9
So we are all on the same page
9
- lmcnews.wordpress.com
SLIDE 10
10
Communication
enables common understanding so different disciplines can work together in excellence for a desired purpose.
SLIDE 11
Public Relations: Older and Newer definitions
“Public relations is a strategic communication process that builds mutually beneficial relationships between
- rganizations and
their publics."
- Public Relations Society of America (PRSA)
- as announced in March 2012
"Public relations helps an
- rganization and its publics
adapt mutually to each other."
- Public Relations Society of America (PRSA)
SLIDE 12
“The mandate of PR is to build and sustain strong relationships between and organization and its publics, and in so doing contribute to society.”
Melbourne Mandate, World PR Forum, Australia, November 2012
Public relations
SLIDE 13
A game changer today…
13
Speaker & book author Charlene Li
PR Society of America Conference, Washington D.C. October 2010
SLIDE 14
THEN AND NOW
From a friend’s email
SLIDE 15
- Everyone is a content creator, a publisher.
- Leadership means “losing control”
(Open Leadership by Charlene Li)
- Marketing and communication
should not be intrusive.
- Social listening
- Crowdsourcing
- Conversations and
- nline communities
Realizations
15
From internet
SLIDE 16
Realizations within
16
- Authenticity
- People: Focus on the stakeholder
- Connection
- Experience
- Stages: AKAP
Awareness Knowledge Attitude change Practice
SLIDE 17
Not StoryYelling
17
- From a talk at the IABC Philippines Master Class 2016
SLIDE 18
But StoryTelling
18
SLIDE 19
Be present, be personal, be persuasive
19
SLIDE 20
Authenticity
20
SLIDE 21
Visual and digital
21
www.teamlewis.com
SLIDE 22
22
SLIDE 23
Source Message Channel
Receiver Effect
Shannon and Weaver
SLIDE 24
It starts with people
24 photos.lehighvalleylive.com
SLIDE 25
25
1920-1944 1945-1964 1965-1979 1980-1995 1995 onwards
Let’s find ourselves
SLIDE 26
Quill Awards Outline
- 1. Need and Opportunity
- 2. Stakeholder Analysis
- 3. Goals and Objectives
- 4. Solution Overview
- 5. Implementation and Challenges
- 6. Measurement and Evaluation
26
Source: IABC
SLIDE 27
7-point global scale of excellence
27
Source: IABC
SLIDE 28
Conclusion
- 1. Core – realizations within
- 2. Signs of the times – like digital/new media
- 3. SMCRE model
- 4. Listen and tailorfit to the stakeholder
- 5. Quill Awards outline
iabc.com iabcphilippines on facebook
28
SLIDE 29
Our journey together begins…
Short title, Department, Name/Function or 2 9
SLIDE 30
So then, what can be done?
- Open minds to new ways far beyond our dreams, our set
ways, ambitions, entitlements, status, years in the profession
- Forest and trees
Beyond daily firefighting Beyond daily and annual concerns Consequences down the road in long term
- Truth and feedback
- Topnotch basic skills all the more
- Flexibility and continued learning
August 27, 2011, Sat Ritzi Villarico Ronquillo, APR 30
Maryland November 2010
Thank you!
Ritzi Villarico Ronquillo, APR ritzi52003@yahoo.com
SLIDE 31
31