Electronic giving Rev. Jeff Taylor, President Kim Matthews, Vice - - PowerPoint PPT Presentation

Electronic giving

• Rev. Jeff Taylor, President

Kim Matthews, Vice President

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Why encourage e-giving?

• Fewer people are using cash or

checks to make purchases.

• They do not have cash or checks with

them.

• Current reality: stay at home orders.

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Why Bother?

• E-givers give 33% more than traditional

givers

• Non-profit recurring donors give 42%

more (from a Network for Good study)

• 40% of e-givers attend Bible study

compared to 35% of traditional givers

• 26% of e-givers attend Sunday School

compared to 18% of traditional givers 4

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Obstacles to overcome

We’ve never done it that way before

• Churches have always had to adapt in
• rder to bring people to Christ
• Start a movement

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Obstacles to overcome

We have it on the website and no one uses it

• Intentional promotion is key
• Leadership should utilize the tool

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Obstacles to overcome

It’s too expensive

• Costs associated with all giving methods
• Cost of doing business
• Increased giving covers the cost
• Helps givers be more faithful in giving
• Donors can cover costs

Ultimately: What is the cost of not offering electronic giving? 8

Obstacles to overcome

Why can’t they just write a check?

• Not everyone uses checks
• In times of physical distancing, asking

people to write and mail a check is less immediate than an online gift made during worship. 9

Obstacles to overcome

Our congregation isn’t computer savvy.

• There are ways to do online giving if

congregation doesn’t have internet

• Our assumptions may be incorrect

 60% of adults over 65 use the internet  75% of adults over 65 use cell phones  40% of seniors pay bills online 10

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Ways to Give Electronically

Bill pay

• Donor establishes payment through

bank.

• Can be a check that is mailed to the

church

• Can be an e-check that is deposited in

church’s account

• Ask people to consider the option; train

staff. 12

Ways to Give Electronically

ACH (Automated Clearing House)

• A fully digital method of depositing or withdrawing money from an

account

• Requires simple forms with bank and with church
• Church automatically deducts the donor specified amount from the

donor’s account on a recurring basis.

• Low Cost option
• Contact your bank to start

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Ways to Give Electronically

Credit or debit card transactions

• To accept credit or debit cards, you

will need an outside vendor

• Debit cards have lower fees than

credit cards

• Vendors can do ACH withdrawals,

debit card payments, and credit card payments

• Work with vendor to establish good

donor report system 14

Ways to Give Electronically

Text to give

• Requires an outside vendor – your

credit/debit card vendor can do it

• Donor texts a dollar amount to a

designated number and supplies payment information. 15

Ways to Give Electronically

Social media fundraising

• Project orientated
• No fee to charity
• Examine if donor information is

sufficient for your church 16

Ways to Give Electronically

QR codes

• A free and simple way to direct people to a

web site through a print publication

• Create QR code with a QR code generator
• Donors can scan the code with their phone

and be directed to your giving webpage. 17

Ways to Give Electronically

Card reader for smartphone or tablet

• Donor swipes debit or credit card to make

a donation

• Useful for in-person worship or other

church activities

• Requires outside vendor

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Ways to Give Electronically

Kiosk

• Physical station in your church building that

provides a digital portal for your website, giving, event registration.

• Limitation – when the church is closed, the

kiosk is closed, and only one person can give at a time.

• Requires a vendor, and there is a high cost.

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Recurring Giving

• Promote recurring giving as a

preferred method of giving

• Regular, periodic (usually

weekly or monthly) intervals

• Automatic once it is set up;

continues until the donor changes it 20

Prepare the Leadership and Staff

• Compare actual costs and benefits
• Tracking online gifts
• Open, transparent conversations

about generosity—money is not a secret 21

Encourage E-giving

• Leadership needs to do it – pastor and church leadership does it first
• Ask people to use it, explaining how it will help the church
• Help people understand how to use it
• Consider offering a way for donors to give gifts to cover transaction

fees.

• E-giving is not temporary only for this time of crisis – we are

establishing this tool for the long run 22

The Offering Time in Worship

• Have an offering during worship
• Begin with an “offering talk”
• Provide the opportunity to give with

instructions on screen and in your “e-bulletin”

• Offering is worship
• Provide meaningful ways to

participating in offering during worship 23

Contact us

• Rev. Jeff Taylor, President  jefftaylor@umfwv.org

Kim Matthews, Vice President  kimmatthews@umfwv.org 304-342-2113 www.umfwv.org

 www.facebook.com/umfwv

P.O. Box 3811 Charleston, WV 25338

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