EIC meeting Vienna 20th April 2018 ‐ Roger Flanagan April 2018
International rnational construction - nstruction - it’s al s all ab about t compe mpetitiveness titiveness
Ro Roger F ger Flana anagan an – – Unive nivers rsit ity o
- f Readi
Reading
Competitiveness
- Competitiveness i
etitiveness is fund fundamental amental to to succes success; ; crea creatin ting new new fo forms rms
- f compet
etitive a itive advantag age i e is key
- New
New play player ers are no are not t hide hidebou bound by by t the e traditional itional co competitive etitive mode models
- It’s
It’s a a fast c st chang anging wor world with with the the speed of speed of chang ange inc increasing
- Uncert
Uncertainty and risk is y and risk is the the prob problem, in in const construc uction we we are are hideb hidebound by by illus illusions ns o
- f certaint
certainty, then then wo wond nder why why it it went went wron wrong
- Under
Understa tanding g the DNA the DNA of the co the compe mpetition is very is very impor important
Creating competitive advantage in construction
- Lo
Lowes west pr pric ice
- Consistent h
nsistent high quality
- Custome
stomer f focused, t cused, the customer er i is King ng
- Good r
- d record f
cord for s r safet fety and and he health alth
- Capabl
ble o e of speed o eed of deli livery very
- Prov
Provid iding the mos g the most attr attractive proj project fina nancin ing pack ckag age, a e, and guar arantees antees
- Desi
Design gn capab capabilit lity and the and the capa capacity to to inte integr grat ate desi design gn and and prod production
- n
- Havi
ving o ng off-si site te p production f
- duction faci
ciliti ties es and capabil bility y to in increase ease speed o eed of production
- duction
- Strong
ng b balance s lance sheet eet
- Appeti
tite f te for r r risk
Creating competitive advantage in construction
- Reco
cord o
- f co
corp rpor
- rat
ate so e social resp cial respons
- nsibili
ility ty
- Politic
litical s l support f rt from g governm rnment t nt throug ugh h pro project creat creation
- n and expo
and export rt g guar aran ante tees
Clu Clueless You don’t know what you don’t know Disc scou
- uragi
ragingly re realistic You know what you don’t know Naive ively c conf nfid ident You think you know, but still don’t know what you don’t know Master ery a y achieved eved Now you need to stay competitive
Looking a ing at c compet mpetitiv itivenes eness
Op Optimistic You feel confident about your strengths against the competition
The c constru nstruction tion sector i ctor is t trying t ying to f fly a Dakota a kota at supersonic personic speed eed with s system ems a and d procedures
- cedures that
at w were never d designed f gned for speed o eed or t turbul ulence n ence now e encounter untered o d on c cons nstr truction p uction project
- jects