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CASAs 102 nd Annual Educational & Training Seminar Back to Basics Effective Communication Skills The People Side of Food Safety Stan Cherkasky Comprehensive Food Safety, LLC April 26, 2018 CFS Do unto others


  1. CASA’s 102 nd Annual Educational & Training Seminar “Back to Basics” ♦♦♦ Effective Communication Skills “The People Side of Food Safety” Stan Cherkasky Comprehensive Food Safety, LLC April 26, 2018 CFS

  2. “Do unto others as they would like done unto them.” CFS

  3.  There are four primary styles of people.  Our population is evenly divided among the four styles.  Each person has a dominant style.  There are no good or bad styles. CFS

  4.  There is no best style.  All styles have strengths and limitations.  The behavioral patterns of one style tend to trigger stress in the other three styles.  People are a mixture or blend of styles. CFS

  5. People are as different as cats and dogs… CFS

  6. But they are PREDICTABLY different! CFS

  7. Two Keys to Understanding People Assertiveness (Directness): The degree to which one’s behaviors are seen by others as being forceful or directive, or the perceived effort a person makes to influence others. Responsiveness (Openness): The perceived freedom with which a person shows his or her feelings or emotions, or responds to the feelings of others. CFS

  8. Behavioral Directness Openness Self-Contained—Guarded Task Oriented Style Grid Scale Scale 1 2 Indirect Direct D C B A Slower Paced Faster Paced 3 4 Open People Oriented CFS

  9. Less More D C B A Indirect Behaviors Direct Behaviors Slower Pace Faster Pace Asks More, Patient Tells More, Less Patient Less Assertive More Assertive Emphasis on Quality Emphasis on Quantity Less Competitive More Competitive Risk Averse Risk Taking Follow Rules Spirit of Interpretation Slow to Make Decisions Quick to Act, Impulsive CFS

  10. Self-Contained Guarded Behaviors Less Task Oriented Disciplined, Methodical 1 Emotionally Controlled Time Conscious Verbally Precise Rational Decision Maker Non-contact Oriented Decisions Based on Facts 2 Open Behaviors 3 People Oriented Time Flexible Openly Share Feelings Informal, Casual Communicates Easily Impulsive, Spontaneous 4 Builds Relationships Decisions Based on Feelings More CFS

  11. Indicators of Assertiveness (Directness) Less Assertive More Assertive Amount of Talking Less More Rate of Speaking Slower Faster Voice Volume Softer Louder Body Movement Less, Slower More, Faster Energy Expressed Less More Posture Leans Back Leans Forward Gestures Less More CFS

  12. Indicators of Responsiveness (Openness) Less More Responsive Responsive How much facial animation? Less More Less More How much voice variation? How “flowing” are Less More their gestures? CFS

  13. Behavioral Self-Contained—Guarded Task Oriented Style Grid 1 2 Indirect Direct D C B A Slower Paced Faster Paced 3 4 Open People Oriented CFS

  14. Behavioral Style Grid – The Whole Picture Self-Contained—Guarded Task Oriented Analytical Driver Direct Indirect Faster Paced Slower Paced Amiable Expressive Open People Oriented CFS

  15. Behavioral Style Grid – The Whole Picture Self-Contained—Guarded Task Oriented Analytical Driver Direct Indirect Faster Paced Slower Paced Amiable Expressive Open People Oriented CFS

  16. Behavioral Style Grid – The Whole Picture Self-Contained—Guarded Task Oriented Analytical Driver Direct Indirect Faster Paced Slower Paced Amiable Expressive Open People Oriented CFS

  17. Behavioral Style Grid – The Whole Picture Self-Contained—Guarded Task Oriented Analytical Driver Direct Indirect Faster Paced Slower Paced Amiable Expressive Open People Oriented CFS

  18. Strengths Overused Poor Collaborator Independent Impersonal Results-Oriented Abrasive Candid Shortsighted Pragmatic CFS

  19. Strengths Overused Poor Listener Articulate Impatient Fast-Paced Impractical Visionary Distracting Fun Loving CFS

  20. Strengths Overused Diplomatic Conflict Avoider Dependent Dependable Permissive Supportive Inattentive to Task People-Oriented CFS

  21. Strengths Overused Prudent Indecisive Nitpicky Painstaking Impersonal Task-Oriented Bureaucratic Systematic CFS

  22. Analytical Driver Analyzes Controls too too much much Amiable Expressive Agrees Talks too too much much CFS

  23.  The _____ walks up, gets on the elevator, and Driver pushes the button that closes the door.  The __________ lets others in Expressive and will make friends with other passengers by the time they reach their floor. CFS

  24.  The _______ says “Always room for one more,” Amiable and “Come in, you’re going to be late; we’ll wait for you!”  The ________ will get on the Analytical elevator, count the number of people and, if the number is over the limit, gets off to take the next car. CFS

  25. What we’ve got here is a failure to communicate! CFS

  26. The 3 V’s 7% Verbal Vocal 38% Visual 55% CFS

  27. Verbal Channel 7% Effective MEMO CFS

  28. Vocal Channel 38% Effective Verbal Vocal Visual CFS

  29. Visual Chanel 55% Effective Verbal Vocal Visual CFS

  30. Style Flex (Adaptability ) Don’t be the chameleon who had a heart attack trying to cross the Scotch Plaid! CFS

  31. Ideal Vehicle Analytical Driver Amiable Expressive CFS

  32. Animals Analytical Driver Amiable Expressive CFS

  33. Favorite Song Analytical Driver Nachtmusik My Way Amiable Expressive You’ve Got a Friend in Me Celebrate CFS

  34. CFS

  35. Thank you! CFS

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