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ECONOMIC DEVELOPMENT: Existing Conditions and Initial Strategic - - PowerPoint PPT Presentation

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EQUITABLE ECONOMIC DEVELOPMENT: Existing Conditions and Initial Strategic Directions Presentation to the Joint Steering Committee and Technical Advisory Committees June 18 th , 2013 Meeting Agenda Welcome and Introduction (15 min)

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EQUITABLE ECONOMIC DEVELOPMENT: Existing Conditions and Initial Strategic Directions

June 18th, 2013

Presentation to the Joint Steering Committee and Technical Advisory Committees

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Meeting Agenda

  • Welcome and Introduction (15 min)
  • Equitable Economic Development Presentation

(30 min)

  • Discussion of Findings and Initial Strategic Direction
  • Clarifying Questions and Answers
  • Facilitated Discussion (60 min)
  • Next Steps (15 min)
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What is the Equitable Economic Development (EED) Strategy?

  • Technical assistance grant through ABAG/MTC

FOCUS program – responding to community concerns.

  • Building on the ongoing efforts to ensure equity in

the WOSP

  • Final product will be an Equitable Economic

Development (EED) chapter of the WOSP

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EED Strategy Tasks

1.

Information gathering leading to identification of initial strategies (Existing conditions/Initial Strategic Directions

Memo)

2.

Feedback on Initial Memo

  • City Staff
  • SC/TAC meeting
  • Community meeting ( July 18)

3.

Draft EED chapter (including community feedback)

4.

Feedback on Draft Chapter

  • City staff (late summer)
  • SC/TAC meeting (September-ish)

5.

Final EED Chapter (fall)

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Purpose of Today’s Meeting: We need your help!

  • What did we get right?
  • What did we miss?
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Discussion Agenda

  • What is an EED Strategy?
  • Existing Conditions
  • Community Concerns
  • Emerging Opportunities
  • Initial Strategic Directions
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What is Equitable Economic Development (EED)?

  • Enabling existing West Oakland residents

and businesses to participate in and benefit from economic growth and development facilitated by the WOSP.

  • Focus on economic development, including

business and workforce development

  • WOSP includes separate Neighborhood

Stabilization chapter to address housing affordability and residential displacement.

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An EED Strategy Must Build On All of the Area’s Existing Assets and Initiatives, Not Just Focus on New Development

City Slicker Farms Cypress Mandela Training Center The Crucible West Oakland Public Library Army Base Redevelopment

Image Sources: City Slicker Farms, Cypress Mandela Training Center; EBASE; The Crucible; City of Oakland; Google Inc.

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EED Strategy Components

Building on Existing Assets Programs and Policies Small business assistance programs, job training, local hire policies etc. Leveraging Future Development Community Benefits Agreements Project-specific, area-wide, city- wide etc, as appropriate Possible Financing Mechanism developer agreements

Additional Role of this Effort: 1.Ensure that entire WOSP is consistent with EED goals.

  • 2. Coordinate with existing City initiatives.
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Discussion Agenda

  • What is an EED Strategy?
  • Existing Conditions
  • Community Concerns
  • Emerging Opportunities
  • Initial Strategic Directions
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West Oakland Demographics and Resident Work Force Issues

  • An African-American community since the

1940s/50s that is growing in population and becoming increasingly diverse.

  • Work Force Issues
  • High unemployment: 27% in West Oakland

compared to 9.3% in Alameda County

  • Educational disadvantage: 84% of WO residents

have high school degree or lower; only 6% have college degree

Sources: Conley Consulting Group, West Oakland Specific Plan Market Opportunities: Housing, Retail and Arts, December 2011; U.S. Bureau of Labor Statistics

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West Oakland Business and Employment Trends

  • 15% decline in jobs compared

to 1992 (loss of approx. 1,800 jobs).

  • Nature of businesses is

changing:

  • Employment in large

businesses on the decline: loss of approx. 1,700 jobs from 1992 to 2012

  • Small firms account for a

greater share of employment: added approx. 680 jobs from 1992 to 2012.

500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 1-5 6-19 20-59 60-99 100 or more Number of Employees) 1992 1997 2002 2007 2012

Source: Dunn and Bradstreet 2012; Strategic Economics 2013

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  • Approx. 850 new

businesses in West Oakland from 2007 to 2012

  • Strongest growth in

PDR, Knowledge- based businesses and Retail

  • Strong urban

manufacturing center and arts-related businesses

Source: Dunn and Bradstreet 2012; Strategic Economics 2013

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Many Existing Initiatives focused on Community Quality and Workforce Development

City Slicker Farms Cypress Mandela Training Center The Crucible West Oakland Public Library Army Base Redevelopment

Image Sources: City Slicker Farms, Cypress Mandela Training Center; EBASE; The Crucible; City of Oakland; Google Inc.

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Discussion Agenda

  • What is an EED Strategy?
  • Existing Conditions
  • Community Concerns
  • Emerging Opportunities
  • Initial Strategic Directions
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Summary of Community Concerns (what’s we’ve heard so far)

  • Ensuring that economic growth leads to

improved employment opportunities for local residents.

  • Support retention of small businesses and

entrepreneurial culture.

  • Revitalization of West Oakland BART

station area.

  • Improved access to West Oakland BART for

residents.

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Community Concerns (cont’d)

  • Need for additional neighborhood-serving

retail and services.

  • Blight and crime create barriers to economic

development and quality of life.

  • Increased educational opportunities aimed at a

wide range of ages and skill levels will be critical.

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Three Themes Emerge:

  • 1. Retain and Support Existing Small

Businesses, i.e. Entrepreneurship

  • 2. Support Businesses that Promote Quality of

Life Improvements for Residents

  • 3. Create Employment Opportunities for WO

Residents Both in WO and Elsewhere

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Discussion Agenda

  • What is an EED Strategy?
  • Existing Conditions
  • Community Concerns
  • Emerging Opportunities
  • Initial Strategic Directions
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Emerging Opportunities

  • Industrial Arts and Urban

Manufacturing

  • Small business support and retention
  • Local hire opportunities
  • Competitive positioning
  • Oakland Army Base

Redevelopment

  • Community Jobs Policy
  • ≈150 permanent and 150 temporary jobs

for West Oakland residents

  • West Oakland Jobs Resource Center

Image Sources: American Steel Studios; Hodo Soy Beanery; East Bay Express

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Emerging Opportunities

  • Neighborhood-serving Retail

and Service Development

  • Mandela Grocers
  • People’s Community Market
  • Community Trust Credit Union

Image Source: People’s Community Market;

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Longer-term Opportunities

  • Biotech, Green Tech and Information

Technology

  • Identified in WOSP as having substantial growth

potential.

Image Source: Cassidy Turley/BT Commercial, Bay Area Life Science Report, Fourth Quarter 2009; Hausrath Economics

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Discussion Agenda

  • What is an EED Strategy?
  • Existing Conditions
  • Community Concerns
  • Emerging Opportunities
  • Initial Strategic Directions
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Initial Strategy Directions

Short Term

  • Support Existing WO Businesses
  • Retain and support existing businesses.
  • Encourage preservation of industrial space.
  • Discourage encroachment of residential uses in commercial

areas.

  • Explore of strategies to establish dedicated affordable industrial

space.

  • Focus on Attraction/Support of Businesses/Institutions that

Improve WO Quality of Life

  • Retail node around West Grand Avenue and Market Street
  • People’s Community Market
  • Strengthen “social seam” facilities to better integrate diverse

community (schools, library, parks, grocery stores, youth programs)

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Initial Strategy Directions

Short Term

  • Connect West Oakland Residents to Jobs
  • Facilitate connections between local residents and

existing businesses, including job training programs.

  • Better connect WO residents to jobs across the

region.

  • Expand WO Job Resource Center.
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Initial Strategy Directions Long Term

  • Explore options to work with future

development to address need for EED.

  • Incremental over time.
  • Must be consistent with overall WOSP

implementation.

  • Must work with multiple developers and building

tenants.

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EED Strategy – Next Steps

Ensure that Community’s concerns are addressed:

  • Highlight existing activities and assets
  • Propose additional policies and strategies to

augment other WOSP policies and address EED issues based on national case studies and other research

Integrate EED Chapter into WOSP, including Plan’s Implementation Strategy

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Meeting Agenda

  • Welcome and Introduction
  • Equitable Economic Development Presentation
  • Discussion of Findings and Initial Strategic Direction
  • Clarifying Questions and Answers
  • Facilitated Discussion (60 min)
  • Next Steps (15 min)
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EQUITABLE ECONOMIC DEVELOPMENT: Existing Conditions and Initial Strategic Directions

June 18th, 2013

Presentation to the Joint Steering Committee and Technical Advisory Committees