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Ec Economic

• nomic

De Develo elopment pment on

• n

th the No e North th Sh Shor

• re

Matt Smith Senior Economic Development Planner

Metr Metropolitan

• politan Area

rea Pl Planning anning Council uncil

• Regional planning

agency for Metro Boston

• 101 cities and towns
• Mission: Promote smart

growth and regional collaboration

• Guided by regional

plan: MetroFuture

• 30-year plan for region
• Guides work in all areas of

agency

• Supports mission through

promotion of:

• Smart growth
• Efficient transportation systems
• Improved education of residents
• Increase in equitable economic

development opportunities for prosperity

Metr MetroF

• Fut

uture: ure: Pr Prosperity

• sperity Go

Goals als

• Metro Boston will be globally competitive in the knowledge

economy

• Small business owners and entrepreneurs will plan a major

role in the region’s economy and innovation.

• Businesses will grow expeditiously thanks to consistent and

predictable economic development policies set by an informed public sector.

• A strong supply of educated and skilled workers – of all

ages – will encourage businesses to locate and expand here.

• More minority and immigrant workers will have opportunities

to advance on the career ladder, acquire assets, and build wealth.

• More people will take advantage of the region’s artistic and

cultural resources.

What hat is ec s economic

• nomic developm

elopment? nt?

Jobs Workforce Training Housing Transportation Quality of Life

Sh Shif ifts ts in in th thinki inking: ng: Old ld vs

• vs. Ne

New Ec Econom nomy

The Old Economy

• Companies attract

workers

– Worker mobility

• Job growth (numbers)

most important

• Commercial

Development

The New Economy

• Workers attract

companies

– Corporate mobility

• Income growth (quality

jobs) more important

• Community

Development

– Equitable growth

The he No North th Sho hore re

NS NS Econom Economy y is is ti tied ed to lar

• large

ger r North of Boston economy…

…which is tied to Boston and MA ec econom

• nomy.

BIG G PI PICTURE: CTURE: Gu Guid iding ing Ec Economic

• nomic De

Development elopment

Jobs Workforce Training Housing Transportation Quality of Life Jobs Workforce Training

La Labor bor Ma Market t Blu luepr eprint int

No North th Sh Shore

• re Ind

ndust ustries ries

• Top of the Order “Critical Industries”
• Health Care
• Construction
• Life Sciences/Bioscience
• Manufacturing
• “Reliable and Steady Contributor”
• Financial Services
• “Unsung Heroes”
• Tourism/Recreation
• Creative Economy

St Strat rategies gies for

• r jo

job b gr growth wth

• Focus business recruitment efforts towards critical and

emerging industry sectors

• Continue to develop employer partnerships for each of the

critical industries

• Identify and market vacant spaces, and development sites
• Tailor workforce training programs to critical industries
• Pursue apprenticeship training
• Support expansion of math and English language skills training

and connect students with employers

• Incorporate foundational skills training into all programs

(e.g. interview skills, business etiquette)

Eco Economic nomic De Development lopment: : Th The e La Larger rger Pl Planning nning Per erspec spectiv tive

Attracting ttracting an and d retaining retaining ta talent. lent.

De Demo mograp graphic hic sh shif ifts ts wil ill l impact impact ec economic

• nomic gr

growth wth

• Slow growth is in store if region continues to

lose population to other states.

• Attracting and retaining more young people

(future workforce) is critical to a growing economy

• Baby Boomers retiring
• New housing demand will outpace population

growth due to declining household size.

• Population is aging
• Younger families having fewer kids
• Housing location and affordability is crucial
• Multifamily housing needed.

– Near services – Near transportation

• “Senior sell off” may provide most single family

needed by younger families

Jobs Workforce Training Housing Transportation Quality of Life Quality of Life Transportation Housing

Ho How w an and d where here to gr grow? w? Lo Locally cally an and d Reg egionall ionally

Pr Priority iority ma mapping pping to

• gu

guide ide gr growth wth

• Identify locations for growth

(and preservation)

• Growth areas prioritize

existing infrastructure: transportation, water, sewer

• North Shore Planning Project:
• Priority sites identified for 6

communities: Beverly, Danvers, Hamilton, Ipswich, Salem, Wenham

• Priority mapping in remaining

10 communities underway.

Th The e co compet petitiv itive e value lue of

• f

Do Downt wntowns wns

Do Downt ntown wn urb rban an re renaiss naissance ance under derway

Active, amenity rich, transit accessible, pedestrian-

• riented urban environments increasingly attractive.

S E N I O R S

Ho Housing/lif using/lifes estyle tyle pr pref efere erences nces al aligned. gned.

Wal alkable able en envi vironme

• nments

nts

Activ ctive, e, am amenity enity ri rich ch pl places aces

Connect

• nnected

d pl places aces

Urb rban an en envi vironme

• nments

nts ar are e not not ju just st foun und d in in la large rge ci cities. ties.

Th The e No North th Sh Shore

• re of
• ffer

ers s ma many y Do Downt ntown wn en envi vironments

• nments
• Boston and Inner Core Cities are increasingly expensive.
• North Shore has many that are served by transit:
• Downtowns: Salem, Lynn, Beverly, Gloucester
• Town Centers/Villages: Hamilton, Manchester by the Sea,

Rockport

No North th Sho hore re Do Downt ntowns: wns: Quality uality of

• f Li

Life

Residential esidential di diver ersit sity y

Connect

• nnected

d to

• jo

jobs bs

Concentrat

• ncentrations

ions of

• f retail

retail am amenities enities an and d pr progra grammi mming ng

Cultural ultural an and d re recreat creational ional amenities enities

• Historic Downtowns
• Recreation
• Beaches
• Boating
• Major Theaters
• Lynn Auditorium
• The Cabot
• Shalin Liu Performance Center
• Museums
• Peabody Essex Museum
• Cape Ann Museum

Do Downt ntown wn Oppor pportu tunity: nity: Ho Home me to man any y ne new w im immigrants igrants

Wor

• rkf

kfor

• rce

ce tr training aining an and d bu busines siness s re resour sources ces ar are e lo locat cated d in in downt wntowns. wns.

Oppor pportu tunity nity exists xists for

• r si

sign gnif ificant icant downt wntown wn gr growth: wth:

RECENT AND ONGOING PLANNING EFFORTS

• Lynn
• Building on the Vision for Downtown Lynn
• Salem
• Point Neighborhood Vision and Action Plan
• Point Neighborhood Corridor Study
• Gloucester
• Reimagining Railroad (TOD Study)
• Beverly
• Beverly Bass River District Vision & Action Plan
• Peabody
• Main Street Corridor Study

…and in Town Centers

RECENT AND ONGOING PLANNING EFFORTS

• Downtown Hamilton Vision and Action Plan
• Danvers
• Waterfront Village Plan and Zoning
• Maple Street Mixed Use
• Tapleyville District Vision and Action Plan
• Rockport Downtown Zoning

Do Down wntowns: wns: Oth Other Ec er Economic

• nomic be

benef nefits its

Th The e ec economics

• nomics of
• f de

density nsity

• Lower maintenance costs
• Housing affordability
• Transportation choice
• Environmental
• Consolidated/co-located services

Fi Fiscal scal Benef enefits: its: Th The e val alue ue of f den ensity sity.

Economic Development

Jobs Workforce Training Housing Transportation Quality of Life

Ho How w to

• ac

achie hieve e re results sults?

Coo

• ordinat

dination ion is is cr critical itical

Public Sector Private Sector Non Profits Residents

Pl Plan an wit ithin hin region egional al co cont ntext xt

Invest est in in ho housing using

• Provide a diversity of housing options to

support workforce throughout the region:

• Market and affordable units
• Range of unit types (multifamily)
• Rental and Ownership
• Zone to encourage housing
• Allow Multifamily
• 40R Smart Growth Zoning Districts (near transit)
• Compact Neighborhood Zoning

Invest est in in, an and d ad advocat

• cate for
• r,

, impr improved ed tr transpo ansporta tation tion

• Rail
• Bus and shuttle service
• Pedestrian and Bicycle
• Complete Streets
• Ferry service (unique opportunity)

WHAT ARE THOSE ELEMENTS?

Invest est in in pl place ace an and d li livability ability

WHAT ARE THOSE ELEMENTS?

En Encourage courage lo local cal bu businesse sinesses. s.

• Main Streets
• Façade improvements

programs

• Small business loans
• Predictability

(permitting, zoning, etc.)

Ma Market t lo local cal an and d re regional gional as asse sets ts

• Provide incentives when

needed

• Publicly-owned land
• TIF
• Market Priority Sites
• Regional Branding
• Consistent messaging
• Ex> Red Line Life Sciences

Corridor

• Coordinate marketing

Gr Grow w sm smar arter: r: Su Suburban burban Inf nfill ill

Gr Grow w Reg egionall

• nally,

, Loc

• cally

ally & Eq & Equitab uitably ly Gr Grow w Reg egionall

• nally

Th Thank ank you.

• u.