EB ECCO BELLA D I S C O V E R I N T E L L I G E N T B E A U T Y - - PowerPoint PPT Presentation

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ECCO BELLA

D I S C O V E R I N T E L L I G E N T B E A U T Y

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BRAND STRENGTHS

Established in 1992, EB is a pioneering natural and

• rganic beauty brand.

All our products are uniquely formulated with the purest nutraceutical-based, patented ingredients that deliver a true and honest efficacy promise of nutrition and natural beauty. At the heart of our brand is our essence, encapsulated in the phrase, “Intelligent Beauty.” This is not only a positioning statement for the Brand, it is also a celebration for and acknowledgment about our loyal customers.

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MISSION

Inspired by compassion for all living things to create products that beautify and protect our customers and the planet. From VitaminCells enriched Skin Care to FlowerColor Makeup, we guarantee all our products with truth, beauty and a 100% satisfaction.

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SOCIAL RESPONSIBILITY

We are dedicated to creating the purest natural beauty products with a commitment to organics, nutraceuticals and environmental stewardship. This includes no green washing or animal testing on any of our products. We utilize innovative glass and paper in the development of all our packaging. What’s more, a percentage of every purchase is designated as a financial contribution to helping animals & the environment

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SALLY MALANGA, CEO

Graduate of New York University, Bachelor of Arts in Economics, and Classical History Ecco Bella was started in her home in 1992. Sally researched and developed all of the unique products with with strict standards for social responsibility, health, quality, and efficacy. She serves as a board member of Friends of Animals, Inc. Interests include the arts, world- wide travel, athletics.

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TRACY ANDERSON, EB SPOKESWOMAN

As a global fitness expert, Tracy Anderson has been transforming the bodies of clients like Madonna, Gwyneth Paltrow and Jennifer Lopez for over 15 years. And now she’s teamed up with Ecco Bella as spokeswoman to celebrate the natural wonder

• f healthy beauty.

Together we will embrace all our Intelligent Beauties with added trust, respect and the desire to bring out the best in every women’s body, mind and spirit.

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CONSUMER RESEARCH

Demographic - Women, 25 – 49 Income Average - $72,000 - Highly Educated Popular Products - Lip products, Herbal Body Lotions Product Quality is #1 reason for product use Product Perception - High Quality, Dependable, Refined Luxury Brand Comparison - BMW, Tiffany, Rolex

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BEAUTYBUZZ

“Best selling Age Antidote Day Cream and the only one with Ecco Shield & VitaminCells.” “EB VitaminCells Eye Nutrients Cream has taken a decade off my eyes.” TRACY ANDERSON “Organic Water-Free Vanilla Herbal Body Lotion voted Best Body Lotion.” “Ecco Bella lipsticks provide a beautiful array of colors with a rich moisturizing formula.”

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SOCIALMEDIA

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PRODUCTS

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VITAMINCELLS SKIN CARE

Ecco Bella Anti-Aging & Anti-Blemish Skin Care is the only one of it kind enriched with VitaminCells™. It contains trillions of microspheres that deliver the world’s most powerful skin nutrients - lutein, lycopene, beta carotene, astaxanthin, CoQ10, Vitamins C and Super Vitamin E, deep into your skin to protect and rejuvenate it from stress, sun, environmental aging and blemishes. Discover the reset button for younger looking skin.

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FLOWERCOLOR MAKEUP

Let your beauty blossom naturally with FlowerColor Makeup infused with flower wax. The same delicate coating that protects flower petals from the elements can do the same for your beauty. Our organic, vegan makeup contains no toxins

• r chemicals to dry and irritate skin, only a pure

mineral enriched formula along with the finest natural ingredients. Ecco Bella's FlowerColor Makeup creates a protective layer that keeps your natural moisture away from your makeup, so your look stays fresher, longer on your face, eyes & lips.

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WATER-FREE HERBAL BODY LOTIONS

The last thing you need in your body lotion is more water. We left out the H2O and added luxurious, skin softening aloe vera. EB Water-Free Herbal Body Lotions will transform dry, irritated, flaky skin into silky suppleness for hours after

• ther lotions have worn off.

EB Water-Free Herbal Body Lotions contain 70%

• rganic ingredients and are gluten-free, vegan

and naturally-preserved. Available in vanilla, lavender and lemon verbena.

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ORGANIC EAU DE PARFUMS

Whether it’s Vanilla, Lavender, Lemon Verbena

• r Ambrosia, Ecco Bella organic Eau de

Parfums will envelope your senses in nature’s seductive, mood altering aromatherapy. Made with sophisticated perfumery techniques, we use only real essential oils from flowers, fruits, herbs and spices. Our Parfums are as concentrated as perfume and last longer than cologne.