Easiest Way to Attract New Customers: Curbside Appeal NCPA 2018 - PDF document

9/30/2018 Easiest Way to Attract New Customers: Curbside Appeal NCPA 2018 Annual Convention Gabe Trahan Senior Director Store Operations and Marketing National Community Pharmacist Association 1

9/30/2018 Disclosure Gabe Trahan declares no conflicts of interest or financial interest in any product or service mentioned in this program, including grants, employment, gifts, stock holdings, and honoraria. Learning Objectives 1. Discuss ways to give your pharmacy a face lift. 2. Outline strategies for improving your signage. 3. Evaluate your font usage and color scheme. 2

9/30/2018 Three ways to attract new customers: Three ways to attract new customers: Curbside Appeal Word of Mouth Marketing “Gabe, I’m having trouble “Gabe, I’m having trouble getting people into my store, even though I am on one of the busiest streets in Moors, NY. I need your help in remodeling .” John Rph.D Dear John, no you don’t. 3

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9/30/2018 LOOK ALIV E ! LOOK ALIV E ! 5

9/30/2018 A new sign with old problems. 6

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9/30/2018 Are you sure? 8

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9/30/2018 Cement Board over old brick! 11

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9/30/2018 Follow me on Twitter @NCPAGabe for daily tips. 13

9/30/2018 $42.00 of Paint 14

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9/30/2018 Joe Koechner 19

9/30/2018 One More Change! 20

9/30/2018 RAYMOND PHARMACY Blue Highway 72PT Raymond Pharmacy Vladimir Script 80pt RAYMOND PHARMACY Times New Roman 72pt 21

9/30/2018 White pharmacy letters are reflective . 9 words or less 22

9/30/2018 your sign Sign company recommended Front-end Overhaul Recommended 23

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9/30/2018 Hahira, GA Hahira, GA 26

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9/30/2018 In this location since 1975 29

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9/30/2018 Real windows. 32

9/30/2018 Looking thru window screens from inside of store. These are not real Windows! 33

9/30/2018 NO BEHIND THESE WALLS! KIDDING! PHARMACY It’s not a sign it’s art! 34

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9/30/2018 Before DAVY CROCKETT DRUG Crockett, TX, 75835 Owners James Martin & Carole Martin R.Ph . 38

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9/30/2018 Questions LOGO 40

9/30/2018 THANK YOU! 41