Easiest Way to Attract New Customers: Curbside Appeal NCPA 2018 - - PDF document

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Easiest Way to Attract New Customers: Curbside Appeal NCPA 2018 - - PDF document

Sep 20, 2022 230 likes •651 views

9/30/2018 Easiest Way to Attract New Customers: Curbside Appeal NCPA 2018 Annual Convention Gabe Trahan Senior Director Store Operations and Marketing National Community Pharmacist Association 1 9/30/2018 Disclosure Gabe Trahan declares no

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Gabe Trahan Senior Director Store Operations and Marketing National Community Pharmacist Association NCPA 2018 Annual Convention

Easiest Way to Attract New Customers: Curbside Appeal

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Disclosure

Gabe Trahan declares no conflicts of interest or financial interest in any product or service mentioned in this program, including grants, employment, gifts, stock holdings, and honoraria.

Learning Objectives

  • 1. Discuss ways to give your pharmacy a face lift.
  • 2. Outline strategies for improving your signage.
  • 3. Evaluate your font usage and color scheme.
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Curbside Appeal Word of Mouth Marketing

Three ways to attract new customers: Three ways to attract new customers:

“Gabe, I’m having trouble “Gabe, I’m having trouble getting people into my store, even though I am on one of the busiest streets in Moors,

  • NY. I need your help in

remodeling .”

John Rph.D

Dear John, no you don’t.

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LOOK ALIVE! LOOK ALIVE!

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A new sign with old problems.

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Are you sure?

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Cement Board over old brick!

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Follow me on Twitter @NCPAGabe for daily tips.

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$42.00 of Paint

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Joe Koechner

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One More Change!

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Times New Roman 72pt

Raymond Pharmacy

Vladimir Script 80pt

RAYMOND PHARMACY

Blue Highway 72PT

RAYMOND PHARMACY

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White pharmacy letters are reflective.

9 words or less

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your sign

Sign company recommended

Front-end Overhaul Recommended

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Hahira, GA Hahira, GA

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In this location since 1975

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Real windows.

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Looking thru window screens from inside of store.

These are not real Windows!

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PHARMACY BEHIND THESE WALLS! NO KIDDING!

It’s not a sign it’s art!

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Before DAVY CROCKETT DRUG Crockett, TX, 75835

Owners James Martin & Carole Martin R.Ph.

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LOGO

Questions

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THANK YOU!