Early Learning Program Update Presentation to Board of Trustees - - PowerPoint PPT Presentation

Early Learning Program Update

Presentation to Board of Trustees October 11, 2018

1

Early Learning Program Business Plan

• Program and Services
• Goals and Objectives
• Customers and Competition
• Financial Data
• Staffing Plan
• Operations Plan
• Marketing Plan
• Softer Landing for Families

2

Program and Services

• Full Day Program
• Preschool (All sites)
• Toddler (EVHS, JLHS)
• Infant

(EVHS, JLHS) July 1, 2018 Non Profit takes over as a subcontractor at WCO & AH

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Goals and Objectives

• Provide high quality, developmentally appropriate program for infants,

toddlers, and preschoolers

• Promote early literacy and numeracy
• Support strong social emotional development for young children encouraging

creativity and curiosity of thought

• Support strong family engagement in early education, building skills for

lifelong learning

• Provide child care and parenting education to pregnant and parenting students

so they may successfully complete high school and move to post-secondary education and/or enter the workforce

• Provide career development training in early childhood education to high

school students through the Early Learning Academy

• Financially sustainable program

4

Customers

• ESUHSD Teen Parents – (LCAP funding)
• Employees of ESUHSD
• Siblings
• ESUHSD Graduates
• East Side Alliance Members
• Community Members

5

Financial Data - Full Fee Based Program

• Tuition (Full Day Program)
• Preschool - $1,500 per month
• Toddler - $1,700 per month
• Infant - $1,900 per month
• Application Fee - $150
• Licensing
• Sites – Andrew Hill, Evergreen Valley, James Lick, William C. Overfelt,

and Santa Teresa

• Total Classes – 5 Preschool, 2 Toddler, and 2 Infant
• Total Enrollment – 148
• 108 Preschoolers, 24 Toddlers, and 16 Infants
• Total Annual Program Revenue (12 month program):

$2,820,008

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Financial Data - Full Fee Based Program

• Staffing Costs (Full Day Program)
• Site Supervisors: 6 staff (Total 5.5 FTEs) - $711,477
• Child Care Assistant I: 16 staff (Total 12.375 FTEs) - $1,055,220
• Child Care Assistant II: 7 staff (Total 7 FTEs) - $608,163
• Director of Child Care: 1 staff (Total 1 FTE) - $189,560
• Custodian: 5 staff (Total .625 FTEs) - $57,396
• Account Analyst: 1 staff (Total .250 FTE) - $25,706
• Substitute/Extra Time: $44,752
• Total Staffing Costs - $2,692,273
• Other expenditures - $16,500 per site
• Total Non-Staffing Costs - $82,500
• Total Expenditures - $2,774,773

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Financial Data

• Full Fee Based Program
• 5 Locations
• AH, EV, JL, WCO, and ST
• 5 Preschool classes, 2 Toddler classes, and 2

Infant classes

• Enrollment
• 108 Preschoolers, 24 Toddlers, and 16 Infants
• Total 148
• Staffing
• 36 positions (Total 26.750 FTEs)
• Total Annual Profit: $45,235
• Hybrid Program
• 3 Locations – Fee Based
• EV, JL, and ST
• 2 Locations – Subsidized (Sub-Contract)
• AH and WCO
• State funding would pass thru to vendor
• 3 Preschool classes, 2 Toddler classes, and 2

Infant classes

• Enrollment
• 60 Preschoolers, 24 Toddlers, and 16 Infants
• Total 100
• Staffing
• 26 positions (Total 19.375 FTEs)
• Lease income – AH and WCO totaling

$101,376

• Total Annual Profit: $38,679

8

Staffing Plan (Hybrid Program)

• Reduction in Force – March 15 2019 (WCO & AH)
• 2 site supervisors and 6 CSEA positions

9

Operations Plan

• Timelines
• 10/9/18 staff training (brightwheel)
• 2/1/19 Fee Base program starts
• Referral list (Ready for distribution)
• Agreements
• TBD
• Process
• Licensing in progress for JL
• Tools

10

MARKETING

PAID ADVERTISING

PAID & NON-PAID

• Evergreen Times, Half Page Color 1x Cost: $650
• Bay Area Parent, Half Page Color 1x Cost: $1,181
• Calitoday (Vietnamese), Half Page Color 1x Cost: $600
• El Observador (Spanish), Half Page Color 1x Cost: $600

TARGETING OPPORTUNITY

• Superintendent’s Newsletters (30K+ Recipients)
• School Loop (Parents)
• AllUsers (Employees)
• District & Adult Education Website Homepages
• District Facebook Page
• Superintendent’s Twitter
• Marquees at Each School
• Announcements at School Site Council Meetings & PTSA
• NextDoor Account

START

• Awareness Campaign to start once Board of Trustees Approves

NON-PAID ADVERTISING

11

Recommendation

• It is recommended that the Board approve the goals of the Early

Learning Program, the criteria for admission to the program and either the full fee based model or the hybrid model which includes keeping two centers under the state preschool program run by a nonprofit organization.

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