E ffective C ommunications: Are They Hearing What we are saying? - - PowerPoint PPT Presentation

E ffective C

• mmunications: Are They

Hearing What we are saying?

D avid C aldw e ll D ire cto r, N W S O ffice

• f C

lim ate , W ate r & W e athe r S e rvice s M arch 8, 2012

Weather R eady Nation

Society is prepared for and responds to weather-dependent events

Goal: Improve weather decision services for events that threaten lives and livelihoods

2

Impact-based Decision Support Services

• IDSS: the ac

e active p prov

• vision of
• f weat

eather, w wat ater er, an and climat ate i e informat ation

• n f

for d decision

• n m

makers s

• Part

rticipate di dire rectly i in n the he de deci cision-mak aking f g for those w se weather er r relat ated ed d decisi sion

• ns f

s fundam amen ental al t to the r e rol

• le of
• f gov

gover ernments ( (loc

• cal, s

stat ate e an and Fed eder eral)

3

Effective IDSS

We m mus ust be be an n act ctive pa part rtner with t h the he de deci cision maker ers b s by: y:

• Bu

Buildi ding ng r relations nshi hips ps

• Unders

rstandi nding ng t their w r weather, r, water, a and nd cl climate i impa pacts

• Learni

rning ng t their c r critica cal thresh eshol

• lds a

s and vu vulnerab abilities es

• Prov
• viding n

need eeded f for

• rec

ecast an and war arning inf nformation ba based d on n the hese cri critical t thre hresholds and v nd vul ulne nerabilities

4

Hazard: Storm Surge

Early Socio-Economic Research Results

• Many

ny i indi ndividu duals do do no not unde understand nd s storm s sur urge and i nd its po potent ntial i impa pacts

• Confuse

e storm s surge w ge with rain infall f l flo loodin ing

• Th

Think s surge ge on

• nly oc
• ccurs at

at the c e coas

• astline
• Ten

Tend t to

• wor
• rry m

mor

• re ab

abou

• ut

wind nd (even w n whe hen n living ng i in n an an ev evac acuation z zon

• ne)
• Don
• n’t k

know

• w the

e surge ge pot

• tential at

at thei eir loc

• cat

ation

5

Next Steps

Asse ssess whet ether t the N e NWS shou

• uld d

dev evel elop n new ew stor

• rm surge

ge infor

• rmat

ation

• nal

al a approac

• aches

es t to improv

• ve

e the communicat ation

• n o
• f

stor

• rm s

surge e risk sk

• E

x pl plo rat ato ry te sting ng o

• f inunda

nundatio n m n m aps aps

• T

e sting ng sto rm sur urge ge w ar arni ning at at pi pilo t W W F O s

Addr ddress g government nt pa partner ne needs ds

• E

x te n e nd T T ro p

• pical S

S to r

• rm

track f fo r

• re

c e cast t to

• 7

day s f fo r C O C O N U S N U S and U . U .S . S . T e rrito rie s w w he n te st sting sh sho w s s ski skill

• P

rio ritiz e T T ro pi pical al C y clo ne ne H H az az ar ards ds acco r

• rding t

to

• po

t

• te

n e ntial r re l e lative r e re g e gio n

• nal

e ffe ffe cts ts

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