E ffective C ommunications: Are They Hearing What we are saying? D avid C aldw e ll D ire cto r, N W S O ffice o f C lim ate , W ate r & W e athe r S e rvice s M arch 8, 2012
Weather R eady Nation Society is prepared for and responds to weather-dependent events Goal: Improve weather decision services for events that threaten lives and livelihoods 2
Impact -based Decision Support Services IDSS: the ac e active p prov ovision of of weat eather, w wat ater er, an and • climat ate i e informat ation on f for d decision on m makers s Part rticipate di dire rectly i in n the he de deci cision-mak aking f g for • those w se weather er r relat ated ed d decisi sion ons f s fundam amen ental al t to the r e rol ole of of gov gover ernments ( (loc ocal, s stat ate e an and Fed eder eral) 3
Effective IDSS We m mus ust be be an n act ctive pa part rtner with t h the he de deci cision maker ers b s by: y: Buildi Bu ding ng r relations nshi hips ps • Unders rstandi nding ng t their w r weather, r, • water, a and nd cl climate i impa pacts Learni rning ng t their c r critica cal • thresh eshol olds a s and vu vulnerab abilities es Prov oviding n need eeded f for orec ecast an and war arning • inf nformation ba based d on n the hese cri critical t thre hresholds and v nd vul ulne nerabilities 4
Hazard: Storm Surge Early Socio-Economic Research Results Many ny i indi ndividu duals do do no not • unde understand nd s storm s sur urge and i nd its po potent ntial i impa pacts Confuse e storm s surge w ge with • rain infall f l flo loodin ing Th Think s surge ge on only oc occurs at at • the c e coas oastline Ten Tend t to o wor orry m mor ore ab abou out • wind nd (even w n whe hen n living ng i in n an ev an evac acuation z zon one) Don on’t k know ow the e surge ge • pot otential at at thei eir loc ocat ation 5
Next Steps Asse ssess whet ether t the N e NWS shou ould d dev evel elop n new ew stor orm surge ge infor ormat ation onal al a approac oaches es t to improv ove e the communicat ation on o of stor orm s surge e risk sk • E x plo pl rat ato ry te sting ng o o f inunda nundatio n m n m aps aps • T e sting ng sto rm sur urge ge w arni ar ning at at pi pilo t W W F O s Addr ddress g government nt pa partner ne needs ds • E x te e n nd T T ro o p pical S S to o r rm track f fo o re r e c cast t to o 7 day s f fo r C C O O N N U U S S and U U . .S S . . T e rrito rie s w w he n te st sting sh sho w s s ski skill • P rio ritiz e T T ro pi pical al C y clo ne ne H H az az ar ards ds acco o r rding t to o po o te t e n ntial r re e l lative e r re e g gio o n nal e ffe ffe cts ts 6
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