E ffective C ommunications: Are They Hearing What we are saying? - - PowerPoint PPT Presentation

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E ffective C ommunications: Are They Hearing What we are saying? - - PowerPoint PPT Presentation

E ffective C ommunications: Are They Hearing What we are saying? D avid C aldw e ll D ire cto r, N W S O ffice o f C lim ate , W ate r & W e athe r S e rvice s M arch 8, 2012 Weather R eady Nation Society is


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SLIDE 1

E ffective C

  • mmunications: Are They

Hearing What we are saying?

D avid C aldw e ll D ire cto r, N W S O ffice

  • f C

lim ate , W ate r & W e athe r S e rvice s M arch 8, 2012

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SLIDE 2

Weather R eady Nation

Society is prepared for and responds to weather-dependent events

Goal: Improve weather decision services for events that threaten lives and livelihoods

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SLIDE 3

Impact-based Decision Support Services

  • IDSS: the ac

e active p prov

  • vision of
  • f weat

eather, w wat ater er, an and climat ate i e informat ation

  • n f

for d decision

  • n m

makers s

  • Part

rticipate di dire rectly i in n the he de deci cision-mak aking f g for those w se weather er r relat ated ed d decisi sion

  • ns f

s fundam amen ental al t to the r e rol

  • le of
  • f gov

gover ernments ( (loc

  • cal, s

stat ate e an and Fed eder eral)

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SLIDE 4

Effective IDSS

We m mus ust be be an n act ctive pa part rtner with t h the he de deci cision maker ers b s by: y:

  • Bu

Buildi ding ng r relations nshi hips ps

  • Unders

rstandi nding ng t their w r weather, r, water, a and nd cl climate i impa pacts

  • Learni

rning ng t their c r critica cal thresh eshol

  • lds a

s and vu vulnerab abilities es

  • Prov
  • viding n

need eeded f for

  • rec

ecast an and war arning inf nformation ba based d on n the hese cri critical t thre hresholds and v nd vul ulne nerabilities

4

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SLIDE 5

Hazard: Storm Surge

Early Socio-Economic Research Results

  • Many

ny i indi ndividu duals do do no not unde understand nd s storm s sur urge and i nd its po potent ntial i impa pacts

  • Confuse

e storm s surge w ge with rain infall f l flo loodin ing

  • Th

Think s surge ge on

  • nly oc
  • ccurs at

at the c e coas

  • astline
  • Ten

Tend t to

  • wor
  • rry m

mor

  • re ab

abou

  • ut

wind nd (even w n whe hen n living ng i in n an an ev evac acuation z zon

  • ne)
  • Don
  • n’t k

know

  • w the

e surge ge pot

  • tential at

at thei eir loc

  • cat

ation

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SLIDE 6

Next Steps

Asse ssess whet ether t the N e NWS shou

  • uld d

dev evel elop n new ew stor

  • rm surge

ge infor

  • rmat

ation

  • nal

al a approac

  • aches

es t to improv

  • ve

e the communicat ation

  • n o
  • f

stor

  • rm s

surge e risk sk

  • E

x pl plo rat ato ry te sting ng o

  • f inunda

nundatio n m n m aps aps

  • T

e sting ng sto rm sur urge ge w ar arni ning at at pi pilo t W W F O s

Addr ddress g government nt pa partner ne needs ds

  • E

x te n e nd T T ro p

  • pical S

S to r

  • rm

track f fo r

  • re

c e cast t to

  • 7

day s f fo r C O C O N U S N U S and U . U .S . S . T e rrito rie s w w he n te st sting sh sho w s s ski skill

  • P

rio ritiz e T T ro pi pical al C y clo ne ne H H az az ar ards ds acco r

  • rding t

to

  • po

t

  • te

n e ntial r re l e lative r e re g e gio n

  • nal

e ffe ffe cts ts

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