e-Commerce Survey 5: September 2008 MCA eCommerce Survey 5 MCA - - PowerPoint PPT Presentation
e-Commerce Survey 5: September 2008 MCA eCommerce Survey 5 MCA commissioned Ernst & Young to carry out its 5 th e-Commerce survey. Previous surveys on E-Commerce usage were held in Sept 06, April 07, Sept 07 and Apr 08. Aim of MCA surveys is
e-Commerce Survey 5: September 2008
MCA commissioned Ernst & Young to carry out its 5th e-Commerce survey. Previous surveys on E-Commerce usage were held in Sept 06, April 07, Sept 07 and Apr 08. Aim of MCA surveys is to obtain an indication of the level of E-Commerce usage across Malta and Gozo and its potential for growth. Comparing results across surveys to identify trends and changes in buying behaviour patterns.
Stratifi fied Sample 1600 respondents ts Targ rget At least t 400 e- Commerc rce users rs 26 close-ended questions conducted by phone over a period of approx. 2 weeks. √ √ √ √
Educational Level Primary 22% Secondary 50% Tertiary 28% Sample Quota
(based on latest NSO demographic data)
49% Male 51% Female 22% 18–29 yrs 16% 30-39 yrs 18% 40-49 yrs 27% 50-65 yrs 16% - 66+ yrs
Respondents asked whether they did any of the following: Downloaded items against payment; Internet banking (this was also asked in Sept’06); Paid bills online; eGov services (this was also asked in Sept’06) . Educational background Buying through auctions Question re problems encountered online: Set pre-defined time Was problem solved in a satisfactory manner? Would you buy again?
Preliminary Results
Intern rnet Access vs vs Internet Usage
0% 0% 10% 10% 20% 20% 30% 30% 40% 40% 50% 50% 60% 60% 70% 70% Sept'0 '08 Sept'0 '07 Sept'0 '06 66% 66% 61% 61% 57% 57% 49% 49% 48% 48% 27% 27% Interne net Access Interne net Usage
Base: all respondents
66% 66%
34% 34% Interne net Access No Internet Access
49% 49%
51% 51%
Interne net Usage No Internet Usage
49% 49%
51% 51% Interne net Usage No Internet Usage
61% 61%
39% 39% eCommerce Usage No eCommerce Usage
Base: all respondents
49% 49% 48% 48% 27% 27% 30% 30% 26% 26% 20% 20%
0% 0% 20% 20% 40% 40% 60% 60% 80% 80% 100% 100% Sept'0 '08 Sept'0 '07 Sept'0 '06 eCommerce Usage Interne net Usage
Base: Internet users Base: all respondents
Sept’08 For Information Purposes 81% Purchases Online 61% Communication (e-mail, chatting) 35% Browse Products 11% Work 7% Other Reasons 6%
Base: Internet users
Sept’08 Do not know how to use PC and/or internet 53% Do not need/not interested in the internet 27% Do not have time 20%
Base: those that do NOT use the Internet
Intern rnet services
0% 0% 5% 5% 10% 10% 15% 15% 20% 20% 25% 25% 30% 30% 35% 35% 40% 40% 45% 45% Interne net Banking ng eGov
42% 42% 26% 26% 36% 36% 21% 21% Sept'0 '08 Sept'0 '06
28% 28% 13% 13% 21% 21% 14% 14% 22% 22% Up to 4 hours From 4 to 6 hours From 7 to 12 hours From 13 to 20 hours More than 20 hours
Base: Internet users
Maltese se Sites vs vs Foreign Sites
3% 3% 2% 2% 9% 9% 62% 62% 71% 71% 75% 75% 35% 35% 26% 26% 16% 16% Sept'0 '08 Sept'0 '07 Sept'0 '06 Maltese sites only Foreign sites only Both h Maltese and foreign sites
Base: eCommerce users
Sept’08 Sept’07 Sept’06 Better prices 59% 59% 56% 46% Convenience 35% 35% 39% 43% Not available in Malta 22% 22% 24% 15% Better choice 8% 8% 1% 0% Faster service / No queues 7% 7% 9% 2% No time to go shopping / No need to go out 1% 1% 10% 13%
Base: eCommerce users
Other Mobile top-up up CDs CDs Clothi hing ng Books IT/Electroni nic goods 48% 48% 8% 8% 27% 27% 14% 14% 42% 42% 21% 21% 66% 66% 16% 16% 22% 22% 17% 17% 43% 43% 29% 29% 85% 85% 23% 23% 12% 12% 31% 31% 28% 28% 42% 42% Sept'0 '08 Sept'0 '07 Sept'0 '06
Base: eCommerce users
Purchasin sing Frequency y & Amount Spent
83% 83%
18% 18%
Last 6 months Longer 6% 6% 20% 20% 30% 30% 45% 45% €0-25 25 €25 25-60 60 €60 60-120 120 More than € 120 120 63% 63% 22% 22% 15% 15% One to five times Six to ten times More than ten times
Base: eCommerce users
0% 20% 40% 60% 80% 100% 120% Sept'08 Sept'07 Sept'06
5% 5% 2% 2% 11% 11% 31% 31% 29% 29% 10% 10% 73% 73% 78% 78% 93% 93%
Credit card Paypal Other
Base: eCommerce users
82% 10% 2% 20% Problems related with delivery of goods Problems related with payment process Interne net connection
problems Other problems
15% 15% 85% 85%
At least one problem No problems 75% 75% 25% 25% Successfull ully Resolved Not Resolved 95% 95% 5% 5% Will buy again Will not buy again
Base: eCommerce users
Securit rity Lock Icon Site Reputation Reviews ws Secure & Trusted d Sites Paypa pal Low Credit Card d Limit
Concern rns s when buying online Main motives ves for buying online
17% 17% 23% 23% 16% 16% 21% 21% 10% 10% 10% 10% 11% 11% 8% 8% 16% 16% 0% 0% 5% 5% 10% 10% 15% 15% 20% 20% 25% 25% Sept'0 '06 Sept'0 '07 Sept'0 '08 Better prices more information More security
31% 31% 15% 15% 9% 9%
Security / Threat of fraud No delivery Delivered goods not as ordered