Durham19 Dr Steve Howell Head of Culture & Sport Year of - - PowerPoint PPT Presentation

Durham19

Dr Steve Howell Head of Culture & Sport

• 2019 designated as a Year of Culture in Durham
• Celebrate our diverse culture, arts and heritage at an international,

national, regional and local level

• A year of significant…

… Festivals … Events … Openings … Activities … Anniversaries

Year of Culture 2019

• Durham County Council, Visit County Durham and Partners
• Celebration of all events small and large
• From agricultural shows to Lumiere
• Starting in January 2019
• Not just for visitors
• We want to involve the community as much as possible
• By the end of 2019, every resident would have had a chance to be a

part of the Year of Culture

Year of Culture 2019

• Durham Tourism Management Plan priorities
• To generate economic benefits for the local economy
• Revised target for the value of the visitor economy – £1 billion by

2020

• County’s cultural offer plays a critical role in realising ambitions
• Festivals and events contribute to a higher national and

international profile for Durham

• Provide reasons to visit now
• Extend length of stay
• Address seasonality

Aims

• Link culture more closely to the Durham brand as a differentiating

factor

• Encourage more people to discover and engage with Durham's

culture and heritage

• Cement the position of Durham as a premiere English cultural

county

• Increase the consumption of culture, arts and heritage tourism

experiences by visitors and residence

• Cultural legacy left for the county which can be enjoyed by

residents and visitors, long after 2019

Aims

Trophy Tour

• 7th and 8th April 2019
• Provisional venues include: Raby Castle, Durham Cathedral,

Durham University (Rowing), Beamish Museum & Durham Cricket Club Tournament

• Hosted by England and Wales, from 30th May to 14th July 2019
• 48 matches in total, 3 will be played in Durham

⁻ Friday, 28 June – South Africa vs Sri Lanka ⁻ Monday, 1 July – Sri Lanka vs Windies ⁻ Wednesday, 3 July – England vs New Zealand

Cricket World Cup 2019

Seaham Food Festival

Raby Castle BRASS The Miners' Gala

Tour of the Reservoir Cycling Durham

City Run (10K/5K) IncludFEST 2017 Turbening 50th Anniversary Kulture Nacht

Classic Cars in the ParkPeterlee Food Festival

Spanish Gallery Opening

Mapping the World Open Treasure Autumn Steam Gala Locomotion Durham Book Festival TakeOff Festival Gala Production

Norman Cornish Centenary Exhibitions Lumiere

Northern Writes: Defiant Voices Apollo

Pavilion 50th Anniversary Events Faith Gallery Opening Gala Pantomime

Kynren

Durham Christmas Festival Bowes Exhibition Programme Palace Green Exhibition

Programme Beamish Events Ushaw College Events Oriental Museum Events Gala Gallery Programme Heritage Open Day Durham Town Hall – Tours Begin Cathedral

Concert Programme Redhills Events Killhope Events DLI Collection Exhibitions and Events Durham Archive Events Musicon Programme

All this and more…..

Durham 2019 Collateral

• Steering Group in place - Chaired by Cllr Tracie Smith
• Delivery Group – partners welcome
• Visit County Durham support – marketing &

Communications Plan

• DCC Festivals & Events Team support and funding
• Community Involvement - AAP representatives

Shaping the offer

• Harness #Durham19 in your own marketing!
• Build relationships - follow partners, attractions, events

and festivals social media accounts

• Share, share, share post and information – creates

content for you

• Use the hashtags #Durham19 #LoveDurham #CWC19

#LumiereDurham etc.

How else to Get Involved

• Create special Offers linked to key events
• Brand your activity #Durham19
• Sign up to receive regular updates (VCD in exhibition

area with sign-up forms)

• Tools in development include an online #Durham19

toolkit, events submission form.

• Launches – Regionally and Nationally Jan19

How else to Get Involved

Thank You

Questions?