Driving Convenience With Digital Rafeh Masood Chief Digital - - PowerPoint PPT Presentation

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Driving Convenience With Digital Rafeh Masood Chief Digital - - PowerPoint PPT Presentation

Jan 16, 2024 285 likes •631 views

Driving Convenience With Digital Rafeh Masood Chief Digital Officer BJs Wholesale Club My Background BJs Wholesale Club 5.5 Million Members 217 Clubs updated # of gas stations 139 Gas Stations Role of Digital Source:

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Driving Convenience With Digital

Rafeh Masood – Chief Digital Officer BJ’s Wholesale Club

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My Background

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BJ’s Wholesale Club

  • 5.5 Million Members
  • 217 Clubs
  • 139 Gas Stations
updated # of gas stations
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Role of Digital

Source: Brian Fetherstonhaugh from Ogilvy & Mather
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Why
 Digital

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  • 1. Convenience
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  • 1. Convenience
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  • 2. Showrooming

ACCESS ANYTIME ANYWHERE SMART SAVING FAMILIES VALUE

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SLIDE 10 Same Day Delivery In-Club Pick Up In-Club Ship to Home

+

Mobile App (1.8M downloads)
  • 3. Choice
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We have made progress…

June 2019 May 2017
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… by creating a strong vision, moving with deliberate 
 speed and executing without fear

Vision Execution Speed

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6in6

Launched six digital capabilities in six months

m.BJs.com BJs.com BJ’s Mobile App BerkleyJensen.com WellsleyFarms.com Mobile Ordering
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We built a world-class digital platform

  • 400+ features
  • 45 man-years worth of effort
  • Improved user experience
  • New omni capabilities
  • Branded sites
  • Mobile app with 1.8M

downloads

  • Digital coupons
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Digital Transformation Cultural Transformation

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Top 10 Lessons From Our Journey

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Focus on products, not projects

1

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MVP

2

MVPP

Product Minimum Viable Proud Product

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3

Develop Agile Teams

UX PRODUCT

+ ’ ED

NEW TALENT AND LEADERSHIP TECHNOLOGY + BUSINESS
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4

Hyper Transparency and Collaboration
 Open floor concept

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Turns into real wall

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Plan the Work and Work the Plan 


We embraced OKRs

Objective 1 – 
 Make BJs the most convenient place to shop ✓ Launch digital coupons ✓ Launch BJS mobile app ✓ Launch mobile
  • rdering for deli
department ✓ Launch ExpressPay Objective 2 – Showcase value ✓ Ensure all assortment is available online ✓ Dramatically improve content ✓ Build out an ecommerce program ✓ Relaunch digital marketing program Objective 3 – 
 Offer members 
 choice to shop ✓ Launch 2 day delivery program - Stocked ✓ Roll out same day delivery chain wide ✓ Roll out buy online pick up in store chain wide ✓ Build out a world class member care
  • peration
Objective 4 – 
 Build a world class
  • rganization
✓ Set up product management and UX teams ✓ Set up OKRs ✓ Launched KANBAN boards to make 
 work visible ✓ Set up a global delivery model
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6

Embraced “Fast but 
 not Reckless”

Simple Secure Speed Scalable Support Friendly
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7

Make Work Visible

FLOW FEEDBACK CONTINUAL LEARNING

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8

Storytelling

Show & Tells Digital Days Supplier Workshops Internal Social Videos Weekly Newsletters
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9

Building a Strong
 Partner Ecosystem

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10

Digital First Data First AI First Cloud First

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EXPERIENCE


FIRST.

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Promo code: “RetailX”

Expires 07/02/2019 *Exclusions apply: Minimum purchase of $5. Membership items excluded
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The way to get started is to
 quit talking and begin doing

  • Walt Disney
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