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Awareness and promotion Stage I Soft Launch- which will start from app stores approval and continue 30 days after. Soft launch campaign will cover Social media channels, Direct Marketing messages and CCG website: Facebook ads / Instagram / Twitter with bespoke messages and images in 6 languages – English, Polish, Slovak, Lithuanians, Latvians, Hungarians Stage 2 Wide Awareness and proactive advertising through various channels , as per media plan, approved from the Comms team The campaign will expand on already exciting advertising and presence and follow the initial plan or change, based on the reporting (reaches and downloads). Target groups will be the same, but we will strengthen the messages and include print and traditional channels as well as PR plan (articles for local media): Main activities: Posters to be deployed across Health Services, Care Homes and Community Centers, Local services (Public Transport etc) Screen shot of the app and videos at the waiting areas – hospitals and GP practices Articles for local media Direct Marketing with general message and video link to partner organisations (CCS, VOS)
Our Target Groups and potential reach, calculated using FB algorithm • Mums with children 0-5years old – Potential reach: 21,000people • Elderly people 60+ – Potential reach – 94,000 • Students and young people age 18-29years -potential reach 220,000people • General audience that includes everyone age 18- 65+ that lives in these locations – 800,000people • People originally from Lithuania – 17,000people • People originally from Latvia – 4,400people • People originally from Slovakia – 3,000people • People originally from Poland – 28,000people • People originally from Hungary – 3,600people
Images and messages for the digital campaign
How MyHealth icon will look on a mobile screen
Main menu of the available services, CCG website and 111
Search menu by current location or by postcode for C&P postcodes only
Need the nearest GP practice in C&P
We choose the one, that we want to visit, we can see working times and phone numbers
We choose to get the actual directions via google maps
We choose to share the details with friends or family via email
We want to read what exactly this service provides by clicking read more
We need a different language We choose Hungarian.
We can see the service information in a different language in this case Hungarian
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