SLIDE 1
Awareness and promotion
Stage I Soft Launch- which will start from app stores approval and continue 30 days after. Soft launch campaign will cover Social media channels, Direct Marketing messages and CCG website: Facebook ads / Instagram / Twitter with bespoke messages and images in 6 languages –English, Polish, Slovak, Lithuanians, Latvians, Hungarians Stage 2 Wide Awareness and proactive advertising through various channels , as per media plan, approved from the Comms team The campaign will expand on already exciting advertising and presence and follow the initial plan or change, based on the reporting (reaches and downloads). Target groups will be the same, but we will strengthen the messages and include print and traditional channels as well as PR plan (articles for local media): Main activities: Posters to be deployed across Health Services, Care Homes and Community Centers, Local services (Public Transport etc) Screen shot of the app and videos at the waiting areas –hospitals and GP practices Articles for local media Direct Marketing with general message and video link to partner organisations (CCS, VOS)