Doubletrade x2 Affiliate Marketing in Russia An introduction to - - PowerPoint PPT Presentation

Doubletrade Affiliate Marketing in Russia

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An introduction to Affiliate Solutions in Russia

Russian Market and Doubletrade

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Doubletrade is a performance agency, created by ex. managers of Tradedoubler Russia and powered by Tradedoubler technology. Doubletade team has local experience since 2005 in Display, Search, Emailing and Affiliate marketing. 14 people, 2 offices in Moscow and Ulianovsk, 15k publishers, 50+ active affiliate programs, mostly of international clients.

About Doubletrade

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We worked with following clients:

Russian Market (penetration, ecommerce)

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• It is estimated, that Russia will have 93 million active users in 2013!
• Ecommerce in 2015 will be at least 20 billion $.

eCommerce Market in Russia Internet penetration in Russia

We can show ads on more than 250 premium display websites in Russia simultaneously on CPM/CPC basis with conversion tracking. Also, we can generate leads or sales on 15k+ long tale Publishers in Russia.

Publishers: Display and Affiliate

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Introduction to Affiliate marketing

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Online consumer Affiliate website Merchant website Desired action Payment Sales data Doubletrade

Our affiliate programmes drive online sales by creating a long-term, committed sales network of affiliates who promote your products in return for commission.

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10% OFF

Affiliate websites and apps can use a range of ad formats; they simply select them from our Publisher Interface:

Click back and relax with our holiday deals

ENTER THIS CODE AT THE CHECKOUT

€50 Size 10 Available now

Product Feeds Display Ads Vouchers & Promo Codes

ENTER THIS CODE AT THE CHECKOUT

SPECIAL22

Cost Per Sale, usually termed Cost Per Acquisition (CPA) Cost Per Lead (CPL) Cost Per Click (CPC) Cost Per Impression, usually termed Cost Per Mille (CPM)

Publishers only receive commission when a consumer performs the desired action. Doubletrade can build programmes with payment models built around your objectives.

Most typical in affiliate marketing

Affiliate programme benefits

Our affiliate programmes enable advertisers to maximise online ROI:

• nly pay for results: a lead, sale or click
• generate quality leads for future marketing activity
• improve your online reach through our extensive network
• rely on our tracking to provide accurate commissions, only paying once

with ‘last click’ tracking

• Our experienced staff and proven solutions maximise your revenues

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Ingredients for success

Wherever your potential customers live and whatever they do online, our affiliate programmes can reach them and drive sales. We run hundreds of successful affiliate programmes at any one time with

• ur three key ingredients:
• 1. Ad formats and integrated solutions
• 2. Tracking
• 3. Remuneration

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Ad formats, tracking and remuneration

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Comprehensive ad formats (creatives)

• We provide multiple ad formats for use in affiliate programmes, enabling

publishers to select the creatives that best suit their websites and apps

• We support the full range of display advertising formats including online

banners (pictures, Flash or HTML), plus mobile banners

• We have a suite of publisher tool for the creation, contextual targeting

and response-based automation of these display ads

• Our integrated solutions include Product Feeds plus Voucher and

Promotion Codes, both across online and mobile

• We offer simple as well as sophisticated creative solutions — text links

are one of our most popular and responsive ad formats

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Product Name/ID Description Availability Pictures Price

Product Feeds provide affiliates with links that take customers directly to the relevant product, eliminating clicks and increasing conversion rates. Advertisers can use them to prioritise specific products or offers and affiliates can use them to promote multiple products on their web pages. Our platform provides feeds in multiple formats (primarily XML & CSV) and comes with a range of tools to help affiliates integrate and optimise Product Feeds.

Advertiser product information displayed on affiliate site

• Voucher and promotion codes exploit consumers’

appetite for a bargain

• Codes enable advertisers to provide compelling
• ffers to consumers as they are exploring deals,

increasing sales and reaching a new audience

• The codes are distributed automatically through
• ur web services API, or manually by the merchant

via the Advertiser Interface

• Importantly, availability of the feeds is controlled,

preventing unwanted viral exposure

Voucher and promotion codes

Affiliate tracking

• We provide a number of specialist tracking products that can help you

manage your affiliate activity more efficiently and profitably

• Our proprietary technology tracks the entire customer journey:

– From visiting the affiliate site – To clicking on their link – Through to purchase – Across both mobile and online channels, and even offline

• We take care of the validation, affiliate identification and commission

payment

• This detailed tracking is accompanied by accurate, comprehensive and

bespoke reporting

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Creatives

Clicking on the creative sets a cookie or other tracking device A tracking pixel at the checkout reads the consumer’s cookie This sales/lead data is automatically sent to Tradedoubler Doubletrade validates the data and performs de-duplication

Our tracking ensures the relevant affiliates receive commission and that advertisers are not paying for the same lead twice.

Affiliate Merchant

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Remuneration options

• Although different types of affiliates use different types of business

models, they are generally paid on a cost-per-action model

• This means you pay only for sales, leads or clicks, making affiliate

marketing an efficient and low-risk channel

• We’ll help you agree a commission structure which suits your

requirements

• From start to finish, we help you make the most of affiliate activity,

whatever your objectives

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Setting up affiliate program

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Online only or include mobile affiliate marketing Select (and create) the type and format of the creatives The commission structure - sale, lead or post-impression sale, differentiated commission levels, etc. Policies: the types of publishers included / excluded, how the products are promoted

Doubletrade can help you develop an appropriate affiliate programme around your specific business and marketing requirements:

The different affiliate segments

Cash-back sites Share the merchant commission with the purchasing customer (post purchase). Voucher and promotion code sites Provide merchant offers and deals direct to consumers in the form of coupons and codes. Group buying sites Offer products and services at reduced prices based on supplying a minimum number of buyers. Email & database Affiliates working with email databases and newsletters Paid search affiliates Affiliates bid on keywords for specific products and receive a commission for sales from the resulting click-throughs. They rely on plugging gaps in merchants’ PPC activity to ensure commissions exceed search engine costs. Reward and incentive sites Offer rewards for activities including purchase, service use, referrals and content submission, with rewards taking several forms. Comparison & meta-search sites Compare products from multiple retailers to help consumers find the best deals. Meta-search sites (common in travel) aggregate search engines and databases into a single list. Content & editorial sites Forums, blogs, reviews and social networking sites.

Our network of quality publishers include a wide range of website

• categories. We match the right publishers to the right advertisers.

The affiliate segments for your business

We recommend the following types of publisher partners for your affiliate programme: Cash-back sites Voucher and promotion code sites Group buying sites Email & database Paid search affiliates Reward and incentive sites Comparison & meta-search sites Content & editorial sites

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Affiliate solutions and Publisher tools

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Web Services API

• Enables merchants to distribute their latest product data via

Doubletrade’s database without accessing the Advertiser Interface

• Affiliate websites and apps then receive this data automatically without

accessing the Publisher Interface

• The API downloads the new product data, compares it to the last

download and updates the output, so affiliates don’t have to do it

• Allows dynamic Voucher & Promotion Codes and Product Feeds
• The API is platform and software independent, so implementation is

flexible

Affiliate application Merchant application

XML/JSON data via http XML/JSON data via http

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Optimised Ads automatically display an advertiser’s best performing display ads, avoiding the manual updating of ads by affiliates. This ensures ads are shown to the most relevant audience, increasing conversion rates for the merchants and increasing revenue (eCPM) for publishers. As well as benefiting existing publishers, new publishers can benefit too by joining

• pen affiliate programmes set on auto-

approval by advertisers.

Creative A Creative B

Automatic

• ptimisation

for publishers

The benefits of our Publisher Tools

Contextual advertising (Ad-Match) Scans the content of publishers’ websites and places ads (display ads, product feeds or text links) alongside relevant content, increasing number and quality of responses. Publisher-built ads (Ad-Tools) Enables publishers to create their own offer-driven ads for their web pages using the provided templates and advertisers’ product feeds, either manually or dynamically. Automated ad rotation (Ad-Pools) Allows publishers with no programming capacity to automatically rotate display ads on their web pages based on performance.

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+7 (495) 988-0994 +7 (495) 988-0994 111033, Moscow, Zolotorojskaya embankment, house 1, structure 1,

• ffice 404

www.doubletrade.ru Phone: Fax: Address: Web:

David Petrosyan-Mkervali Country Manager

sales@doubletrade.ru Телефон: +7 (495) 988-09-94

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Doubletrade Russia:

Contact details