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Doing our Part for Retention: Targeted Communications, Electronic - - PowerPoint PPT Presentation
Doing our Part for Retention: Targeted Communications, Electronic - - PowerPoint PPT Presentation
Doing our Part for Retention: Targeted Communications, Electronic Forms, and Collaboration Increase Retention and Decrease Accounts Receivable Wheres UND? Grand Forks ND Grand Forks, North Dakota Population 56,000 Grand Forks, North
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Where’s UND?
Grand Forks ND
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Grand Forks, North Dakota
- Population 56,000
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Grand Forks, North Dakota
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University of North Dakota
Enrollment 15,000 229 Fields of Study
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North Dakota University System
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Enrich the Student Experience
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Student Experience
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Today’s Focus
Targeted Communications
– Getting the Right Message to the Right Audience at the Right Time – Examples – Scheduled Collections Contacts
Electronic Forms
– Making it Easy, Increased Efficiency, Increased Communications – Examples – Share Ideas
Collaboration
– Working as a single Student Service Team to Help Our Students – Examples – Share Ideas
Effects on Retention
– Retention Data
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Communication Tools
- Blackboard Connect
– Auto Calls – Auto/Scheduled Emails and SMS Messages – Mail Merges
- University Publications
- Personal Phone Calls
- Paper Media
- Campus Presentations – Faculty/Staff
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It can go like this…
Dear Valued Student, This is your 500th email from us asking you to be happy at college and not have any issues simply because we sent you a 3000- word novel to read that tells you how to pay your bill including disclosures that state if you don’t understand what you are reading to call a complete stranger to explain it to you so that they can talk to you in run on sentences that will boggle your mind completely just to find out that your bill has already been paid by your financial aid and that this information simply does not pertain to you at all…
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Communication Fails
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Or it can go like this…
Dear Chelsea,
We noticed you have an outstanding balance of $2000 remaining on your
- account. Please
make payment via Campus Connection here:
www.UND.edu
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Targeted Communications
Message must pertain to Audience!
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Example: Lower Tuition Rates
Tuition Rate Possibilities
$257,000
in tuition savings over 4 semester period
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Example: Late Fee Warnings
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Example: Online Payment Options
Convenience Fee Savings = $30K
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Example: Short-Term Course Refund Deadlines
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Scheduled Contacts
Automate Edit Schedule Send Do Other Things
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$3000+ Active Collections
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Forms and Workflows
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It can go this way or…
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It can go THIS way…
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FERPA Privacy Release Form
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FERPA Privacy Release Form
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FERPA Privacy Release Form
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Confirmation Screen
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Charge Appeal Form
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Social Security Number Request
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Other Student Forms at UND
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Collaboration
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It can go like this…
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Or it can go like this…
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Collaborative Efforts
- 1098T Scholarship Contest
- Student Life Weekly
- Parent Email Lists
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1098T Scholarship Contest
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UND Student Life Weekly
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UND Parent Email List
- Get messages and information to
parents…
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UND Retention
72% 73% 74% 75% 76% 77% 78% 79% 80% 81% 82% 2012 2013 2014 2015
UND Fall to Fall Retention Rate Degree Seeking Freshmen
81% 80% 75%
81%
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Questions
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Thank you!
Matt Lukach One Stop Relations Manager Matt.Lukach@UND.edu