Does your organization have a documented content marketing - - PowerPoint PPT Presentation

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Does your organization have a documented content marketing - - PowerPoint PPT Presentation

Feb 02, 2024 210 likes •586 views

Does your organization have a documented content marketing strategy? Does your organization create content for each stage of the customer journey (from prospect to customer)? How confident are you that you are creating relevant content for

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Does your organization have a documented content marketing strategy?

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Does your organization create content for each stage of the customer journey (from prospect to customer)?

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How confident are you that you are creating relevant content for prospects?

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You’re Not Alone: Confidence is a challenge nationally

Source: Heinz Marketing, July 2017

On a scale of 1 to 5, how confident are you that you’re creating relevant content for prospects (5=extremely confident)

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Does your organization tailor content to all individuals who influence the buying journey?

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1 6

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Which content marketing tactics will be most critical to your overall success in 2018?

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How confident are you in your ability to measure the impact of your content marketing efforts?

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Bill Kiefaber President, Partner bill@marketingworks360.com 614.540.5520 Stacy Wood Senior VP, Chief Strategist stacy@marketingworks360.com 614.540.5520