Does your organization have a documented content marketing - PowerPoint PPT Presentation

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Does your organization have a documented content marketing strategy? Does your organization create content for each stage of the customer journey (from prospect to customer)? How confident are you that you are creating relevant content for

Does your organization have a documented content marketing strategy?
Does your organization create content for each stage of the customer journey (from prospect to customer)?
How confident are you that you are creating relevant content for prospects?
You’re Not Alone: Confidence is a challenge nationally On a scale of 1 to 5, how confident are you that you’re creating relevant content for prospects (5=extremely confident) Source: Heinz Marketing, July 2017
Does your organization tailor content to all individuals who influence the buying journey?
1 6
Which content marketing tactics will be most critical to your overall success in 2018?
How confident are you in your ability to measure the impact of your content marketing efforts?
Stacy Wood Bill Kiefaber Senior VP, Chief Strategist President, Partner stacy@marketingworks360.com bill@marketingworks360.com 614.540.5520 614.540.5520

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