Div iversif ifyin ing do donors be beyond memb members - - PowerPoint PPT Presentation

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Div iversif ifyin ing do donors be beyond memb members - - PowerPoint PPT Presentation

Jan 13, 2023 22 likes •213 views

Div iversif ifyin ing do donors be beyond memb members Association Foundation Group May 12, 2016 Paul Amundsen, MNA, CFRE Terminol nology c ogy clarificati tion on Non-member is anyone who doesnt pay dues and is outside of

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Div iversif ifyin ing do donors be beyond memb members

Association Foundation Group May 12, 2016 Paul Amundsen, MNA, CFRE

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Terminol nology c

  • gy clarificati

tion

  • n

“Non-member” is anyone who doesn’t pay dues and is outside of the association’s established channels of communication.

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A quic ick p poll ll

.

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Assumptio ions, w we agr agree … …

  • Mission comes first
  • Donors are people
  • People give to what they care

about

  • Members have to care about your

mission before they’ll give

  • Non-members theoretically

understand what you do

  • You know why your current donors

give

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SLIDE 5
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Are you r read ady t to b bran anch o

  • ut? Q

? Questions … …

  • Who are our logical non-member

prospects?

  • Do they care about our mission?
  • What specifically do we do that

they care about?

  • What channels exist that allow us

to reach them?

  • Can our outreach efforts improve

their impression(s) of our members?

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Must ust h haves es

  • Public benefit mission
  • Solid, ideally growing, member donor

base

  • Clear channel(s) for reaching beyond

membership

  • Realistic, specific goals
  • Board support, buy-in
  • Patience
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So Sometim imes w we overlo look t the ‘e ‘eas asy s stuff,’ p par art 1 1

Eventual Adopters Likely Adopters Early Adopters Current Donors

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So Sometim imes w we overlo look t the ‘e ‘eas asy s stuff,’ p par art 2 2

High Interest/Low Capacity High Interest/High Capacity Low Interest/Low Capacity Low Interest/High Capacity Low High Low High

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A A quick e exampl ample

HSHC’s diversification strategy

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HSHC’s c s case se

Problem

  • Tooth decay is the most common

childhood infection

  • Decay affects all children, but

more prevalent among lower SES populations

  • Tooth decay can lead to multiple,

more serious problems

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HSHC’s c s case se

What we’re doing

  • We support dentist-led, community-

based initiatives providing dental care to children who cannot afford it

  • More than 300,000 children have

received HSHC-funded care since 2010

  • 81 agencies in 29 states, plus DC,

have received $4.1 million in HSHC grants and commitments

  • We will issue at least $500,000 in

grants and commitments in 2017

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Gran ants an and contributions o

  • n the r

ris ise

$0 $500,000 $1,000,000 $1,500,000 $2,000,000 $2,500,000 2009 2010 2011 2012 2013 2014 2015 2016 Contributions Grants made Access to Care

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Mis Missio ion im impac act o

  • n donor p

prospectin ing

  • Members 40 and older
  • At least 100 AAPD members have

an annual giving capacity of $10,000 or greater Blackbaud Target Analytics

  • At least 400 AAPD members have

an annual giving capacity of $2,000 to $9,999 Blackbaud Target Analytics

  • Giving patterns suggest increased

receptiveness to making major gift commitments during the months

  • f March through June
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No Non-membe ber c r cultivati tion

  • n o
  • ppor

pportu tuni niti ties

  • Multi-year grant states
  • Consistent donors, 5-year

consecutive annual giving

  • PR support
  • In-office outreach
  • Moms like you approach
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Do Donor d div iversif ificat ation c checkli list

 Compelling, understandable

mission

 Maximum external focus  Strong, growing member giving  Clear bridges, channels  Resources for targeted investment  Board support  Specific financial goal

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Wrap appin ing u up

Loose ends and to-dos

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Tha hank y you

  • u

Paul Amundsen, MNA, CFRE Vice President for Development and Charitable Programs Healthy Smiles, Healthy Children: The Foundation of the AAPD pamundsen@aapd.org

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Resou

  • urce

ces

  • Asking, Jerold Panas
  • Association of Fundraising

Professionals, www.afpnet.org

  • The Axelson Center,

www.northpark.edu/centers/axelso n-center-for-nonprofit-management

  • The Chronicle of Philanthropy,

www.philanthropy.com

  • Conducting a Successful Capital

Campaign, Kent E. Dove

  • Forces for Good, Leslie R.

Crutchfield and Heather McLeod Grant

  • Fund-Raising: Evaluating and

Managing the Fund Development Process, James M. Greenfield

  • Good to Great and the Social

Sectors, Jim Collins

  • Nonprofit Essentials Major Gifts,

Julia Ingraham Walker

  • The PreHistory of The Far Side: A

10th Anniversary Exhibit, Gary Larson

  • Principles of Fundraising: Theory

and Practice, Wesley E. Lindahl

  • Why the Wealthy Give, Francie

Ostrower