Director, South West Coast Path Association About the project - - PowerPoint PPT Presentation

Esther Pearson Director, South West Coast Path Association

About the project

• Supported by the

Discover England Fund

• Focussing on the Dutch

and German markets

• Working in Partnership

Aim: To simplify the planning process for inbound visitors to book a walking holiday

Delivered in partnership

Walking itineraries

Making booking a walking holiday to England, easier than ever before

Online ‘Booking’

Booking online – one click away or through Tour Operator Partners

TRADESHOWS

PRESS & FAM TRIPS

INNOVATIVE MARKETING

• a

MEDIA COVERAGE

• New materials: 6 hero itineraries (print & online), translated guidebooks,

leaflets, translated sections of the website, videos and Walking App.

• Attendance at three major travel tradeshows (Germany & The

Netherlands)

• Over 25 press and familiarisation trips organised
• A total media value in excess of €2 million
• Tour Operator – within 2 weeks of new relationship between

UK/German operators - £15,000 of bookings taken + £10,000 in pipeline

+12,000

itinerary downloads

+92%

German visitors to the website

+190%

Dutch visitors to the website

Results

Any questions?