Digme Fitness Savills Real Estate Presentation Changing Lives - PowerPoint PPT Presentation

Digme Fitness Savills Real Estate Presentation Changing Lives

Digme Fitness Overview • Digme’s mission: to change lives through exercise • Digme operates premium exercise studios, focused on three growth areas: Indoor Cycling, HIIT and Mind-Body . • Pay-as-you-train model will meet the demands of modern busy lifestyles. • Aspirational, fun and approachable culture targets mass affluent exercisers across all age brackets. • Target technological leadership in the fitness space. Digme is a modern business for modern healthy lifestyles

Digme Fitness - Today • Six studios open • Richmond • Oxford • Moorgate • Blackfriars • Fitzrovia • Ealing • Over 75,000 members • Management Team and Board capable of scaling the business • Two M&A deals completed • Franchise offer live and in marketing

Digme Fitness – What we offer a Landlord • On-trend tenant driving weekly significant footfall • Activated frontage creating energised but healthy ‘vibes’ • Affluent and broad demographic – equally relevant to males and females • ‘ Feature tenant ’ enabling Landlords to more easily sell/rent real estate nearby and potentially achieve a premium • Potential reduction in overall allocation to D2 (c.f. 15k sq ft+ for traditional gym) • ‘ Scaled boutique ’ – benefits of boutique trendiness, growth and footprint but with larger business scale, brand equity, covenant strength and multi- studio benefits to the consumer

Digme – Real estate requirements • Flexible, efficient real estate model • 2,500 – 5,500 sq ft • Minimum ceiling heights 2.5m • Split level possible, dependent on usability • Good street frontage • Ideally, good lead times are better due to business planning requirements – staffing, funding, design and so on should not be rushed! • Centrally located • Convenient for public transport

Digme – Funding & Growth • Professionally financed business • Bulk of fundraising done through Corp Fin boutique • Conservative balance sheet – vast majority equity funded and minimal debt • Mid-process on institutional fundraising round – expected to close Q1 2020 • Targeting 4 units organically per year • Both London and national focus • International expansion via franchising offer • Funding environment for new start-ups much tougher now • As such, Digme now of a size to start to command better terms