Digme Fitness Savills Real Estate Presentation Changing Lives - - PowerPoint PPT Presentation

Digme Fitness

Savills Real Estate Presentation

Changing Lives

Digme Fitness Overview

• Digme’s mission: to change lives through exercise
• Digme operates premium exercise studios, focused on three

growth areas: Indoor Cycling, HIIT and Mind-Body.

• Pay-as-you-train model will meet the demands of modern busy

lifestyles.

• Aspirational, fun and approachable culture targets mass affluent

exercisers across all age brackets.

• Target technological leadership in the fitness space.

Digme is a modern business for modern healthy lifestyles

Digme Fitness - Today

• Six studios open
• Richmond
• Oxford
• Moorgate
• Blackfriars
• Fitzrovia
• Ealing
• Over 75,000 members
• Management Team and Board capable of scaling the business
• Two M&A deals completed
• Franchise offer live and in marketing

Digme Fitness – What we offer a Landlord

• On-trend tenant driving weekly significant footfall
• Activated frontage creating energised but healthy ‘vibes’
• Affluent and broad demographic – equally relevant to males and females
• ‘Feature tenant’ enabling Landlords to more easily sell/rent real estate

nearby and potentially achieve a premium

• Potential reduction in overall allocation to D2 (c.f. 15k sq ft+ for

traditional gym)

• ‘Scaled boutique’ – benefits of boutique trendiness, growth and footprint

but with larger business scale, brand equity, covenant strength and multi- studio benefits to the consumer

Digme – Real estate requirements

• Flexible, efficient real estate model
• 2,500 – 5,500 sq ft
• Minimum ceiling heights 2.5m
• Split level possible, dependent on usability
• Good street frontage
• Ideally, good lead times are better due to business planning

requirements – staffing, funding, design and so on should not be rushed!

• Centrally located
• Convenient for public transport

Digme – Funding & Growth

• Professionally financed business
• Bulk of fundraising done through Corp Fin boutique
• Conservative balance sheet – vast majority equity funded and minimal

debt

• Mid-process on institutional fundraising round – expected to close Q1

2020

• Targeting 4 units organically per year
• Both London and national focus
• International expansion via franchising offer
• Funding environment for new start-ups much tougher now
• As such, Digme now of a size to start to command better terms