Digitalization as a driver for logistics service development Prof. - - PowerPoint PPT Presentation
Digitalization as a driver for logistics service development Prof. Mats Abrahamsson, Linkoping University Kenneth Verlage, PostNord Future lab Agenda Introduction: The different faces of logistics digitalization A live-case: How
Kenneth Verlage, PostNord Future lab
digitalization
from being hopelessly behind to market leading in two years
transports and the challenges for logistics companies
Customer value
Potential lack of raw materials More turbulent and volatile markets More complex supply chains System knowledge and flow
Globalization and international competition IT/IS-development & Big data availability Environmental sustainability Urbanisation and aging population
Amazon” – Move goods from middle east manufacturers to US- and European customers more efficiently – Heavy digitalization to bypass transportation- brokers and to buy space on trucks, planes and ships to reduced prices
commerce) – “One click-ship for seamless international trade and shipping” for Merchants and international wholesalers – Sellers will book directly with Amazon – not with DHL, UPS or Fedex
transport market emerging – Pressure on profit margins and with high service requirements
Productivity
Industry 4.0 – Germany Smart Manufact. Leadership – USA Strategiska Innovationsprogr – SWE
manufacturing
established industry
Automotive & Mechanical Industry
Customer Value
Omni Channels Sustainable cities New Service Development
digitalisation
companies
models”
Entrepreneurs and Private Equity Funds
Focus Concepts Drivers Initiators
– Optimize transport productivity – financially and environmentally – Real time processing and route planning – faster or greener routes
– All customer touch points will create an opportunity for business intelligence, customers' response as well as customers' feedback. – Big Data provide good amount of insight about different situations
– The logistics service providers has good insight into their customers
– Revealing supply chain risks and provides measures to mitigate the supply chain risks.
– Alternative routes in global transportations – Real time re-routing to avoid risks and delay
– Smarter consolidation of customers incoming goods
Shipper Direct deliveries Deliveries via retailers E-commerce
Different ways of ordering Different delivery locations
Different ways to communicate
Multi channel strategy = Producing logistics services in different channels
Multiple distribution/marketing channels in parallell
Different customer segments
Shipper
Optional ways to place the order Optional delivery adress
Optional ways to communicate
Customer unique solutions
Omni channel strategy = A customer unique service independent the channel
One coherent system providing optional ways of delivery to the same price
Consolidation
information and goods
Direct deliveries Deliveries via retailers E-commerce One customer Different options
– Price, Quality, Environmental Sustainability, Delivery Service, Availability, etc.
– To be more efficient – To create customer value
digitalisation is right for the future
– Dynamic agile and flexible organizations will be crucial to realize the full potential of digitalization – There will be a lot of “Trial & Errors” in the development process
Information Sharing Resource Pooling Cross-Functional Activities Collaboration
New Technology Big Data Opportunities
Competence Dynamic Organizations Realize the Potential
Traditional urban freight models will be challenge by new logistics ideas driven by technological
entrepreneurial skills
Kenneth Verlage
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5
6 insourced super smart development teams A forum where customer meets super smart coders Extreme business focus Extreme customer focus
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2016-10-20 7 e-handel
Nordic multinational retail company in August 2016
NCP – Nordic Customer Portal
2016-10-20 8
Retail app serving the customer
2016-10-20 10
12 10/20/16
We created an engine for innovation
13 10/20/16
And we have just started!
Two main topics:
improvement possibilities for logistics companies in terms
– What are the major hurdles?
general are not fulfilling the expectations of today's connected consumers - what are the gaps?
digital ideas for Urban Transports?
technology emerging for Urban Transports?
Which are the biggest improvement possibilities for logistics companies in terms of digitalization?
data between transport companies
productivity and market segmentation
Logistics companies in general are not fulfilling the expectations of today's connected consumers - what are the gaps?
delayed, when will it arrive?
What are the three best digital ideas for Urban Transports?
long time as possible
Do you see any disruptive technology emerging for Urban Transports?
their way home
It is easier to copy a “unique” product than to copy a “unique Supply Chain