Digital technology and rehom ing rescue anim als Laurier Nicas - - PowerPoint PPT Presentation

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Digital technology

and rehom ing rescue anim als

Laurier Nicas

Kennel Club Breed Rescue Conference – 3 May 2 0 1 2

Give a person a fish and you feed them for a day; teach that person to use the internet and they won't bother you for weeks.

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On the agenda

• Current statistics – internet usage and

social media engagement

• Why this matters to your organisation
• Case study: Jack from Leeds
• Rehoming 2.0 - moving with the times
• Simple steps to start today

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A quick poll…

• Online rehoming gallery
• Facebook
• YouTube
• Twitter
• Blog

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Digital stats – Facebook

• 8 4 5 m illion active users
• Accounts for 1 out of every 5

pageviews on the internet worldwide

• Users share over 1 0 0 billion

connections collectively

• There are 2 .7 billion likes every

single day on Facebook

http://ansonalex.com/infographics/facebook- user-statistics-2012-infographic/

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Digital stats – Facebook

• 4 2 5 m illion mobile users
• The average user spends 2 0

m inutes on the site per visit

• Approximately 8 0 % of our

monthly active users are

• utside the U.S. and Canada

http://ansonalex.com/infographics/facebook- user-statistics-2012-infographic/ http://www.offthemark.com/cartoons/facebook/

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Digital Stats – YouTube

http://www.youtube.com/t/press_statistics

• 6 0 hours of video are uploaded

every minute, or one hour of video is uploaded to YouTube every second

• Over 4 billion videos are viewed

a day

• Over 8 0 0 m illion unique users

visit YouTube each month

• Over 3 billion hours of video are

watched each month on YouTube

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Digital Stats – YouTube

http://www.youtube.com/t/press_statistics http://www.offthemark.com/cartoons/youtube/

• More video is uploaded to YouTube

in one m onth than the three major US networks created in 6 0 years

• 7 0 % of YouTube traffic comes

from outside the US

• YouTube is localized in 3 9

countries and across 5 4 languages

• In 2011, YouTube had more than 1

trillion views or almost 1 4 0 view s for every person on Earth

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Digital stats – the big picture

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Digital Stats – The Big Picture

A fundam ental shift in the w ay w e com m unicate.

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Digital stats – the big picture

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W hat this all m eans to YOU

• Overwhelming stats show that your

supporters are already online – why ignore this active, interested, and captive audience?

• Instant gratification for those used to

having the world at their fingertips – meet expectations

• More interactive and engaging

experience - one photo could become a Facebook album and then a YouTube video, making it more likely to be shared

• It’s a spark that could light a fire…

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Case Study – Jack from Leeds

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• Worked together with Comms team and the centre staff to

publicise Jack. Blog posts, videos, press releases, and special webpages.

Case Study – Jack from Leeds

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Case Study – Jack from Leeds

• Worked together with Comms team and the centre staff to

publicise Jack. Blog posts, videos, press releases, and special webpages.

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Case Study – Jack from Leeds

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• Jack was rehomed within 3 w eeks, after a year and

a half in kennels

Case Study – Jack from Leeds

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Case Study – Jack from Leeds

• Made sure to include a follow-up blog post as a way of

informing and thanking our supporters who shared Jack’s story

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Case Study – Jack from Leeds

• Put out the initial appeal and then build from

there with updates, photos, etc.

• Keep supporters informed, make them part of

the story/ appeal. This is their story, too.

• This will encourage sharing. Always make your

content as shareable as possible.

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Rehom ing 2 .0 – your w ebsite

• Listen to feedback and make

content easily shareable

• If need be, step your website up a

notch to meet expectations

• If this is not immediately possible,

take small measures now but make it a priority for future

• And just listen…

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Rehom ing 2 .0 – inspiration

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Rehom ing 2 .0 – it does help!

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Rehom ing 2 .0 – it does help!

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Rehom ing 2 .0 – it does help!

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Rehom ing 2 .0 – it does help!

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Starting today – tips & tricks

• Invest in an easy to use video

camera (Flip)

• Set a schedule and be realistic
• Vary the content (age, home

needed, etc.)

• Seize the moment! Use

photographers when available

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Starting today – tips & tricks

• Embed the content where

applicable

– Centre page example (right)

• Engaging and shareable
• Easily added to other sites

by others as well as yourself

• Staff and supporters can

contribute – everyone is involved

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• Use the sites in a personal capacity
• Respond and interact – don’t ignore!
• You are the voice of your
• rganisation, keep that in mind
• Have fun and experiment – if it

doesn’t work, try something else!

General social m edia tips

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• Your supporters do it – so should you!
• Free & quick – get out what you put in
• Appeals to least motivated
• Best way to keep up with regular

communication and stay in their consciousness

• Free advertising and increased traffic

Need m ore convincing?

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Laurier Nicas laurier.nicas@dogstrust.org.uk 0 2 0 7 8 3 3 5 1 2 1

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Thank you!