Digital technology and rehom ing rescue anim als Laurier Nicas Kennel Club Breed Rescue Conference – 3 May 2 0 1 2 Give a person a fish and you feed them for a day; teach that person to use the internet and they won't bother you for weeks. w w w .dogstrust.org.uk
On the agenda • Current statistics – internet usage and social media engagement • Why this matters to your organisation • Case study: Jack from Leeds • Rehoming 2.0 - moving with the times • Simple steps to start today w w w .dogstrust.org.uk
A quick poll… • Online rehoming gallery • Facebook • YouTube • Twitter • Blog w w w .dogstrust.org.uk
Digital stats – Facebook • 8 4 5 m illion active users • Accounts for 1 out of every 5 pageviews on the internet worldwide • Users share over 1 0 0 billion connections collectively • There are 2 .7 billion likes every single day on Facebook http://ansonalex.com/infographics/facebook- user-statistics-2012-infographic/ w w w .dogstrust.org.uk
Digital stats – Facebook • 4 2 5 m illion mobile users • The average user spends 2 0 m inutes on the site per visit • Approximately 8 0 % of our monthly active users are outside the U.S. and Canada http://ansonalex.com/infographics/facebook- user-statistics-2012-infographic/ http://www.offthemark.com/cartoons/facebook/ w w w .dogstrust.org.uk
Digital Stats – YouTube • 6 0 hours of video are uploaded every minute, or one hour of video is uploaded to YouTube every second • Over 4 billion videos are viewed a day • Over 8 0 0 m illion unique users visit YouTube each month • Over 3 billion hours of video are watched each month on YouTube http://www.youtube.com/t/press_statistics w w w .dogstrust.org.uk
Digital Stats – YouTube • More video is uploaded to YouTube in one m onth than the three major US networks created in 6 0 years • 7 0 % of YouTube traffic comes from outside the US • YouTube is localized in 3 9 countries and across 5 4 languages • In 2011, YouTube had more than 1 trillion views or almost 1 4 0 view s http://www.youtube.com/t/press_statistics for every person on Earth http://www.offthemark.com/cartoons/youtube/ w w w .dogstrust.org.uk
Digital stats – the big picture w w w .dogstrust.org.uk
Digital Stats – The Big Picture A fundam ental shift in the w ay w e com m unicate. w w w .dogstrust.org.uk
Digital stats – the big picture w w w .dogstrust.org.uk
W hat this all m eans to YOU • Overwhelming stats show that your supporters are already online – why ignore this active, interested, and captive audience? • Instant gratification for those used to having the world at their fingertips – meet expectations • More interactive and engaging experience - one photo could become a Facebook album and then a YouTube video, making it more likely to be shared • It’s a spark that could light a fire … w w w .dogstrust.org.uk
Case Study – Jack from Leeds w w w .dogstrust.org.uk
Case Study – Jack from Leeds • Worked together with Comms team and the centre staff to publicise Jack. Blog posts, videos, press releases, and special webpages. w w w .dogstrust.org.uk
Case Study – Jack from Leeds • Worked together with Comms team and the centre staff to publicise Jack. Blog posts, videos, press releases, and special webpages. w w w .dogstrust.org.uk
Case Study – Jack from Leeds w w w .dogstrust.org.uk
Case Study – Jack from Leeds • Jack was rehomed within 3 w eeks , after a year and a half in kennels w w w .dogstrust.org.uk
Case Study – Jack from Leeds • Made sure to include a follow-up blog post as a way of informing and thanking our supporters who shared Jack’s story w w w .dogstrust.org.uk
Case Study – Jack from Leeds • Put out the initial appeal and then build from there with updates, photos, etc. • Keep supporters informed, make them part of the story/ appeal. This is their story, too. • This will encourage sharing. Always make your content as shareable as possible. w w w .dogstrust.org.uk
Rehom ing 2 .0 – your w ebsite • Listen to feedback and make content easily shareable • If need be, step your website up a notch to meet expectations • If this is not immediately possible, take small measures now but make it a priority for future • And just listen … w w w .dogstrust.org.uk
Rehom ing 2 .0 – inspiration w w w .dogstrust.org.uk
Rehom ing 2 .0 – it does help! w w w .dogstrust.org.uk
Rehom ing 2 .0 – it does help! w w w .dogstrust.org.uk
Rehom ing 2 .0 – it does help! w w w .dogstrust.org.uk
Rehom ing 2 .0 – it does help! w w w .dogstrust.org.uk
Starting today – tips & tricks • Invest in an easy to use video camera (Flip) • Set a schedule and be realistic • Vary the content (age, home needed, etc.) • Seize the moment! Use photographers when available w w w .dogstrust.org.uk
Starting today – tips & tricks • Embed the content where applicable – Centre page example (right) • Engaging and shareable • Easily added to other sites by others as well as yourself • Staff and supporters can contribute – everyone is involved w w w .dogstrust.org.uk
General social m edia tips • Use the sites in a personal capacity • Respond and interact – don’t ignore! • You are the voice of your organisation, keep that in mind • Have fun and experiment – if it doesn’t work, try something else! w w w .dogstrust.org.uk
Need m ore convincing? • Your supporters do it – so should you! • Free & quick – get out what you put in • Appeals to least motivated • Best way to keep up with regular communication and stay in their consciousness • Free advertising and increased traffic w w w .dogstrust.org.uk
Thank you! Laurier Nicas laurier.nicas@dogstrust.org.uk 0 2 0 7 8 3 3 5 1 2 1 w w w .dogstrust.org.uk www.facebook.com/ dogstrust www.twitter.com/ dogstrust www.youtube.com/ dogstrust dogstrustblog.blogspot.com www.gplus.to/ dogstrust w w w .dogstrust.org.uk
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