Digital Engagement Continuum of Engagement General Interest - - PowerPoint PPT Presentation

▶
digital engagement continuum of engagement
SMART_READER_LITE
LIVE PREVIEW

Digital Engagement Continuum of Engagement General Interest - - PowerPoint PPT Presentation

Mar 28, 2023 583 likes •815 views

Digital Engagement Continuum of Engagement General Interest Engaged Highly Involved People move left or right along this continuum of engagement depending on personal and professional factors - Move at different speeds -

slide-1
SLIDE 1

Digital Engagement ¡

slide-2
SLIDE 2

General Interest Engaged Highly Involved People move left or right along this continuum of engagement depending on personal and professional factors

  • Move at different speeds
  • Stop where ever appropriate
  • Engagement varies by topic

There must be no artificial barriers preventing people from moving from left to right

Continuum of Engagement

slide-3
SLIDE 3

3

Engagement Model

Engage

With Participants, Followers, and Interested Parties

Inform

Raise Awareness, Educate and Initiate Engagement

Support

Participation in Policy Making

slide-4
SLIDE 4

4

Digital Engagement at ICANN Today

slide-5
SLIDE 5

5

Digital Engagement at ICANN Tomorrow

slide-6
SLIDE 6

Experiences: A model for digital engagement

Support Inform Engage

Blogs Doc publishing Meetings Learning Expertise location Rich profiles Working Groups Forums Micro blogging Topic Spaces Vote Audit records Regional discovery Reporting Social media Topical briefings Calendars Policy Process Public comment Archive Document mgmt Membership Polling

slide-7
SLIDE 7

7

As we ramp up our digital innovation efforts, we asked ourselves how we could innovate in a way that stays true to ICANN's

  • rganizational values?

How could we transparently develop applications with bottoms- up participation? Where could we test and prototype new ideas without disrupting vital work or causing confusion? How do we maintain organizational flexibility? Can community members or other organizations tap into this model?

Questions

slide-8
SLIDE 8

8

labs.icann.org ¡

slide-9
SLIDE 9

9

Digital Engagement Phases

Phase 2

Engage with Participants, Followers, and Interested Parties

Phase 1

Raise Awareness, Educate and Initiate Engagement

Phase 3

Support participation in Policy Making

slide-10
SLIDE 10

10

  • Social media and Push Publishing: How social features can

increase awareness of governance topics (e.g. activity feeds, notifications, social subscription).

  • Community & Conversation Tools: Rethinking how

conversations happen on ICANN.org, focusing on modern discussion forums that work across devices/platforms and integrate social media.

  • Resources and Education: Exploration of new online models

(fully integrating the Online Learning Platform).

  • Discovery and Personalization: Richer member profiles that

track meaningful activity, and personalized recommendations based on contributions.

Phase 1: 4 Tracks

slide-11
SLIDE 11

11

What’s Next

  • ICANN Labs launch
  • August – Mid-September: research and prototyping
  • September – Early October: report on findings
  • October – Early December: use findings to develop new

production services

slide-12
SLIDE 12

12

Open ICANN

slide-13
SLIDE 13

Experiences: A model for digital engagement

Support Inform Engage

Blogs Doc publishing Meetings Learning Expertise location Rich profiles Working Groups Forums Micro blogging Topic Spaces Vote Audit records Regional discovery Reporting Social media Topical briefings Calendars Policy Process Public comment Archive Document mgmt Membership Polling

slide-14
SLIDE 14

Focus on Core Experiences

Support Inform Engage

Blogs Doc publishing Meetings Learning Expertise location Rich profiles Working Groups Forums Micro blogging Topic Spaces Vote Audit records Regional discovery Reporting Social media Topical briefings Calendars Policy Process Public comment Archive Document mgmt Membership Polling

slide-15
SLIDE 15

15 Community members General public IG organizations NGO and IGOs Research & academia Public safety Developers Inform Support Engage ICANN Web Assets Private Data Rich Member Profile Data Open Data User Authenticated Access Structured Data Types Policies Board resolutions PDP stages and data Public comments WG data DNS stats & raw data Participation data Other? Application Authenticated Access

Open ICANN

Open ICANN Office Evangelize the strategy, provide developer support and guidance, and manage a user experience that makes sense. API Network

  • ICANN API
  • Standard plugins
slide-16
SLIDE 16

16

Benefits

  • Aligned with organizational values.
  • Transparent, open, and collaborative.
  • Flexible for ICANN, community members, and

constituencies, and all stakeholders.

  • Cost effectively develop services while maintaining an
  • verall user experience that makes sense.
slide-17
SLIDE 17

17

Next Steps

  • We’re still in early phases of articulating and introducing

the concept and broad ideas.

  • Work will begin in earnest in September
  • Proposed requirements, project plan and timeline to be

issued in September.

slide-18
SLIDE 18

18

ICANN’s Digital Footprint

User-­‑led ¡digital ¡strategy: ¡Delivering ¡ accessibility, ¡not ¡exclusivity ¡ ¡

A ¡digital ¡pla;orm ¡ which ¡is ¡visible, ¡using ¡ plain ¡terminology ¡and ¡ mul?ple ¡languages ¡ ¡ An ¡engagement ¡pla;orm ¡ which ¡encourages ¡ par?cipa?on, ¡has ¡shared ¡ standards ¡and ¡processes ¡ ¡ Transparency ¡and ¡ reach ¡delivered ¡ through ¡shared ¡data, ¡ APIs ¡and ¡social ¡feeds ¡ ¡ Delivers ¡to ¡a ¡much ¡wider ¡audience, ¡with ¡a ¡much ¡broader ¡demographic, ¡ using ¡tools ¡and ¡pla;orms ¡that ¡those ¡audiences ¡are ¡used ¡to. ¡And ¡building ¡ itera?on ¡aDer ¡itera?on. ¡

slide-19
SLIDE 19

19

Thank You

Christopher ¡GiD ¡ VP, ¡Online ¡Community ¡Services ¡ Email: ¡chris.giD@icann.org ¡ Skype: ¡chris.giD.icann ¡ TwiMer: ¡csgiD ¡ ¡

slide-20
SLIDE 20

20

Phase 1 Roadmap

icann.org September Determined by Consensus beta.icann.org The new ICANN.ORG October

slide-21
SLIDE 21

21

Approach: Lean & Agile

slide-22
SLIDE 22

22